Video summary
The August 31st Cherry Hill Working Group meeting began with a review of summer achievements, where Ray highlighted successful initiatives such as a youth golf clinic that engaged fifteen to sixteen children and new instructional partnerships established with American International College. Financially, the fiscal year 2026 revenue surpassed projections despite increased expenses, a result attributed in part to previous fee adjustments. However, the group also addressed operational challenges regarding the upcoming winter season, specifically concerning poor green conditions on holes two and seven and staffing uncertainties, noting that while one maintenance position was filled, the decision to hire a second remains pending. To support these efforts, the organization is finalizing the implementation of a new golf management system for the next year after resolving integration delays from the current season.
To address the need for year-round facility utilization and off-season sustainability, the group welcomed Brian Pearson from Adventure East, an experienced outdoor education organization based in Sunderland with strong ties to local colleges and conservation groups. Adventure East proposed managing winter operations through trail grooming, equipment rentals, and customer services under a potential management or revenue-sharing contract. Although Sanjay noted that Nordic skiing might not yield significant net revenue in the Northeast due to high costs, the partnership was seen as vital for extending community engagement, supporting course maintenance during dormant months, and fostering collaborations with institutions like UMass Amherst and Amherst College. The discussion further explored potential marketing alliances with Minute Man Marketing and strategies to formalize a "Friends of Cherry Hill" group based on interest expressed during prior listening sessions.
Moving toward actionable outcomes, the Working Group organized into specialized teams to draft specific recommendations: Ryan and Anra will lead finance and operations, while Sanjay and Sarah will focus on off-season programming and winter activities, and Chris, Hillary, and Michelle will tackle community development and course quality improvements. A central recommendation emerging from these discussions is the necessity for a town capital injection to upgrade the golf course infrastructure, which would justify higher fees and drive membership growth; this request requires robust financial analysis from Ryan demonstrating years of underinvestment. The group agreed on protocols for sharing drafts before formal discussion and assigned Michelle the task of creating a template to circulate by Friday afternoon, ensuring all members can review the material prior to the next session.
The meeting concluded with the scheduling of the follow-up gathering for Monday, October 14th at 7:00 AM, with the ultimate goal of presenting a finalized report to the town manager and relevant staff around October 19th. Before adjourning, the group approved corrected minutes that updated Sarah's name and established clear procedures for distributing drafts to facilitate efficient in-meeting deliberation. This structured approach ensures that the diverse topics covered, from financial realities and winter operational strategies to community partnerships and capital improvements, are thoroughly analyzed and synthesized into a cohesive final report that will guide the future direction of Cherry Hill.
Read the full video transcript
Sanjay,
>> thank you, Ray.
>> Loud and clear.
>> All right. Awesome. And Rey, um, thank
you for hitting record there.
>> Yes.
>> All right. And I will just say again,
since we just, um, hit the record button
that I just called to order the August
31st um, meeting of the Cherry Hill
Working Group at I called it to order at
7:03 p.m. It is now 7:05. We've done a
roll call. So, we're going to move um to
general public comment to start. Um so,
members of the public who wish to make
public comment can use the raise hand
feature and we will uh most likely allow
up to three minutes depending on the
number of hands that go up. And I think
it's it's pound nine if you're calling
in. Is that right, Rey?
>> Don't know. I think it's pound or star
9, but it doesn't look like anyone is
calling in. So, um, the public comment
period is officially open. So, if you
have a public comment to make, please go
ahead and raise your hand now.
All right. Wonderful. Not seeing any.
Um, I'll keep my eye out in case in case
something does come up. Um, and so I'm
gonna pass it over to you, Rey, to uh
make your uh to give us your report.
>> Okay. I in respect for the the uh for
the agenda, which I know is is pretty
tight and we're making that that uh turn
towards the conclusion of the working
group. I I want to keep this as brief as
possible. Uh today's report is largely
kudos to uh my programmer Jose Allen. Um
I I want to I want to share some of our
successes and upcoming uh upcoming uh
schedule pieces of action at Cherry
Hill. This past summer we ran a youth
golf clinic uh thinking about ways to
grow the game and ways to get people
involved out there. It was I I had a
chance to actually be a take part in it
um every week. week. I think it was five
or six weeks where we had uh 15 or 16
kids that uh showed up. Not all kids. We
had we had a number of of uh
participants come out and and uh do an
intro to golf. Uh last week we took a
couple took an hour of the course on on
a weekend morning and it was it it was a
lot of fun. I think the the kids are
involved. I think they're looking to try
and do more of this in the future, but
that was a nice little spin for our
summer. Uh AIC,
uh Jose's also arranged with AIC's
athletic department to run some grow the
game uh u uh lessons for youth for us in
the future here. We're really looking to
try and try and develop a larger sense
of of our of our try it sports sort of
thing. We want to get kids familiar with
the sport, familiar with golf, familiar
with the language, familiar with just
the the the the the
process of hitting a ball and seeing the
ball fly and feeling like you've
accomplished something. So, we've got
AIC's athletic department aboard to work
with us here in the in the in the in
this upcoming year. Uh we've also got uh
our women's league is going to be rein
reinstating a an adult women's lessons
uh series uh which which you know I'm
excited about doing also um um outside
of that outside of those three among
others but outside of those three
significant programming wins for us uh
we are going to s sit down here in the
next few weeks and go over uh winter the
transition for for know certainly
skiing, but also our our uh disc golf uh
setup. We're going to we're going to be
looking to try and plan our our our non
golf season Cherry Hill usage here. And
that is I know part of what we're
looking at today. Uh our our our
transition into that hibernation season
is coming up soon. Last thing is uh I
just had a series of conversations here
recently with finance director about our
fourth quarter revenue reports and not a
surprise to anybody myself or anybody on
this call uh our fourth quarter revenue
indicated that FY26 was uh we brought in
revenue significantly higher than we had
projected. expenses were also higher but
we brought in expenses brought in
revenue that was was significantly
higher than what we had projected. Uh
part of that is because our projections
came before our our our uh fee hike. Um
uh but but that was that I think it's a
nice ribbon to put around the fact that
FY26 we're happy about about sort of
where we are given what our limitations
are. We're happy about where we are and
the direction we're heading and and the
momentum and and and interest in the
golf course right now. So, with that, I
can field any questions or just hand it
back over to you, Michelle.
>> Thank you, Ray. Yeah, let's give a
moment for questions. And I'd like to
welcome Sarah. Sarah, can you hear us?
>> I can. Excellent. And also, um, Dave got
pulled into an unexpected meeting
tonight. he was going to join us, but I
just wanted to acknowledge that. Okay,
Ryan.
>> Yeah. No, I was just going to ask what
is the status rate with the golf course
management system?
>> Management system will be uh I think
we're finalizing it for to start with
next year. We were not able to get it in
for the close of this year. Uh um again
there was some there were some issues
about integration uh that that we think
it believes that we may be solving on
the on our end here. We're not looking
to try and put it in for this season.
>> Good Ryan. Okay Hillary.
>> Um yes kind I guess kind of a followup
to that. So um plus another question.
So, with the management system, is that
a new management system? Because that's
what was in the uh stated in the um
can't remember if it was
um I think it was the June minutes.
It was uh talking
uh about having to change the management
system because it wasn't working. So,
have you gone to a new one? And if you
have, what what was the cost of that? We
have not finalized it yet, so I can't
speak to details, okay, of of of what
the cost is. Um,
>> but it is a new system. It's a different
system than the one you tried to uh
initiate at the beginning of the season.
>> We've changed a couple times. I believe
it's different from the last time that
we've spoken. This is the golf track uh
option.
