Video summary
The video captures the emotional and celebratory grand opening of Coastal Crust Pizzeria in Columbia, marking a significant milestone for the family-owned business that began its journey with a mobile wood-fired catering truck around 2013 in Charleston. Over the course of roughly a decade, the company successfully expanded from serving customers at private homes and venues to establishing brick-and-mortar locations before finally bringing their unique style of pizza to Columbia. The founders express deep humility and gratitude toward their community for supporting their small family enterprise, emphasizing that this expansion is made possible by the dedication of their wife Shelley, who provides a strong foundation for both home and business, as well as an incredible leadership team including local chefs and general managers in Columbia.
The essence of Coastal Crust revolves around creating a warm atmosphere defined by family, personality, and high-quality food within an incredibly cool space that blends historic charm with modern design. The new location is situated inside the beautiful old Williams building on Bull Street, featuring its original historic facade while housing the restaurant in a newly constructed glass box at the rear. This architectural choice symbolizes the blend of tradition and innovation central to the brand's identity. Visitors are encouraged to feel welcomed by staff who have been with the company for years or recently joined, ensuring that every guest experiences a sense of belonging regardless of whether they visit on any given night, as the pizzeria remains open almost daily throughout the year.
The event also highlights the crucial role played by Hughes Development and its leader Robert Hughes in bringing Coastal Crust to Columbia after falling in love with their food during visits to other locations. Hughes recounts how he personally reached out to the founders, toured the historic building, and recognized it as a perfect fit for a world-class operation that respects community values. He praises the true family nature of the business, noting instances where Brian and his children were seen moving boxes together, which underscores their commitment beyond mere commercial interests. This partnership is celebrated not just as an addition to Bull Street but as a tremendous asset that complements existing local businesses and enhances the energy of the entire Midlands region through public-private collaboration with the City of Columbia.
Mayor Daniel Rickenmann concludes the ceremony by thanking Brian for his investment, reinforcing the city's long-standing support for small family-run enterprises since 1994 when he first opened a business in Columbia after graduation. He emphasizes that successful restaurants are defined not only by their food but also by the feelings they evoke—the aromas, smiles, and overall experience delivered to customers' tables. With excitement palpable among all attendees, including local team members like Chandler, Pranali, Ashley, Randy, Danita, Kirk, Sarah, and Chef Roderick, the ribbon-cutting ceremony officially launches Coastal Crust as a beloved new fixture in Columbia's culinary landscape, promising residents an incredible dining experience filled with love, care, and community spirit.
Read the full video transcript
are. Um,
this is kind of overwhelming. Um, I've
never done this before. Uh, so bear with
me. Um, there's an army of people out
here. I appreciate you guys being here
and
um, you know, caring about our small
family ran pizzeria. Uh, this is uh,
very humbling. Um, you know, we we
started in Charleston.
Um, I guess about uh, so right around
2013. Um, and we opened our mobile
wood-fired uh, catering truck is how we
started. We were bringing wood-fired
pizza to people at their homes and at
their venues uh, and it grew. We did
well. We're very lucky and blessed that
people enjoyed what we did.
Um, so we took the next step and opened
a brick-and-mortar um, in Charleston and
one more after that and one more after
that and
um, and now here we are, you know, a a
decade or so later uh, in Columbia. Um,
and we're just again very very humbled
and very feel very blessed to be here.
Um,
uh, we're very thankful that people care
about what we do, that they enjoy what
we do. Um,
uh, I want to thank if if if there's
anybody to thank,
um, it would be my family. Um,
especially my wife Shelley uh, who
>> [snorts]
>> uh, is absolutely incredible at uh,
supporting me every day um, and making
making sure that our home and our
business uh, you know, has a good
foundation so we can do stuff like this.
So I want to thank my wife Shelley
mostly.
Um,
>> [applause]
>> um, uh,
and then there's our leadership team.
Um, we have an amazing group of people.
Um, some with the some that have been
with us for five, six, seven years, you
know, some that have just joined us. Um,
especially our our local crew here in
here in Columbia. Chef Roderick and our
GMs Kirk and Sarah are amazing people
that help make this place happen.
Um, you know, so if you come in on any
given night, you know, please say hi to
them and
um, but uh, I guess the only other thing
is uh, to kind of speak about what the
essence of our business is, you know,
what we want you to feel and see and
you know, when you come in here.
I've spoken to a couple reporters and it
kind of keeps coming up, you know, these
these common these common words, you
know, what what we're trying to
accomplish here.
It's family, it's personality, you know,
we're hoping that you come in the
building and you feel that you know,
from our staff,
the food, the atmosphere. It's an
incredibly cool space, you know, that
huge development. Um, you know, kind of
provided for us, you know, to to to make
our own. So we hope you know, through
all that, you know, you you really feel
that sense of family and you feel that
personality.
