Video summary
The speaker discusses the evolution of AI tools from simple research assistants to full-fledged business partners capable of handling administrative tasks, allowing creators to focus on their core work as coaches or healers. While acknowledging that platforms like Magika AI or Bluehost offer all-in-one packages at low monthly prices, he argues that these are not suitable for serious users who want AI to act as a true executive assistant. His experience shows that cheap subscription plans with limited credits quickly run out when used for heavy tasks like redesigning websites, managing social media, or editing videos, making them ineffective for real business operations. Instead, he recommends using dedicated desktop apps from major providers like Claude or ChatGPT, which offer significantly better value and capabilities once users move beyond the free tier to higher subscription levels that subsidize token costs.
A critical insight shared is the hidden cost of running out of credits on lower-tier plans; once a user exceeds their monthly allowance, purchasing additional tokens individually can be exponentially more expensive than maintaining a robust subscription. The speaker illustrates this by analyzing his own thirty-day usage, revealing that he consumed nearly $30,000 worth of credit value while paying only $200 in subscription fees because the platform subsidized the cost for high-volume users. He advises against relying on free tiers or cheap plans if the goal is to automate complex workflows like reading social media comments, drafting newsletters, fixing technical bugs, and updating website content. For those serious about having AI manage their logistics, financials, and technical challenges, a monthly investment of at least $100 to $200 is necessary to avoid hitting usage limits and to access the full potential of agentic AI systems.
The speaker emphasizes that adopting this advanced setup requires installing official desktop applications for Chrome and granting broad permissions, though he notes that these tools are conservative and safe when configured correctly. He warns against using less trusted third-party tools like Open Claw or Hermes due to security risks involving unauthorized computer access. By setting up the AI with full browser integration and permission access, users can offload nearly all administrative burdens, effectively becoming "creatures" rather than "machines" who toil endlessly on mundane tasks. This shift not only saves time but also increases productivity, allowing solopreneurs to manage multiple membership programs and courses while maintaining a flexible schedule that includes unexpected leisure time like unplanned naps.
Ultimately, the video concludes that the era of using AI merely as a chatbot for brainstorming is over for those who want to scale their businesses; the future belongs to those who leverage agentic AI to handle the heavy lifting of business operations. The speaker shares his personal journey from skepticism in 2025 to full adoption by mid-2026, noting that the technology has matured enough to be consumer-friendly and reliable. He encourages viewers to either invest in a course for setup assistance or learn independently using the official desktop apps, promising that once configured, the AI will handle everything from CRM management to content creation, leaving the human to focus solely on high-value interactions with clients. This transformation represents a paradigm shift where technology serves as a partner rather than a tool, enabling people to reclaim their time and live more intentionally without sacrificing efficiency or growth.
Read the full video transcript
So, what do I think about Magika AI as
well as other tools? I know Bluehost
apparently Blue Host is a very popular
um hosting service and it also comes
with kind of an all-in-one AI package.
So, the the person is asking me what do
I think? Because, for example, at this
current time, Magika AI is well, maybe
one of their pricing plans is $15 a
month. And that might sound like a
really good deal because typically you
hear of things like chatbt pro or claude
u pro claude max. Those plans are more
than $15 a month at as of as of this
recording. Of course things always
change in price. So uh hello future
people. I don't know what what things
cost now but um I do have an answer. Um
when the person asked me about this I
hadn't heard of Magika AI because I have
been deep couple of things. First of
all, I follow the AI super users, power
users very actively. Um, I even have my
own AI agents researching all the time
what the latest AI um techniques are and
bringing and and integrating that
automatically into my workflows. Uh,
just so you know, my AI uh it doesn't
whether you use chat GPT or Claude,
those two are the top AIs as of this
recording. Um it's it's well beyond
Gemini at this point and Grock is also
very good but but more expensive
um and but you know person goes well why
wouldn't you use something like magicka
that includes um so if you if you go
here for example tools it includes all
of them Gemini includes you know uh
video uh AI models create videos for you
it includes I'm sure if we search it
includes um you know GPT cla you know
chat GPT includes claude etc said,
"George, why wouldn't we use this one
instead of signing up for just one of
them?" And that's a very fair question,
and here's why. When I was early in my
AI journey, I also uh started looking
into these thinking, well, gosh, why?
And and by the way, when when the person
asked me about magic, I'm like, "Oh, I
haven't heard of this one." And yet, I
follow the AI news much more closely
than probably most people watching this.
