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Brett Cooper - “Here’s What I Think Of Tucker Carlson”

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Brett Cooper reflects positively on Tucker Carlson's transition from mainstream media to independent content creation, viewing it as a successful pivot that transformed what could have been career-ending into an opportunity for greater cultural relevance. Since being fired by Fox News, Carlson has become more famous through his social media presence and live tours, where he discusses themes of masculinity and family. Cooper highlights how this shift resonates with many viewers who previously disliked him but now appreciate his messages on freedom coming with responsibility, specifically regarding marriage and fatherhood. He notes that while the old style of Fox News production feels slow and pedestrian in comparison to Carlson's new approach, independent creators are better positioned for the future as mainstream media struggles to adapt quickly enough to changing times. Cooper argues that traditional television networks are essentially grasping at straws by trying to generate clicks through controversy or by discussing independent figures rather than producing original content themselves. He cites examples like Don Lemon attempting a pivot while remaining with Daily Wire, suggesting these moves highlight the declining state of legacy media which relies on external trends for relevance. In contrast, he believes the future lies with independent creators who speak directly from their hearts without adhering to strict publishing or fact-checking standards required by TV organizations. This independence allows voices like his own and others starting podcasts or YouTube channels to thrive, bypassing the slow reaction times of established networks that are now playing catch-up in a rapidly evolving media landscape. Reflecting on her own journey from Hollywood acting to becoming a prominent political commentator for Daily Wire, Cooper explains how she initially felt paralyzed by fear of damaging her career and reputation after leaving entertainment. Despite working as a waitress and writing articles while terrified about the future, she eventually connected with the social video team at Daily Wire who recognized her unique voice and camera training skills. Rather than casting her into an existing show immediately, they supported her in developing a pilot for "Comment Section" over three months before launching it officially. This collaborative process provided the necessary emotional support and resources that allowed her to overcome her initial lack of confidence regarding speaking on culture and politics independently. Cooper identifies key factors behind the success of her channel and similar independent movements, emphasizing how she filled a specific niche by representing "normal" women who hold countercultural values but do not fit into stereotypes like Trump interns or Montana huntresses. She brings humor, levity, and positivity to political discourse, aiming to make audiences laugh at absurdities rather than feeling constantly apocalyptic about the state of the world. This approach has allowed her content to reach across ideological divides by appealing to common sense in a way that serious news outlets often fail to do. By combining genuine personal experiences with entertainment value, she created a space where people feel understood without being told the end of the world is imminent every five minutes.
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speaking of going from mainstream media across to Independent Media what' you make of Tucker Carlson's move I thought it was great I think he turned something that you know could have been like career ending I don't I obviously don't know the details of what happened but um thinking that he was fired I mean he could have taken that as like okay you know I'm done he has become more famous and more culturally relevant since I mean the amount of places that I see him now on social media in real life doing his tour the amount of people that I see in random comment sections on social media where like fan edits are made of him where it's like him talking about masculinity and family and all these guys in the comments being like Oh I used to always hate him I thought he was such a boomer and I like I can't get enough of him like Tucker Carlson's leading the Hope call movement yeah truly I his um thing that he said with Charlie Kirk years ago and it's ingrained in my mind it's probably one of the reasons why I got married young he was like Get Married Too Young have more children than you can afford um that's how he starts that and somebody he did an interview recently and somebody asked him about that again and said you know do you still stand by that do you think this is still something that people need to hear and he just gave the most incredible answer about you know Freedom comes with responsibility and taking responsibility you know becoming a father becoming a husband you know it changes you in ways that you cannot even describe he was like if you think you can't do it the moment that you have a child no it's not that you can do it it's you have to do it and how empowering that is and reading the comments of all of these men being like I can't wait to be a dad this is so true I never thought I would relate to Tucker Carlson it's great it's crazy and so I I think it's great I think that he was kind of stuck in a he was stuck in a certain Fox News brand so I it's great yeah when you watch Fox Now sort of in comparison with the pivot that tuck has made it feels very slow and sort of pedestrian and lumbering uh we both got a lot of friends that still do Comm for them but it's just I don't know that old style of TV production for cultural commentary political commentary and stuff like that just I think it's I mean is this what you think the future is going to be are we going to see more independent creators coming out of main I think that's how it should be mainstream media dead in your opinion or dying how quickly how slowly quickly but I think now they've realized how it started to happen and so they're kind of of like playing catchup of oh I need to you know fix this I need to do this better we need to keep up with the times but I think it happened faster than they could have expected so I think they looked back and went oh we are being left in the dust so I think they're trying to adapt but I do think that the future is independent creators I think that it's people starting podcasts like yours and just getting on YouTube and saying know this is what