>> Okay. All right. And then um my main
question was why um was it necessary to
go to AIC athletic department when we've
got
um Amos College and UMass athletic
departments who I would have thought
would have been really good to have been
tried to get on board in terms of
setting up youth lessons and integrate
them more into the use of Cherry Hill
especially. Considering
that UMass students use it such a lot,
>> we have had conversations with with the
local colleges. Um uh I'm personally I'm
excited about AIC because they they did
show a lot of interest in in uh
participating with us. Um um I don't I
don't know. I we've we've had
conversations with the Amoris colleges
here uh for quite some time. I think we
had a we had a pitch with AIC that that
made sense for us.
>> Okay. I'm just disappointed that we're
not able to engage with the local
ones if you like. But
>> AIC is local.
>> Well, it is local, but it's still what
20 miles away as opposed to being kind
of on the doorstep. So that's all. So
that was it. That was all. I was just
interested why they were able to come up
um Trump's versus
um one of our handshake institutions.
That's all. But if it fit, then it fit.
So that's um important. So
>> and just for folks who might not know,
Rey, AIC is
>> American International College in
Springfield.
Okay.
And so there was some connection that
that was made and then it turned into
something um that felt like a good fit.
Is that
>> Yes.
>> Okay.
Great. Okay. I'd like to also uh
welcome. Nice to see you. Can you hear
us?
>> Yes.
>> Yeah.
>> No worries. No worries. We're all here.
This is great. Um Okay, Chris. So if
it's not the right time to ask a
question projects and winter turnover on
the golf course if it's not the right
time just we can we can deflected down
the did we air rate ray and
kind of some conditions of greens we're
concerned I did walk it the other day
>> airation just happened this past week
yes
>> yeah I just I did walk it before aation
I haven't had a chance to walk it after
aation just mainly Yes, aeration just
happened last week.
>> Okay,
>> great. Sanjay.
>> Yep. Um I want to I want to be positive
about the AIC connection. Um AIC is
known as a college that has very strong
community connections in the city of
Springfield and the surrounding area.
Um, it serves a student and community
population that is very different from
what people think of when they think of
golf. Uh, it sounds like Jose has a
personal connection of some sort to AIC.
Um, and was able to facilitate getting
something done quickly, which is also a
big positive. Uh, and I'll point out
that the Amoris College Department of
Athletics is not as helpful as people
would like them to be on many occasions.
I can say that through multiple personal
attempts to get them to do community
engagement.
>> I
>> Yep. And uh so Rey and Jose, great job.
And getting a youth program up and
running is excellent. Getting a college
involved is excellent. And I actually
think AIC is a great choice.
>> We we are excited about it. Thank you.
Hopefully our neighbors in at Ammeris
College and UMass will somehow listen to
this excitement we have and jump on
board.
Um, wonderful. Okay. Any other questions
for Ray?
All right. Oh, yeah. Sure. I know.
>> I could ask one question. I'm sorry I
I'm apologies for being late, so I'm
sure I missed all the important stuff.
So, I may be repeating asking a
question.
>> Hardly.
Um, so I I have to tell you I have
played uh golf on uh Cherry Hill for
most this season. I've never played this
much and I was wondering if there was
any scope for improving uh number two
number three or number two uh the greens
is there any is it u salvageable or is
it really the uh not uh fixable problem?
So that was one question uh about uh u
the golf course that I had.
Go ahead. I mean if you can answer it. I
mean I don't know if you can answer it
or not. I
>> think that's a big question. Um and I I
mean that's part of uh [snorts] we
looked at a little bit early in the
season. Um that's going to be one of the
conversations we have. We know that that
that that there is one particular you
talk about that third green that there
is one particular space on this course
that is that's an eyesore that's a that
it's a uh you know it's it's
uncomfortable it's uncomfortable to play
it's uncomfortable to watch it's
comfortable to use
the solution to that is much more
complicated than just sort of putting
somebody out there to to uh give it some
attention. There is some extra work that
needs to needs to go into that. That's
going to be one of our major
conversations for our off seasonason. Um
>> I thought I was talking about the uh
number two green, not the third.
>> I I mean I mean number two.
[clears throat]
>> Yeah. And I I last time I also saw some
patches on the green on number seven. Uh
I was surprised by that because there
was there is no shade over there. Uh so
I would have expected the the reason I
mention is this uh that in our uh
financial projections we made a lot of
assumptions about pricing power being
able to raise prices or at least um I'm
actually more concerned now that we may
have to drop prices to attract people at
some point because the uh other courses
which are really well-maintained are not
charging that much more. Uh so uh I was
just going to mention that I don't know
how I think it's been a constant um
conversation we have had about um uh
putting more resources into the course
um and um and uh it's just my concern. I
hope I'm incorre I'm not right about it
but I think there'll be a pricing
pressure coming on us uh if the
conditions of the course don't improve.
>> Thanks Anraen. Um, I think you missed uh
Rey share that he spoke with the finance
director and that our revenue um from
this summer was much greater than
expected. Um, so there is some some
positive in there. And um, I Rey, I one
of the things I was going to ask you is
if Sean gave you any indication about,
you know, some of the recommendations we
made early on. Um, but maybe that's not
for this moment. Um, but I see Ryan's
hand up.
>> Yeah, I was just going to ask, I mean,
to tie what Anor was saying back into
what you just said, Michelle. Um,
obviously the course is doing well
financially. this was sort of put forth
for the last like six or seven months.
How have we done with hiring somebody to
solve those issues, right? Like I know
that we've found one person, but that's
simply just replace the person that we
lost. Have we been looking for a second
person or have we just not we we're just
looking to replace the one that we lost?
because there's a lot of room in this
budget and this was what was kind of put
forward um you know several times that
like there should be more we shouldn't
just be trying to replace we should be
going after two people right and so I'm
wondering where we are with the staffing
and what the plans are for the staffing
this is a reminder that this working
group is looking for
uh recommendations for the town manager
moving forward
that what we're doing right now is not
the is not the purview of this working
group.
>> Meaning what?
>> Meaning next question.
>> So we haven't hired somebody like I I
guess my question
>> Ryan I I I hear your frustration totally
and
>> I'm just I'm just wondering what the
answer to the question is. Have we hired
one person? Have we not Right. Like it's
just an update. It's not
>> Yeah. What I might suggest is maybe you
can give Ry a call tomorrow and you guys
can have that conversation.
>> Um if Ray is willing to have it uh
offline or if there's another way that
you might be able to to to
um invest, you know, explore that. Um
but let's let's move on because we do
have a lot to talk about tonight and um
we have a special guest who's joining us
to talk about winter at Cherry Hill. Um,
so if there aren't any other questions
for Rey, um, I'd like to move on. Are we
ready to do that?
Okay. Yeah. [laughter]
All right, Ryan, you good? We're ready
to go. All right, cool.
All right. So, um the next um item on
our agenda, just before we welcome, um
our special guest tonight, um Brian, I'd
like to just briefly review the motion
that was passed unanimously at our last
meeting. Um because not everybody was
here. Before I bring it up on the screen
and such, did everyone have a chance to
to review it? because I don't need to
waste any time on it if everyone had a
chance to look at it. Everyone knows.
>> Okay. Um because that's going to be
really important for our final report.
So I just want to make sure that folks
had a chance to look at that. Um so then
with that being said, I'm going to move
on and um we're going to tackle winter
at Cherry Hill. And so um Sanjay and
Brian Pearson and I had a chance to sit
down. I think it was earlier this week,
maybe it was last week. And uh Brian is
the owner of Adventure East, which is a
Sunderland based outdoor education and
guiding organization serving schools,
colleges, and community partners across
the Connecticut Connecticut River
Valley. He also serves as president of
Friends of Lake Warner and sits on the
boards of the Ammerst Area Chamber and
Mass Hire Franklin Hampshire, bringing
over two decades of experience in
outdoor recreation and hospitality to
Adventure East's work throughout the
region. Um, and we had a really rich
conversation and so we invited um, Brian
to join us and talk a little bit about
what his organization does and how it
may um, support Cherry and the community
um, during the winter. So, if Rey, if
you wouldn't mind bringing Brian in,
that would be great.
