Buying The Cheapest Real Estate In America | Confronting Minority Mindset
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Jaspreet Singh, a pioneer in financial education and host of the Minority Mindset channel, recently celebrated reaching one million subscribers on YouTube after six years since his inception. His journey began accidentally while he was working on a sock company that eventually failed due to fraud; this experience led him to create an educational class under the alias "Minority Mindset" to teach entrepreneurs how to avoid scams without traditional financial education. Initially a hobby, the channel grew into a major media business as friends encouraged him to monetize his content after he realized YouTube ads could generate income. Singh's entrepreneurial spirit was forged early on through various ventures, including hosting teen parties in high school and managing college events at the University of Michigan where he earned significant revenue by age 19 before transitioning fully into real estate investing. Singh’s approach to business is deeply rooted in his background as a Sikh immigrant whose grandparents fled persecution from Punjab in 1947 with nothing but clothes on their backs, instilling in him a relentless work ethic and the belief that there are no sick days. He started hosting college parties at age 17 using creative marketing strategies like Facebook invites for birthdays and utilizing campus promoters to spread word-of-mouth before expanding into an entertainment company by his senior year. This hustle provided the capital he needed to invest in real estate, a move influenced by observing Detroit's housing market where property taxes were high due to widespread non-payment but opportunities existed for investors willing to buy distressed properties legally rather than exploiting insurance fraud schemes common in vacant neighborhoods at the time. Currently, Singh owns dozens of single-family and multi-family homes primarily in Michigan markets like Detroit, focusing on strong cash flow rather than rapid appreciation seen in hotter regions like Texas or Arizona. He explains that while commercial office buildings present different risks with adjustable-rate mortgages and tenant turnover issues, residential properties offer stable returns where a $150,000 home can rent for around $1,500 monthly. His investment strategy includes passive purchases of Bitcoin, Ethereum, and other cryptocurrencies alongside holding significant portions in stablecoins earning 7-9% interest to maximize yields on cash waiting for deployment. Despite the volatility and counterparty risks associated with crypto platforms like Tether or Gemini, he views these assets as part of a diversified portfolio aligned with his belief that cryptocurrency represents "the people's movement of money." Beyond financial metrics, Singh emphasizes authenticity over traditional wealth signaling practices such as prenuptial agreements or flaunting income levels in media coverage. As an attorney and finance expert who rejects the cultural norm of discussing personal finances openly, he attributes his success to core Sikh values including Nam Japo (remembering God), Wan Shako (serving others before oneself), and Kirat Karo (earning an honest living). He also highlights creativity as a key differentiator in Minority Mindset's philosophy that "crazy is good," encouraging followers to try unconventional ideas the majority avoids. While he used to work grueling hours balancing classes, events, and business launches until 4:30 AM daily, Singh now balances his married life with reduced weekend commitments while maintaining rigorous weekday schedules from 8 AM to 7 PM alongside morning walks for meditation and learning. Looking ahead, Singh expresses no intention of retiring early or scaling back significantly despite taking occasional vacations after years of non-stop work driven by a passion for entrepreneurship rather than mere monetary gain. He admires long-term figures like Judge Judy and Dave Ramsey but remains focused on solving problems through innovative business models while continuing to educate others about wealth creation without relying on sensationalized headlines about his earnings. His future plans involve delegating video editing tasks so he can focus more deeply on content strategy, networking with other entrepreneurs, and expanding educational initiatives that help individuals achieve financial freedom regardless of their starting point or background.
Read the full video transcript
What's up, everybody? I am Jaspreet
Singh. We're here on the Iced Coffee
Hour, and we have made what? $200,000?
Wow.
Wow, that's that's fairly close. Yeah,
that's a guess. They wouldn't tell me.
Yeah, it's a $124,000
you've made today.
Almost there. Yeah, that's good. That's
good. I am so happy to have you on. You
have no idea because I've been watching
your channel for like 6 years since the
very beginning.
My man. You were one of the OG finance
YouTubers before before anyone else. I I
kid you it was you and I think pretty
much Beat the Bush and then the big
names of like Tai Lopez, Grant Cardone.
That was it. Finance YouTube didn't even
exist and you were making videos back
then.
Yeah.
And you were one of the first channels
that I came across.
Thank you, man. I appreciate that.
Yeah, like I would watch your videos and
I didn't even know there was an audience
for this, but I think at the time you
maybe had like 10 10,000 subscribers.
You're like You were just You were just
starting off and I looked at your
channel. I remember thinking like if you
could be getting a few thousand views a
video, I at least knew that I could 100
views a video. Something like that. So
Now you're crushing it, man. Thank you.
Thank you, man. And congratulations, you
just hit a million subscribers on
YouTube.
you. Thank you. Thank you.
like you've grown quite a business from
this as well.
Yeah.
You've expanded from real estate
doing this as well.
Yeah.
Investing on the side. So
first off, I want to know your entire
Like how did you start making YouTube
videos and at what point did you start
investing in real estate? You know what?
So many I'm going to I'm going to let
you take away. Uh I'm just like you have
no idea cuz I Again, I've been watching
your channel for something like that.
It's I appreciate it, Graham. It's It's
nice to be here with you. Nice to
finally meet you after years of talking
and and finally connecting. I didn't I
didn't know that we were going to
connect in Vegas, but I'm glad we were
able to make it happen. Uh I started
Minority Mindset actually on accident.
Um I was working on a different business
at the time. I was in law school. I got
scammed during this other business that
I was running.
And I was like, this sucks. I didn't
grow up with any sort of financial
education. I never grew up learning
about investing, never grew up learning
about money management, never grew up
learning about wealth, never grew up
learning about entrepreneurship. And now
here I am trying to figure out this
whole entrepreneurship side of thing.
I'm seeing success. I'm investing my
money. Now I get scammed. And I'm like,
"God damn it." Like this
What was the scam? Yeah, we got to know
about that.
to know about that scam. Okay, so how
did they scam you? I was working on this
sock company and we were getting ready
to launch.
And uh
this company comes up to me. They're
like, "All right, we're going to
guarantee you all these sales, blah blah
blah. Just pay us this money and it's a
100% money back guarantee." Now I I I
I'm kind of uh
like I don't really trust everyone that
comes to me and says that, but he was
like, "It's a 100% money back guarantee.
If you're not 100% satisfied, I'll give
you all your money back." So I okay. I
gave him the money.
And the next day uh I I just like I was
like I wanted to do the marketing
myself. I'm a marketing guy, right? So I
was doing the chest flies and I was like
something doesn't feel right. So I
called him up. I was like, "Hey, you
know, I don't want to go through with
this."
And he was like, "Okay, no problem."
Puts me on hold. Stayed on hold. Now I'm
getting irritated cuz I'm like my
workout's getting screwed up. So I'm
waiting I'm waiting I'm waiting and then
it just goes beep.
And I was like, "What?" So I called up
his other number. No answer.
And that's when I found I got scammed. I
didn't hear from them again. Um they
took the money and they ran. And so now
I launched the business. We had a very
successful launch. I think we did like
uh you know, I was 21 22,000 dollars in
pre-orders in the first few weeks. Wow.
So it was a great launch.
But I was still like I had that in the
back of my mind. I was like, "This
sucks, man."
Uh getting these type This type of
people out there that are just like
discouraging you from trying to start
something.
So I went on to Udemy and I created a
class on how to launch a business
without getting screwed over. And it was
under the alias Minority Mindset. The
whole idea meaning you had to think
different than the majority of people. I
think I charged like seven bucks for it.
I wasn't really trying to make money. It
was just like I was so irritated.
And that class got a lot of love and
everyone was like, "You need to start an
Instagram page."
Okay, so I started an Instagram page
talking about the same stuff,
entrepreneurship, financial education,
and everyone was like, "Dude, your
content's good. Can you please start a
blog? Like deeper content." I was like,
"English is my second language. You're
not going to like my writing. So, no, I
can't start a blog, but I'll make
videos. I I like talking." So, I just
made a YouTube channel under the name
Minority Mindset. And I just started
putting out videos here and there. And
it was like I didn't know what I was
doing. It was just for fun as a hobby.
And I remember a few months into it, one
of my buddies was like, "Hey man, how
much money are you making off of
YouTube?" I was like, "What are you
talking about?" He's like, "From your
ads. Like, aren't you making money?" I
was like, "No." He's like, "You know,
you can turn monetization on." So, he
goes on to my channel with me, shows me
that I can turn monetization on on my
channel. I was like, "Oh, I was just
doing this for fun. I didn't even know
that I could make money doing this." So,
it started off as a hobby
and now Minority Mindset has grown into
something a whole lot bigger, into a
full business. And it's just kind of
crazy that it started off as a hobby.
I never expected to be making videos.
Never expected to be in the financial
education space, but here we are, now
one of the fastest growing financial
education and media companies. So, I'm
so curious. Uh when you started the sock
company, for how old were you? Did you
go to high school? Did you go to
college? Did you think you were going to
Did you want to sell socks? Was that a a
goal? No.
Like 10 years old, be like, "I'm going
to be the best sock seller."
Yeah, no. So, I was I was always an
entrepreneur, and I started a lot of
different businesses, but I never had
any sort of traditional business
education.
And so, the way I learned was by
starting businesses, trying, and
failing. So, like my first real business
was when I was in college. I went into
college Let Let me go back a little bit.