Um, and it's because they don't talk the
power users don't talk about this. You
know why? Because the power users don't
use these tools. Why is that? Like I
said, when I was early in my AI journey,
I started trying these kinds of tool.
There are so many of them like this. You
start searching um I mean searching all
in one AI tool. Okay. You start
searching them and there are so many um
uh let's see all-in-one AI platforms. I
mean there there are just many many many
many many that are that are um more
popular than even Magika which I had
never heard of. Um and so why don't I
use this? It's because
okay here's why. AI what AI is not is is
no longer that cheap. if you want it to
be your real assistant. The person who
asked me said, "I would love for AI to
be my my my executive assistant, my my
my partner, you know, like my business
partner, my team. I want the AI to
handle my business so that I can just
show up as the talent, as the healer, as
the coach, as the service provider. I
just want to focus on the work, the
magical deep work that I do with my
clients, you know, on Zoom or in person
or whatever, and I want AI to handle the
rest. Now, I'll tell you this. If you
had asked me that a year ago,
[clears throat] I would have said,
"You're dreaming." That's not possible
yet. you still have to be the one to
take care of, you know, anything from,
you know, making sure the newsletters
are sent to the website is edited to,
you know, um, creating the offers and
launching the offers and all that stuff.
I used to say a year ago, as of this
recording, I would have said that the
world has changed. As of late 2025,
Aentic AI has now become easy to use.
And now I'm recording this in August of
2026. If you had asked me in the middle
of 2025, I would have said no, you still
have to take care of a lot of the
administrative things and AI can of
course help you research. It can give
you strategies. It give you ideas. It
can help draft your content. It you know
help draft and get to know you.
Obviously that it has had great memory
for quite some quite quite some time and
it can get to know you better, draft
things in your voice, write things etc.
And then the tippy top power users are
yes they are using fancy tools to get
things done with AI but I felt like it
wasn't yet consumerfriendly enough to
use myself and to teach it to everybody.
Well the world has changed in 2026. Um,
it's funny the just to just today it
came out that um the you know Stripe the
company that processes lots of payments
Stripe and PayPal Stripe is one of the
most top the most popular ones. The CEO
or I think yeah the CEO one of the top
leaders just told their investors that
the singularity happened in January of
2026.
Now, some people laughed at it, but the
reason why he said that was because he
saw that Stripe's um data suddenly
changed in 2026 where there were a lot
more AI companies suddenly happening.
And the reason why is because in late
2025, Aentic AI became much easier to
use and a lot more people started using
it to run their businesses and to really
expand their businesses. And now I'm
recording this in the middle of 2026 and
in the last two months I wish I started
sooner. Well, uh, you know, I I I'm
still much earlier than most people in
the world obviously, but two months ago
in June uh, of 2026, I just woke up and
and there was I have to I have to do
this stuff now. So I started using I I
downloaded the claude desktop app and
gave it access to my Chrome you know
browser Google Chrome browser and then I
started I started trying a little bit at
a time. Okay, can you handle this task
on your own without me? And then I and I
gave it this one and they gave it and
then within a few weeks I was giving it
more and more and more and more and it
has really now as of two months later
that I've been doing that it handles
most of my business now the logistics
the administrative I have recovered more
than 15 hours a week that I used to do
I'm a soloreneur I have had human teams
before I've been in this business since
2009 I've had teams teams along the way
and then I've decided to in the last few
years I've decided to just be a true
solopreneur to experience that again in
part because AI started to make things a
bit easier and now I truly am a
soloreneur and I'm doing more today than
when I had a human team it's really
astonishing and so and an example in the
last few months AI uh claude AI it
doesn't matter chatbt or cloud has
completely redesigned my website my
website wasn't redesigned And for more
than 12 years before that, I was too
lazy and I wasn't good at design. I'm
not good at technical. I I didn't I just
left my website alone. Within a few
weeks, Claude completely redesigned it,
of course, at my request. And I told her
what, you know, what which pages to
design and everything. And now whenever
I want to make an update to my any web
page or website, I go to Claude. I don't
go to my website design service,
whatever. And so all I'm trying to say
is that
um it the world really has changed. And
if you want AI to be your business
manager now, I no longer laugh at that.
I say, "Oh, I'm glad you you're smart
enough to understand that that's
possible now." And I I change my tune
because I used to think you're you're
being lazy. You don't want to do that
stuff yourself. You're being lazy. No,
honestly, that's what I thought. And I I
I never told you that. Sorry. But now I
welcome our quoteunquote laziness.