>> We'll do.
>> Thank you.
Um, Brian, is that Yes, I believe.
>> It's Adventure East. Yeah, there we go.
Hey, Brian.
>> Good evening, Brian.
>> Hey, good evening everyone.
>> How you doing?
>> Yeah, pretty good, thanks. Not a bad
Monday.
>> That's true. [laughter]
Well, welcome. Thank you for taking the
time to join us. And um I thought that
you uh could maybe just take a couple
minutes, Brian, and share a little bit
about what you're doing over there at
Adventure East and just any thoughts
that you might have sort of initially
about how Adventure East and the Cherry
um uh they may work together. [snorts]
>> Sure, no problem. Uh [clears throat]
well, good evening again. Thank you very
much for having me. Uh I did have the
pleasure with meeting with uh Michelle
and Sanjay last week and uh learned a
lot about what's been done in the winter
at uh Cherry Hill and um we at
Adventures have a a particular interest
in in promoting outdoor recreation um
and uh look for opportunities in the
winter when it's a a bit slower uh from
our regular business. Um I know some of
the members on the panel here have
participated in some of the activities
that we offer. Um paddling, hiking,
biking, archery, rock climbing, caving.
Um we work with a lot of uh local
conservation organizations, statewide
conservation organizations. Uh we work
with uh several of the local colleges uh
local public schools uh private schools
um offering these types of activities.
Uh we have a staff of approximately 30
instructors that um are mostly certified
in different areas that that um we offer
these programs in. Um in the wintertime
um we do work with um local uh Nordic
centers uh Stump Sprouts and Notch View.
We've had partnerships with um for the
past several years. Um we have a team of
Nordic instructors that uh teach uh
programs there. We off we uh provide
programs to UMass students and Ammeris
College students um at those locations.
Uh, and we offer a number of other types
of winter programs. Um, snowshoeing,
uh, wildlife tracking, uh, camping, uh,
in the winter, um, uh, winter hiking,
um, full moon hikes we do out at, uh,
Notch View in the wintertime as well.
Um, and these are all, uh, types of
things that we could offer right here in
Ammerst. um there there's a real
opportunity I think to to build on the
the existing infrastructure there, build
on the existing um work that's been done
in the uh past winters. Um, and as an
organization, I think what we could
potentially bring to the table is kind
of our back-end infrastructure that
makes it all pretty straightforward in
terms of um, you know, making
reservations, booking lessons, um,
renting gear um, for snowshoes, um,
Nordic equipment, um, and so forth. Um,
[clears throat] as far as um prior
experience, um, I personally have been
involved in the ski industry since, uh,
I was about 3 years old, not necessarily
working, but, uh, skiing and, um, it's
always been a passion of mine. Um, and,
you know, lived in Vermont for quite
some time and and did Nordic skiing up
there. um lived in South America, ran a
backcountry ski operation there for 15
years. Um and now I'm working both at
Birch and uh Eagle Brook on the hill as
a certified uh alpine instructor. Um so
we bring a lot of experience um in the
outdoors and in the winter uh time when
when there aren't as many things as
happening, but we have a pretty uh
vibrant season for ourselves. So, um,
you know, if there are ways that we can
potentially partner with the town and
with the the golf course to, uh, bring
these types of activities closer to
home, um, that's something that we'd be
interested in.
>> Awesome. Thank you so much, Brian. Um,
so I'd just love to open the floor up to
see if anyone has any questions for
Brian or just um, sort of anything
related to winter at Cherry. um that of
course we'll want to include in our
report um you know at least some some
portion of our report will be covering
um what happens outside of um golf
season. So I see a bunch of hands. I'm
going to start with you Chris. So Ryan I
mean would would your goal be is it like
to set up the maintenance of the cross
country or or snowshoeing
and is there like a membership sold? How
how do you kind of envision this project
at Cherry Hill?
>> Well, um you know, I I think there's two
two parts to it. One is kind of like the
operation of of what's going on there
and grooming the trails and and uh you
know, opening up the warming hut and and
being a place that that's able to
receive the public and and I could
foresee us, you know, taking on that
responsibility if it was part of a some
sort of management contract. Um and then
as far as the front end of it, um you
know, the sales and marketing and
customer service is, you know, right up
our alley in terms of, you know, um
from, you know, essentially building the
right programs for the the facility and
then pushing them out and and then being
able to take the reservations, schedule
the guides, um make sure people show up
when they're supposed to show up. uh
having all the equipment, maintaining
the equipment and um you know engaging
the the guests in a way that
[clears throat]
we can extend the um relationship beyond
you know just a one time uh visit if
possible.
>> So yeah, soup to nuts, we can do it all.
>> Okay, perfect. Thank you.
>> Thank you. Uh Sanjay,
>> yeah, thanks Michelle. just that Brian's
had this notion in his head for I think
all of about like 30 minutes of actual
thinking time between a few emails from
Michelle and the meeting that we had
last week. Um so I just wanted to say
that that like yeah all possibilities
are open and in terms of the way that
this working group thinks about things.
Um, what I learned is that there exist
organizations or at least an
organization who have the capacity to
operate a ski center in Ammerst. And so,
as I think about what a report might
eventually say, uh, it might contain a
recommendation that I hadn't ever
conceived of before, which is that the
town might seek to contract with an
organization to operate a cross-country
ski center at Cherry Hill. And the
details of what services might be
provided could range from the very very
low end which would be a person sitting
in the clubhouse making sure it doesn't
get vandalized right to the much much
higher end which would involve taking
over grooming operations operating a
snowmaking system writing grant
proposals in cooperation with the town
etc etc right um but but I think Brian
is at the very beginning of thinking
about this and how his organization
might be involved
Uh but in terms of the brief of the
working group, that's what I've learned
and am feeling really enthusiastic
about.
>> Thank you, Sanjay Hillary.
>> Yeah. Um I having [clears throat]
um been part of Adventure East, a ver a
variety of Adventure East um activities,
both winter and summer. And um as an
aside um the full moon kayak at Lake
Tully was superb on Saturday night. So
thank you.
>> Um a longhorn screech owl kept us
company for most of the time we were on
the lake. So
>> that was very fun. So I can um vouch for
you the whole organizational structure
that goes with anything that Adventure
East and Brian puts together and having
the ability to engage them in uh for the
Cherry Hill winter activities to me
would be a win-win scenario because it
would bring money in, it would bring
more people in, utilize the facility,
and ensure that there was an ongoing
um progression through winter into
spring and summer and that whole cyclic
thing that will ensure that the golf
side of it can be maintained hopefully
at a higher level than it currently is.
So yes, I'm in for that.
>> Thank you, Hillary. and so good to hear
that you've had some experience um with
the organization. Sarah,
thank you. So, I um my first response is
so excited about this. Thank you for the
folks who thought about this, brought it
together. I can't believe I've lived in
the Pioneer Valley this long and don't
know about Adventure East. Like, I'm
looking I'm looking at the website, I'm
like, "Oh my god, like how did I not
know about this? How have I not
connected with this organization?" So,
I'm sitting here thinking and you know,
Nordic skiing is top of mind, but then
trying to think about the property and
are there I don't know. I think the
property is more than just the golf
course, right? The land that's there
or is because because there there it
seems like there are other things in the
winter if if it there are other spaces
that you know, Adventure East could um
could bring to it or in shoulder
seasons. Um, so but I'm just want to
express real enthusiasm and excitement
about kind of taking a look and seeing
where this could potentially go.