I was in high school.
Uh I used to work at Indian weddings.
And um the DJs were like, "Hey, how
about we start hosting teen parties?"
I was like, "Okay." And now, my parents
don't like me doing anything that's not
medical-related cuz they're like, "You
have to become a doctor." So, now I'm
hosting these teen parties as a junior
and senior in high school, kind of as a
hobby, making a little bit of money.
And I was like, "Oh, you know, this is
this is fun, but now I got to go to
college. Let me settle down, go become a
doctor, and really just focus on the
things that are going to make me really
successful in life, being a doctor."
Go to college, and I had no idea what to
expect. My parents did not go to
university here, and I didn't really
know anyone that went to college here.
So, I don't know what college was like
in America. I assumed everybody goes to
college to study. People spend Friday
nights in the chemistry lab studying.
Go to college, and everybody everybody's
around me partying, blowing the money
that they don't have. Florida State.
Yeah.
I was at the University of Michigan, and
it was nuts, and I couldn't believe it.
I was like, "Well, I don't party. I
don't drink.
But, I need something to do on Friday
nights."
So, I was like, "Instead of me, you
know, just trying to waste my time, how
about I start hosting the parties that
the majority of people are going to?"
So, that's what I did. I was a freshman.
I was 17 years old. Start knocking on
doors at every club, venue, bar,
restaurant, you name it, on campus.
And some of them would say, "Yeah, you
can host a party here, but pay me
$10,000." I was like, "Shoot, I don't
got $10,000."
Uh but, some of them would say, "Yeah,
you can host a party here. Just give us
half of the revenue you generate, half
of the cover charge." I was like, "All
right." So, now I'm in business. 17, I
started hosting these college parties,
and that grew when I was in college to
uh
essentially become a full entertainment
company. We were hosting parties,
concerts, shows. We had events every
week. I was contracted by the biggest
venue on campus to host our uh college
nights every week. And so, that was
growing, and that was how I had the cash
to start investing in real estate.
Started investing in real estate when I
was 19.
And uh
that was when
now towards the end of college, I was
like, "Oh, no. I don't want to be a
doctor anymore. Now what?" How much were
you making then? Well,
uh
I was making probably on average two
grand an event.
And
Wow.
And uh you know, at least one event a
week.
That's insane. What? My biggest event
made me probably generated right around
16 grand. No way.
Yeah. Yeah, man, I was in college. How
did you get so many people to show up?
Uh man, you it's marketing, right? So, I
was I I So, with the first thing that I
would do is all kind of just
how do you now get people to know about
the event and get excited? So, the first
thing we would do is we would start
promoting on Facebook. This is before,
you know, Instagram was popular and all
this. Facebook used to be the thing.
Wait a second. I remember I I haven't
used Facebook in a while. I remember get
you would go to the uh the the event.
yes. Wow, and you could you could invite
other people to the ev- Oh my I I forgot
that.
Now you know the business behind it.
That was a major thing I remember for me
in high school because it's like I
remember like the the best parties. I
wasn't a partier in high school, but
you'd want to get invited to these
certain parties, and they would all do
it through Facebook. And it was like you
had to get the invite, and sometimes
it'd be like, "Yo, man, could you invite
me to that thing?" And they'd have to go
on theirs and like click the invite. Cuz
then you'd be in the chat. People don't
do that anymore, but Facebook was huge
for that. Yeah. It was huge. So, what we
would do with the first thing is we
would go if the event was in September,
we would look at all of our friends'
birthdays in September cuz Facebook
tells you this. And then message each
and every one, "Hey, it's your birthday
month. What we're going to do is we're
going to give you free VIP access into
our party. Doesn't cost me anything.
Uh but we want to celebrate with you.
We're going to give you a shout-out. So,
the DJ's going to announce your name
have and say happy birthday to you at
the party." They're going to say,
"Okay." Now, if they come to celebrate
at the party, they get to come in for
free, but no one comes to celebrate
alone. So, they're going to bring all
their friends. So, then what would I
would do is I would get kind of
promoters at every major campus around
us. So, these promoters were popular
kids, and
all they wanted was free access into the
party because if you came in as a VIP,
you would get a lanyard. That would cost
me like $3. So, I'd give you a $3
lanyard. You get to come in for free.
Doesn't cost me anything. But now what
you're going to do is I'm going to give
you a stack of flyers, and you're going
to tell all your friends because, you
know, you're that person, and you want
to be that cool person. And so they
would start telling all their friends to
start coming to the parties. So now we
got like these essentially sales people,
these agents in different universities
promoting and then I would spend $100.
It used to cost me $100 to print 5,000
flyers
for the party. And before the event it
was a requirement that we had to get rid
of all 5,000 of these flyers. So
everywhere, I mean, we would post these
flyers everywhere.
And so it's just word of mouth, getting
things getting people excited, coming up
with different things, different ideas,
partnering with different organizations
and and yeah, man. I mean, it was just
it was just a matter of being creative.
Just like anything else. But first, I
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Could there have been any liability
issue? Like if your parties get a little
too crazy or anything like
a bouncer every night. Yeah. I was a
bouncer every day. So it was it was I
mean, look, I'm going to tell you I'll
be completely straight up, it was
dangerous. And that's one of the reasons
why I got out because the first party I
did, there was an issue with
there was some beef going on between
some people that came and and me and my
DJ friend, someone pulled a gun. No way.
Or and so, you know, we had to get out
of there. Um
every night I was a bouncer. I I, you
know, I had got into a lot of kind of
altercations. Um I didn't really No one
didn't like me. I was I was able to get
along with everybody, but there's people
that didn't like each other. So, I had
to, you know, kind of separate that.
And I I mean, just to kind of put it in
perspective, uh you know, I went to a
club one day uh to go talk to the owner
cuz we were doing an event soon. I was
like, you know, "Where's Where's this
guy?" And he's like, "Oh, he got stabbed
last night. So, you know, I'm I'm in
place for him." I was like, "Oh."
Wow. So, that was one of the things that
we always kept a knife on us
um at the DJ booth. So, it it was a it
was a rough business, man. Like, it
wasn't easy. But, for me, like, I'm just
getting started. It was a hustle, and
that was kind of what set and and I knew
I did not want to be in this business
anymore. I mean, I I didn't like the
partying. I didn't like the drinking. I
didn't like the environment. But, for
me, it was like, I'm making money for
the first time. And it it it taught me a
lot, and it gave me the education,
taught me how to speak with people.
And that kind of set me up for a whole
lot of other things, but yeah, I mean,
in terms of like liabilities, you know,
I'm an attorney now. And I I I shake my
head because it's like, dude, like, the
dumb things that I did, like, I am so
fortunate that, like, you know, things
worked out. And yeah, I mean, it's it's
unfortunate, you know, when people get
too intoxicated, they do some dumb
things, and it's just I don't like that
industry, which is why I got as far away
from it as possible. I don't like it.
But, it was it was kind of like the only
thing that I knew, and that's how I
started.
But, six figures in college, doing that
as a side gig while studying, is just
it's I was working a lot, man. Yeah, no
kidding. How many hours were you putting
into that?
A lot, man. Let me put it in
perspective. Like, Fridays, if I had an
event on a Friday, my class all day, I'd
be planning the event. So, from morning
to evening, you know, I mean, I'm just
working. Party starts at 10:00 p.m. So,
8:00 p.m., I'm going to go to the venue,
and start setting up. Party starts at
10:00. I'm there till 2:00.
After 2:00, that's when everything gets
uh kind of torn down, make sure
everything is okay. And then, 3:00,
3:30, I got to make sure the DJs get
paid, everyone gets paid. 3:00, 3:30, we
leave.
Probably get some food.
Go to sleep around 4:00, 4:30 in the
morning.
Wow. And then, the next morning,
Saturday, and I'm working in the wedding
business. People get married on
Saturdays. So then I got to be setting
up early in the morning. So I got to be
at the venue probably 8:00 a.m. to start
setting up. And I'm at the venue until
midnight because you got to set up, go
through the entire event, make sure the
event is all good.
Midnight you're done. Now you tear down.
And then now you go home, you know, 1:00
2:00 a.m., which is now Sunday morning.
Wake up the next morning, start
studying, and start the next week, start
planning for the next week. So I mean I
wasn't sleeping much, but it was you
know it's that hustle you got to be
willing to put in that I put in and that
that was kind of like
how I learned, how I started, and then
it built kind of the whole foundation
for everything else. So it's it's kind
of weird that, you know, I never thought
that this event planning thing would
have ever become anything,
but it was it was a lot of education
that I got out of it.
Yeah, for the work ethic though, were
you always like that or did you have an
example of like your your parents worked
really hard so you kind of took after
that or did So my parents came to this
country with very little. My dad came to
this country with less than a hundred
dollars, didn't know the language,
didn't really know the people, didn't
know the culture. So he had to bust his
butt. And he always told me, you know, I
didn't spend a lot of time with my
parents when I was growing up because
they were always working. And my dad
always told me there's no such thing as
a sick day. If you take a sick day,
you're not working. You're not working,
you're not getting paid. You don't get
paid, you don't got money to eat. So
that
Jack. You told me that.
Yeah. Mr. Vacation in Maui next weekend.
Yeah. Jeez. So yeah, I mean kind of I I
I saw that and that hustle. I always
wanted to give back to my parents. I
wanted to give back to my family.
