Caffeine Connect - David Rambhajan - Strategic Framework for Government Contracting
Watch on YouTubeVideo summary
David Rambhajan, a US Marine Corps veteran and founder of Industria Construction Services, presents a strategic framework for scaling government contracting businesses to over $250 million in revenue. He emphasizes that obtaining certifications is merely the starting point and does not guarantee work; instead, entrepreneurs must deeply understand the specific rules governing federal, municipal, private, and state programs to leverage them effectively. Success requires selecting a business niche aligned with personal interests and market demand while ensuring profitability, rather than simply chasing every available opportunity or getting distracted by "shiny objects." To validate their chosen path, Rambhajan advises using AI for research and utilizing support organizations like VetsBiz, SBDCs, and Apex Centers to gather data on government spending, though he cautions businesses to verify the value of these resources before investing significant time.
Central to his strategy is a robust approach to partnering and financial management, which involves navigating subcontracting agreements, teaming arrangements for bonding capacity, and joint ventures where small businesses must hold at least 51% ownership. Rambhajan highlights that federal joint ventures typically have a two-year lifespan per contract award, necessitating the creation of new entities to continue bidding on subsequent projects. Financially, he stresses the importance of managing risk by prioritizing retained earnings over mere revenue growth and maintaining healthy cash flow by focusing on federal contracts with payment cycles of approximately 30 days, as opposed to municipal contracts that can take 90 to 120 days. This faster payment cycle in the federal sector allows contractors to attract better-performing subcontractors and build a more resilient financial foundation despite the inherent bureaucracy.
Drawing on his Marine Corps training, Rambhajan introduces mental models such as starting at "200 yards" to focus on foundational work like research and planning before aiming for distant goals. He advocates for communicating with "reception," which means focusing on what the client needs to hear, rather than speaking from "intention" by pushing one's own accolades. This mindset extends to seeking critical feedback to validate business plans and avoiding the trap of overcomplicating strategies with unnecessary acronyms or red tape. He confirms that individual professionals, including veterans, can operate as sole proprietorships or LLCs to leverage hiring preferences and subcontract capabilities, provided they meet self-performance requirements, thereby making the government contracting process achievable through continuous learning and leveling up over time.
The video concludes by reinforcing that while the federal sector involves paperwork and navigating personalities, it offers fairer opportunities due to strict adherence to regulations by contract officers compared to some local jurisdictions. Rambhajan encourages entrepreneurs to embrace the learning curve and view the process as a journey of improvement rather than an insurmountable barrier. The segment ends with practical calls to action for viewers to complete a survey about the future of Caffeine Connect, subscribe to updates via patriotbootcamp.org, follow social media channels, and apply for the Winter 2027 boot camp cohort scheduled in Erlanger, Kentucky from February 17 to 19, 2027.
Read the full video transcript
Good afternoon everyone. Matt Feldhouse
here for another episode of Caffeine
Connect where we sip coffee and talk
business. This is our monthly series
where founders and business leaders
share their stories, their insights and
expertise with our community. You, our
Patriot Boot Camp program is generously
supported by ESPN. A big thanks to them
for making this forum possible. Join us
for real talk, actionable advice and
inspiration to fuel your business
journey. Today we're joined by David
Rambajan, founder and executive adviser.
After my brief intro, David will take
the lead. I invite you to write any and
all questions that you have throughout
his presentation into that forum Q&A
section, and we'll be we'll make sure at
the end to save plenty of time to dig
into all those. All right, let's get
into it. David has extensive experience
in the commercial construction industry,
celebrating over 25 years in business.
He is the sole owner and president of
Industria Construction Services, a
corporation providing general
construction and professional
construction management services. David
and his firm have consulted on many
municipal and private projects. Past and
current projects include work for the US
Army Corps Engineers, the Department of
Navy, General Service Administration,
Port Authority of New York and New
Jersey, the Federal Bureau of Prisons,
the Department of VA, O'Hare and Midway
International Airports. His firm is a
graduate of the SBA 8A small business
development program, and participates in
various small and veteranowned business
programs. David obtained his bachelor of
science degree from the University of
Illinois, a certificate in project
management from Depal University, and is
a graduate of the Kellogg Management
Institute, Kellogg School of Management,
Northwestern University. He has also
completed programs in project management
at the Graham School of Business, your
university of Chicago, construction
management at the management institute,
University of Wisconsin School of
Business, and construction quality
management with the Army Corps of
Engineers. Wow, David, this is a
mouthful. You are educated. That is for
sure. But not only is he educated, he
has also served his country. He enlisted
at the age of 17 and served eight years
in the US Marine Corps.
He remains active in several
professional and civic organizations.
He's a big supporter of small and
veteranowned firms, hence why he's here.
He allocates time as an adviser to
mentor and support fellow entrepreneurs.
He resides in Parkidge, Illinois, with
his wonderful wife, Anita, and two
marvelous children, Raj, who's 18, and
Alyssa, 16-year-old, and their dog,
Buddy. Everyone needs a buddy. David, we
are so excited to have you and everyone
uh really pumped to welcome David. The
floor is yours, my friend.
>> Hey, thanks Matt. Appreciate it. Thank
you for having me today where I could
share some information. And uh as you're
reading that, I'm thinking let's stop
already and get started with this
information. You know, as you're reading
that, a lot of that information and a
lot of that stuff that I've done with
the schooling part um was really to
learn. But I'll tell you that looking
back at everything over 30 years, um,
you know, I tell people don't confuse
school with education, right? Because
the most I've learned is through my
experiences. So the school was good to
learn some practical things, but the
experience is what taught me. And so for
over 30 years in business, the last 15
years of my business is when I scaled.
