ColaTown: Telling our Stories: Learn more about the Columbia Council of Neighborhoods
Watch on YouTubeVideo summary
Nicole Broner from the City of Columbia returns to discuss the critical importance of pedestrian and bicycle safety, emphasizing that active transportation requires a safe environment for everyone, including drivers, cyclists, and walkers. Her role involves ensuring that families, particularly children and seniors, can access parks like Finley Park and other urban destinations safely during hot summer months. The conversation highlights that while the city aims to keep these initiatives in the background to prevent accidents, the reality is that many incidents occur due to a lack of proper infrastructure or when road users fail to follow traffic laws. Nicole explains that simply blaming individuals is not enough; instead, the focus must be on analyzing data to identify high-injury corridors and intersections where signals are unclear or signage is insufficient, thereby creating a culture of shared responsibility.
A significant portion of the discussion revolves around the collaboration between the city's planning department and the Department of Transportation (DOT), which controls approximately 73% of the roads in Columbia. Together, they are implementing strategies such as pedestrian-led intervals at signalized intersections to ensure people have adequate time to cross before vehicles or bikes proceed. However, this balance is challenging because extending crossing times can cause traffic backups that lead to road rage and dangerous driving behaviors. The city is also exploring physical changes, such as adding medians on busy streets like Taylor Street, to improve safety even if it means dedicating a lane for infrastructure rather than vehicle throughput. These efforts are essential as the city evolves with new developments, including student housing near Blossom and Huger, which are expected to dramatically increase foot and bike traffic in those areas.
To gather the necessary data to inform these improvements, the city is launching a semiannual bicycle and pedestrian count between September 12th and 26th, inviting public volunteers to participate for two-hour blocks on various days. Nicole encourages retirees, students, and local residents to sign up via the city's multimodal transportation resources page, noting that some professors offer extra credit for participation while the radio station offers gift cards as an additional incentive. The data collected will help identify emerging hot spots caused by new construction and changing traffic patterns, allowing engineers to create preliminary designs that adapt to the community's growing needs. Ultimately, the goal is to foster a safer environment where everyone respects the rules of the road, stays aware of their surroundings, and avoids distractions like texting while driving or cycling.
Read the full video transcript
Good morning. Welcome on in to another
edition of Col Town on a Monday. Glad to
have you on board. Colat Town, our city,
our [music] stories. My name is Kevin
Cohen. Happy to be with you from now
until 10:00. always bringing in new
guests, new [music] ideas, uh some
dynamic people to talk about different
things and and we're excited to actually
we get a chance to welcome back someone
today uh that's been with us before that
we said when we have something new to
add when you know we we're going to do
some measurements, we're going to do
this, we're going to do then we're going
to come back and talk about it, she kept
her word. Nicole Broner is here with us
and Nicole is here with us from the city
of Colombia to talk a little bit about
the pedestrian count, the bike count,
all that stuff. you were here a while
back and you said once we get some data,
can we come back?
>> I was like, well, when if you're going
to study the data, we need to know what
the results are and what we're figuring
out and what we need to do better. And
so, you said, I'll keep my word. I'll
come back. And here you are.
>> Good morning.
>> Thank you for coming back.
>> I'm happy to be back.
>> I'm glad I didn't drive you away so
badly the first time that you you're
willing to come back. So, thank you for
that.
>> How's your summer?
>> Oh, my summer's going great. First
summer in South Carolina.
>> Really? Now, let's go back because I do
want to introduce you again to the
listening folk here at the point. So,
tell me a little bit about where you're
from, how what brought you to Columbia,
all that.
>> Absolutely. So, I'm actually an Ohio
native. So, I'm coming from the Midwest,
right?
>> And I'm coming down here because I'm
following my passion and things I've
studied in, which is um multimotal
transportation and active
transportation.
>> Right. Right. Right. Where in Ohio?
>> I'm from Dayton.
>> Okay. I I I drove through Dayton I guess
about a month and a half ago on my way
to Detroit because we our family is from
Detroit. So my family's from Detroit and
so I I was we took the kids up to see a
baseball game and do some other stuff up
and see some family in Detroit. Then we
went to Chicago and all that stuff on
the way home. But but Oh, we had a good
family vacation. We did uh although it's
not a vacation when you drive places
that's a trip. Yes. I've I've come to
learn that a vacation is when you go on
a cruise or something and you put your
feet up for a week. A a trip is where
you go spot to spot to spot and you stop
at different things and do different
things. That's a trip.