Cool. And even my grandparents. My
grandparents were refugees. Um my
family's from a state in India called
Punjab.
And 1947, my grandparents were on the
left side, the west side of Punjab. And
the state of Punjab was severed by the
government. And what they said was if
you're a Sikh, a person of my religion,
and you're on the west side of Punjab,
you got to migrate east or you're going
to be killed.
And so my grandparents picked up and
they ran. My grandfather, all he had was
a shirt on his back and in his hand.
They they saw a lot of looting looting
they saw a lot of riding. He got
attacked by a mob. He saw his uncle get
his head chopped open right ahead of
him.
And yeah so they put him on a horse came
to the other side of India now didn't
even have shoes on his feet. He lost his
shoes along the way.
And now had to start up from scratch. So
then you know I I grew up with my
parents and my grandparents.
They lived with me so like they kind of
always told me this.
The things that they had to go through I
saw what my parents had to go through.
I didn't grow up poor or broke or
anything like that but I saw the meaning
of hard work and so
I didn't really know what I wanted to do
but I knew I was going to be willing to
work hard to get it because I didn't
have that sort of you know business
background but I was willing to work to
learn it.
And so that was kind of the foundation
and then when I got to college my my
buddy of mine a DJ friend of mine he
gave me a audio audio CD by Eric Thomas
a motivational speaker.
And man I used to listen to the thing
every day. And that was like okay I got
to work hard. And then once you start
working hard you start to see more
opportunities then you start to realize
okay how do I work smart? You got to
know how to do do both that we can get
the best results out of your hard work.
But you must have like like how did you
learn about the financial education
because you said you bought your first
rental property at 19? Yeah so this was
at the bottom of the 2008 crash you
probably remember. Yeah and so so I'm
guessing this is from your your working
through college right?
Yep yep so I had some money put away and
I'm in Michigan. And Michigan was hit
hard. GM Chrysler and Ford are the
biggest employers and they were back
then. GM went bankrupt Chrysler went
bankrupt Ford is on the verge of
bankruptcy so Michigan was hit hard. I
had no idea what was going on. I didn't
know any real estate investors I didn't
know what real estate investing was.
Started reading business books money
books and every book said wealthy people
invest in real estate. I don't know what
that meant but I was like okay this
sounds cool let me do that too.
So now here I am I'm 19 I'm studying for
the medical college admission test the
MCAT.
And you know, I read these books about
real estate and every time I take a
break
I go on to Yahoo Finance and the top
articles are always real estate market
is at rock bottom. I was like, okay, so
what do I do about this? I was like, you
know, I want to do something.
So I told my dad, I was like, "Dad, I
want to start investing in real estate."
He was like, "You're stupid. Go study.
Become a doctor." You know, he didn't
have any financial education. They
wanted the best for me.
And I was like, you know, but I want to
do this. So I started calling up
different people, agents, and I was
like, okay, I want to start looking at
real estate.
And I found this condo on sale, a 1,000
square foot condo, one bedroom, one bath
in a great location next to a lot of
stores, a lot of businesses nearby. And
it was on sale for $8,400.
And I was like, oh, I don't know
anything better. I looked at some of the
properties, a $30,000 home, a $40,000
home. Like it it wasn't anything out of
the ordinary. So I saw it, I was like,
okay, this is pretty good. Doesn't need
a lot of work. Um I put an offer for
4,000. And we started settling. They
came down to seven.
And then they said, uh there's a bidding
there's another offer on the table. I
was like, okay, well, I don't want to
lose this property. So I made an offer
for eight. I was like, I'll give you a
little bit more. Kind of negotiated and
they accepted. So I bought the condo for
eight, put in a few thousand dollars
worth of work,
and I rented it out for 600.
And now all of a sudden I'm I'm in
business. I'm like, wait.
What is this? This This is passive
income? Like I It took me a while to
understand like the hang of things. I
went through a lot of crap. But once I
got the hang of it, I was like, wait,
I'm making like a little bit of money
here and I don't got to really do
anything. Like it's it's like I own the
asset, the asset's paying me. Why was I
never taught this?
Why did our schools never teach us about
investing? I I mean, I went through I
was a good kid in school. I I I bust my
butt. I checked all the boxes, but I
never learned a thing about passive
income. I never learned a thing about
investing. I never learned a thing about
wealth. I never learned a thing about
financial freedom. Why What the heck am
I doing in school? And everyone says,
"Oh, you don't got to worry about money.
Money doesn't matter. Don't don't don't
don't think about the money. Just do
follow your passion.
If money doesn't matter, then tell your
boss not to pay you. Right? Like I mean
it has some like the reason why you're
going to school is to become successful
that way you can be financially free.
And
the way for you to really not worry
about money is if you're wealthy, that
you don't really care about money cuz
then you know, you've already become
wealthy.
And so that's kind of the real
disconnect that made me really upset.
And I was like, this is something's
wrong here.
There's a reason why so many people are
broke. There's a reason why so many
people are struggling with their money.
It's because we we are insecure about
our money. We don't want to talk about
it. And then we put on smoke screens.
Don't worry about money. Don't talk
about money. But I'm saying let's let's
change that. How about we start talking
about money? Let's get financially
educated. And let's see how now we can
take care of ourselves, we can take care
of our our our families and our
community by becoming wealthy ourselves.
Because if you understand money, you can
do a whole lot more.
And you don't got to have all that sort
of stress. Now I agree, money isn't
everything. It's one part of our lives.
But if you don't have money, it can
really impact the rest of your life.
Right. So that's where it's like, you
know, uh that whole financial education
importance really started hitting me
there because I was like, this is
so screwed up.
But first, I want to thank Ladder for
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Thank you so much Ladder for sponsoring
this episode and
back to the podcast.
The biggest liability for young people
nowadays, millennials, is student loans,
right? It's like student loans are what
we are supposed to get in order to get
educated so we can get a good job. But
then I started looking more into that.
And the number one asset for the United
States government
are student loans.
I was like, wait, something's not adding
up here. Because the government keeps
talking about how student loans are a
problem. We have the student loan
crisis. Millennials cannot buy homes
because student loans. Millennials
cannot afford to build wealth because
student loans.
But at the same time, the government's
saying it's our number one asset. It is
the thing that is funding so many
government operations.
And now they're saying it's a problem.
Like, it just doesn't make sense. And
that's when I was like,
you have to start doing your own
education, and you need to start
thinking outside of the box, right? That
that idea of thinking differently than
the majority of people. And that's when
I really started kind of
going out of my way to learn things that
the majority people don't talk about,
that we're not told to think about.
Kudos to you, man, for going on your own
and finding a rental property without
any like influence of your parents or
anything at the age of 19 while going to
school, studying probably full-time,
while working and doing this insane like
business that you're doing on the side
throwing parties. That's actually that's
that's amazing. And also, that seven or
eight thousand dollar house, what was
your like monthly mortgage payment on
that? Like 60 bucks?
Cash. Out of cash. Yeah. You wouldn't be
getting a mortgage. Mortgage on They
would actually I talked to the bank. I
talked cuz
I called up a bank. I was like, "I want
to get a mortgage." They come and see
the home. 8,000. They were like, Yeah.
We What they told me, I remember, they
were like, "We can't give you a mortgage
on a home unless it's at least 30
grand." And I was like, Okay, Jack,
consider this. Let's say eight grand.
Let's put down a thousand dollars. And
then on seven thousand dollars, let's
just say this. You could pay a five
hundred dollar appraisal. Uh he's going
to pay a five hundred bucks to the title
company. He's going to pay so much money
on the back end. Uh
I would say your expenses would be like
twenty-five hundred dollars just to
close on a seven thousand dollar
mortgage. I I overlooked that. Yeah.
That's So so you were basically making
what, six hundred dollars a month you
said? I rented it out for six hundred
and half of that was was profit.
You know what's crazy? I I remember back
then in Detroit, they were giving away
the the the famous one dollar homes.
Yeah.
And you could buy a home for a dollar.
And believe it or not, they had such a
difficult time even with that because
people didn't want to fix up the home.
So the stipulation was that you could
buy a home for a dollar, but you had
five years to fix it up. And it usually
it's gosh, I'm guessing it needed
between probably ten and twenty-five
thousand dollars to At least. At least.
Right.
A lot of them were actually just just
full demolitions. You had to break down
the home for it to be worth anything.
Yeah. And that's what people were like,
It's not worth it.
Yeah, these these houses had like no
copper piping. There were no fixtures.
It was basically just
uh
a shell of a house, basically. Just the
walls and a foundation that was probably
cracked. But uh yeah, a dollar to buy a
house.
You'd be all in like thirty-five grand.
That's amazing. And what do you think
those like dollar homes would be worth
now? Well, I bought I bought a lot of a
number of homes. I So I started buying a
number. And like I'll put it in
perspective.
I took my mom on a some some of these uh
rental property tours and
uh these were $5,000 homes and my mom
was like, "Oh my god, it's disgusting.
Don't buy this home." And those homes
that were five are probably worth close
to 100 now. Yeah. Uh they probably
needed like 15 worth of work, 10, 15.
Like it was like a broken carpet, I mean
like dirty carpet, ugly walls, but
yeah, I mean a lot of the homes that I
bought then are worth
five to 10x what I bought them for,
which is just I mean it's insane like
cuz I didn't really know what I was
doing. I was fortunate regarding the
time like when I started buying.