Laziness is just our own biochemical
system trying to be efficient with where
we spend our energy. And of course
nobody wants to spend their energy doing
boring things or technical difficult
unless you love being technical unless
you love those tasks of course you would
enjoy it but most of us don't. And so
now AI can take care of all that. So,
all the way back. Now, let me just wrap
it up to say that
to actually have AI be your assistant
doesn't cost $15 a month. Those
services,
uh, I'm not saying they're lying to you,
but they are not giving you the full
picture. I'll tell you the truth of what
what it costs. I pay my I pay Claude
$200 a month right now
and it's probably not going to go beyond
that because I was paying Claude $20 a
month for, you know, the first few days
and I was like I quickly ran out of
credits when I started to ask it to
redesign my site, to send my email
newsletter, to post on social media for
me, to fix all these different technical
problems I had in my business. I I ran
out within hours. I'm like, "Oh, that's
what they didn't tell you." So before
you start using these, do you think $15
a month? No, that those plans have
credits and usage credits. Once you
start even creating two videos, you'll
run out of $15 a month. Are you kidding?
Right? You can't even get it to edit
three videos for $15, right? So, the
credits run out just like that. And
here's here's the tricky part. Once they
start selling you the credits beyond the
$15 or beyond the $20 a month or
whatever it costs, those credits are
expensive. So, for example, okay, let me
let me let me give you a shocking
example.
I asked Claude to analyze I just did it
this morning. I asked Claude to analyze
our last 30 days of work and I because
I'm teaching AI all the time to my
clients and I was really curious. So I
said, "Please analyze my last 30 our
last 30 days of work and tell me how
much it would have cost if I purchased
credits instead of our subscription that
I keep paying $200 a month for." Right?
So I had already known, it's already out
there for power users know this that
when you use a subscription that the
credits are much cheaper. They subsidize
the credits when you when you're on a
monthly subscription compared to if you
bought credits whenever you ran out. You
bought more credits. Do you know how do
you know what the what? Do you know what
the difference is? Are credits what? Two
times as expensive,
10 times as expensive? No. More than a
hundred times as expensive. So I I I had
to analyze. And in the last 30 days, I
used almost $30,000
of clawed credits.
You might say, George, I can't afford
that. I can't either, or I at least I
don't want to. How much did I pay for
those 30,000 bod credits? $200. Do you
see where I'm going? So, this is why you
should be really careful what kind of AI
services you sign up for because you're
going to run out of those 15 or $20 if
you really wanted to do real work. If
you're if you're if you're asking AI
just to do research like like you're
using Google if you use AI like it's
2023
when it's just like a search engine or
like it's a fun chatbot and you have it
oh please tell me about you know this
strategy and business strategy and it
can do all that and it you you won't use
up your $15 a month very quickly. It'll
take you, who knows, maybe you'll you'll
you won't need to upgrade more than $15
a month, but that's already free. If you
go to chatgpt.com, it's already free.
You don't need to pay $15 a month. You
use Claude or Chat GPT or Gemini has
very generous free plans that can be
your strategist, your researcher, your
uh writer, okay, your your your editor
of whatever you you feed it into text,
not photos and videos. You'll run out of
credits very quick. But if you want AI
to be your actual,
you know, partner
to get the things done that I'm getting
done, projects that I never thought I
would have time for, now Claude's taking
care of it, you you would be paying at
least $100 a month. And I would
recommend those of you who are serious
about using AI to actually like, "No, I
want you to be my business partner.
Handle all of my logistics. Handle all
the leftrain stuff for me. handled the
technical, the financial, the the the
online, the um you know website, sending
newsletters, creating all my content,
sending out my content. Obviously, I
always have the final say. I will always
edit to my voice, da da da, edit my
videos, edit my, you know, my images,
everything. $100 a month is the bare
minimum. I think you'll you'll do fine.
I I I was like I said I I started using
Agentic AI as a as a like full-time in
mid middle of June and from June to
middle of July was $100 a month. I was
okay but I had to keep watching what's
called the fiveh hour window. Okay, so
this is important. When you use AI um
chat GBT and Claude both have the five
hour window you the the their their
usage for you resets every five hours.