>> Yeah, that was a whole journey for you.
>> Exactly. Exactly. But Dayton Yes. So
you're you're a Dayton flyer.
>> Um I'm actually a Xavier Musketeer.
>> Oh, okay. Well, that's close by.
>> Yes. But Right. Okay. I think I made the
same mistake last time when you said
Dayton. No, it's okay. Anyway, but
you're from where? Dayton University.
Okay. So, anyway, good stuff. Well, so
this is your first summer.
>> Yes.
>> How are you handling the heat? The heat
is
>> what you expected overwhelming.
>> It's what I expected, but it's also it's
it's different. I was never really used
to the wet heat. Yeah.
>> So, it's just like
>> the humidity.
>> Yeah.
>> Nicole, today's feels like temperature
is 109.
>> Oh my. [laughter]
>> Yes. But you know, it's important though
because you are dealing with your job
with people who are outside, who are
actually wanting to be outside, who are
riding bikes and who are going for walks
and things like that. And part of your
job, as I understand it, is we want to
make sure that they have safe passage.
>> Exactly.
>> So tell me a little bit about the job
description, the department you work
with, all that stuff.
>> Yeah. So with multimodal transportation,
our department really looks into active
transportation. So, think of sidewalks,
greenways, trails, getting access to
parks. We want to make sure that anyone
that wants to access those things,
especially during the summer when a lot
of kids and a lot of families want to be
out and be active, they have the chance
to do so and do so in a very safe
environment and get there safely as
well.
>> People, and I was talking about this
when I was previewing Colola Town with
our morning show this morning. I was
talking about the fact that these are
all this is another one of those jobs
and another one of those things that's
in the background that we pay very
little attention to in terms of the
citizens because the only time is when
something bad happens. We that's the
kind of job you want. you want to be in
the background with what you do because
the only time we wanna uh the only time
we're gonna hear about it is when heaven
forbid there's a ble bicycle accident
and somebody gets hit or or someone gets
a pedestrian gets hit, things like that.
If we're all doing our job and people
are behaving and being smart, then you
guys can stay in the background and just
keep people safe. Yes. Fair.
>> Yes. Yes. That's exactly what we'd like
to do. Like when it comes to any sort of
active transportation or multimotal
transportation, we want to make sure
that our roadways are safe for everyone.
drivers, pedestrians, cyclists, everyone
in between.
>> So, let's go back in time to when you
were first here with us a little earlier
in our Cola Town days, and you said,
"Well, we're doing some studies." You
even encouraged people to get involved
with those studies to help us do
measurements and things like that. Take
me through what the goal was then and
then we'll start to worry about, not
worry about, we'll start to reveal what
some of the results have told us.
>> Absolutely. So during that time we were
having a public session where we were
finalizing some of our high injury
network corridors and intersections. So
these are areas that we are seeing a lot
more pedestrian strikes and cyclist
strikes. So part of that was to look at
these segments and figure out which ones
we would want to consider to be at the
forefront of all of this.
>> Right. So you guys were trying to figure
out where the hot spots are, if you
would. and you were trying to figure out
why because you have to know where first
and then you then you can look at the
why and then you could look at the how.
Can we prevent that? Is that all kind of
the the the way this thing works?
>> Yes, it was looking at like what like
times of day like what people were doing
like how the signals are um like what
their segments are. We're also looking
at how pedestrians and cyclists use any
sort of like stop sign if they're using
the street or even if there's even a
sidewalk present. Sure. Let's talk about
bikes for a moment because
>> they're certainly entitled to their
space and they're certainly entitled to
safety. We that's that's not a lot to
ask. We should be able to make sure we
provide them a safe uh passage.
Bicycling is a wonderful hobby and a
nice mode of transportation if you can
use it for whatever. But the thing that
frustrates a lot of drivers is that
sometimes bike drivers do not think that
they need to be stopping at stop signs
or they don't they they don't they don't
follow the laws of the road themselves.
And
there's no way to keep someone safe if
they're coming up on an intersection and
they're not willing to stop at that
intersection because they don't want to
lose the momentum because again it's
it's hot. It's 100 degrees out. It takes
effort to stop and start and that I I
get that. But I mean, do are you finding
that some of the bicycle accidents that
have happened over the years, are they
because the bicyclists are being ignored
or are they doing so because they're not
following proper protocol or or all the
above or how does it work?