But like yeah, I made a ton of mistakes.
I I made a lot of screw-ups, but you
know, that's how you learn. Detroit was
one of the areas that was so hard hit.
It was the hardest hit, I think,
anywhere in the US. I think Florida, I
think Miami was like the other the other
place, but but Detroit was the hardest
hit area in the US. And I remember back
then that a lot of people thought
Detroit would never come back. Because
they thought, well, if if Ford goes out
of business, these car companies like
they like that's that was the entire job
market basically just was decimated.
Yeah. And they're thinking, who's ever
going to come to Detroit anymore? What's
what's the what's the appeal? It's got
It went It got so bad. And properties
were were foreclosed on for year like at
five years. Yeah. Um and we're just in
such disrepair that people were like
even six years
went bankrupt. Yeah. Detroit went
bankrupt. It was nuts, man. I mean and
it's it's unfortunate all the the stuff
that people went through, the things
that the the people of Detroit, all the
crap that they went through, the school
system still is going through a lot of
problems. I mean
Even even your dad. So, I visited with
Kevin I think it was three years ago and
even then, I mean there's there's
there's some parts that just have not
recovered.
Yeah. It was a a proper house fire. Yes.
That someone lit on their own, right?
Multiple houses. So, we went to Well, we
were driving down the freeway and we
literally see this like
few mass smoke that's piling up and
Kevin's like, "Should we go see what
that is?" And so, we drive down there
and sure enough it's this house that's
on fire. Like and I'd never seen a house
on fire before where like there's
actually flames like coming out of the
roof and everything. And it's nuts. And
we got there before the
the like the fire truck or anything got
there. And so we're so Kevin's talking
to the neighbors. I'm like, you know, we
just watch from the car,
see what's going on. Now this is an
empty house by the way. So this is not
like someone's house that was burned
down. It was in this community of maybe
100 maybe 100 houses and I want to say
probably 80% of them were vacant.
Well, yeah. Nobody there.
But sure enough Kevin starts talking to
people and they say, "Oh yeah, I know
this is another one. This day we have
someone someone around here who's bored
and they go and just burn down these
houses."
And so we're like, "What?" It's like
that that's their that's their So
anyway, so we this house is burning
down. And meanwhile a house like I don't
know five houses away starts going up in
flames as well. I'm like, "What is
this?"
all happening? Oh my god. It's all on on
video.
It's all on video. And so then the fire
truck gets there. They're putting out
this house. The other house starts going
up in flames. So then they're like they
call for more and they start going the
other house.
And then about 30 minutes later another
house burns down. And again, they're all
vacant houses and they're all in
disrepair.
So then Kevin starts talking to the
people and they say, "Yeah, it's it's
probably someone who's watching right
now because this seems to be a common
occurrence where people will be bored,
they'll burn down a house and then
they'll watch the the fire get put out
basically." Now I'm looking at some of
these houses and think, "Well, you know,
for the for the owner if they have
insurance on the house, I mean they'll
they'll be able to rebuild it." And a
lot of these I think were at the point
where it would be hard to salvage
probably. So they'd have to be torn down
and so forth.
actually a common problem where people
would their homes would get burned down
for the insurance claim. It was a big
problem because that's the only people
were able to get money in some instances
and and people were doing it and it
became a huge scandal and it was it was
a big thing, man. It was horrible.
Yeah. So I wouldn't be surprised because
uh thing is like it would cost to to
rebuild a house like that like 250
grand, maybe $300,000. But a house in
the area would sell for 35.
So, it doesn't make You're building a
$300,000 home in an area that's worth 50
max brand new.
Doesn't make sense. So, what do you do?
You're paying property taxes on a on a
on a
basically an empty parcel of land you
can't do anything with. You can't sell
it. You have a mortgage on it. Are you
going to claim bankruptcy? So, I
wouldn't be surprised if the property
taxes are
What are they? They're like I bought a
home in Detroit one time. I think I paid
30 for it, 30 grand. And my property
taxes were $3,500 a year. Wow.
Because so nobody was paying property
taxes.
And so the if you were especially if you
were an investor, so I made a
Well, I don't know if I made a mistake.
I did the right thing.
I registered my property as an
investment as a rental property. And
everybody Everybody told me don't do
that. They're like nobody checks, nobody
cares. I'm like I don't like to play
these games. I like to do things the
right way.
So, I filed it as a a rental property
and then they jack up your your taxes
Makes sense. I mean 10%. I mean I don't
even know how much it was. A lot. But
but in general, property taxes in
Detroit are a lot because a lot of
people were not paying. And so it I mean
it was it was expensive. Uh but you
know, it it was
Detroit's been through a lot of
hardship. But the people of Detroit are
tough, man. They are. The sense of
community there was so strong unlike any
other area. Like LA.
Yeah, LA people close off the drive like
I didn't really know any of my neighbors
This is like that's the way it is. But
Detroit like everyone knows each other.
Uh there's a strong sense of community.
The neighbors actually hang out. They
they look over each other. It's it's
it's pretty cool. Yeah, man. Detroit
hustles hard.
Yeah, they do.
What was it like going through the 2008
recession in Detroit? Like what did you
see in your own personal life? How was
how things were affected?
personally like I was young. I was in
high school until 2009. So, I didn't
really know what was going on because I
wasn't even into finance until after,
right? So, like '08, '09, like I
remember people talked about stock
market crash. I was like, "Whatever, I
don't know what that is." I put a little
bit of money into Ford because
I liked Ford Mustangs and I couldn't get
one. So, I I it was like it was the next
best thing. Let me put a little bit of
money into the Ford stock. And so, uh
that was really all that I knew. I
didn't I I didn't know too much of what
was going on. I remember in college
there was a big thing of people not
being able to get jobs after cuz like
the job market was
horrible. So, like it was not uncommon
for people to go to college, graduate,
and then say "I'm unemployed." Like that
was just like the common thing to do.
So, that's what I remember. And you
know, just the real estate market, like
I remember like I I didn't know.
I I didn't know what was normal and what
was not. Like to me, a $30,000 home in a
good area was like normal. I didn't seem
like anything out of the ordinary
because that's all I saw. And then when
I saw homes go up to like 50 grand, I
was like, "I don't want to buy that.
That's too much money. That's too much
money." And now those homes are like,
you know, 150, but like it is like I
didn't know what was going on. And you
know, Michigan has really come back. Um
it's even on the rental real estate
side, man. Real estate properties have
really gone up. Um not just in the 2020
2021 era, but like like after, like
things have really established. Michigan
businesses have really diversified.
Things have really come back in
Michigan. It's It's It's It's cool. And
Detroit is sweet, man. Detroit is cool.
Like it is a lot of cool things
happening in Detroit. So, next time
you're you're over there, hit me up,
man.
Oh, absolutely.
We'll We'll go look at some real estate
over there. It was fun. I I really
enjoyed my visit there. Yeah, Detroit is
cool. It's not Vegas, but it's cool.
So, how many properties do you own now?
Um
something in the dozens. I got a lot
Dozens? Yeah. But, um a mix of
single-family homes. Mix of
multi-family.
I I did own a mixed-use. Uh which is
like, you know, a mix of commercial real
estate and then I was actually going to
buy
a a commercial office building for the
first time
last year, but then I I decided not to.
I was going to I was going to
have part of it be our office and then
the other part would be other offices.
But then you know, just office mortgages
work very differently than
residential mortgages. So
I couldn't get a fixed rate for longer
than 5 years. It was a 5-year and then
they had to re re uh
re-amortize re-adjust and I was like, oh
I don't know like
interest rates are going to go up.
I don't know what's going to happen to
the office market. Like if one of these
tenants leave, I don't know how long
it's going to take me to find another
tenant.
So that kind of just I don't know what
was you know, the office chain market is
changing.
So I'm kind of focusing on the
residential side. So apartments, single
families and in Detroit. So I was
talking to a different guy yesterday.
And the Detroit market is Michigan
market in general, not just Detroit, but
the Michigan market Midwest market is
different uh they're strong cash flow
markets where you buy a property, let's
say buy a home single family home for
150 grand.
That home's going to rent up for 1,500.
Easily.
Um and and and so now you're you're
going to profit if you buy the home cash
half maybe more than half. Um and so
it's strong cash flow. You don't see the
same appreciation that you would see in
some other places like maybe Vegas or
Austin.
Uh but you see strong cash flow and so
it's a very different like the market
the real estate investors in Michigan
are very different than the real estate
investors in like you know, the your
hotter places in like Texas, Arizona,
Vegas. Like people who are in those are
looking for how much can I sell this
property for in a few years. Whereas in
Michigan they're saying, how much cash
flow can I generate? So it's a very
different game. Wouldn't there come a
time like kind of soon after graduating
where you'd have like five or six
investment properties and you'd be
making, you know, a solid like five
grand or so per month?
Yeah, but you know, it is it's I mean do
you want to stop there and retire? I
mean I'm like 22 years old and want to
live on the beach for the rest of my
life. Right. I'm just saying. I wanted
to do something bigger and you know and
and I enjoy entrepreneurship, right?
It's not just for money. It's really
like I like entrepreneurship because
entrepreneurs are in the business of
solving problems. I like the idea of
solving problems. I love working with
entrepreneurs.
