Video summary
Brett Cooper reflects positively on Tucker Carlson's transition from mainstream media to independent content creation, viewing it as a successful pivot that transformed what could have been career-ending into an opportunity for greater cultural relevance. Since being fired by Fox News, Carlson has become more famous through his social media presence and live tours, where he discusses themes of masculinity and family. Cooper highlights how this shift resonates with many viewers who previously disliked him but now appreciate his messages on freedom coming with responsibility, specifically regarding marriage and fatherhood. He notes that while the old style of Fox News production feels slow and pedestrian in comparison to Carlson's new approach, independent creators are better positioned for the future as mainstream media struggles to adapt quickly enough to changing times. Cooper argues that traditional television networks are essentially grasping at straws by trying to generate clicks through controversy or by discussing independent figures rather than producing original content themselves. He cites examples like Don Lemon attempting a pivot while remaining with Daily Wire, suggesting these moves highlight the declining state of legacy media which relies on external trends for relevance. In contrast, he believes the future lies with independent creators who speak directly from their hearts without adhering to strict publishing or fact-checking standards required by TV organizations. This independence allows voices like his own and others starting podcasts or YouTube channels to thrive, bypassing the slow reaction times of established networks that are now playing catch-up in a rapidly evolving media landscape. Reflecting on her own journey from Hollywood acting to becoming a prominent political commentator for Daily Wire, Cooper explains how she initially felt paralyzed by fear of damaging her career and reputation after leaving entertainment. Despite working as a waitress and writing articles while terrified about the future, she eventually connected with the social video team at Daily Wire who recognized her unique voice and camera training skills. Rather than casting her into an existing show immediately, they supported her in developing a pilot for "Comment Section" over three months before launching it officially. This collaborative process provided the necessary emotional support and resources that allowed her to overcome her initial lack of confidence regarding speaking on culture and politics independently. Cooper identifies key factors behind the success of her channel and similar independent movements, emphasizing how she filled a specific niche by representing "normal" women who hold countercultural values but do not fit into stereotypes like Trump interns or Montana huntresses. She brings humor, levity, and positivity to political discourse, aiming to make audiences laugh at absurdities rather than feeling constantly apocalyptic about the state of the world. This approach has allowed her content to reach across ideological divides by appealing to common sense in a way that serious news outlets often fail to do. By combining genuine personal experiences with entertainment value, she created a space where people feel understood without being told the end of the world is imminent every five minutes.
Read the full video transcript
speaking of going from mainstream media
across to Independent Media what' you
make of Tucker Carlson's
move I thought it was great I think he
turned something that you know could
have been like career ending I don't I
obviously don't know the details of what
happened but um thinking that he was
fired I mean he could have taken that as
like okay you know I'm done he has
become more famous and more culturally
relevant since I mean the amount of
places that I see him now on social
media in real life doing his tour the
amount of people that I see in random
comment sections on social media where
like fan edits are made of him where
it's like him talking about masculinity
and family and all these guys in the
comments being like Oh I used to always
hate him I thought he was such a boomer
and I like I can't get enough of him
like Tucker Carlson's leading the Hope
call movement yeah truly I his um thing
that he said with Charlie Kirk years ago
and it's ingrained in my mind it's
probably one of the reasons why I got
married young he was like Get Married
Too Young have more children than you
can afford um that's how he starts that
and somebody he did an interview
recently and somebody asked him about
that again and said you know do you
still stand by that do you think this is
still something that people need to hear
and he just gave the most incredible
answer about you know Freedom comes with
responsibility and taking responsibility
you know becoming a father becoming a
husband you know it changes you in ways
that you cannot even describe he was
like if you think you can't do it the
moment that you have a child no it's not
that you can do it it's you have to do
it and how empowering that is and
reading the comments of all of these men
being like I can't wait to be a dad this