>> Well, when we look at these types of
strikes, we don't really want to place
blame. We want to make sure that when we
look at any sort of situation because
they will change from like situation to
situation
>> like are these like sections of road are
they actually safe for everyone? Like is
there a separate bike facility for
cyclists to do what they need to do? Is
there something where they do see the
signs?
>> Well, okay. And and I probably I I came
at that wrong from the standpoint of
blame. That's not necessarily what I'm
thinking, but I mean,
>> the city can do everything in their
power to make it safe for somebody, but
if a bicyclist is not going to stop at a
stop sign and it's just going to proceed
through you. I mean, there's a reason
why it's a stop sign. It's for all
vehicles to stop because someone might
be coming the other way. Do you follow
what I'm saying?
>> Yeah. The rules of the road do apply to
everyone.
>> So, that's all I'm saying. It's not so
much a blame as much as just it is are
we finding that even when you take the
city takes proper precautions are the
bicyclists following those precautions.
So with our findings, we are analyzing
that most of the strikes do tend to
happen at like these certain
intersections where sometimes the
signals aren't re like relaying um
either a pedestrianled or a bicycleled
interval the way it should or we are
just seeing that sometimes the signage
isn't clear like people can't see it. So
when we want to influence and improve
some of these sections and segments, we
are really looking at various strategies
and toolkits to actually implement so
they can be safer.
>> Gotcha. All right, let's do our first
break. When we come back, we're going to
talk more with Nicole. I got a couple of
things to ask specific, then we're going
to get into some of the data. Stick
around. This is Cola Town on the point.
Welcome back to Cola Town on this
Monday. I [music] appreciate you hanging
out with us. We have with us uh Miss
Nicole Broner from the city of Columbia
talking to us about uh bike and
pedestrian counts and why that matters
and why even if you have not walked the
city or ridden a bike through the city,
of course it affects all of us as
drivers because we want if we're driving
a vehicle, we want to make sure that the
people who are trying to cross the worst
imaginable thing is that you know one of
us hit somebody or or cause an accident
ourselves. So, I told you I had
something I wanted to throw your way,
and that was about the concept of of you
guys study to make sure there's enough
time to get across from A to B when
you're crossing an intersection.
And the mayor talks all about, you know,
he wants more people to be able to move
downtown, live downtown, not just
students, but also retirees and things
like that. We have an a aging
population, Nicole. So, we have to make
sure there's enough time when the light
changes for somebody to get across.
Here's my question to you guys because
there has to be cooperation because a
lot of these roads have nothing to do
with the city of Colombia. They're all
DOT controlled. So, you can provide them
data, but it really isn't it up to DOT
to make the adjustments.
>> So, when we do provide those types of
recommendations, um what is nice is that
DOT does work handinhand with us when
whenever possible.
>> Right. So
>> because they control like 73% of the the
roads in in the city. Y
>> is what the mayor told me I think.
>> Yes. Yeah.
>> So when it comes to um any sort of
signalized intersection we are seeing
some resalization studies happening in
the downtown corridor. And one of the
recommendations that we are having is
having an allw walk, which is not
necessarily a blitz, but everyone on all
four corners can split and just go
through the intersection um and cross
over. or we're having pedestrian-led
inter um intervals, which is um before
anyone turns or before anyone has to go
like straight through. Sure. You have
your pedestrians like get through the
intersection first and then you have
your cars and bikes. And you got to
figure out, this is a challenge for you
guys with DOT is the balance because you
you want to give people enough time to
get across a road, but at the same time,
you don't you don't want to create a
traffic jam because
I'm going to take my time getting across
this road. Meanwhile, the traffic's
backing up and backing up and backing up
and and you next thing you know, for one
person, you've got, you know, 40 extra
cars that didn't make it through a
light. Yes. And and they have to get to
work. And then then you get the road
rage and you get the the desperation and
people take chances and that's how
people get hurt.
>> Yes.