And I just love that mentality of
entrepreneurship. So like that's why I'm
investing in entrepreneurs now. It's
like something that I enjoy doing.
So for me entrepreneurship is more than
just like, you know, how much money can
I make? Because it's how do I solve a
problem? I mean I love the idea of just
talking business and networking and and
coming up with business ideas and trying
to take a product that solves a problem
to market and doing all that. So I enjoy
it. And I I like having the fun. It's
like one of the things that I talk about
is retirement is stupid. The traditional
concept of retirement I'm going to work
a job for 45 years just so I can
ultimately quit and sit on my butt for
the rest of my life. It doesn't make any
sense. And that's why people say
those who retire early die early.
Because when you sit on your butt when
you're 65 years old and do nothing, you
have no purpose,
you know, you feel miserable.
So I I love entrepreneurship and I
I work a lot but like I don't think I
would change what I do. Like this is
what I want to do for the rest of my
life because I love entrepreneurship. I
love working with entrepreneurs. I I I
just enjoy it.
So that's what I would do. I mean that's
why, you know, you
never stop.
Yeah. So you started the channel then.
So first of all, getting a getting a law
degree, how difficult was that? That is
hard as building a YouTube channel.
And taking the passing the passing the
bar exam and everything. Did you did you
go like
I passed the bar. I did everything. And
you know, that was that was tough.
Um but
you know, the the difference between
starting let's say a YouTube channel or
a business than
becoming an attorney
is
becoming an attorney it's it's you read
a textbook, you analyze it and then you
break it down, right? So it's like it's
it's in a textbook.
Now, you got to be able to think, but
it it it's it's you if you read this and
you understand this, you can answer the
question.
With business or YouTube, doesn't work
like that. Like you could try something,
it might not work. Like there's no you
either do this or you you don't do this
or you have to be creative.
So, that's what makes um YouTube
difficult is, you know, it it you have
to be a lot more creative. You have to
be willing to take risks. You have to be
willing to try things. And if you don't
have that ability to kind of try and
that creative mindset, it's going to be
much harder for you. Especially to build
on YouTube. Got it. So, when you started
monetizing on YouTube in the very
beginning, how much were you making back
then? Oh, man. I think it took me
uh a year and almost a month when I got
my first check cuz it took me a long
time before I got to get to $100.
First of all.
Yeah, it took me a year and and uh
almost a year let's just say a year and
a half. And my first check was $2,400.
Something around there. So, it took me a
year and a half to make 2,400 bucks.
Wow. And then at what point did you
start saying that you're making enough
on this to really spend time on it? Or
were you just doing doing it for fun?
It was still for fun. I was still
working on other businesses. So, like
this was just like something I was just
doing. I was like, "Okay, whatever. I'm
I'm making a little bit of money here."
Cuz I mean, if I was an attorney, I'd be
charging 250 an hour. Mhm. Uh you know,
versus $2,500 over a year. So, I mean, I
was just doing this kind of for fun.
And then it was really the sock business
was doing well. I was making good money.
Um and we were working on a lot of
different deals.
But then uh we had a patent that was
denied.
And now I was like, "Okay,
Patent. What what sort of patent?
a water-resistant sock. How
how could you can you patent
make that? As well. Uh I was
idea. How is nobody Seriously, how many
times do you get your cuz getting your
sock wet is probably the most annoying
thing.
Exactly.
That's the worst. I I cuz cuz then I
have to switch out my socks. There's no
easy way to dry it.
Yeah, exactly.
I've stepped like sometimes like
Bailey's water dish will kind of spill
and I step on like a little bit and I'm
It's the most annoying thing, right?
Yeah. So, I got the idea I was taking a
um a speech class in college and one of
the classes was you need to pitch a
product to the class.
I was like that's easy. I love coming up
with product ideas. I do this with my
friends all the time.
So, I put it off, I put it off, I put it
off.
One day I was late to class.
And um
I picked up my backpack and I started
running and it was raining.
And I stepped on a pothole on the way.
My foot soaked. Got to class, my feet
wet and I was like, "Oh man, like
whatever. Like I'll just sit down." And
the teacher's like, "Jaspreet, are you
ready?"
Like, "Ready for what?" She's like,
"Today's your day to present." I was
like,
"Oh no, I forgot." So, I'm sitting in
front of class I was like, "Jaspreet,
think of something. Think of something.
Anything." First thing that comes to my
mind were my wet socks. So, I just
pitched this idea of wet socks to the
class.
And um
And I was like, "Well, that's kind of a
cool idea. Why doesn't this exist?" Just
like what you said.
So, then I thought about it and I was
like, "Well, this could potentially give
me the scalability and all this other
stuff that I was looking for." So, then
um I started working at it and you know,
I started looking learning about the
sock industry. Started talking to sock
manufacturers. And they had no idea
about how to do that. So, then I started
learning about the actual textiles. So,
started talking to textile engineers and
cotton producers. And how do we now
produce this type of technology? Now,
this waterproofing technology exists
already.
But it doesn't exist in it didn't exist
in socks. So, I was like, "How about we
integrate this waterproof technology
into socks?"
So, I was kind of working with textile
engineers, sock manufacturers, trying to
put this together.
And that's essentially what we did. We
we created a yarn that had this
waterproof technology into it and then
when you put on the sock, it would repel
water.
And so, it was doing really good. We
were working with, you know, some
schools. We're working with a lot of
athletes. Working with a lot of
different people. We actually
um I was reached out to by a lot of
venture capital people and one company
was trying to get us in contact with
Under Armour.
But they were like, you know, we need to
make sure you get a secured patent
before I present this. And because like
my goal wasn't to be in the sock
business, I wanted to license the
technology. And the whole business of
selling it was just proof of concept
that we now we can take this to bigger
brands and say, "Hey, license this from
us."
And um
then when the patent got denied because
they're like, "It's not an original
enough idea because the waterproofing
exists, you're just putting it into
socks." When the patent got denied,
that's when I was like, "Okay, what do I
want to do? Do I want to be in the, you
know, business of just building a brand,
building a sock company, or do I want to
be in the business of, you know, doing
something else?" So,
Minority Mindset wasn't making any
money, sock company was making good
money,
but I was like, "What do I do?" And so I
was like, "Let me start putting a little
bit more time into Minority Mindset
because I love like the financial
education side of things." Like this
this is like fun. I I could do this all
day and night long. You know, socks,
yeah, I love the idea of building a
business, but yeah, how how excited can
you really be about socks?
So, I started started spending more time
in Minority Mindset and uh started to
grow. This is probably around 1 or
200,000 subscribers. So, we're making a
little bit of money. I don't remember
how much, but a little bit. Um
but I was like, you know, let me let me
try to just just turn this into
something else. So, that's when uh we
started adding other things to it.
Built the newsletter, built the blog,
built other, you know, things around
there.
And that's kind of how we started. Isn't
there a way to patent that sock idea
though cuz I'm going back you're like,
"You can't waterproof that." But
couldn't you find a way to like
waterproof a sock with a sole at the
bottom of it that makes it not slippery
and what like something like like you
put like little rubber things that
aren't there easy ways around patents?
You know, patents are not easy to deal
with. That's why patent attorneys cost a
lot of money. But if you want to try it,
man, go for it. I'll support you.
That's what we have to do.
Some mark cuz cuz I've seen but I've
also seen the flip side where patents um
are bit I Yeah, want to say patents are
worthless, but then you have to spend
money defending them because someone
let's say you have like the rubber soles
at the bottom and that gets patented.
Some other company would be like, well,
it's not rubber, it's this other
material and because it's not exactly
that, then technically we could do it.
They're going to change one thing. They
change one thing and then you have to
sue them and then it's like a 50/50 if
you even win. Is it worth defending now?
So.
So how much money were you making from
your sock company right when you decided
to spend more time into minority minds?
remember exactly, but it was it was it
was a good amount of money. It was in
the six figures. I don't remember
exactly what it was, but I was making
pretty solid money. Like and I was a
really young kid. I had no expenses.
Net net or gross?
that was taken away. So it it was good.
That's good money though.
Yeah, that's that's a lot.
Even let's say 150. That's a significant
amount of money to be like, "Nah, I'm
not going to I don't want to sell
socks."
also had real estate and like he said,
money isn't the end goal. It's the
Well, that's what I was doing, right? I
was taking the money and buying real
estate. That's all I was doing. I I was
living very small. I wasn't spending
money. Yeah, but
I wasn't All I was doing was buying real
estate. I think it would be super
fascinating if you could go over your
income over time and how it's changed
from certain like sources to other
sources.
Well,
let's see. I go back to high school. In
high school,
I was working in the wedding business
and when I first started, I used to
charge $50 for an hour or whatever it
was to me. I played drum called the
doll.
And um
I I would charge $50 to do that and then
I started working at Auntie Anne's
Pretzels. I was making $5.45
an hour because I was under 18, so they
were like, "Well, we can pay you less
even though I was doing all the work."
The manager would sit there, take the
landline phone, go talk
to someone else and I'm sitting here
running the whole store making $5 and
some change, but I was like, "Whatever,
I learned."
And then towards the you know, when I
started college,
uh I was probably charging 250 bucks to
go work at weddings for an hour. If I
worked the whole day, 600 bucks or So,
250 for like 1 or 2 hours and $600 for
the whole day.