>> Thank you, Sarah.
>> Yeah, I mean there is definitely other
land connected and adjacent to Cherry
Hill. I do think there are property
boundaries that differentiate the Cherry
Hill land from conservation land
at both at Puffers and then in the woods
to the north and then of course Kohl's
and the Jones family owns other land.
But like some of that like are there
trails like I'm just thinking about you
know cherry like cherry hillbased um
like you know mushroom walks are already
on the menu but like doing one that's
kind of so there's like a a menu of
outdoor
adventure that's centered around that
particular spot I guess. Um
>> Yep.
>> Yeah.
>> Yep.
>> Absolutely.
Uh, Rey, did you have any questions or
thoughts about this or want to give any
um I know you sort of started to say
that you are all gearing up for winter,
so it might be if you you know, if if
you're ready to share that, it'd be nice
to hear what you guys are thinking
about.
>> No, I'd like to connect in with Brian
and and sort of make my own connection
here. Um, nice to meet you here. Um um
we certainly are looking at at at at op
options for our winter programming. Um
um
and so I have your I do have your
contact already. I can I can certainly
talk to you as a director to potential
programmer here.
Uh working group working group will be
obviously putting any recommendations
about how to use adventure east and the
services here. I'm also I'm I'm uh I'm
also interested excited about about what
it could mean. Um the working group will
be putting any any thoughts about how
this could could factor into the health
of the of the course in the golf off
season, what it could mean for revenue,
what it could mean for for our uh for
our structure, the Cherry Hill structure
that can go into the working group
recommendations. But there's part of it
that I'm I'm definitely interested in in
picking your brain a little bit about
about um what we can do even before that
or without that.
>> Awesome. That would be really great just
having sort of the parallel tracks of
thinking sort of more broadly about how
Adventure East or an organization like
Adventure East would uh work um to
support um the golf course, but also the
two of you getting together and just
throwing around ideas because like we've
got the winter's coming up pretty soon,
[laughter]
just around the corner. So, does anyone
else have any? Yeah, Sanjay.
>> Sure. But let me You were going to open
the floor. If anyone else has something,
let them go before me.
>> Okay. Sure. Chris,
>> do you what what do you see like the
financial side to the town? I mean, you
must have kind of thought something
through a little bit. I mean, I'm not
asking for rough numbers or percentage
or anything like that. It's just
>> Yeah. I mean I think that that there
would have to be you know some sort of
um fee to make sure that you know we can
cover time to be there and um taking
care of the basic operations and then
you know the revenue side of things
could potentially cover that um and we
could look at you know revenue sharing
or whatever but
>> um essentially a a management fee with a
revenue split of some sort but you know
without having crunched a lot of numbers
I can't no and and it's her first year.
So, yeah. Okay. I appreciate it.
>> Oh,
>> yeah.
>> Uh I was just uh wondering and I'm sorry
if I missed it cuz um uh if uh um
Brian, you could talk a little bit about
any experiences you have working with
other institutions, especially towns.
>> Huh. Well, um, you know, we're based in
Sunderland, so we have a great
relationship with the town of Sun Sun
Sunderland. Um, you know, nothing
contractual. I think we've done some
programs for the Wreck, uh, program in
Sunderland. Um, you know, with town of
Ammerst. We've done some programs with
the the high school. Um, you know, I I
think the biggest, um, experience
outside of um, Adventure East is my own
personal involvement in the Friends of
Lake Warner and the Mill River. um which
it it's very um much related to the town
of Hadley and and actually I've been
building partnerships in Ammerst as well
and um the Mill River actually um you
know comes from Puffers Pond and um uh
Eastman Brook flows into the Mill River.
Um, I've been on the board of of Lake
Warner, Friends of Lake Warner for now,
um, about 5 years. And, um, you know,
I've I've gone through, you know, the
conservation commission for a few, um,
order of conditions and, you know, have
a restoration project going there. We
just landed um a private um
donation of over $500,000 for a 5-year
um restoration project um that's all uh
already permitted by the town of Hadley
um for
um it's essentially a invasive species
management plus phosphorus treatment um
as well as a kind of a mandate to look
into how we can partner with um you know
the other uh other other uh stakeholders
in the watershed to reduce non-point
uh source pollution. Um so that you know
that's probably my biggest um kind of
involvement at a municipal level. Well,
it's mostly with the mostly with the
town of of Hadley permitting. Um, and
then some, you know, I'm meeting with
some folks uh in Ammerst and have had
conversations with folks in Ammeris, uh,
over the past couple months or so as
this project is really just kicking off,
I guess. Um and then um you know
probably our our our biggest involvement
um in the community through Adventure
East is with um uh UMass uh Ammerst big
supporter of ours. Um we work uh with
the Eisenberg School on a regular basis.
We work with um UAW the the graduate
student uh benefit uh trust. um they
they run program with us uh monthly. We
run a a gear locker with them and rent
camping equipment. Uh can't keep it on
the shelves. Really great product that
gets uh the grad students out traveling
all over New England with camping gear
that they don't need to buy. Um they can
rent a whole trunkload of camping gear
for $10. It's quite amazing. Um we also
work with the Ammeris College Outing
Club. Um that was one of our first
clients back in 2020. So we've been
we've been doing work with Ammerst
College for since the company started.
Um we work with Kestrel um also since
2021 since the company started um doing
all sorts of programs. That's how um I'm
fortunate to know Hillary and and all of
her great comments about what we do um
through our relationship with Kestrel.
And um as well we've worked with the
trustees for over 5 years as well um
developing and running programs uh all
over Western Mass. Um so yeah um some
municipal involvement but a lot of um
you know community partnerships through
through other nonprofits um and through
local school systems and and colleges.
>> Awesome. Great. Thank you. Thank you for
that.
>> Thank you Brian. That's awesome. Sanjay.
>> Yeah. Um Brian, thanks for your
willingness to sort of spend some time
with us. And I hope you don't feel like
you're being interviewed. Uh that's not
what we're that's not what we're
supposed to be doing. And and on the
same note, Rey, thanks for your interest
in willingness to talk to Brian offline
uh in an operational sense about what
might be possible at Cherry Hill for
this winter or future winters. Um uh so
that's comment number one. Second is to
just uh set and temper some expectations
for the working group about what might
be possible. Uh and maybe Brian for you
as well. Uh cross-country skiing in the
Northeast is no longer a profitable
enterprise in the classical sense of the
word profitable. Um unlike golf, which
remains profitable if difficult. Um, as
I think through the places that I go
skiing, uh, I can't think of any that
are not nonprofit operated by a college
or a nonprofit foundation with
significant corporate backing or run
effectively as a labor of love by an
individual that results in essentially
zero labor costs for the place. I think
of Stump Sprouts when I think of that
last.
>> Yeah. Right. I mean, so, um, as we
eventually think about writing a
recommendation bullet or two about
interaction with external organizations
regarding skiing, uh, as a working
group, we should not expect, in my
opinion, that Nordic skiing at Cherry
Hill will ever be a significant net
revenue source for the land.
That doesn't mean that the town
shouldn't explore increased skiing
services because the town is not a
business, but we should be realistic
about what can be done in terms of
Nordic skiing at a place like Cherry
Hill.
>> Yeah, thank you Sanjay. And and we had
an interesting conversation when we met
about snow making, which um is a lot to
get into um but was very interesting.