Prior to that, I was just like everybody
else, hustling, trying to figure it out,
trying to understand success and build
something great. And I'll share some of
those lessons learned today. So, thank
you again. Thanks for what you guys do.
A lot of people don't know that there's
so much great support out there. And
DAV, I'm a lifetime member, is a great
organization, and these kind of programs
really help small businesses continue to
lo learn more and do better. So, I'm
going to jump into the presentation.
Should I go ahead and share my screen?
>> Yes. Yep. All good.
>> Okay. Okay. So, let me know
uh once you can see it.
>> You're good to go. See it loud and
clear.
>> Okay, great. So, I'm going to go ahead
and jump in. One thing I do want to
share is this. Today, I'm going to share
some information on how I was able to
grow and scale my business. Often when I
share this, I talk about three major
things. I talk about small business
programs, right? So what are these small
business programs? What are these
diversity programs, veteranowned
business programs? The second thing I
share is how I was able to leverage
joint ventures, teaming, and
partnership. How was I able to work with
other small and large businesses to help
me grow and scale my business? But the
last thing I speak about is a little
more of a strategy. You see, searching
for success, searching for those
opportunities, which all entrepreneurs
and are always looking for. I still
think there's something around the
corner that's going to accelerate
something fantastic, but it's really
some basic things that we actually know,
but I'll share again to make sure that
we're focusing on things that matter. So
leveraging these lessons and leveraging
uh these mental models that I'll talk
about allowed me to generate over 250
million worth of revenue with my
construction firm. So I'll go ahead and
jump in. The first thing I talk about is
certifications.
So early on I felt wow once I get the
certifications I'm going to get
opportunities. And I really believed
that. That's where I was at that time.
And if I could make money by being
certified, I would have did very well
because I went out and got every
certification. But that didn't allow me
to get the work, right? That didn't give
me work. It just meant I can participate
in the program. So there are many
certifications out there, but really
understanding and learning about them
help me to leverage them properly. So we
know that certifications come from
different areas. You know, private
organizations like McDonald's has a
diversity program and they may have in
that program that they want to buy from
veterans. The rules in their program may
be different than the federal program or
the city, county, and state even
throughout the country because
everybody's program is their own. But
you'd like to learn which programs fit
for your product or your service. But
these are the areas that I have seen
different small business programs. Some
of which might fit for you, some don't.
Federal turned out to work really well
for me. You'll see me leaning a little
bit more towards federal. Uh but I did
do uh city, county, and state and also
some private.
So when we look at privates all the way
to the to the right here, right? These
are private health organizations that
make up their own rules. In fact, if you
were a supplier
to McDonald's, you could be doing a 100
million a year. Well, in the federal,
that's not a small business anymore,
right? So, you may or may not be a small
business based on whichever owner
program you're looking at. So, kind of
be aware of that because sometimes I'll
have people say, "Hey, we're womanowned.
Can we do this? Can we do that? And I'll
always ask, well, who's asking because
it depends on that owner's program, how
they work, right? So, we have different
rules. To the left, you have municipal,
city, county, and state. I'm in Chicago,
but things I did in New York, I couldn't
do in Chicago's program. So again, be
cautious that you're looking at
these programs where you may be able to
participate or get certified in and
thinking you're aware of what you're
able to do. You see, to me, this is a
little bit of a game and I want to win.
So in order to win, I have to understand
the rules. So the first thing I do now
is if I'm looking at a particular
program, I go through and understand all
the rules and that comes into strategy
because there are some rules that maybe
you agree or don't agree with, but
that's the rule that you may be able to
leverage on your behalf. The federal
programs, there's five small business
programs in the federal sector. There's
the small business defined by your NAKES
code and either your revenues or
employee size. There is womanowned
business. There's the SBA88A
small business development program.
There is the service disabled
veteranowned business program. And
there's the hub zone program for um
certain economic development areas. At
the time, I was certified in four out of
the five. And what's interesting about
one of the rules is if you were in a
city and you were uh let's say minority
and veteran or womanowned and veteran,
you were both. You could only apply
dollars towards one or the other. And I
get it. First of all, the rule is the
rule, but I get it. They want someone
else to be able to utilize that. On the
federal, they get a dollar for dollar
for every program you're in. Now, if
you're a contracting officer and you're
going to hire somebody and they're four
out of the five small business programs,
for every dollar you contract to them,
you get $4 worth of requirement to meet
your goals.
Again, we don't have to agree or
disagree, but understanding these rules
allow you to manage growing your
business and communicating with the
contract officers. How do you learn all
this? How do you become better? Well,
support organizations, of course, we're
here today at DAB. There's support
organizations across the whole area. In
my city of Chicago, I remember uh and I
see that you could spend several days a
week attending an outreach program for
small business, for a new project, for
one of the small agencies, and excited
for opportunity, we'd go and we'd attend
these programs. Well, that's taking away
time from building the business, from
getting the work, from delivering the
work, from building the foundation and
the systems and the processes to run
your business. So, it's another cautious
thing that I learned over time is be
careful where you're getting your
support and what you're going for.