Um and then
was that? Was that like uh video stuff
or
I worked I worked um I helped the drum
the drum and then I used to work with
DJs so I would help them set up, help
them tear down. I'd pretty much just
kind of be their assistant.
Right. Just making sure everything goes
smoothly. Yeah, okay.
So, I did that. Um and then
I was running parties. Oh, the first
event was a flop. I lost a lot of money
on the first event. But then that
started to grow.
Um
uh Towards the end of college is when it
really started to ramp up. So, when I
were talking, you know, a couple grand
an event.
And uh then got into wholesaling.
Again, kind of starting over. So, now
you know, a little bit of income from
real estate but then you start
wholesaling, wholesaling um and selling
real estate. So, wholesaling didn't make
me any money for a little while then it
started making me um
you know, you're another
10,000 something a month or something
like that. You know, um
something like that.
And then uh from wholesaling uh
again, now I'm just trying to buy more
real estate. And then I had I Man, I I I
got to like think about this. Which
businesses that I did after what because
I had an Amazon company when I was in
college. I started a t-shirt company
because uh this was like like pretty
much my whole idea of entrepreneurship
was whatever there's an opportunity
try to solve that problem. What about
throughout your YouTube channel? Because
when you started
you posted consistently. I think it's
what twice a week? Uh yeah, I think I
started twice a week to move to three.
Now we're at five. Yep. Monday through
Friday, right?
Monday, Wednesday, Thursday, Friday,
Sunday. So, I got a little break on
Tuesday and Saturday. Okay. How is your
business broken down on YouTube? Because
I know you have the channel.
Yep. You have the newsletter.
Right. Uh what else is there that I'm
missing?
So, we have the channel. Yeah. We have
the newsletter like you talked about. We
have two different newsletters. We have
like the daily breakdown of the um um,
the market. So, every day, let's say
it's Tuesday, you'll get a breakdown of
what happened on Monday. And this is
like a fun, witty newsletter you can
read in like 5 minutes that will break
down everything that you need to know in
the market because no one wants to read
Wall Street Journal, CNBC, Yahoo
Finance, all that. So, it's a breakdown
of all that. Then we have more of an
educational newsletter.
Uh, so we have these two newsletters
that go out. Then we have our blog. Um,
so our blog we we have like maybe a
dozen or so writers right now. Um, these
are people that write content daily for
our website.
Dozens of people. Yeah. And um, but most
of them most of them are not full-time.
These are like um, freelancers. Uh, we
have our editors are full-time that are
reviewing them, but most of the the
writers are not full-time.
Um, but they're writing articles.
Um, so our website has content daily.
Um, and then we have uh, obviously
sponsorships, but then we have uh, we
just launched an academy. We call it
Market Insiders. So, it's like a weekly
coaching for stocks and real estate. We
plan on adding crypto soon. And it's
super affordable. I mean, that was the
main thing for me
do you charge for that? $47 a month. How
many people do you have in there?
So, we're just started. We just finished
up our beta um, and when we we launched
it and I think within a month and some
change we had just over 100 users uh,
over 100 people that are in the program,
but that was a brand new thing that we
just started cuz we have some other
education programs that we did.
But I wanted to make something that was
super affordable because those education
programs were great. They were like for
the business side. I mean, they were
doing great, like multiple six figures,
but like
uh,
it didn't provide me kind of the goal
exactly that I was looking for because
like even in business
we see a lot more benefit when people
have true coaching.
Where it's like
it's not just like give you a class, we
give you consistent like every week you
get access to more information. That way
you have like checks and balances.
Someone's making sure that you you know,
you have someone to talk to and you keep
getting that refresher of what's going
on as opposed to you just it throwing it
on you and you're doing it yourself.
So, that's the whole idea behind Market
Insiders where it's like learn how to
invest in stocks from somebody who has
six figures or seven figures where so
we're talking hundreds of thousands if
not millions of dollars in the market.
Someone has been doing this for a long
time and you can learn from them. And
every week you get access to coaching,
get access to your community. Uh we have
our own Discord and you get a free class
as soon as you join. And you get access
to all the previous recordings and like
it's like for me it's to make it a
no-brainer where it's like if that's
still not enough, try it for free. You
have a free 10-day trial. Go through the
entire program then you can see if it's
right for you or not. And if if you hate
it, just quit. I'm curious for the
newsletter, what made you want to start
a newsletter? Well, we had a financial
education newsletter first where it was
like kind of like just
providing more education, more in-depth
stuff.
And then um I started to see more
opportunity on the financial newsletter
meaning like the market briefs we call
it um
um
our market breakdown what we do. We
started to see opportunity there
because a lot of other newsletters
started to kind of get some traction. So
there were things like, you know,
Morning Brew, The Hustle, Finimize, so a
lot of other things started popping up
and we saw Robinhood Snacks doing this
where like we should really have one for
ourselves because you know, we're
talking a lot on the financial side.
about a year ago I think it was, right?
is more than a year ago. More than a
year ago. Yeah, yeah. So this is a
little while ago. Um
And so we started just just doing this
as kind of like
here's a way for you to learn about
what's happening in the world without
having to spend hours trying to decipher
it in actually real time because let's
say I'm making a video on it, it might
take me a week just depending on if I'm
not here or whatever's going on. Don't
miss out. So that was the first thing
that we did and we didn't have a way to
monetize that because we don't really
know what we're going to do.
But then um
started to realize that sponsors wanted
to monetize the newsletter so you know,
you get the the newsletter for free and
then we work with sponsors to now put
advertisements in it. How many uh users
did you have to get in the newsletter to
start getting sponsors like that? I
think you can start getting sponsors at
like 20,000 subscribers. I was speaking
with uh the owner of Morning Brew. This
is a while ago and it blew my mind just
how uh
first of all, how lean they ran the
business but also just how smart they
were and how strategic everything was.
So I subscribed to Morning Brew because
they reached out initially and wanted to
do a sponsor and I figured well
let me just sign up for them I'll start
reading it and if I like it I'll move
forward with the sponsorship. I loved
it. I honestly and I opened every single
email. It was good. And then I got in
touch with Adam who's the owner
and so we started talking and I'm asking
him like and we talked for probably two
hours.
And like I was talking with him about
the YouTube algorithm he was telling me
about the Morning Brew algorithm and
it's so genius. His open rates he was
telling me is somewhere around 50 to it
could be as low as 40 as high as 60%
sometimes higher and to think that he
they have you know millions of people
subscribed to them and they have 50% of
people opening their email everyday is
wild and I didn't really well I don't
know how much I should give away on here
but anyway he his plan for for
testing out titles and figuring out what
people open is just it's incredible.
They sold the company? Yeah. Not not I
don't believe it was the entire thing
but they sold a big chunk.
they were valued at what 70 million?
75 million to Business Insider. I don't
know
what their split was or if if that I
don't think it was a hundred I could be
wrong.
But uh
so smart.
Yeah yeah they did a great job. They did
it right I mean because they were really
one of the first movers in the market to
really
hit the financial market make it fun
and so you know we we kind of we we
learned a lot from them but then we made
it a little bit different made it our
own because the difference between
something like Morning Brew and us is
you know we have
uh people have a lot of connection with
me and Minority Mindset right they watch
on YouTube so they're like oh we know
Jaspreet. So now we the big thing is you
know we have a big community aspect as
well. So you know we have our own
community on Discord called Guac Talk
and so you know we have a real
community in the sense where we bring
people from Guac Talk onto to
We bring stuff from our YouTube onto our
newsletter. So, not only is it the
market breakdown, but you also have like
a breakdown of what's happening within
the Minority Mindset community.
Yeah. So, it's it's a little bit
different in that sense where yeah, you
have the financial breakdown, but you
also have the community breakdown. Would
you ever sell it?
Uh we have no thoughts or or plans to
sell it right now. Our goal is really
just build a bigger community. It's
different, right? Because Minority
Mindset is a much more personalized
brand.
Yep. Um and so, you know,
we don't have any intention to do that.
Got it. Can you share how much the
newsletter's making?
Just the ballpark. Well, our I'll tell
you this. Our break even, in order for
us to break even on the newsletter right
now, is right on eight grand. That's
kind of our cost.
A month?
to or just a little bit more than eight
grand. And we hit break even in um
I think the first time we hit it was
either late 2020 or early 2021.
Wow, you ran this for a while without
breaking even.
Well, because, you know, it was just it
was an investment, right? So, like, what
do I do with the ad revenue? I can
either just go buy, you know, a house, I
can go buy a a car, I can go buy a car.
GT. Buy a Ford GT or I can reinvest it
back into the brand. So, we were putting
it back into the Minority Mindset and
uh now we're
I mean,
we're probably
a couple of times that um
at least
Where are you investing now? Where does
your money go today?
Well, I invest my money in five places.
Real estate, stocks,
businesses,
cryptocurrency, and then physical
commodities like gold, physical gold.
You buy gold?
Physical gold.
You How old are you? I'm 30. 30? I'm 30.
You're the you're the youngest gold
investor I think I've I've ever met
before.
man. For me, it's not like I'm not
getting a yield on my gold. I'm not
getting a return on it. It's just real
money.
And the way I look at it, it's a store
of value. I mean, it it it it takes
time, effort, and labor to mine gold.
Um and it just sits there and looks
backs at me. You know, it just it's not
doing anything. But, I keep it as
insurance. If case everything else goes
wrong in the world, I got gold.
