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Charlotta Tönsgård (Entrepreneur)

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Charlotta Tönsgård, an entrepreneur working at the forefront of AI in healthcare, opens her talk by reflecting on a recent film called *Dreams of Violence*, which was entirely generated by artificial intelligence to document a massacre that regimes often seek to suppress. She notes that while many people cringe at the idea of AI-generated content due to concerns about low-quality "noise" flooding the internet, this specific project demonstrates how technology can amplify silenced voices rather than just creating slop. The film serves as proof that access to capital and traditional gatekeepers like publishers or studios is no longer a prerequisite for telling important stories; instead, the barrier has shifted from permission based on money to trust earned through human judgment. The core of her argument revolves around the idea that while technology accelerates capabilities instantly, the adoption of AI moves at the speed of trust rather than technological release dates. She illustrates this with data showing that despite free and efficient AI tools being available in healthcare settings, 79% of clinicians refused to use them because they did not yet trust the machines enough to hand over critical tasks. This hesitation is not a failure of adoption but a necessary human process where professionals must gradually test tools, observe their failures, and understand what those errors mean before integrating them into high-stakes work, much like how doctors historically relied on secretaries for transcription only to find that workload simply shifted back onto themselves when the intermediaries were cut. Tönsgård warns against a future dystopia where power concentrates in fewer hands and voices are silenced, emphasizing that this outcome is not inevitable but rather written by our collective small decisions every day. She argues that as traditional institutions fail or become less relevant, individuals now hold the gate of trust themselves, deciding what work to hand over to technology and who benefits from the resulting surplus. The future will be shaped by these fundamental questions: what tasks do we delegate, and how are the gains distributed? If society chooses wisely, AI can expand human potential rather than replace it, allowing skilled practitioners with trusted tools to help hundreds instead of dozens across fields like education, art, and journalism. Ultimately, she concludes that history has always been about opportunity being gated by permission from those who held resources, but today we no longer need to ask for such permission because the gatekeepers are failing. The path forward requires us to be bold in our intentions while remaining worthy of trust, ensuring that AI serves as a force multiplier for human capability rather than an instrument of control or silence. By making conscious choices about which products to support and how we apply our skills, humanity can write its own story where technology amplifies diverse voices and allows more people to thrive without breaking the social contract.
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Okay, so two weeks ago or about two weeks ago, a film called Dreams of Violence premiered at the Tribeca Film Festival. It was a 75-minute feature about the massacre of Iranian civilians in January. It was built from journalistic journalistic reports and eyewitness accounts. A film that until very recently would never have been made. It was made by two brothers in three months. Costing about 20 sorry, $2,000. And it was fully AI generated. Every single frame in the movie is AI generated. I will come back to why that actually matters. So I lived through a couple of different technology shifts. I was actually my first part of my childhood was pre-internet. It's hard to believe today. But then I became the part of generation that actually ushered in the iPhone and the smartphone. And these days I build at the forefront of AI, specifically in healthcare. But what these shifts has taught taught me is that it's almost never the technology that is actually the interesting part, even though that is my background. What is interesting is what that technology what type of power shift it actually ushered ushered in. And that is actually what I wanted to talk to you about today. So I'm going to talk about one change I see and one weak signal that I see and then a little bit about the future that I hope that we choose for ourselves. So let's start where you actually already been a bit. So I mean to many of us today, if we hear AI generated content, maybe we cringe a bit. I mean, I know that I do. And of course, if we look at the origin of this vast knowledge that AI and the LLM holds today, if we look at the origin of that, I think uh, it's a bit troubling. Maybe we should say that. And if we look at the flood of low-quality content that floods internet, floods social media, floods investors, uh, that is a problem. And yes, jobs are changing. And even some jobs, they are disappearing. But for all of history, access to capital and resources, it decided who could wield power. Whose voices actually get heard? Whose idea get a chance to be proven? You needed a publisher. You needed a studio. You needed a rich parent. You needed someone who was that vote of confidence before you could even do something. Nobody said yes to Dreams of Violet. Nobody needed to. A story a regime would prefer to never have been told got told anyway. And I think the director put it the best. He said that an AI film about people who actually died, it raises serious questions. But the