is so true I never thought I would
relate to Tucker Carlson it's great it's
crazy and so I I think it's great I
think that he was kind of stuck in a he
was stuck in a certain Fox News brand so
I it's great yeah when you watch Fox Now
sort of in comparison with the pivot
that tuck has made it feels very slow
and sort of pedestrian and
lumbering uh we both got a lot of
friends that still do Comm for them but
it's just I don't know that old style of
TV production for cultural commentary
political commentary and stuff like that
just I think it's I mean is this what
you think the future is going to be are
we going to see more independent
creators coming out of main I think
that's how it should be mainstream media
dead in your opinion or dying how
quickly how
slowly quickly but I think now they've
realized how it started to happen and so
they're kind of of like playing catchup
of oh I need to you know fix this I need
to do this better we need to keep up
with the times but I think it happened
faster than they could have expected so
I think they looked back and went oh we
are being left in the dust so I think
they're trying to adapt but I do think
that the future is independent creators
I think that it's people starting
podcasts like yours and just getting on
YouTube and saying know this is what I
think this is what I believe again like
I said the women on Tik Tok who just
have personal accounts like 3,000
followers who just post their shopping
Halls saying I am done voting this way
trumped arrangement syndrome is cringe
it's lame don't do that anymore and they
get millions of views it's it's just
people speaking from the heart which is
very very cool yeah I wonder I think a
big part of it we had Andrew huan's
little foray with the mainstream media a
couple of months ago they're so funny so
many of those situations I think
are ostensibly what it's supposed to be
is something that's newsworthy talking
about an individual or what they're
getting up to but behind the scenes what
I think it is is a slowly dying medium
death rattling and kind of grasping at
we're going to use the popularity of
this side of the aisle to actually
generate clicks on our side of the aisle
and you know you can have as much
criticism as you want and rightly so
about the lack of media standards you
know we're not you're not beholding and
neither am I to the same kind
of publishing standards maybe the
factchecking standards you would have to
to be able to get onto a a TV
organization but on the flip side the TV
organizations the only way that they can
get clicks for the most part now is
talking about stuff that's happening
independently yeah like when Don Lemon
has decided to make the pivot yeah you
know like that I mean he's the final
Horseman of the Apocalypse he's got to
be so could wa about it yeah why did you
not do this independently why do this
with daily wi you could have you're
you're the star of the show it's a I've
seen your setup it's it uh how would you
say lean lean complimentarily it's it's
lean you know it's like not it's not
super um uh extravagant it's no more
complex than it needs to be why didn't
you do your thing on your own I was very
out of my element I didn't think I could
I think and I don't know if I I'll be
confident I think I could have figured
it out obviously I'm a smart person um I
was very very nervous I've changed a lot
in the last two years just on my
confidence in speaking about culture and
politics um I've gotten to understand
social media a lot more I really had no
idea what I was getting into I adjust
kind of jump ship from Hollywood because
I had moved from acting to oh I want to
go into production uh I don't like that
either so I studied for the elsat and I
applied to law school and got into law
school and then the week of my
orientation went oh nope this isn't for
me I'm not supposed to be an attorney I
don't want to do this and then was
literally working as a waitress and
writing articles for foundation for
economic education and helping yell with
their Young Americans for Liberty with
their copywriting for their development
team their fundraising team and I was
just I desperately wanted to be
with the group of people that was moving
the needle in meaningful ways I didn't
know how I wanted to do that and so I
had started a little Instagram it had
maybe I think I'd racked it up to 5,000
followers but every time I posted I was
still
like I still had that I guess like post
Hollywood syndrome of if I post this my
career is going to go away my agents are
going to you know drop me nobody's ever
going to hire me again even though I had
decided I don't really think this is for
me I was still petrified didn't know
what my future held had no idea if I
would just go into writing and become
some kind of journalist if I would end
up wanting to go to law school later on
literally had no idea was working at
this wine bar Steakhouse in Boise
Idaho
and the social video team at Daily wire
saw one of my videos that I made for
Young Americans for Liberty and they
liked me and dm' me and said you know we
love what you're doing you have a unique
angle and a unique voice obviously you
are camera trained you're media trained
we'd love to talk with you about