The federal government provides grants
to organizations around the country to
help small and veteran businesses. And
if you've heard of the term Vbach, VBOC,
you can check in your local area if
there is a Vbach. You can also check if
there's an Apex center, APEX.
These centers are federally funded and
offer support to small businesses
specifically one on-one for free.
Some are better than others, okay? So,
don't get discouraged when you see it
and maybe they're not providing you the
support you may need. Keep looking. Go
to the next one. And I think nowadays
you may be able to go outside of your
area to consult with other V-Box or Apex
centers in other markets.
Of course, as I have referenced here,
the SBDC is also another grant program
that's out there. And again, all of
these from municipal to federal to
private are support that's out there
today. Listening in on this is support.
Let me not forget you got a little ADHD
here. It's going to kick in. So bear
with me. But today you are here taking
out of your valuable time to learn
something. And I hope today something
does resonate with you. But knowledge
not applied is worthless, right? I talk
about the many books I read as I was
building my business and self-help, but
really it was shelf because I would take
those books, I'd get so excited and I'd
put it back on the shelf and I'd go back
doing the work I was doing. Today, I'd
ask you to take a note or two, one or
two things that maybe um inspire you or
fit for your business to take some
action because if you if you come today
and listen, that's great. Appreciate it.
But the action you take on something
that's shared, a note that fits exactly
for your business is what's going to
make a real difference. So, these
programs, how do you put it all
together? What I share is to look at who
buys what you're selling. Who buys what
you're selling? You don't want revenues.
You want profitable revenues. And
believe me, I've been there and I feel
it. We've got to put food on the table.
We've got to pay the bills. So, I need
to get work. But be careful getting
stuck in revenues
that have you forever being an employee
of your own company. At some point,
ownership means allowing that business
to run. So, you own that company.
There's nothing wrong with being an
employee of your company, but you also
want to have retained earnings. And I've
seen that and I've challenged people to
be aware of it. I no person with 100
employees has no retained earnings. So
100 employees makes a lot of revenues,
makes some profit, pays for everybody's
salaries, has a great entertainment
budget, and on the surface it looks
fantastic, but it's a fancy job, let's
say, and if that fits for you, that's
great. But be aware. So when you're
planning, look at how you can profit
from the revenues from the buyers who
buy what you're selling, right? They buy
what you're selling. You just have to
get in front of them. You have to bid.
you have to get an opportunity versus
trying to sell them something you have.
It's another way of looking at it. Also,
make sure that before you put the energy
in there, if you qualify for these
certifications, that you actually go
after the certification, once you know
that it's something that's going to help
you with your business. And of course,
as you push on and manage it, that you
ensure what's the goal of that
certification. I was certified as a hub
zone and I ended up not renewing it
because it wasn't bringing value to my
business and it took time and energy to
keep it renewed. Let's jump ahead. I'm
going a little bit quick, but there's a
lot of information here to share and
then we'll answer some questions here at
the end. Partnering. Partnering comes in
three forms. Sometimes you'll
subcontract some work to somebody and
that's fine. Especially in the federal,
you can subcontract to large businesses.
I wrote the word affiliation because you
want to be aware again of the rules. You
see, the rules allow you to subcontract
as much as 90% to another large business
if you want to or small business. But if
you're doing it consistently to a large
business, the federal government may may
look at that and consider whether or not
those two companies are affiliated,
meaning you're overly reliant on that
large business. So, be aware of that.
Teaming agreement takes it a step
further. A teaming agreement will say,
"Hey, this is a formal agreement where
we're demonstrating the relationship
between me, the prime, and my
subcontractor, and we've strategized to
work together to go after this contract.
And that is allowable. even if they're
helping to provide bonding capacity or
financial assistance, you're allowed to
do those things, which are great
opportunities on the federal to go after
work and start to grow um some past
performance. And then joint venture is a
new entity. It's a separate company
that's put together by two companies.
And if your company is a veteranowned
company or otherwise diverse, you want
to be 51% of that entity. There's a lot
that goes on with doing any type of
partnering or joint venturing. So, let's
talk about some things to consider.
Are you eligible? Okay. Does the project
that you're going after or the owner
that you're working for allow the
arrangement you're having? In the city
of Chicago, they will not accept a joint
venture as a diverse entity. But the
federal government, if you are 51% of
that entity, that entire entity now is,
let's say, veteranowned. So, be aware of
the regulations because there's a lot of
things to consider. But I do know that
this is one of the things that allowed
me to gain extra profitable revenues.
The other thing is be clear as to the
roles and responsibilities.
Um especially if it's a joint venture,
this is a marriage and you want to be
sure that you want to be sure that
everybody understands the expectations
and the commitments that each person's
going to have. as well as on the
eligibility ensuring that the um 51% uh
small business is handling the financial
control and overall decisions that the
SBA will look to make sure is occurring
in that entity. And then take your time.
A lot of times I've seen it uh jumping
into a partnership and going after work
and it goes south. It's a lot to clean
up and it's a lot of energy to start a
new entity with a whole new EIN and put
it through SAM and get it all going. But
there are benefits to these
partnerships. You're hedging the risk
with another company while you're
learning. You're able to obtain past
performance and that allowed me to help
fuel my growth. So for these type of
partnerships,
make sure you really consider how you're
going about the partnership and you
ensure you understand what the rules
are. And some of those you can go to the
support agencies and or do a little more
research online to make sure that
everything fits. That planning is so
critical because it'll ensure that
everything runs smoothly later. And as
you execute it, again, make sure that
you think about it. A lot of times
they'll jump into this type of
relationship and things go south and now
you're doing cleanup. And this is not
what you want to be doing with your
time. As much as people might say,
"Well, I know them. They're a great
person. They're a good company."