>> And I mean again this might not be real
sexy to the average listener. This is
really and truly what a major city has
to do to keep people safe. And we are
getting to the point with the city of
Colombia and I like this where because
of the connectivity we have in all the
different districts around the city of
Colombia, we are seeing more people who
want to walk. I we we uh the biggest one
that we hear about is, "Hey, I just
finished up at Soda City. Now I want to
walk over to Finley Park." Well, getting
across assembly is not always the
easiest thing to do. Uh so, you know,
there's stuff like that that you guys
are studying to make sure everybody can
get where they want to go, but also do
so safely.
>> Exactly. So the city of Columbia's
engineering, our planning and
development, our public works, all of
us, we are working really close with
DOT, especially when it comes to
crossing assembly, especially when it
comes to getting to Finley Park because
that connect that connectivity to one of
our major urban destinations
is going to be very key to what we have
like coming up in the future, right?
Because I'm not sure if you've heard,
but we are looking at um Congre at
Riverfront. Yes. So that is going to be
a major
>> that's next on the list. Yeah. And I
mean everything with that and with Huji
Street, another major intersection with
a heavy traffic pattern and and a lot of
speed on that traffic pattern also. And
so there's a lot of things, you know,
the mayor's talked to us a little bit
about um potentially changing and
putting in uh uh down the middle of
Taylor Street, maybe putting in some
medians there and some beautifification
and that kind of stuff. but that's worth
losing a lane in order to create more
safety and easier crossing of of Taylor
Street to get into Finley Park, that
kind of stuff. So, the bottom line here
is stay tuned. Yes, there's a lot of
things in the works, but the good news
is the city is aware of this and is
trying to do things to make this more
pedestrian friendly because you never
know. Again, I mentioned that might be
somebody that never rides their bike
ever downtown, but what happens when you
want to take your kids to Finley Park?
>> That's a lot more people you're not
talking about. What happens when it's
your parents and maybe they don't get
around as quickly as as you do or some
younger people do and it's your mom and
your dad, that kind of stuff. So, yeah,
we're looking into all that. But you
still need the public's help.
>> Yes, we do.
>> So, that brings us to what's coming up
in September.
>> So, yes, in September between September
12th and the 26th, we are doing our
semianual bicycle and pedestrian count.
If you would like to sign up, those
dates um are available on our website.
If you go to the multimodal
transportation resources page, they will
have a signup sheet and you can pick
your days, we count throughout the
entire section of time and we only just
need about two hours,
>> right? So, this is something where you
can volunteer and it's like there's
weekends, there's weekday, uh, and and
again, it's like a couple hour block and
you quite literally you you volunteer.
So, let's just take me through the
process. Okay. Hey, um, you know, I'd
like to volunteer, Nicole. Uh, I'm going
to the website, City of Columbia
website, finding the the modal that
you're talking about for for planning
and development, and I want to
volunteer. I see I've got like all these
different choices. What do I do now?
>> So, what you do is you just select the
date that you deem available for
yourself, and then you will pick a
location. And from that location, it
will just say you either count from 7:00
a.m. to 9:00 a.m. or if you do a
weekend, that is 10:00 a.m. to noon. And
then from there you will be able to just
go park or sit. Um because it's still in
September slash August
>> that the heat.
>> I'm really worried about the heat. Sure.
>> But just bring something nice to sip on
like bring a sweet treat and enjoy some
people watching.
>> Yeah. And again it's quite literally you
can do it on a Saturday or you guys have
what Tuesday, Wednesday, Thursdays that
you can choose from. and uh 10:00 to
noon, 7:00 in the morning, uh 7:30 in
the morning to 9:30 in the morning,
different slots like that depending on
people's schedule to make it as
convenient as possible for those. So, so
this sounds like it'd be very good for
like some retirees.
>> Yes. or or people that that because I
mean a lot of others are are going to be
at work uh on especially the Tuesday,
Wednesday, Thursday aspect, but I mean
if you've got a Saturday morning um how
cool would it be go do this for a couple
hours and then make your way over to the
last hour or two of Soda City or or head
over to Finley Park yourself, that kind
of thing. So again, they go to the city
of Columbia website and then there's a
page to click on for the planning and
development, right?
>> Yes.