producing a show and I think a lot of
people assume
that you know I came in and daily W
already had this like put together show
and they're like here we just needed to
cast a girl to be the you know young
right-wing girl to get all the guys like
that's often a critique that I get um
but I actually have a pilot that I did
independently that I wanted to shop
around but was kind of too scared to and
a talk to some other political
organizations that is that pilot is
comment section it has the memes it has
the
comments um it had what I wanted to
communicate and articulate and so they
had a similar idea but we brought it
together we worked on it and molded it
for three months before we released the
show and that's what I I needed you know
I felt like I needed that support system
they gave me the
opportunity um the resources the team
which is great so I think that I could
have done it
independently emotionally and
confidence-wise I was not there yet I
was still absolutely terrified and I had
no idea what I was like I don't know
this going to work for months the day
the I was like I'm going to get fired
they're not going to like the show this
is going to be a success and then it
took off like a rocket I was like oh
okay I guess that I've like I've got
something that's worth saying what do
you think it was why do you think anyone
cared I think it was a combination of a
few things I think
that my
[Music]
generation I think I filled a niche
online on YouTube specifically that I
knew that I wanted to fill that I had
experienced not having so one thing that
I have vocalized many times now is I'm
not like a I'm not the Trump intern you
know Rhino Republican you know the girls
in their you know beautiful pencil
skirts or their perfectly blown out hair
I'm also not like the badass huntresses
that live in Montana and like live on
their father's ranches and you know are
super Maga and super awesome and I'm
like I'm obsessed with both of them and
I think that they both bring you know
really interesting you know discourse
and they're Unique Individuals and all
that but I was just normal I was like I
have these values and I have opinions
that feel very countercultural I'm not
seeing that represented anywhere like
where's just the
normal girl that thinks that all of this
is insane
um and I as simple as that I think that
I I filled that Niche I also think that
I brought humor to a side of the
internet and a political corner of the
internet that often doesn't have a lot
of humor I try to approach things with
levity and hope and positivity and
obviously like strike hard when it's
needed and drive a point home but also
it's like if you're not laughing you're
crying like you might as well look at
the world and go no this is absurd let's
actually laugh at this because this is
so dumb like the fat Beach
day you have to laugh at that you have
to it's like I would not be fun for me
and it's not f for anybody be like
they're ruining the world this is so
disgusting whatever you have to go this
literally absurd like why are they and I
that was I didn't I also didn't see that
anywhere you know I watched um you know
I listened to everybody at the daily
wire you know Matt specifically and
Michael I was obsessed with before I
came to the Daily wire but it was very
newsy and it was very serious um and
they're fathers we need to you know
protect you know this Society we need to
change things it was like I want to have
fun which sounds so silly but I wanted I
wanted somebody to speak to me on my
level and not make me feel like the
world was going to end every five
minutes but truly be able to make fun of
it so I also think that's how it's
continued to grow is because the humor
and the postivity is Reach people across
the aisle who might not be
rightwing but have common sense and
realize this is dumb in other news this
episode is brought to you by momentus
trust really is everything when it comes
to supplements a lot of Brands may say
that they're top quality but few can
actually prove it which is why I
partnered with momentus they make the
highest quality supplements on the
planet unparalleled with their testing
and I've fallen in love with their way
isolate protein powder each batch is
exclusively sourced from EU Dairy
Farmers whose cows are grass-fed and
freee of hormones and steroids and all
of the other junk and momentus is
unparalleled when it comes to rigorous
third party testing so what you read on
the label is what's in the product and
absolutely nothing else plus it's NSF
and inform Sports certified meaning it
is so highly tested that even Olympic
athletes can use it best of all there is
a 30-day money back guarantee so if
you're not sure you can buy it
completely risk-free try it for 30 days
and if you do not like it they will give
you your money back you can get up to a
20% discount sitewide by going to the
link in the show notes below or heading
to liv.com slod wisdom using the code
modern wisdom a checkout that's l i v m
o m n t us s.com wisdom and modern
wisdom a checkout thank you very much
for tuning in if you enjoyed that clip
you will love the full length podcast
with Brett which is available right
here go on what are you waiting for