What about treasuries?
Well, that's why I own gold.
You'd rather if you'd rather gold
own gold than the treasure. But, why do
I own gold? Because I'm worried about
inflation. If we ever see
hyperinflation, well, now what happens
to treasuries? They're worthless.
Well, I mean, gold really hasn't done
that that much.
Yeah, and I don't care what happens to
gold. I don't care if it goes up or
down. It's just real money, right? It's
just like, would I rather save dollars
in the bank or under my bed or would I
rather keep gold under my mattress,
right? I'd rather hold on to some
physical gold.
What's what's that in relation to the
total portfolio? It's small. I'd say
maybe like
less I don't even think it's 10% right
now, but it's it's pretty small. That's
a lot. Yeah, even if you think it's 5%
it's less. It's less than 10, but it's
it's it's the smallest portion. But,
that's just kind of like insurance. I
put a little bit of money to to gold. I
have I have like a passive thing where
every month they have a little bit of
money buying physical gold. And they
just send you gold or do they hold it
themselves?
hold it in a vault.
it's delivered fast to you than the
Royal Canadian Mint money. Yeah, no, it
just kind of accumulates
in a vault and then when you have enough
to buy a whole bar and then they can
either ship it out to you or you can
keep it in a vault.
Oh, I see. So, you're buying it through
them. They store it for you. Yes, but
but you just it'll upgrade, so then you
get a bar at some point.
Yeah, I mean, I have physical gold, but
yes, it's just it's in vaults. Like, I
don't keep it under my mattress, but
that'd be a little tough on my head.
But, I have Yeah, that's what I do with
that. And what about crypto? What are
you What are you buying in crypto? So, I
buy I passively buy in Bitcoin,
Ethereum, and some of the other coins,
but
that's pretty much it. I have I think
it's like five coins that I'm passively
buying, and then, you know, when prices
go down, I'll buy more. Yeah. I think
crypto is the future. It's the people's
movement of money. Mhm. Um, but I don't
think it's going to go straight up. I
think we're going to see ups and downs.
It's very volatile. Yeah. Um, and so,
you know, is there a lot of crap in
crypto? Yeah, I think there's crap in
crypto. I think there's a lot of bad
coins. I think there's crap coins.
But I think there's a lot of opportunity
and future in crypto. And what
percentage of your portfolio is that?
just about to ask that. Great question.
See, these percentages are tough the
question cuz I don't really make a chart
of my investments, but um
You could just approximate.
Yeah, I mean I so I'll tell you like
every month so I have a passive
investment. I talk about I do stocks and
do crypto.
My passive stocks and crypto is the same
every month. And then but what I also do
is I have a big chunk of my money in
stable coins that are earning interest
because like this is like the cash
that's like waiting to be invested.
Interesting, yeah. And so what I did was
I just moved it cuz my bank is paying
me, you know,
0.01%
and then I also had a high interest
savings account that I think that was
paying me like, I don't know, half a
percent. Like this is again nothing,
right?
Um but then um
I was like, well, what do I do with the
cash that I'm waiting to invest? Like
I'm looking for opportunities to invest.
Um and so this is the cash that I I then
use to now buy stable coins which are
now paying me, I don't know, 7, 8, 9%.
That's insane. I would be tempted just
to put like a million dollars in stable
coins and just why invest it though at
that point cuz it's like
Exactly. The biggest risk for me is that
like something like Tether, something
might happen but
do Tether. But there So what stable coin
is your Well, I mean okay, if you want
to do Tether, it's fine. I I I do a few
just because exactly Tether has gone
through the issues of of regulatory
issues, you know, do they actually have
enough dollars Right. to the relative
the number of stable coins. So that's
the first concern. I mean I I use
the Gemini coin,
um the USDC,
um and I have I think one or two others,
Paxos um Paxos and and all that, but
so for me, yeah, it's kind of like
diversification within the stable coins
in that sense. Um
because yeah, you're right, something
could go wrong
um and so with the stable coin. But then
you have the issue of the counterparty
risk if like, you know, the institution
you're you're keeping your stable coins
at, if they go down or if people don't,
you know, let's say you see a massive
crash and people don't pay the stable
coins back, well, they're not FDIC
insured. So, you know, you have that
higher risk. And that's what you know,
you said a million dollars, that's good.
Don't put more than a million because a
lot of accounts they they do a million
dollar limit that you can withdraw in a
week. So, it's like, okay, I know I am
putting more than a million in there. I
am just so terrified that like 7% sounds
insane to me. That sounds really high.
And I'm worried that that there's just
not enough regulation to ensure that
they're actually putting that money to
good use. Yeah. And if something happens
on that, it's gone. It's like Yeah, it's
it's how long are you going to keep the
money in there, too, right? I mean, for
me, I don't plan on keeping this there
for 10 years.
No, but it's 10 Listen, it's it if I'm
getting 8% on my money, I'm leaving it
there. I mean,
I'll leave enough there where it's like
that's my safety fund, no matter what.
But it's like in the back of my mind,
It's just it's ta- yeah.
You can also look at like the previous I
always like kind of look at the
historical like how long has this thing
been here? And like a lot of the stable
coins, if you remember the 2017-18
Bitcoin bubble crash,
like Tether,
that went from a dollar to 93 cents. So,
it dropped by like 7-8%
which
you don't want to see that happen, but
relative to the grand scheme of like
what happened in the crypto market,
it wasn't that bad. Now, it's like,
okay, if let's assume that this can
continue, uh then what's the next risk?
It's are these accounts going to be
around? Cuz that's the next concern is,
right? These uh new institutions which
allow you to earn interest, they haven't
been around long enough to see a major
downturn. So, it's like, who are they
lend lending their money out to? Because
some people are lending their money out
to uh retail investors with and they're
going to pay you a higher return. And
others are going to lend it out to
institutional investors. So, uh big
corporations, credited accredited invest
you know, institutions. So, it's like,
okay,
I'm okay not getting 11% because I want
to get some seven, eight because I you
know I I want to know who they're
actually lending the money out to.
So, is there risk? Absolutely, man. It's
risky. I mean, the the things could go
down, but it's like, you know, you you
you want to put in that money where I
I'm I don't plan on keeping it there
forever.
Um but I also I understand that hey,
this is better than a savings account,
right? I I don't just want to save my
money. I want to buy investments. But
this is money waiting to be invested.
This is earning me something. So,
usually we ask uh every guest, you don't
have to answer this if you don't want
to, but uh we want to know uh
how much money you make.
Well,
I don't even know how much money I make,
but it's in the millions. Um
Uh I don't know exactly. Okay. Because I
don't spend my money.
I don't I don't I don't I don't live off
of the money that I make.
I invest it, and then uh I I don't live
very big.
But like if we have a ballpark, we're
like in a say, you know, it's
well, it's pretty big. It could be like
2 million bucks after
Yeah, okay. So, the first time I made a
million dollars
Yeah.
I think I took home 20,000.
Oh, cuz it was you're running it through
the business. I was reinvesting it.
Reinvesting in real estate as well,
which Yeah, so I mean, it's like it's
Oh, yeah. I I see what your point. Yeah,
well,
reinvesting. Well, I don't think it
counts if it's reinvested into it cuz I
could say that like, you know, if if you
make five,
invested 4.9 in the market, yeah.
off of? And I would say I'm living off
of
less than 150 grand a year.
Okay. How much was that nice suit?
Looks really nice.
This was a gift, actually. My wife gave
me this.
Oh. Her Her and me got this. And that's
right, too. You got married. I got
married earlier this year.
Congratulations. Yeah, I don't We don't
see a ring. So, that was something
you're in Vegas and uh not wearing a
ring.
Well, my wife is with me. I'm here with
my wife in Vegas. She didn't want to
come? She She was busy doing some other
stuff.
Um but uh yeah, you know, I actually I
did I wore the wedding ring. I couldn't
sleep. It was so weird having a ring on
and like
for real I couldn't sleep on it.
And for me it's like it's also kind of
goes into a cultural thing for me. It's
like
I
we have this we have a couple of things
like culturally versus religiously where
like religiously it's like you don't
need to have a physical representation
to show your love for someone.
And for me culturally it's I mean in
that sense it's like, you know,
I love my wife more than anything, you
know, and and
I don't need a ring to show her that.
And she she believes me. She knows that.
And
honestly I I really don't care if I wear
one or not. It doesn't really matter. It
just was so uncomfortable to me. I like
couldn't even sleep. I was like it was
just feeling weird.
That's the thing for me like I I I've
never worn a ring and just the idea of
ever like having the a ring is just
weird.
I like yeah, a watch is different, but
like a ring, I don't know. Yeah, when I
get married,
I don't think I'm going to wear a ring.
And Kelsey doesn't even wear around her
engagement ring, so.
Now, I'm curious. We'll get to that in a
sec.
As a finance guy, did you decide to do a
pre-nup? If you if you feel comfortable
talking about it, if not, we'll glance
over it. Okay. I did not get a pre-nup.
I'm pre-nup. I'm an attorney and I'm a
finance guy. Now, every attorney's going
to say, "Why did you not do that?" Well,
I'll put it this way. My wife has put up
with all my crap. She put up with, you
know, me working my butt off.
And you know, let's just talk worst case
scenario, which obviously you hope never
thing ever comes your way. We'll talk
worst case scenario.