Everything should be in writing, right?
Most issues don't arise because people
are bad. It's because there's a
miscommunication, a misunderstanding of
what they thought you were going to do
and they were going to do. And as you
push forward with any type of
relationship,
make sure that you understand what's the
long-term goal, what's the plan, what do
you want to do with this entity. Right
now, I believe, and it changes over
time, that if you do have a joint
venture, from the date of the first
award of that contract with the federal
government, you have two years life on
that joint venture. back when I was more
involved
um maybe six, seven, eight years back
after the first award, you can only win
two more jobs. So, they allowed those
joint ventures only to have three or
maybe five jobs. But now, it's unlimited
projects, but within a two-year period,
that joint venture cannot exist on
forever. So, understand what your goal
is.
That was a lot of information and I did
share with uh Matt and uh Suzanne that
we will go ahead and share these slides
later. But what I want to jump into now
is more of a strategy. You see, I
believe everybody's capable of doing
great things. There's nothing in any of
my credentials other than experience
that allowed me to hit targets that
exceeded my expectations. And so I'm
going to share a little bit about that.
And for those of you who are familiar,
um, in the Marine Corps, I ended up
doing something what I thought was
pretty amazing. I was, uh, at boot camp
at 18 years old, and we fire our weapon
at distances of 300, I mean, 200, 300,
and we qualify at 500 yards. Now, when I
look back at that, I think, how was an
18-year-old able to master
hitting targets consecutively at five
football fields of length? And I look
back at how I was able to accomplish
something. And I remember we started
with the target, right? We were focused
our energy. We couldn't speak unless
we're spoken to. and we just eat, sleep,
and drink rifle mastering that weapon to
be prepared to fire on the range. And
that was in a matter of two weeks. That
was crazy. So, I tried to apply some of
this to my business, understanding what
my target was for my business, focusing
my energy, and you can make mistakes,
you can have big risk, so making good
choices as well.
The way I ended up looking at it is
there's definitely these distances and
targets that I have for my business, but
I had to make sure I was starting at 200
yards. I think uh naturally many of us
want to achieve something great
immediately, right? We want to know is
it the red pill, the blue pill, do I do
real estate, do I do NFTTS, what am I
doing today? How can I make some money?
How can I grow something? Well, we still
have to start at 200 yards. And too many
times we rush forward to 500. And if I
did try and shoot at 500 when I was on
the range, I would have been discouraged
and I would have given up because I
didn't pass my 200 and 300 yard line. So
I think about that. The other thing I
think about is have a clear
understanding of my return. What is it I
want? What is this business look like?
What does this wonderful life I'm
looking to build look like? Have clarity
and work backwards from there. and then
put all my energy or my resources, time,
skill, money, relationships towards
focused hitting that target while
maintaining manageable risk that fits
for me. You see risk, I remember my wife
having to sign the bonding documents and
she said, "What's this for?" And I said,
"Well, if we fail on the job, you know,
they have the right to take everything
up into including our home." That was
risky, but I did manage it.
I still felt as I was growing my
business that I was missing something
and I always look for something quick
and easy. I still do. What's that
gamechanging shortcut or that secret VIP
group I have to be part of? Well, I
again will share clarity bought me back
to this know where I was going and have
this clarity for my goal. Apply my
resources properly and manage my risk.
What this led me to do is to strengthen
my foundation for building my business
with all the noise, especially we have
now. We're pulled in many different
directions and we want to just keep
going to these shiny objects. So, I
focused, but I realized there's a few
more things that happen at boot camp
that allowed me to do great things. And
that was my mindset. They broke us down
and they said, "You're capable of more."
And I know this is a soft subject. It's
not a a a hard uh technical item, but
knowing that you're capable of doing
more and believing it and opening up
your mind to different opportunities
really helped me learning about those
constantly. I don't stop, right? So, I
was able to uh take apart and put back
together my weapon within seconds. And
that's because we kept learning
everything we needed to know about the
weapon. And then I stayed committed. too
many times I wouldn't stay committed and
I'd go try something else. I am an
entrepreneur. I've had several
businesses and I would always jump to
something else. So staying committed is
important and it builds this strong
foundation for growth.
This allowed me to go ahead and build my
business and push forward so that I
could hit targets that I didn't believe
I could hit. So what's next for you?
Where do you start? Hey Matt, could you
chime in? How are we looking on time
>> right now? We have about 34 minutes
left, though. You know, we want Q&A to
have the last 10 minutes. So, I guess
more like 24.
>> We do have one question, but of course,
I'll save that for the end.
>> Okay. Okay. Yeah. Everybody, please put
your questions in. I'm glad I had you
chime in because I don't know what my
laptop computer is saying but it looks
like we had like 10 minutes left
and I'm telling myself David talking too
much which my wife will tell you I do.