So when you you start using it, okay,
okay, let's get some projects, get some
work done. And then the and then you'll
say, okay, now you use 20% of your 5
hour window, 35% D. And then when it
gets to 100%. After that, you know where
you know how they keep working? They
start billing you for the credits that
cost 100 times what the a $200 a month
subscription costs. And what's amazing
is from going from the $100 a month
subscription to the $200 a month
subscription, they subsidize the $200 a
month tokens so much more than the $100
a month. They call uh they call the $100
a month the 5x plan. So the 5x plan has
much cheaper tokens than the $20 a month
plan. You go up to the $100 a month, you
send Sunday. I I use it more than five
times, you know, and then you go from
$100 a month to $200 a month. And I have
never run out of the five hour window
ever since I went up to $200 a month.
But it gets the kind of work done that I
would pay a human assistant $2,000 a
month for. It handles it reads all my
social media to see what comments I
should respond to. Every day I wake up
in the morning. Hey, good morning. It
tells me, okay, I read all your social
media comments last night. I read all
your student comments from your course
platform last night and nothing much to
respond to. Maybe you want to respond to
these two. Here are the links. You can
click on it. I also drafted your email
newsletter, George. Um, based on your
past, you know, hundred that I read and,
um, please go ahead. It's in the tab
already open for you and you can go
ahead and edit it and send it whenever
you you're ready. Things like that. Oh,
I also fixed a bunch of, uh, the
scheduled tasks that I found a a few
bugs here and there, and I fixed it
already. And um, oh, I updated these
three web pages because of things you
said in the past couple weeks. I
realized these three web pages needed
some updates, so I went ahead and
updated it for you.
Um, it's a real assistant now as of 2026
and most people have no idea and it's
shocking to me and and so
to to answer your question, no. Um, if
you actually wanted to if you want to do
Google research, just use it for free.
Just use Google and you can use Google
to to give you business strategies and
just say here's my situation and chatbt
quad free plans are very generous. don't
pay $15 a month. You either use it for
free or you pay $100 or $200 a month
depending on how serious you are about
having it be your assistant. So, the way
that I've been working with my clients
now, my one-on-one clients, I set them
up with with this stuff and then they're
shocked because we just we just need two
two sessions to set it up and they're
shock because now they don't need me or
anybody anymore. And and I just tell
them, here's a list of things that I do
with my AI. have your AI read all the
things that I do with my AI and then
just go and do it. You don't need me
anymore. Just please, you're welcome.
And and and continue. And it's really a
a brilliant assistant now that tells
you, hey, you know, this is what you
need to do. This is how you can and it
solves the technology problems for you
if you've set it up, you know, the way
that I recommend setting it up. Um,
obviously I I would be remiss to say
didn't not telling you that I do have a
course. Okay, I I'm not saying all this
to try to sell you a course, but for
those of you who don't who can't afford
to be my one-on-one client, I do have a
course that's only a hundred bucks and
it gives you the same thing I give to my
one-on-one clients as the setup. So, you
may want to to to do that. I think it'll
be the best $100 a month you've ever
spent with me because I basically give
you what your hello, welcome to your
assistant. Now, besides, you know,
buying my course or learning how to do
this yourself, and I'll tell you what
I'll tell you what you need to do, okay?
If you, you know, whether you learn from
me or you try to figure it out yourself,
you need to install a desktop app. You
need to install the AI desktop app.
Forget the magic and the blue hosts and
the whatever. They're all lying to you
because power users don't use that use
those. People who actually have real AI
systems don't use those. You may have
heard of things like Open Claw or
Hermes. These are the kinds of tools
power users use, but Open Claw and
Hermes are a little bit dangerous
because you may have also heard of
situations where they they kind of took
over the person's computer without them
realizing. It's because I don't
personally trust those third party
tools. I highly recommend that you
either stick with Chat GPT
or Claude. Now, as of this recording, it
keeps changing. I'll tell you, these
two, Chachet and Claude, just keep
getting better and they keep because of
capitalism, they just keep say, "Hey,
we're better now." And then next month,
"Hey, we're better now." And next month,
hey, we're better now. So, even though I
currently use Claude because Claude had
the desktop app before ChachiT. So, when
I when I started doing all this, Chacht
did not have a desktop app yet. They
only came that came out with that in
July. So, I started in June. So, I I
already set everything up in Claude. And
I also asked Claude to please back up
everything so that if I had to move to
another AI, I could. So I could move to
ChatBT if I wanted to overnight. Claude
is very generous and say, "Oh yeah, no
problem. I'll back everything up for you
and you could just But anyway, it
doesn't matter. ChatBT as of this
recording is actually cheaper than
Claude." So I have some of my clients
just using CatchBT. I'm still using
Claude just I'm all set up there. But
ChadBt, when I say cheaper, I mean with
$100 a month, you could do more than
with a clawed $100 a month subscription.