>> Okay. So again, this is something that
you can help out. It starts on September
the 12th and then there's days the 12th,
15th, 16th, 17, 19th, 22nd, 23rd, 24th,
26th. All these days available for
two-hour blocks that you can help. So,
they'll sign up
>> and then basically you guys will get in
touch with them and tell them this is
where you're going to be. Do they need
like to come pick up anything or how
does it work in terms of like paperwork
and all? So, when it comes to the
paperwork, you can either print out the
form and fill out that way, or I've had
some people just have it on their phone
and then just mark it off that way. Um,
I would also like to encourage students
to do this as well because there are
some professors out there that are going
to allow for extra credit if they do
actually come out and count. And a lot
of these students are the ones that
we're trying to protect the most because
they're the ones that that are walking a
lot from A to B to C to D when it comes
to getting around campus and things like
that because it's not just USC, it's
also Allen and and and Benedict and all
that and and so Columbia College, we
have a number of different places where
there are high traffic areas that we
want to keep everybody safe with. Uh and
that's essential. So yeah, retirees and
students, if you've got some time and
you want uh and if you don't if if
you're listening right now and you do
this and you don't get extra credit,
I'll give you a gift card to one of our
restaurants here at the radio station if
you sign up. Anybody that signs up, get
in touch with me and if Nicole signs
your report card and I'll I'll give you
I'll give you a gift card from here at
the point to go to a restaurant here in
town as a gift.
>> Deal.
>> Love that incentive.
>> I just want people to care. I want
people to to to care because this is
something that this is for all of our
benefits. Again,
>> I don't ride a bicycle downtown. I ride
a bicycle. Well, I'm starting to ride a
bicycle more. Um it's a good thing. I'm
getting a little more fitness driven,
but that's another day, another story.
But but um
>> I'm just saying we got to keep these
people safe. Uh they have every bit as
much of a right to the road as cars do.
And
>> the results are not good when car meets
bike. And and so let's just avoid that.
Let's keep people safe and do this kind
of stuff. So, let's go back to the
results for a sec.
>> Have you found something that in in your
year here, have you found data that is
eye opening in the sense that wait, we
had no idea this was such a a hot spot
or that kind of stuff? Have you found
spots that are are gaining because new
new student housing is in certain areas
and that's increasing traffic
dramatically in certain spots?
>> Yes. So WHMI actually looked at the data
we did have like we did have a spikes.
>> Yes.
>> So one of them once Finley Park became
operational and it opened.
>> Sure.
>> Taylor Street then started becoming a
hot spot assembly started becoming a hot
spot
>> and even all the way up to Two Notch and
really Yeah. Mont Montello Monttoello.
>> Montel Montichello depends on who you
talk to. All I know is it's huge, not
huger. Yes. And it's Jery, not grav. You
know, I've, you know, first thing I
learned 32 years ago here was don't call
it huer or huger.
>> See,
>> it's huge street.
>> I kept saying huger street and people
were looking at me like,
>> no, don't do that. Don't do that. But
but so there's spots all over the place.
You know, I think about um Blossom and
and Hui where all those student housing
is going in. You're going to have
traffic there. We've already had a lot
of traffic because of the baseball
stadium there also, but you're going to
have so much more traffic with all the
student housing going in there. Uh so
many people biking and and and uh
walking to campus from there to classes
from there and things like that. You
know, we we just have to change with the
times.
>> Yes. And what's really nice is some of
these results are already published onto
our website. So, if you go to our
sharing the road section of the planning
and development, you will be able to see
the segments that we have looked at and
are trying to have preliminary designs
for as well as intersections.
>> Well, it's important obviously that
we're we're doing this stuff and and
again, the data is ever changing. What
worked two years ago is completely
different than today. Uh because again
the things we just talked about with new
student housing and new patterns and
this and that going on. Uh lane changes,
you know, right now assembly is is under
some lane changes right now as you're
coming into town and things like that.
So uh just again pay attention and
understand and and most importantly
people be aware of your surroundings.
stay off your phones and and no texting
while you're driving and and and if you
are a bicyclist, please respect the
rules of the road. Uh just like you were
in a car. These are all important
things. All right. If people one more
time, if people want to get involved,
>> last chance, how do we get them
involved? So, best way to get involved
when you come to volunteer, just go to
our resources page for the multimodal
devel um multimodal transportation
section of our planning and development
website and you can volunteer and sign
up right there.
>> Thank you, Nicole. Great job as always.
Appreciate you coming in and helping
people. Thanks for being part of [music]
Colo Town. We'll come back with our next
guest. Stick around. This is the point.