So this page I'll spend a little more
time and then we'll break here Matt for
questions. Um if you don't have
questions uh I can still believe me
share some more thoughts to help uh
those who are listening uh with their
businesses. So one of the big things is
and this happens with all of us in our
mind. We see great things and we want to
accomplish it and we're seeing this big
accomplishment. But where we need to put
our focuses today, the small steps, the
actions we take. These this is stuff we
know. This is like a broken record. But
what are you sharing? This is basic. The
truth is though, we need these reminders
because we don't do it. What we do is we
try and check off our list. let's get
stuff done and we keep pushing but we
don't often work on that deep
foundational strength that's going to
carry us to that next plateau. So
spending time on things that matter and
I can control. So today was a SBA open
forum for small business changes that
are being suggested at the SBA
which are not that great and a lot of
small businesses aren't happy about it.
You know, at the end of the day, we'll
speak up. We'll say what we feel, but
there's certain things we can control
and we can't. So, I have small
businesses that I know that are thinking
about options for pivoting if a lot of
these changes go through. So, be aware
what matters and what you can control
because our mind will often have us
getting this dopamine hit from just
checking off busy work. And I'm guilty
still of doing it, right? And I've been
practicing for a while. So those who
haven't been practicing as much might
not even realize that every day is
filled with busy work and we never get
to those foundational uh uh projects
that help us build moving forward. So
what is the strategy? It's not the
strategy. It's your strategy, right?
What is it you're going to do for what
you want to build? And I say yours and
you so much because we get these
structured ideas in our head of what
success is and what we should be doing.
You should be doing real estate makes
more money. You should be doing this.
This is what the government's buying.
Let's make it real simple. The open
market is buying everything.
Let's make sure that you are excited
about what you're selling, your product
or service. And it's not just because
this is what I should be doing because
if it's something you like and enjoy
doing and you're good at, you'll do that
much better at it. People have said to
me, David, uh, couple years, a few years
back or during call, you know, they cut
back on federal spending. Are you okay?
I know you do a lot of work with the
federal. And I said, listen, I'm a small
business. I'm a speck of sand on the
beach. when the tsunami comes in, I kind
of way this way and I'm right back. I
did a YouTube talk uh uh recently where
I said last year the federal government
gave to small businesses $740
billion worth of work. I just need 20
to30 million. That's what I'm trying to
get. And so too many times we change our
direction because of what's going on in
the market. The first thing I talk about
is make sure that whatever you're doing
is going to give you that return on that
investment, right? Are you putting what
I call the three Rs? You're putting your
time, energy, and skill, your resources
to hit this return, the target, while
you're managing your risk. You have to
look at it and make sure it's going to
make sense. many of businesses, you
know, because as entrepreneurs, our
excitement clouds our judgment, have
pushed forward with something that when
I actually, you know, lift it up and
look at it, I'm like, Jeremy, show me
the money. Where is this coming from? I
don't see how you're going to raise
these profits that you're looking to get
to grow this company. So, be critical
with yourself, but better yet, get
somebody who's going to be critical on
your plan. You don't have to agree with
them, but being comfortable with
criticism will help you grow. So, make
sure that your plan makes sense. The
other thing I share, of course, is be
where you're at and then build upon it.
I still make these mistakes, but I
remind people to start at your 200
yards. And it's not exciting. It's
boring and it's work, but you have to do
the research. You have to do the
planning. You have to get the
certifications. You have to build that
brand and make sure it's putting that
time in that it's focus on that target.
You know, I've climbed many ladders over
the years with different businesses only
to realize as I get to the top, the
ladder's against the wrong wall. You
want to make sure that the planning is
in there as much as you can and that
you've been challenged and you've shown
other people what you're doing because
in this silo of excitement, you think
everything's great. You can't you can't
I sometimes say you can't read the
ingredients from inside the bottle. So
to you it looks great but let other
people look at it.
Understand your strategy.
You know construction people will say
hey we deliver projects on budget and on
time and with great quality.
That's a given. What makes you
different? How are you going to set
yourself apart? You see, work is not
work to me. I wanted profitable work.
And I kept learning where was the what's
profitable work? Work that allows me to
make a margin, fair, good margin after I
pay everybody and all my suppliers and
vendors. And it also has good cash flow.
Some of our municipal projects here uh
might be the same for you in your market
get paid in 90 to 120 days.
That alone,
cash flow is king for small business.
How can you do it? The federal
government pays within 30 days. I
received a check once in the office
early on with the federal and I didn't
know what project it was for. My office
is like, "Hey, what is this for? I don't
know. This is more than we were supposed
to get paid." And I remember calling him
back. What a wonderful time. And I said,
"Hi, I'm just checking. The number
doesn't look like it's balanced. I just
want to make sure what it's for." and
she said we were a few days late. That's
interest.
You're paying me interest if you're over
30 days. Unheard of in the municipal
market, right? Wait to get paid. The
other thing I talk about from a
marketing perspective, an intention
perspective is realize how you sound in
what you're doing with excitement. We
talk about what we can do, but the
target isn't hearing what we're saying.
When I go into a meeting, I understand
why I'm there and what needs to be said
because I know what needs to be heard.
So, I don't speak with intention. I
speak from reception. See, intention has
me going in and say, "We're a great
contractor. We need an opportunity.
We've been in business. I have these
accolades and these awards. Let me get a
job."
But I think about the people on the
other side of the table. They've heard
that a hundred times.
So I make sure I my my message is not
only based on what they're receiving,
but what they need to hear. All I need
in the first meeting is for them to look
at each other after I leave and say,
"Nice guy. I like that guy." Everybody's
going to be qualified. Let's say I don't
need to talk about that too much. Just
understand what they're going to feel
and think. Speak and act with reception
versus intention. And lastly, be a
sharpshooter. Right? Some of the things
I share, these mental models have a
little more intent in them, right?