So, you may want to consider that. Um,
it doesn't matter. So, download one of
the two desktop apps. Either claw
desktop app or ChatgPT desktop apps. One
of those two. And then you also need the
um Okay, here's where I'm a little bit
fuzzy about ChatGpt because I use
Claude. With Claude, you need to
download the uh Claude Chrome extension.
So, you just Google this Claude Chrome
extension. Just Google it and scroll
past the sponsored result. Do not click
on the sponsored results. Actually,
what's better is if you ask Claude,
please give me the official link to the
Claude Chrome extension. That's probably
safer and it'll give you the it'll give
you the right link. Ask Chatbt, "Do I
need a Claude Chrome extension for you
to drive my Chrome?" And I know some of
you use a different browser. Some of you
use Brave or Safari or things like that.
As of this recording, AI doesn't work
well with those other browsers. It works
well with Chrome. So,
that's what I would recommend. I've been
just using Chrome anyway for all my
accounts that I log into. So, Claude is
able to go into everything that I log
into. It manages my CRM and manages my
newsletter, manages everything. So
download the and then you know desktop
app Chrome extension and then you need
to give it the the permissions all the
permissions. I just give it the top
permissions. I I say skip all approvals
because if you don't do that it's going
to ask you every five minutes can I do
this? Can I? And you won't know what it
means. You'll like uh I think so. And so
just just you know I've been using skip
all approvals. But I've been using the
highest permissions for AI for the last
two months and it it it has done nothing
dangerous on my computer or in my
accounts. It's always extremely
conservative not to do anything
dangerous. It asks more than I wanted to
to be honest with you, which is good,
which is good, I think, for for for
everybody. Okay, so I've given you the
basics. I'll stop talking now. I I
really do. If you're going to buy a
single course from me, I would honestly
recommend that one. Um, it's
georgekcow.comi
setup if you want to take a look. I
think it's I think it's the last course
I'll ever teach. You know, for some
people it'll be the last course they
ever buy from me because once after that
you have your assistant and then they'll
do everything. And then I in that course
I also give you all the documents that I
use my AI to set everything up properly
and to do all the stuff that I've
learned from using it hours a day, all
the mistakes I made and all that.
Anyway, so or you can learn it yourself.
You could try it yourself. The desktop
apps will walk you through everything if
you want to be really frugal. Try it out
and just just learn yourself and just,
you know, go through the learning curve
yourself. Um, but yes, it can really now
I no longer will call you lazy because
now I'm lazy too. Um,
in a good way, right? Because now I have
so much time. I just got up from a, you
know, hourlong nap that I didn't plan
for because my schedule is so open now.
uh my clients, you know, I had a new
client that they that came in this week
and he says, "Oh, can you meet on uh
tomorrow?" Yeah, I have I have time
because I I have so much time now. Even
though I am I'm running three membership
programs. I'm running three membership
programs. I have I have another course
that I'm teaching. So, three memberships
plus another course. Most of it's
handled by AI. I just show up for the
calls. I I'm I'm the talent so-called if
you want to call it that. That's it.
That's the dream. We are now in the age
where we can live as creatures, not
machines. There's the old quote that one
of my AI resistant friends um tells me,
George, I don't want to use AI because I
don't want to live as a machine. You
know, in the future there will be two
types of people. People who live as
creatures, people who live as machines.
I don't want to be the machine type. I
don't want to be a transhumanist.
And then I'm like, actually, if you've
got it opposite,
because if you don't use AI,
you're still doing a bunch of the work
that the machines should be doing. It's
like if I were to say, okay, they just
invented the plow as a farmer, right?
They just invented the plow. And you're
like, I'm not going to use the plow. I'm
going to lose my muscles. I I want to I
want to still do everything by hand
because I'm going to lose the ability of
my ancestors to do this stuff by hand.
And I'm like, you're welcome to. You're
just going to be working a lot harder.
And the people with the plow are going
to be be able to produce a lot more than
you do or work a lot less and strain
themselves a lot less. And that's true
for me. I have so much more time and and
honestly, the people who use Agentic AI
have so much more either a lot more time
or they just do a lot more than they
could before. So anyway,
enough of a of a sales pitch for Agentic
AI. Um, but it I really I have not been
this excited about my business for a
long time because I don't have to do a
lot of it anymore. So anyway, I I hope
this is helpful and I look forward to
any questions you have about this.
Comment below.