And yeah, you know, tonight's the night
you know, you know, from today forward
we're open every day.
I think we're only closed three or four
days a year, you know, so you can come
see us just about anytime.
But again, thank you.
Stick around and have a have a pie when
we're done chatting, yeah.
But I'll introduce Robert Hughes
with Hughes Development.
>> [applause]
>> Thank you Brian and thank you all for
being here today. It's a great day at
Bull Street. We're getting to do this
more and more out here at the Bull
Street district and I appreciate
everybody being out here today.
Especially those from our team. I get
the privilege of speaking and standing
up here, but from Chandler and Pranali
to Ashley and Randy and Danita. We have
a tremendous team that's out here
everyday on the ground creating this
special place and everyone is enjoying
so much and we're just so proud of it.
When we
have thought about Bull Street from the
beginning, it was how do we create a a
great place that welcomes everybody from
the Midlands
and and is is fun, is relaxing, is
energetic
and you do that by mixing the best in
class national, regional and local
tenants. And so I had the privilege of
of eating at Coastal Crust down in
Charleston one time, fell in love with
it in Greenville. And I said, "Why is
Coastal Crust not in Columbia?" So, I I
started texting everybody I know, "Who
knows Brian? How do I get in touch with
Brian?"
Um finally get his number, call him. We
meet for We meet for pizza uh at one of
his locations in the Upstate. And I
said, "Have you ever considered
Columbia?" And he said, "I love
Columbia. I'm here all the time. Uh I
love the city. Um
what do you have in mind?"
At that point, I said, "I think I got
him, but I got to get him here." So, I
get him to Columbia, we meet, we tour
this building. And one of my favorite
parts of this building, when you think
about what we're trying to accomplish
here, it blends the old with the new.
The beautiful old Williams building
historic facade on the front, the new
glass box on the back that's home to
Coastal Crust Pizza. You take a
family-run business, and Brian's not
lying when he says it's family-run. I
can't tell you how many times I came
down here, and I saw Brian and his kids
and his kids' friends moving boxes
around and loading stuff. I mean, this
is a true family operation. But, it is
done in a class A, first-class,
world-class manner. The food is
absolutely tremendous. And so, we're
incredibly honored to have Brian and his
family and his operation here. We think
it's going to be a tremendous asset for
Bull Street and for the entire Midlands.
Uh we're honored to have all of you
here. And And the other partner that we
cannot ever forget as we as we talk
about Bull Street and how far this
project has come and the place that it
is today is the city of Columbia. The
city of Columbia um from council, and I
see other elected officials here. Thank
you, Councilman Johnson. If I've missed
anyone, I don't see anyone else, but I'm
sure there are. Um thank you for coming
out here. This project
um would not be possible without the
great public-private partnership and
support from the city of Columbia
wanting to see more and more growth,
more and more activity, more and more
energy. Uh and no one epitomizes that
more than the mayor of Columbia, Mayor
Daniel Rickenmann, who I'm honored to
introduce to give us some more remarks.
Thank you.
>> [applause]
>> Well, good afternoon. I I Brian, just
want to say thank you for your
investment. I've been a fan uh for about
a decade following them from Charleston.
I don't talk about Greenville, sorry,
Robert. Um because I'm in the capital
city and we're so excited that you've
landed here. Columbia is a home of small
business. It's been the backbone of our
community. That's the reason I stayed
here after graduation to open uh my
first business here in 1994. Why?
Because what I saw through this
community was this community supports
small businesses, especially ones that
are family run. And so here we have
another example of of a great asset
coming to Bull Street, but also
complementing the businesses that are
here, being part of our community cuz
when Brian invests in a community, it's
not just opening a restaurant and hiring
folks, it's being part of that community
and this is the type of businesses we
want to attract and keep here. So thank
you again for your investment. We're
really excited about this.
I've been waiting to have this pizza for
a long time. I was kidding with Brian
that I thought I had to send the Coast
Guard out in Charleston to find him in
the bay somewhere because he wasn't
opening fast enough, but the day is here
now and we're so excited. We're excited
to have them here. We're excited for
people to try this incredible pizza
company that when you taste their food,
you're going to taste the love,
the care,
and the personality that's built into
that meal. And if you understand the
restaurant business, what makes it
successful
is what you deliver to the table, how it
feels, how people make you feel when you
come in, the smells, the aromas, the
smiles. That's all part of it. That's
what you're getting here, the total
package. So we're very excited with
that. And with this, I think we're ready
to do a ribbon cutting, right?
>> Thank you.
>> [cheering]