All right. Well, I I don't want to keep
Brian here all night. Brian, do you have
any other um anything else to add right
now or um
>> um No, just um yeah, thanks for the
opportunity and um you know, no no
problem uh answering questions. Happy to
come back and answer more if if
necessary. and looking forward to
connecting with you, Ry, um to talk
about this and um yeah, seems like
there's some potential opportunity to do
something uh fun in in town and you
know, think about ways we can maybe
boost the the Nordic skiing around here,
San Andre. Um and yeah, that's that's
about it. Oh, and and I was going to
mention one other thing that we we we
have in kind of in our inventory, but we
we haven't um been able to to get out
roll it out there to be used yet, but um
some potential as well. Um and you know,
there is the Mullen Center and people go
skating over there, but um not a lot of
outdoor skating um around. And um you
know we one of the things we we got
lucky with um a while back is we got
some gear from Marboro College which was
up in southern Vermont and they closed
down um 2018 I think. But we we have the
Marboro College ice rink and uh can set
it up um if there's a nice flat spot and
we have I don't know 100 or so pairs of
skates. So it's another potential
activity that would be fun to do there.
>> Absolutely.
I'm imagining Winterfest coming back and
bonfires, [laughter]
>> right? A little lots of uh lots of fires
and hot chocolate and yeah, being
outside. So,
>> definitely.
>> All right. Well, good luck everyone and
look forward to
>> Thank you so so much conversation.
>> Thank you. You're welcome.
>> Thank you. Have a great night.
>> Thanks. Good night.
>> All right.
All right.
So, let's Am I frozen or am I here? Can
you hear me? Michelle.
>> All right, perfect. Um Oops. Let me just
take a look here.
Uh so, um the other items on our agenda
tonight are potential community
partners,
um and
the friends group followup. Um, I would
like to just start with the friends
group followup. I'm looking for um some
feedback from this group. Obviously,
we'll want to talk about the friends
group in our report um or the potential
for a friends group and and what we've
sort of discussed around that. But in
terms of right now, I'm wondering if Rey
or anyone in the committee has thoughts
about whether there's any action that
should be taken uh with the folks who
showed up to our listening session and
put their names onto an email list. Um
do we want to follow up with those folks
and and you know, I don't know, I don't
know what the appropriate process would
be um right now. So, I'm just looking
for some feedback on that.
>> My first response would be this would
this is where I think Dave Zmeck is
particularly useful because he's seen
friends groups uh he's he's seen friends
groups and stated um before. I haven't
seen the origin of any friends groups
before. So, I don't know exactly what
the the next first steps would be for
us.
um um
for the people who express interest. I
don't know if that interest precedes any
sort of formal recognition of them. If
the town needs to recognize a friends
group in the first place, I can ask that
question. If you're looking for next
steps, I can certainly ask Dave that and
[clears throat] and try and get that
back to you. And um how many people were
on that list? How many people had
>> I'd have to pull it up, Ray, but I think
there were like at least eight or 10
maybe that were on there. Plus, I think
everyone in this group kind of has
expressed interest in just continuing
following up with that. So, or I think
so if you haven't, sorry, [laughter] I I
am. Um, so yeah, if you could ask Dave,
that would be great. Maybe what I'll do
though is just um draft a brief email to
just send out to those folks and thank
them um again um and let them know that
we will be in touch at some point um
about that and then um just give your
contact information. Rey, would that
does that work for you?
>> It's fine.
>> Okay, perfect.
All right. So, um, in terms of other
community partnerships, I did want to
say that, uh, Chris and I had a chance
to meet with a representative at UMass,
um, with Nancy Buffone. Um, and it was
a, uh, really productive conversation,
very preliminary. Um, we talked, we we
sort of brainstormed and put a bunch of
ideas out there. Um, one of the ideas,
for example, that I just wanted to like
share is, um, they have in addition to
turf management, which we've talked
about a few times and can be tricky, um,
but they have, you know, like a golf uh,
club or like they have different clubs
and things like that and they put out a
newsletter. Um and they put out a
newsletter I think um through the office
of community relations maybe once every
week once things get started. And so
like how can we sort of um
make a connection with them where
whatever might be happening at Cherry
Hill whether it's during golf season or
not is being put into that newsletter as
you know and going out to the whole
student body basically. Um, and so
that's just one example of many that we
talked about um, at the meeting and I'm
going to put together some sort of notes
about that, but I just wanted to see if
anyone else on the committee had
thoughts about when it as we sort of
start to um, move toward writing our
final report um, if there were other
organizations or categories of
organizations that we wanted to think
about in terms of um, recommendations.
for the report
and Chris if you wanted to add anything
about about that that piece of things.
Well, I mean the other part of the
meeting which was just throwing some
darts on the board was having
potentially and this was all potential.
This was these were just ideas so
everybody understands that was having
you know in interacting with some part
of Eisenberg also potentially
for um either like an advertising thing
or helping with clubhouse ideas and also
sports management um you know that that
thing to help you know get more members
in there. um run other ideas and
programs.
Um so I mean it it was a productive
couple of meetings. Um you know we I I
think Michelle and I both felt like when
we left we weren't just you know um
being you know handed something and
saying oh yeah we we'll get back to you
never. So I mean Summer was there. So,
you know, we're expecting to kind of
have some follow emails and
conversations with her again.
>> Yeah, I I there was definitely a lot of
enthusiasm and and and just
brainstorming things and a lot of
potential. Um Sanjay,
>> you're muted, Sanjay.
>> Muted. Yep.
>> But now I'm not.
[laughter] Um I recall being quite
negative about the interaction with the
turf management program. mostly is
timing, right? That they're not here
during the time of year when the golf
course needs the most attention. Um, on
the flip side, Amoris Baseball has
worked reasonably successfully with the
sports management program to find
interns to do marketing and operations
management for Ammeris youth baseball.
>> Um,
they're college students. Some are good,
some are less good. Uh but
it's been a net positive for our
organization to have uh students,
undergraduates from sports management uh
helping out our programs. And the timing
is better for marketing because the big
marketing season, I'm guessing, would be
springtime when you're trying to drum up
membership and get publicity out there
about the opening of the golf course.
So, um, I think that's a great
opportunity. I will say, as I did with
the turf management thing, that it takes
real work to find
the students, coordinate with them,
manage them, and
it's not clear that either in the wreck
offices or at uh, Cherry Hill, there are
people with extra hours to manage
interns, even if those interns are free.
Good. There's no free lunch, right Reay?
There's no free intern.
>> Um,
I would just like to say that both
Sanjay and Chris have both uh talked a
little bit here about about uh
strategies towards using um um you know,
partners inside of our community. I
think they're fantastic ideas. I think
they are I think they are very useful
for us and they are they you guys are
both describing things that we're doing
that Jose is doing
>> um u um and and so we can certainly
extend some of that Jose uh the we've
we've been working pretty closely with
the Minute Man marketing team to get to
get Cherry Hill out to one of one of the
reasons why our our numbers are so
strong right now with the college kids
that are coming through here and getting
new information and new people out here
is because of the work that my that my
team has been putting in with marketers
inside of UMass to try and to try and
pull people and get their their uh their
presence on the course. So So I I do
want to say that you know I I hear you.
These are these are things that make
sense. Please again uh codify those in
the report. So it either reinforces what
we're doing or it allows us uh some of
the some of the uh nuts and bolts to
push that forward and do more of it and
keep that going. So thank you.
>> Can I can I go again, Michelle, just for
a sec? Yeah.
>> Yeah. Yeah.
>> Thanks, Ray. That's great. Um just I
wanted to be more concise and clear
about my own comment. When it comes to
writing recommendations, I would not
support a recommendation about trying to
recruit turf management students. I
would support a recommendation about
trying to recruit marketing and sports
management students. So, that's that's
how I want to really put a finer point
on that. And Rey, the best kind of
recommendation is one that you're
already doing. [laughter]
>> It makes me It makes me feel good about
myself. Thank you.