You're not just being busy, but you're
thinking about what you're doing. These
allowed me to grow my business, and
hopefully some of what I shared today
will allow you to grow your business.
Um, I put my uh contact information up
here. You'll see there's a a little um
uh note on the bottom of the slide says
sharpshooterlife.com.
If you use the QR code, you can connect
with me on LinkedIn. I have a um free
group that I have where I share
information about being better and doing
better. So, feel free to reach out,
connect, and um I hope that something I
shared today will help you to go ahead
and continue to either start and or grow
your business.
That's a little bit of a mic drop there,
Matt.
>> Awesome. No, no, of course, David, we we
appreciate it. You know, someone getting
into government work, this this stuff is
important. Uh we're going to backtrack a
little bit because I think this question
came a little bit in the earlier stages.
So the question was posed at 152.
So uh it's about you know 20 something
minutes ago or so. But they're asking so
after what what's the next steps after
that 2-year period expires? Do you start
all over?
>> And I'm not going to lie, I do not know
the context of when this was added. So
Paul, if you are still on or David, if
you know exactly what he's talking about
with I know what he's talking about.
Perfect.
>> Yes, I think he's refing. do let us know
in the comments or however you
communicate with Matt if I'm hitting it
on point here, but it's in reference to
the two years I said that you can have a
joint venture. You see, all the
certification programs that are out
there um you renew them on a fixed basis
to maintain your uh small business
program. But the joint ventures
currently, now this could change
tomorrow. I mean, things change all the
time, but currently it's my
understanding that when you set up a
joint venture, you've got a large
business and a small business. Um, well,
first of all, you cannot set up a joint
venture with a large business unless you
are in the mentor protege program with
that large business. By the way, I did
that with a large business and it was
fantastic. I'll talk about that if we
have time here. But the joint venture
between two small businesses that are
getting together to go after work, that
small business could be a $10 million
business and your business is $500,000
business. You set up that joint venture
from the date of the first award under
that joint venture. You have two years
for the life of that joint venture. And
so I've had many adjoin ventures over my
tenure. And what I did is when I knew it
was going to be expiring, when I hit
that third, I mean that second job for
me, if it made sense, I'd set up the
next joint venture. And literally,
you'll see it as I share this. I'll say
sharpshooter joint venture. That's the
name of the LLC, right? The next one
will be sharpshooter joint venture 2,
sharpshooter joint venture three. There
are people who have five, six joint
ventures over time. We had with our
large firm under the ADA program under
mentor protege we had uh uh four
different companies we started over a
period of six years. So that's what you
do. You'd start up your next entity if
you still want to continue to bid on
projects under that joint venture. Okay,
>> awesome. I'm just seeing a comment here.
Let's see another question.
Yeah. So, you know, from someone, you
know, reviewing this as an outsider that
maybe hasn't done it, trying to think
through if you're having to renew every
two years, it could seem discouraging.
Um,
you know, is the paperwork that you need
to do not that difficult? Is it after
you've done it a number of times it gets
easier? Or is that just one of the
burdens that you have to face to do
this? cuz you know I I don't know when
you think of government work or just you
know filing your taxes or something it's
difficult it's stressful so is that
discouraging or how would you respond to
that yeah there are a lot of things that
are discouraging so let me not tell you
it's easy that it's a lot of paperwork
and setting up an entity uh takes time
and energy and uh some people have an
attorney do it but I did everything on a
sho string and so I would file for my
EIN I would uh set up an LLC uh and I'd
managed doing that and I set up a
checklist. So the second time I had the
checklist ready. The third time I had
the checklist ready and I just went
through it. I was able to set up
entities within a week. And so it does
take time and energy and it is a little
frustrating. But by the way, keep in
mind this is just one strategy joint
venture. I mean you as an individual can
just go bid work as a prime. Yeah, but
David, I don't have the the the the
capacity. You could still have a um a
subcontractor. I literally had projects
that were, let's say I had a $3 million
project. I had one subcontractor that
did the whole job. Listen, there are
rules in the program.
Know this, the more you understand the
rules, the better you can play and then
you can win. That's what I did. I did
things and people will say, "Well, how'd
you do that?" I don't mind sharing, but
this is the rules. You can do this. Let
me give you a quick example. Uh, Matt,
$3 million job. It's for service
disabled veterans set aside. And you are
a prime. I'm a prime. I want it. And I
have one subcontractor doing the whole
job. Well, David, how do you meet your
self-performance goals? It's a rule. You
have to self-perform a portion. In fact,
in construction, it's anywhere from 10
to 25% must be performed with your own
staff. How'd you do that? Listen, I
don't agree or disagree with any of
these rules. I disagree with a lot of
them actually, but I just want to follow
them and figure out what I can do. I
remember calling the uh contracting
officer one time and saying, "Hey, I
know that currently uh contracts are
provided for service disabled veterans,
but you have a lot of veterans that are
certified with the SBA. What does that
let them do?" And she knew what I was
getting at. I was speaking with
reception and I said, "What I'd ask you
is if I give a subcontract to a
veteranowned business that you allow
that to go towards my self-performance."
and she said sure we will because it's
the right thing to do right so latitude
within the rules to meet requirements
help you and again you can as a as a
general contractor if it's a service
type uh work that you're providing um
let's say it's accounting work you're
providing or some consulting work 50%
must be self-perform but again
let's say you can perform 10% but not 50
you hire and it's set aside for veterans
You hire a small business or a large
business to get through 50% of the
contract. Then 40% you hire a service
disabled veteran firm that has
capabilities. This is not going through
the motions. This all has to be capable,
right? Doing the work. 40%. Then you do
your 10%. That's all allowable. And
again, once you understand what's
allowed versus what's in your structured
ideas of your experiences or what you
heard, which hey, by the way, what David
said this, David said that, check
everything. But once you check it,
you'll understand that there's some
opportunities to have strategies that
let you uh win some of this work.