alternative, silence and forgetting, that is worse. So this is not slop. This is a voice that would never have been raised otherwise. I noticed the mechanism because it actually cuts two ways, right? AI accelerates whatever we attach it to. So if we attach it to noise, that noise get louder. If we attach it to a story a regime wanted to be silenced, you get Dreams of Violet. And some of you, I guess, are sitting in large organizations. Uh, but the reason you sit there is not maybe because you loved the organization, it's because until now, you needed that to actually get your value out. The doula at the maternity clinic, the psychiatrist, the, journalist, the same gate that fall fell here, it's falling for almost everyone. They didn't need the institution for the mission, they needed it for the machi- machinery. So, a large part of that machinery is actually free now. And I mean, this is already happening. And uh what it means is that the unit of capability, the stuff you talked about already, it's shifting from things that have been gated from inside that institution out to the individual. But underneath that failing gate, uh it's also a bigger shift. Some of you recognize it. Uh I mean, it's the work itself that is migrating from people to technology. And this is not about jobs vanishing overnight. This is about small things, tasks that we hand over to technology one by one. But what I've learned about this shift is that it doesn't actually move at the speed of technology, it moves at the speed of trust. So, let me give you one weak signal from my area, health care. One of the largest studies was more than 8,500 clinicians. They were offered an AI scribe but they by from their employer to be used at work. It was fully approved, it was good technology, and it was free. It's somewhat free, someone else paid for it. And it makes perfect se- sense from an efficiency perspective. 79% said, "No, thanks." I mean, most people read that as an adoption, like a failure in adoption, right? But I read it as one of the most important signals in AI right now. Becau- because capability is not the problem. Trust is. AI can deliver capabilities in an afternoon, but trust it still needs to be earned at a human pace. A professional won't trust a tool with important job, like a important things from their job, because a benchmark tells them that they can. They will trust it the same way they trust a colleague. Gradually. by testing it, by seeing how it fails and then understanding what that failure means. No model release will change that. And has that hesitation in shifting our work onto technology, it has a history. The last time it happens at scale in my own my own industry, that was the doctors I mean, at the time the doctors they still did the recordings for their notes, right? And then they handed them over to a medical secretary who typed it up for them. And as a saving in someone's spreadsheet, those secretaries were cut. But the work still remained. It was just that the doctors had to do it themselves instead. So it landed on them and it spread into their breaks and their evenings. So what actually happened was that someone else they decided what work was going to be handed over and then in the end someone else kept that surplus. So when professionals hesitate now, it's not that they're being slow, it's just that they're remembering. They distrust they dis don't trust distrust technology, they distrust why it was built and why it was distributed. Which is why the labor shift from people to technology, it will not be it will not be decided by benchmarks or feature releases or keynotes. It will be decided by millions of small handovers of small tasks, one professional one task at a time. And there are two fundamental questions that sits in inside every one of these decisions. What do we hand over? And who shares the surplus that we actually create? How we answer those two questions, they will fundamentally shape the future for every one of us. The difference I see this time is that the gates are failing. That means that in many cases that decision actually can fall to the person who is doing the job. The old gate were permission. They were held by whoever had the money. The new gate is trust. And that's held by the person who hands over the work. Permission it could be bought. Trust it needs to be earned. So which future does this actually add up to? Well, I mean I'm a big science fiction fan. And what science fiction have taught me is that dystopia it's a warning. It's not a forecast. The dark story of our future, I think it writes itself. Jobs lost, voices silenced, the social contract in our society broken, power concentrating to fewer companies, even individuals. But the story of how AI shapes humanity in our future, it is not written on yet. It's written by us. And it's written by small decisions and big ones. It's written by our intentions, how we apply our skills, how we spend our time and our money, which products we support. And if we write this story well, the future doesn't look like a faster work version of today. It looks like more. More voices heard, more time spent on the things that matter to us, more people that is actually helped by the skilled few we have because all of a sudden a trusted practitioner with trusted tools can help hundreds instead of dozens. I mean, imagine that energy everywhere, in school, in education, in art, in journalism, built anywhere. I mean, it's built here, right? For all of human history, opportunity was gated. Someone needed to give you permission to execute on your dreams. We don't have to ask for permission anymore. There are just two things that I ask you to for. Be bold and be worthy of our trust. Thank you.