>> [clears throat]
>> It's when the prof it's when the
professor says, you know, describes that
thing in the class that that that you
were just about to say and you feel like
you're just I'm thinking what the
professor was thinking. I'm with you.
[laughter]
>> Awesome. And that's a really good segue
actually um Sanjay in terms of the
report. Um I I did take some time to
look at our charge. Um and our charge
covers um you know we've covered mostly
what our charge has asked us to cover.
Um I think although you know I'm very
curious what the rest of the group
thinks. One area that you know I don't
think we covered quite is um in our
discussions is
alternative uses. Yes. Disposition. No.
Um and then legal constraints. You know
we haven't really uh covered that. But I
know sometimes when a charge is written,
it's written um you know, sort of to
catch anything that might um be
explored. But I do think and I curious
what you think, Rey. I do think we've
explored mostly what Rey and the team
and the town were sort of hoping we
might explore in this group. Right. Do
you think we've missed anything um
before we start really turning our focus
toward getting some solid uh report
recommendations going?
>> I don't know. I don't know off the top
of my head. No. Um
>> okay, good.
Um so you know our the beginning part of
our work was very heavy on the um the
operations and the management and the
budget and uh we put together a a pretty
um hearty motion that was approved uh to
meet or I guess it was last meeting um
and now we've talked about you know
community winter um we've talked about
I think mostly everything that we need
to talk about. So, I'd like to ask um
how this group sees getting a final
report written
um and if there are other
recommendations like Sanjay just said,
you know, I wouldn't support this in
terms of winter, I would this. Um, do we
want to come to some consensus about th
those things um and then start writing
the report or do we want to say break us
up into teams um and start writing parts
of the report in draft form and then
circulating and then coming back into a
meeting and seeing you know what else
where the question marks are like where
we might not have uh a recommendation
fully.
explored yet. Yes, Sanjay, please.
>> Uh, I would I would strongly urge us
towards the second of those approaches.
>> Okay, great. That's kind of what I think
too. Um, that's that's I I agree. Um,
so there are
seven of us. Um, and
I'm just does anyone have a particular
area of the final report that they I
mean like it seems to me Ryan is a
natural fit for the parts that relate to
the budget and the operations and all of
that stuff. Is there someone Ryan am I
on point with that?
>> Okay.
>> So, is that is there someone that would
want to partner with Ryan in that? seems
like Sanji is a natural fit to deal with
the winter and um and that kind of
thing. I think Chris and I would be
great partners uh on the community
aspect since we've done a little
exploring on that. Um so I'm looking to
you Sarah and Hillary and Anog in terms
of like what parts of the report you
might be interested and Chris if I got
that wrong um let me know. [laughter]
>> You've been speaking for me since this
committee was made.
>> Exactly.
You can speak for yourself.
>> I would I I the only other thing I would
like to add to our side would be some of
the golf course stuff.
>> Oh, right. Exactly. That's
>> some of the actual physical golf course
stuff.
>> The equipment you mean? Right.
>> The course itself.
>> Okay. Trees.
>> Trees. Stuff like that that you know.
>> Okay. Trump.
>> Do you want to have is there parts of um
do you want to have discussion around
that here or do you want to just maybe
take a stab at drafting some stuff?
>> Well, I mean I think the tough thing is
I think I mean if you haven't been on
the golf course it's it's kind of tough
to you know obviously Honor seems to be
you know trying to go for club
championship out there
>> with all his rounds in. So, you know
what I mean? It just um
[sighs and gasps]
I don't know. I'm just I'm not
frustrated. I'm just trying to figure
out, you know, in that report, are we
supposed to be where where we envision
the course going or is it where we are
we comfortable where the golf course is?
>> Uh I'm not com I'm not comfortable where
the golf course is, per se.
>> They don't.
>> Um I mean, we're all in businesses and
stuff like that. I mean, I just I mean,
I want I want the I think the golf
course like like all of us talked about
before was if the if it gets in better
shape, it can it can I think it makes
more money. You know, I'm happy, Ray,
that you know, the golf course is up.
I'd be interested to see the only thing
I didn't hear earlier, and I don't know
if Sean could tell you that or because I
know your software is funky, is is just
the number up, or is it is it also the
rounds are up also? Did we just did you
know like Ryan's numbers did we have the
same amount of rounds but we just
increased the revenue because we raised
the fees or is it both are up?
>> Uh I I haven't I haven't had a chance to
dive in it but yes. No, I don't
>> um
>> for if I may respond real quick to the
first part of that, Chris. Uh
>> um nobody would nobody needs you all to
be at with where we are right now.
That's not that's not why you're here.
Um I think your final report is a chance
for you to outline the steps to get if
you imagine what this course could be or
should be. you guys can be as reasonable
as you all know how to be. Uh I think I
think that the challenge for you is to
is to outline the steps that you come
together and say that this is the steps
towards getting to the spot where we're
happy with it. Uh that's the that's the
business vision. That's your that's your
pitch to get from where we are to where
you think we should be. Um um you could
be whatever range of of happy with the
courses you are right now if you're if
you're saying well you know numbers are
up and so and so why why why fix it if
it ain't broke. Uh I don't hear anybody
saying that. I'm not saying that. Why
fix why fix it if it ain't broke? If if
if that's how you feel right now, then
the question is how what what can we do
to do a little bit more of what we where
we are right now? Um your final your
final recommendation in terms of
management of the course in terms of
terms of the the physical well-being of
the course in terms of in terms of the
the the
uh uh the org chart in terms of the
financial placement in the town in place
in terms of anything about the
operations of this course. Those are
things that can be put into that
recommendation so that so that the town
manager and you know I I'll obviously be
looking at it also so the town manager
can look at those recommendations and
decide what we have the appetite for and
what we have the budget and the
wherewithal to put forward. And so
um you've got some good ideas here.
>> I would hope so by now.
>> Um thank you Ray. Um I do have something
to respond but I see Sanjay your hand is
up. Please go ahead.
>> Go ahead Michelle.
>> Oh okay. I was just going to say that um
last time when we approved that motion
one of the things that we spoke about
but that didn't get into that motion is
I think the group felt strongly that
there needs to be a capital investment
by the town in the course.
um and we spoke about it um but we
didn't actually get it into that motion
that we approved. So I will speak for
myself. I think the town needs to
consider a injection of capital support
into the course um to deal with some of
these. So like to kind of take what Rey
is saying which is like we are where we
are and it's not our job necessarily to
dictate or direct or um
you know
meddle into the operations as they are
currently. But we do have enough
information to say that we think the
course needs some capital injection in
order to get to the place where we can
really confidently raise membership
fees. raise um greens fees and and all
of those things that we've been talking
about. So, I'd like to know if other
folks in this group also feel like
that's a recommendation that should come
forward strongly in the final report and
then I'll go to Sanjay, Sarah, and then
Hillary.
>> Yes, is the answer to your question.
But that actually leads me into the
comment I was going to make, which is I
think that
the best thing to come out of this
committee's work is that largely because
of the incredible amount of time that
Ryan put into the financial analysis
during the beginning of the work here,
um, we now have the ability to
support a wish list with what I believe
is a highly persuasive
quantitative argument that the finances
of the operation of the land are in
favor of investment in the course,
right? Because the easiest thing to do
as a manager is to dismiss a wish list
as nothing more than a wish list, right?
But again, because of the really
herculean task that Ryan took on and the
work that he did, right? we can we can
support our wish list with a financial
analysis and in the end it will be up to
the town manager and the assistant town
manager and Rey to make the management
decisions about what to do and we'll
have we'll have to live with that right
we're an advisory body um so yes we
should certainly recommend capital
investment but every time we suggest
something that costs money we need to
tie it back to the financial analys is
that's been done and that we now have at
our disposal. Um, so that that's that's
how I want to answer your question,
Michelle. If I can say one more thing,
I'll try to be concise. Um, I really
want to push us towards starting to
write and not discuss anymore. Uh my
experience is that when you start
putting pen to paper fingers to
keyboard, it sharpens the thinking and
it allows further discussion and
comments to be much much more focused
and to be leading towards a final
product, a final document. Right. So I
really hope that we can end tonight with
some writing tasks and deadlines.