>> Awesome. David, we we have another
question that typed in. Um, so this one
is from James. So as a senior PM that
has worked under CM owner rep not at
risk contracts in the private sector for
over 20 years and a few years of
experience in city council in city
county work on time and material not to
exceed on call model.
And now I want to understand if I could
offer my individual PM/CM
owner rep services via the type of
programs you are discussing.
>> Can I do that as an individual or do I
need to realistically do under a partner
company?
>> Yeah. Yeah. Yeah. Okay, James, make sure
I understand. Thank you for asking the
question by the way. And everybody put
your questions at whatever time we have
left. Don't be shy. be be be um you know
just this is time for you so so take
advantage of it. Uh thanks Matt. So so
um all your experience and capabilities
are part of who you are and part of your
business. The the federal government um
through small business programs uh you
have to be an actual business. So an
LLC. So if you had an LLC and it's a
single person it's you. That's fine.
That is your business. The federal
government does have hiring preferences
for veterans, too. So, if you're talking
about going to work and provide your
expertise, the VA will have a preference
to hire a veteran to be the
representative for the federal
government when, you know, I land a $10
million job. They're hiring people like
you to oversee that on their behalf. So,
that that's one thing. The second thing
is
when there's a hundred million dollar
job and a very large business is
building a big branch of the VA in some
part of the country,
they need to have a small business
program to include small businesses
currently and you calling up and saying,
"Hey, I can be part of your team. This
is my experience."
Yes, you can get an opportunity like
that. And yes, watch this. Now hopefully
this hits center.
I want a job and it's an estate that I'm
not at. My last project was a $12
million design build in Minneapolis. I'm
in Chicago for the VA, right?
If you had an LLC and it was just you
and you had capabilities of managing
that $12 million project, I might hire
you as the be on the team to be out
there to be on our team for two reasons.
you're capable and I don't have a staff
member to go out there at this moment.
Number two, if I hire you as a veteran,
it goes towards my self-performance.
See, so you've got to understand how
you're coming. That's that whole
reception versus attention. Intention is
you want to take your expertise and
bring it to market. But if you
understand how the market sees you and
what the opportunities are, now you can
phrase it properly. If you call up any
general contractor, any general
contractor doing government work and you
tell them your capabilities and they're
a veteran, it's a little bit of an edge
for them. They want to have a veteran on
the team and they can subcontract work
out to you. So, there's different ways
you can get at that work. James,
hopefully that gave you some insight
there. And then, Matt, should I should I
stop sharing? I I think I left that up
long enough for people to try and get
the uh QR.
>> Yeah, you can stop sharing. No worries.
We'll again we'll get out to everyone
that has registered and attended. We
have all your emails. We'll send that
out on David's behalf. Um so we
appreciate that. David, another
question.
>> Sure.
>> So you gave a lot of great information,
but it could be overwhelming. So where
do you recommend someone start if
they're wanting to get into government
work? Like what would be step one?
>> Yeah. Yeah. Great. That that's a great
idea. So the first thing is this. How
much time do you have? Right. What that
means is there are people who are
running their businesses that need to
have revenue right away. That's an
unfortunate place to be in because in
silence planning takes time. And if you
hear that noise of, "Hey, you got bills
to pay. Let's go. You got bills to pay."
It's taking away your focus. I've even
told some people, "Hey, I'm an
entrepreneur. We hustle, right?
Especially military people. We hustle.
Let's go. We're going to get stuff
done." So, go drive Uber. You got to
keep paying. You don't want to rush to
the game because you're gonna trip.
Don't rush. Put some planning into it.
The first planning is
what business you looking into. What
business do you want to do? What product
or service fits? Now, I get it. I've
said it earlier. Do something you enjoy.
Do it's all work. I don't enjoy. I enjoy
sitting on the beach. Are they buying
that? No, they're not. But
something that you have an understanding
of. I don't have a degree in
architecture or engineering.
I just immersed myself in construction
because as a kid I had all the Tonka
trucks and I loved construction and my
life led me in this direction. But know
that you're going to get into this
product service. Of course, the second
thing is know that the market's going to
buy what you're selling. Hey David, I
love basket weaving. Okay, I don't know
how many baskets you're going to be able
to sell to be able to make those margins
to someday sit on the beach, right?
Let's be realistic about it. So, the
first things first is look at the
market. Nowadays, we have AI. If you
know how to use it properly, challenge
you to look into how would this fit? Who
buys? What does the market need? People
will say, "Well, I do this because the
market needs it." The market needs
almost everything. The federal
government buys almost everything, but
what's going to fit for you? Fit for you
for you're going to enjoy doing it and
building it. The market's going to
absorb it. And the third probably most
important thing is you can make a profit
on it. If I don't get all three, I'll
challenge you and say, "Where are you
going? What is the purpose here?" And by
the way,
challenging you to shake you up a little
bit, to make better choices, to build a
stronger foundation because, oh, you're
so critical, Dave. Okay, best of luck.