She deserves half.
For everything that she's done. Every
financial person, every attorney is
going to say, "Oh, you're stupid. You
don't know what to do." You know, fine.
It doesn't matter. And for me it's, you
know, I
You know, it's weird because like, you
know, we talk about all this stuff and
I come from a a unique cultural
background where like, you know, we
don't really talk about money. That's
why I don't really talk about my
personal finances much because
I don't I don't I don't like showing it.
It's just not the way I am, right? It's
not my culture. It's not It's not who I
am. Right.
And even like with that, it's like, you
know, I I the one of the things I hate
doing is I hate arguing over money. Mhm.
To me, that's like it's it's bad
to your core.
And so, I don't like arguing over money.
I don't like fighting over money. I like
educating about money so you can be
free,
so you can build wealth. But, I hate the
idea of like that of tensions over
money. I like doing things honestly,
doing things ethically.
Because like in my religion, right? I'll
just talk about that because it is a big
part of who I am. There's three core
components. Nam Japo, Wan Shako, Kirat
Karo. Nam Japo means remember God.
Wan Shako means serve others before you
serve yourself.
Mhm. Kirat Karo means earn an honest
living. And so, these things are all
very important to me. Yeah. And that's
kind of the way that I I live, which is
why I don't like to I don't talk about,
you know, how much money I make. I know
it is going to seem weird.
you did because it's it's really
interesting for me to hear a different
side of you talking about this because I
think it's it's it not only is it very
important for you, but I think also your
your especially your long-time viewers
would be so curious. And it just it it
opens up another door that uh
helps build that familiarity and and
that connection with you.
Absolutely. And you know, we talk about
some of the things that we do in our
business, Mhm. but, you know, it's like
I come from a different background.
Yeah. And I have a different
personality. And so, you know, that's
that's just the way I am. You know, I
don't I don't whenever I talk about that
type of stuff. Instead, you know, you
can you can see some of the things that
I'm doing. I'll talk about what I do
with my money. I'll talk about how I
invest it that way you can, you know, do
that. But, I I don't like
uh the idea of attracting somebody
by showing money. You know what I mean?
I don't I try to attract people by
saying, "Hey, look, I got this money.
Come follow watch me." I don't do that.
Yeah. It's not me. And so, like when you
talk about with a pre-nup, good
question. You know,
if I was advising somebody as an
attorney, I'd advise people to get a
pre-nup, right? Legally, it makes sense.
Financially, it makes sense. Now,
personally for me, culturally, no. I I I
For me personally, it does not. And so,
you know, I I I like to be honest with
everything that I do in that sense. I'll
tell you, "Hey, look, this might be
better for some people. This is what I
do." And I I will say I'll say what I
do. Yeah.
I have no problem being honest. I have
no problem being completely transparent
on that. But, it's just the way that I
present myself. I do that very
differently just because of where I come
from. I appreciate that a lot. That's a
great answer, honestly. An incredible
answer, actually.
Not only have you have have you not
answered not answered, you've answered
every single question that we've asked
you, but you've you've answered it in
such a great way. Yeah. Uh
expand upon that because Yeah. you know,
one of the things that this actually
irritated me before. Yeah. Because I
used to
when I was trying to get media coverage,
I would like pitch these ideas. And then
the question that everyone would say is,
"Sure, but instead of that idea that you
have, how about we talk about how much
money you're making?"
And I turned down every single one.
Every single time because every single
headline, you I mean, you can name any
media cover.
It does.
That's the thing. It works.
you're right. You're 100% right. It does
work. Every You name the media outlet.
You can name it. Every single one has
said it. "Let's do an article about how
much money you're making as a YouTuber."
Yeah. I've said no every single time.
Every single time. Why? Free PR. But,
but it's culturally? It's It's It's not
me, man. It's not me. And And that's the
thing is I don't I don't need it. I
don't need to do it. Mhm. And that's I
think that's one of the reasons people
like me cuz they know that I'm
authentic. Everything that I say, I'm
very genuine and very honest. Um and
everything I say is from my heart,
right? I speak with passion. Yeah. And
so, even with that, right? Like, I
rejected every single one because I
don't want to talk about it. I I I don't
I don't talk like that. That's not
That's not who I am.
Except on the Ice Coffee podcast.
I appreciate it, man. How about this?
We're We're going to be finishing up
here. Ask us questions. What questions
do you have for us?
So, final segment here.
I also have one one final question,
yeah.
question.
What is it about you Two questions,
sorry. What is it about you
You said one. I'm just kidding.
Sorry. Two questions. What is it about
you that you've used in all of these
different business ventures that really
like makes you successful with all like
what is is it your character? Is it
something about you? I think one
well
one working hard. I would say I I work
really hard. And second, I think it's
just creativity. Like one of our core
values at the Minority Mindset is crazy
is good.
And by that meaning trying new things,
trying something crazy.
And willing to try things that you know
the majority people won't.
I think that that's worked well for us.
All right. And then what's the what's
the bracelet?
So this again this is another religious
bracelet. It's called a kada. So
this
every Sikh wears it one to identify
their Sikhs, but it it's a you put it on
your dominant hand as a reminder to do
good. So before I do something bad, you
know, if you do it with my dominant hand
supposed to remind me.
Wow. Wow. Yeah. Do good. What what watch
is that?
This one is Shinola, a Detroit brand.
So repping the city.
That's cool.
Nice. Give us some questions if if you
have any.
Yeah, let's do it. If you have any.
What's the future?
What's the future of of of Graham
Stephan?
I don't know. I have no clue. I look I
look up to Dave Ramsey, Dr. Phil, Judge
Judy, Joe Rogan. So those people I look
I really like their careers.
Judge Judy I would say and Dave Ramsey
are probably my favorites just because
they've had good longevity.
Family friendly, everyone could watch
them. I like them. So I have no idea.
So
the next step for me is having Alex edit
the main channel videos. So I can't
think of anything else. I literally my
my
When when is enough?
What do you mean? When's enough? Like
when when when are you like It's never
enough. I love it. No no no no no. I
like that answer. No no no. I have so
much fun. Like like I've been trying to
get ahead so I'm I've taken the first
vacation in in like 5 years like real
vacation.
Uh, think it's for 4 days. And uh, I've
been trying to work ahead, like to get
ahead so that those 4 days I I have
everything already done. And uh, I'm in
the zone. Like I love it. Like it it's
hard for me to scale back from that and
I'm excited now about being able to get
more done over these next few It's
weird. So I I like it. I dig it.
Yeah. I dig it. What's the most you've
ever spent
on clothes?
On clothes? Well, Jack bought me the
most expensive pair of shoes I ever
have. Um, Jack got me a gift uh,
There was a store that we went to and
it's the family vlog, which is like our
vlog channel. And there were a pair of
shoes that Graham really liked. They
were like absurdly expensive though,
like like $600, I think they were. And
Graham could not justify spending the
money on it.
And I remember like I saw them and I I
like I sometimes I push Graham because
if he sees something that he really
wants, I'm like, "Dude, just go go ahead
and do it." Like I know it's off brand.
I know it makes you feel uncomfortable,
but like if you really want something,
you're at the point where like you've
worked so hard, you deserve it, right?
You've earned it. And uh, he didn't want
to, but uh, it definitely I was like,
"Dang, like I wish that he got those
shoes." And I still thought about it.
And then months later, like as a thank
you for letting me stay at his place cuz
I just got my own place, I got him the
the pair of shoes. It's his most Yeah,
this is my most expensive pair.
he has expensive watches that he buys
himself.
watches I guess the accessories are
investments. Those are investments. Uh,
no no. So actually to answer your
question, the most expensive piece of
clothing I got was uh, it was like a
$1,200 suit that I then spent I think
another $400 tailoring it. So it was all
in $1,600 on a suit that I wore uh, when
I was a real estate agent. Do you have
any advice for us? What could we be
doing better? I wanted to ask you how
much you work.
Oh man, okay.
to ask you that. I used to work a lot.
Now I I mean I still work a lot. So now
that I'm married, what I've done is I
have taken chilled out a little bit. Um,
I am taking some more time off on
weekends. So I actually a lot of times
the last few weekends I haven't even
worked um, that much. I mean I'm still
doing like emails and little other stuff
on but like not really going into the
office.
Um, and then Monday through Friday now,
I'm working probably 8:00 a.m. until
7:00 p.m. Okay. Something like that. But
but you know, a lot of times that I'm
not working, I am you know, I'm talking
about work. So like I'm thinking about
work a lot. Like that never goes away.
If we're talking about just actual time
in the office, you know, that that's
kind of what it is. But you know, a lot
of things that I do, I'm thinking about
it. Like I like to go on a morning walk
in the mornings. Um, an hour and a half
in the mornings. It's like a 5-mile
walk. Okay.
Yeah, I love doing this before the sun
comes up. So like I I I do like a little
bit of meditation in the beginning. Then
listen to audiobooks.
Um, and so it's like just learning,
right? I'm always learning, always
listening, always kind of doing all
that, absorbing content.
But that's kind of the way that I do it.
Love it. Thank you so much for coming on
here. I really appreciate that.
we're able to do this. Finally, after
years.
I know, years, literally.
So.
Thank you so I really appreciate that.
Thank you.
Nice meeting you. Thank you. That was
great. Thank you. Thank you.
Uh, what's going on?
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