>> Absolutely. That's that's the goal. I I
totally agree with that. Sarah.
>> Yeah. I was just going to respond to
your question about um taking pieces to
write and I wonder if I could coordinate
with Sanjay um because I think golf
sounds like it's pretty well covered to
do a little more exploring and
potentially make recommendations for the
the off season um you know with
Adventure East or with other um other
ways of bringing programming in and
>> high season right
>> what's that
>> you mean high season right
>> yeah high se well yeah [laughter]
I mean, and I like golf a lot, but yeah,
Nordic is Nordic is high season.
[laughter]
>> Awesome.
>> So, yeah, I'd be happy to do that if
that's if that's useful.
>> So, there's one team. That's great. Um,
and after we sort of figure out who's
going to start drafting what, we should
also just think about before our meeting
ends a structure that we want to use so
that we're not all coming in necessarily
with a different format. we have at
least some idea of how we want to go.
Hillary. Uh yes, I do very strongly uh
feel that when I've looked at and
examined every other course that is
overseen by a town, there has been an
injection of capital funding from the
town in order to kickstart it moving
forwards and getting to a uh a point
where it's uh acceptable in terms of um
uh playing golf, doing the winter
activities, having sufficient resources
behind it to support all of that. And I
do feel strongly that that has been very
much lacking um in the past. And so yes,
our suggestion of having a management
that sits under finance is important,
but without any capital investment uh
kickstarting anything even that will
fall flat. So, um, we do need to, um,
push for that and I do feel that that
is, uh, really part of our remit because
otherwise we're not, um, answering what
it is that need that Cherry Hill needs
to be sustainable
as a resource for the town. So,
>> excellent. Thank you, Hillary. Um, Ryan.
>> Yeah. I mean, I I I agree with with
everything that's that's been said. I
think that I think that it's just
important how we frame it because I
think that we're basically we're framing
this in the sense that like in in like
this is it's it's kind of like it's it's
a business decision. And it's not like I
mean when you look at like how this
course has operated in the town for the
last 6 years, it's operated as like the
town has viewed it as as as a cost
because the revenues have gone into the
general fund and they haven't viewed it
as as a business. They haven't viewed it
as something that's actually made money.
And so I think it's important to stress
the fact that like you know a
unshackling it from that construct will
allow it to just reinvest its own money
where it can go back into the course.
But I think B, yeah, like there there
there's a strong business case to be
made for it. It's not so much just the
fact that like you know the course is
asking for money because you can make a
strong case that has been grossly
underinvested in over the last 7 or 8
years versus the cost of inflation which
it has like we've proven that it's been
over you know 500 750 it's been $750,000
of underinvestment just versus the cost
of inflation over the last six or seven
years. So you can strongly make that
case. But I think the case that we
should be making that I think will
probably hit home the you know the
hardest with the people in charge of
making this these decisions would be
just the fact that like it's more of an
in like it's basically it's it's it's an
investment. It's not so much you know um
like you you there's real return if if
this money does does come to the course.
I think it's not a lot that we're
talking about here in terms of what the
course needs and it's the course can
support paying it back over, you know, 3
or 4 years. Really, what you're talking
about is a capital injection v visa v
some form of like loan to the course for
like four or five years as it pays it
back and as it's able to generate that
revenue back via higher fees and stuff,
right? So, um it makes sense and I think
that like the town management
understands that it makes sense. I think
that, you know, um, it also I, you know,
I don't think it's like a we don't need
to go crazy with like what the ask is
for it, but I think that it's, you know,
I think that it's very rational.
Great. Thank you, Ryan. Okay. So, what
I've heard so far is that uh Sarah and
Sanjay are going to work together on
everything that isn't about the golf
season. Um,
and then Ryan and Anra, how do you feel
like working with Ryan on the finance
and operations? Is that something that
you might be interested in?
>> It'll be my pleasure.
>> Okay, great. Um, and then, um,
there's Chris and Hillary and I, we
can't, three people can't work together
on something without it forming a
subcommittee.
Um, so of what we've talked about, um,
Hillary, what are your what are your
thoughts on what part of the report you
might be interested in drafting? And
yeah, Sarah, I see your hand.
>> I'm sorry. I just actually have to jump
off.
>> Okay. All right.
>> Sorry. So, I will work with Sanjay and
um and look at the minutes and get the I
agree with you. Having a um an actual
structure will save a lot of time on on
re-editing. So, I think that's
brilliant. And we'll look for the
timeline, too, because deadlines are
great.
>> All right.
>> Thank you all so much. Very exciting to
be here. Bye.
>> Bye.
>> Hillary. Yes.
um
you know kind of the uh business side of
it, the financial side of it is is not a
uh it they're not strong points of of
mine cuz I've not really worked in that
area. So I am um
happy to dive into an area that
um you know needs to be done that I can
explore and come up with um you know a
remmit or whatever. So
>> I have a suggestion if that's okay.
>> Yes. Um, I thought that at the listening
session you really like it sort of um it
felt very natural that you you are like
the friends of Jerry Hill in my mind.
And so I wonder if you could take on um
writing drafting the piece around the
friends, what the possibilities are um
for a friends group, whether it be
informal or a full-on nonprofit 501.
>> Okay. Um and then sort of looking at the
friends group, how it may uh work to be
like a development uh there might be two
two arms, a development side where
people are raising money and then a side
where people are just getting people
from the community together and
programming. Is that sound
>> fair for your part?
>> Okay.
>> Yeah. And would that also
um I suppose that that would the next
step would be to have them um like you
know part of well one of the minutes uh
minute points was about them uh there
being a uh a group that where they would
meet with and be part of that was from
the uh from the town
council. So that would kind of sit up
here and kind of take that as read that
that is an acceptable end point so that
there's a link direct link into the town
council and
um I would just develop the look at the
development side of it and whether it's
a um a straight friends off or a
nonprofit or something. Yeah. Yeah.
>> And Chris could give you some really
good feedback on the booster stuff
because he's been heavily right Chris,
you've been involved in the booster
stuff. And so that's more like the
development and and that side of things.
And it's okay like if you're writing the
report on that piece, you can consult
with someone else on the committee. We
just can't have like three people
working.
>> Okay.
>> You know, kind of thing. [snorts]
>> Um
>> Okay, perfect. And Chris, are you So
Chris, we're going to work together on
the community um
piece and then also on just like the
sort of
course quality, course that kind of
>> course goals quality, right?
>> Okay, perfect.
>> Um and we'll also have to write like an
intro to the report. Um, so my best
experience with this is, um, I chaired
the African Heritage Reparation Assembly
and we put together a, um, pretty
lengthy report. I think the structure
worked really beautifully. Um, and I'd
like to propose a similar structure to
the group. Um, it reads really, really
nicely. It's very clear. There are some
diagrams and pictures in it. Um, and so
if unless somebody on the committee has
a different way that you'd like us to
approach it, what I would do is send
that out to you with some thoughts about
how we each take our pieces and and then
um and go from there. Does that work for
folks?
>> UG,
>> uh, just a quick clarification. I don't
know if I missed it. Uh, did you say
there that, uh, milestones for all this?
>> Yes. So that's the next question. in our
timeline.
>> Okay. Yes. Can I ask also prior to those
timelines one it would be really helpful
for me Michelle if ASAP
you could kind of bullet point whatever
everyone is doing and who they're
working with just so that we know that
there's not going to be any not
headbutting but crossover in what we
think our remit is and then we're very
clear about what we're doing as well as
integrating it into the um outline and
format that you are going to also send
out.