How's that sound? Right. I don't have
the answers, but I'm going to try and
shoot holes through your plan to make
sure it's strong because again, our
excitement as entrepreneurs often clouds
our judgment.
And also use I'll add this one more
thing Matt also use these support
programs like uh the V-bach will uh a
lot of them will be able to help you and
you can ask the V-Bucks you can ask the
SBDC's and the Apex centers in
particular for federal can you tell me
how much of this does the government buy
so leverage getting the data to support
what you want to do
>> that's a good point I mean as much time
as you can put in in the front end and
be proactive and well researched in
almost any endeavor it for your benefit.
So I could see someone thinking ah
working with the government uh isn't
there a lot of bureaucracy isn't there a
lot of red tape. Have you found that to
be true David or or how do you deal with
with all of that stuff when you're when
you're dealing with government work?
>> I'm wondering if I told you to ask that
question because that's such a good
question.
>> That talented David that is why I'm in a
position. So, so when I was doing city,
county, and state, city, county, and
state work in Chicago, a lot of
politics, a lot of paperwork, a lot of
bureaucracy,
and I thought somebody said federal. And
I'm like, federal sounds like a big
word. I don't know what that is. And
it's more red tape and more bureaucracy.
Farthest from the truth for me. What do
I mean?
You know, hard work is hard work, but
you want you want to get work. You want
to be able to deliver that work, and you
want to be able to get paid.
I wasn't able to get paid as quickly in
the city, county, and state. I wasn't
able to get permits as quickly, city,
county, and state. I often ran across
personalities
um in Chicago that we have to deal with.
You're gonna deal with personalities
everywhere. But I'm gonna tell you the
federal
allowed me to bid.
There were no friends. I mean, you know,
listen, relationships are deep
everywhere, but on the federal, for the
most part, you've got to be a little bit
better. You've got to fall in line. The
contract officers are holding to the
rules of the federal regulations or the
the the veteran regulations. So you have
a fair opportunity just you as a person
trying to bid on perform on and grow
your book of business with the federal
government. And the most important thing
is let me tell you something. Getting
paid in 30 days is great.
I didn't settle for that. I ended up
getting paid sometimes in two weeks. Two
weeks.
They would accept our credit card
payments for some small projects.
We do credit card. We do purchase
orders. We do contracts, multiple award
contracts, but I dug in deep to really
understand the payment process back in
the day and I maximized my return on
that investment by getting paid as quick
as we can. What does that do? It
trickles down. Which subcontractors want
to work with me? The ones that are
getting paid in uh uh 60, 90, 120 days
or the ones who are getting paid within
30 days? And so that empowered me to
have better subcontractors
working for me, which in turn allowed
them to perform better on these jobs.
So, so the general answer is there is
bureaucracy on the federal, there is
paperwork. You're going to learn the
most acronyms. Well, if you're in the
military, you know there's acronyms
everywhere, but a lot of acronyms, but
it's all achievable. It's all
reasonable. nothing that I have uh
credential-wise allowed me to do it. I
started at zero and I learned and then I
I leveled up each time.
>> Awesome. Sorry. I always like to go off
so that people can, you know, focus on
you and David appreciate all the
valuable life lessons. Um that's why we
bring experts like you that have been in
the hot seat that have done you know all
the things that our entrepreneurs our
innovators want to do and are excited to
do. We want to bring you in to be able
to share so that they can learn from
that. So uh everyone we have a couple
announcements here. Um, one of those, so
Caffeine Connect, many of you might have
received a survey regarding what do you
want 2027 to look like with Caffeine
Connect? Do you want these to be longer,
shorter? Do you want it to be actual
podcast style, educational,
informational? So, there should be a QR
code that we are going to provide in the
chat here and it just takes about 2
minutes. This is really helpful for us
to understand how can we help you. What
is it that you want to see in 2027 from
Caffeine Connect? We're really open to
switching it up and we just want to make
sure that we're hitting the mark to
provide what you guys need best. So,
please, if you get a chance, uh, you
know, take that survey. It's very quick
and this is how we're going to be able
to adapt. We are continuing to do these.
So, if you go to our website, which is
patriotbootcamp.org,
there's going to be a portion at the top
that says join our community, that's
going to get you to subscribe to our
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share updates there as well. And lastly,
you might have noticed if you go to that
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winter 2027 cohort is now accepting and
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going to be here at our uh national
headquarters in Erlanger, Kentucky. So,
if you're flying, if you're not in the
local area, CVG airport is where you'd
fly in. And that's going to be February
17th to February 19th, 2027.
Like I said, we're really excited to
continue these Caffeine Connects. For
all of you that cannot make it or maybe
are not in the right uh stage of your
business to attend a boot camp, these
Caffeine Connects are an excellent way
to stay educated, to still get a lot of
the content. And many of these
presenters that we bring on are the same
people that come to our Patriot boot
camps and present in person. So whether
it's marketing, funding, government
contracting, whatever it is, we have a
whole slew of topics in there that you
can choose from and watch on your own.
Everyone, David, first off, I really
appreciate you joining and sharing your
knowledge with us. Everyone who watched,
thank you for joining us today. Good
luck and uh let's build