>> Absolutely. I will put that all in one
email. I will try to get that out
tomorrow. If not, please give me until
Wednesday. My I have some doctor's
appointments tomorrow. But um I will get
that email out and then if how are are
we thinking two weeks is a fair amount
of time if we were to get another
meeting on the books here two weeks from
now with a first draft of everything?
Okay. Yeah.
>> All right. So, that looks like um
two weeks from now is the week of the
14th.
Um
>> Hor's got his hand up twice.
>> Yes. On
>> uh can we um the uh the university is
just about to get started
>> so those of us who are involved with the
university might be a little bit um you
know tight on time. uh during these two
weeks. So I was wondering if you can
tell us when the actual due date is for
this like when and we can work back from
it and see how much time we really have
alto together.
>> Yeah, we've passed our due date by a few
months. [laughter]
>> So um
>> the new the new one
>> the new due date. So, I think that's a
great I think that's a great question,
Rey. If we in one of the last meetings
you talked about like the possibility of
us presenting to the town council once
we have the report and and and bringing
it and Oh, you're muted, Ray.
>> I saw the message come up. Uh not to
town council. I don't know if we could
probably invite them also, but it would
be particularly to the to the town
manager and uh and probably Dave Zmeck
and the and Sean Mano perhaps. But uh um
you know, I would I can certainly bring
it if that's something that you're
interested in. I can certainly bring
that to them and see what they what they
think about it.
>> Awesome. Yeah, that would be great. Um,
I was just thinking about timing on like
if it was uh with folks on the council
or staff or who it where it might be.
But I would think that if we can have a
first draft in two two weeks from now,
um but to to your point, Anra, let's say
we have a completed final report.
Um by
like October
16th, it's a Friday or 19th, it's a
Monday or
Six weeks from now.
>> Is that six weeks?
>> Yeah.
>> One, two, three, four.
>> Yeah, it is.
>> I'm just thinking realistically with
like you're saying on your I mean we
could always do better than that.
>> Yes,
>> we can always do better, but like
>> maybe what we do is say let's see, we
get this draft together. We meet in two
weeks. It's going to answer. It's going
to crystallize a lot as Sanji said. Um,
and then we'll really know at that point
like how much more we more time we need.
Um,
>> if you'd rather have three weeks right
now and No. Okay. So, I think people
would like to meet in two weeks.
>> So, how is um
how's people's schedules on Mondays
nowadays? Uh, or was Tuesday better?
Um because two weeks from now would be
the 7th or the 8th, right? Or no, the
14th or the 15th?
>> 14th. Yep.
>> Yeah. Mondays are better than Tuesdays
for me.
>> Okay. Is the 14th possible for you on
your
>> Yeah, Mondays is good for me. Uh the
only thing I would request is that we
just keep it Mondays and not switch
around because once the semester gets
going then the schedules get set. Uh, so
if it is possible at all to keep it
Monday, I would appreciate it.
>> All right. So, Monday at 7. Chris, is
that a time that works for you?
>> Yeah. Or I got you. [clears throat]
>> Okay.
So, yes, that that definitely will
figure it out.
>> Okay. And then Rey, um, you I think you
had said Mondays are a little easier for
you than Tuesdays, right?
>> Monday the 14th works for me.
>> Okay. I don't know if it will work for
Dave with town council, but we will of
course invite him and do our best to get
him um to come.
>> Certainly,
>> those dates do help me because I think I
think the town manager's office is is
interested in seeing what the what the
end what the goal line looks like for us
here. And so these dates help me
communicate that.
>> Thank you. And yeah, really appreciate
you communicating that and also just
extending our apologies. I mean, we did
get started later than we were supposed
to by like a while, so
>> they know they know that.
>> Okay, cool. [laughter]
Um, and Ryan, that date works for you,
right?
Yeah. Okay. So, we should approve these
minutes. Um, Sarah pointed out one. Um,
there was a I think let me just pull up
what she said in
um there was a mistake.
Here we go.
So, in
the section on Nordic, I'm named as
Sarah Lavali, not Sarah Goff. So, um I'm
not sure, but we need to just that will
assume that that is changed. Um other
than that, were there any other edits
that folks wanted to make to either of
the meeting minutes that were sent?
Okay. So, can we then um we're gonna I'm
moving then to approve with the change
uh of Sarah's name the meeting minutes
from
I sent you two, right? 6 and 5 or 6 511
and 6:16. So, May 11th and June 16th. I
move to approve those. Um can I have a
second for that please?
>> Yeah.
>> Okay. Sanjay seconds and then um just
all in favor say I.
>> I.
>> Okay, that's great. So, those are
approved and
um if there aren't are there any other
items that haven't been anticipated? Any
other questions, comments, concerns?
>> Sanja, what are you doing tonight?
[laughter]
>> Trying to get the work done, Chris.
>> You know what I mean, man? We're doing
it tonight. Um, that's what you would
expect from me, right?
>> Always. I always
>> uh if we're going to meet on the 14th,
then people should send their drafts
around on Friday before that weekend so
that we can have read things and have
focused discussion of them. In my
opinion,
>> I think that's a great idea. I just want
to check the open meeting law to make
sure. I think sending the drafts is
fine, but I don't think we can start
commenting. Absolutely. Just for
reading, we're good. Yeah.
>> But other because otherwise we get into
a situation where you everyone's like
sharing a screen and people are trying
to read a multi-page document during a
meeting.
>> That's right.
>> Is kind of awful.
>> Yeah. [laughter] So yes, ex you're I'm
proposing I was trying to propose
exactly what you said that the committee
have access to everyone's writing but
that any discussion happen during the
meeting.
>> Perfect. And so what I will do is I will
create a a template a like a source
template that everybody once they're
done their draft can put their work into
that template under the appropriate
category of the report and then we will
circulate that on the Friday before that
meeting. So, what I'll say then is if
you can plan on by like 300 p.m. that
day and I'll send reminders um putting
everything into that one document um
that you have and then everyone will
have access to viewing that.
>> Okay.
>> Yep. Um and then my just last thing I'll
say, I promise Chris,
>> you're good, man.
>> Yep. I'm only going to take like 30
minutes with this comment, but then I'll
be done. uh is that I've been playing a
lot of golf this summer uh at multiple
courses and it has crystallized for me
the importance of having a public open
and uh affordable golf course for people
from
all parts of our community to play the
game. Cherry Hill is a great place to
play. We'd all like it to be better. Um,
but it's a great place to play and I
have been partnered up with people that
I've enjoyed meeting and seen people
from all parts of Ammeris out there
playing golf. It's been beautiful. I
love that place even more than I did six
months ago.
Oh yeah, but but I think that to me that
completely underlines why it's so
important that we get this report right
and really emphasize what needs to go in
to raising the um the
raising the golf course to a standard
that enables a lot more people to play
to and encourages is for outside people
to come and play it because that that
can't happen right now with the standard
of uh the course as it is right now.
>> Well, it is happening right now. It's
busy and it's and it's a
>> it's busy but
>> and it's a net and it's a net revenue
generator. So, we'd all like it to be
better. I don't think there's any
disagreement about that.
>> But let's not underell the successes of
the golf course.
>> Okay. [laughter] Ryan just laughed at
that. He's like, "See how I'm out."
Um, all right. Well, we do, you know,
fight sometimes, but we get along, too.
[laughter] So,
um,
I love you all. That's what I'll say.
And I'm going to adjourn the meeting at
8:30 on the dot. And we will see you
soon. Okay. [laughter]
>> All right. Thank you.
>> Good night, everybody.
>> Good night.