I think this is what I believe again like I said the women on Tik Tok who just have personal accounts like 3,000 followers who just post their shopping Halls saying I am done voting this way trumped arrangement syndrome is cringe it's lame don't do that anymore and they get millions of views it's it's just people speaking from the heart which is very very cool yeah I wonder I think a big part of it we had Andrew huan's little foray with the mainstream media a couple of months ago they're so funny so many of those situations I think are ostensibly what it's supposed to be is something that's newsworthy talking about an individual or what they're getting up to but behind the scenes what I think it is is a slowly dying medium death rattling and kind of grasping at we're going to use the popularity of this side of the aisle to actually generate clicks on our side of the aisle and you know you can have as much criticism as you want and rightly so about the lack of media standards you know we're not you're not beholding and neither am I to the same kind of publishing standards maybe the factchecking standards you would have to to be able to get onto a a TV organization but on the flip side the TV organizations the only way that they can get clicks for the most part now is talking about stuff that's happening independently yeah like when Don Lemon has decided to make the pivot yeah you know like that I mean he's the final Horseman of the Apocalypse he's got to be so could wa about it yeah why did you not do this independently why do this with daily wi you could have you're you're the star of the show it's a I've seen your setup it's it uh how would you say lean lean complimentarily it's it's lean you know it's like not it's not super um uh extravagant it's no more complex than it needs to be why didn't you do your thing on your own I was very out of my element I didn't think I could I think and I don't know if I I'll be confident I think I could have figured it out obviously I'm a smart person um I was very very nervous I've changed a lot in the last two years just on my confidence in speaking about culture and politics um I've gotten to understand social media a lot more I really had no idea what I was getting into I adjust kind of jump ship from Hollywood because I had moved from acting to oh I want to go into production uh I don't like that either so I studied for the elsat and I applied to law school and got into law school and then the week of my orientation went oh nope this isn't for me I'm not supposed to be an attorney I don't want to do this and then was literally working as a waitress and writing articles for foundation for economic education and helping yell with their Young Americans for Liberty with their copywriting for their development team their fundraising team and I was just I desperately wanted to be with the group of people that was moving the needle in meaningful ways I didn't know how I wanted to do that and so I had started a little Instagram it had maybe I think I'd racked it up to 5,000 followers but every time I posted I was still like I still had that I guess like post Hollywood syndrome of if I post this my career is going to go away my agents are going to you know drop me nobody's ever going to hire me again even though I had decided I don't really think this is for me I was still petrified didn't know what my future held had no idea if I would just go into writing and become some kind of journalist if I would end up wanting to go to law school later on literally had no idea was working at this wine bar Steakhouse in Boise Idaho and the social video team at Daily wire saw one of my videos that I made for Young Americans for Liberty and they liked me and dm' me and said you know we love what you're doing you have a unique angle and a unique voice obviously you are camera trained you're media trained we'd love to talk with you about producing a show and I think a lot of people assume that you know I came in and daily W already had this like put together show and they're like here we just needed to cast a girl to be the you know young right-wing girl to get all the guys like that's often a critique that I get um but I actually have a pilot that I did independently that I wanted to shop around but was kind of too scared to and a talk to some other political organizations that is that pilot is comment section it has the memes it has the comments um it had what I wanted to communicate and articulate and so they had a similar idea but we brought it together we worked on it and molded it for three months before we released the show and that's what I I needed you know I felt like I needed that support system they gave me the opportunity um the resources the team which is great so I think that I could have done it independently emotionally and confidence-wise I was not there yet I was still absolutely terrified and I had no idea what I was like I don't know this going to work for months the day the I was like I'm going to get fired they're not going to like the show this is going to be a success and then it took off like a rocket I was like oh okay I guess that I've like I've got something that's worth saying what do you think it was why do you think anyone cared I think it was a combination of a few things I think that my [Music] generation I think I filled a niche online on YouTube specifically that I knew that I wanted to fill that I had experienced not having so one thing that I have vocalized many times now is I'm not like a I'm not the Trump intern you know Rhino Republican you know the girls in their you know beautiful pencil skirts or their perfectly blown out hair I'm also not like the badass huntresses that live in Montana and like live on their father's ranches and you know are super Maga and super awesome and I'm like I'm obsessed with both of them and I think that they both bring you know really interesting you know discourse and they're Unique Individuals and all that but I was just normal I was like I have these values and I have opinions that feel very countercultural I'm not seeing that represented anywhere like where's just the normal girl that thinks that all of this is insane um and I as simple as that I think that I I filled that Niche I also think that I brought humor to a side of the internet and a political corner of the internet that often doesn't have a lot of humor I try to approach things with levity and hope and positivity and obviously like strike hard when it's needed and drive a point home but also it's like if you're not laughing you're crying like you might as well look at the world and go no this is absurd let's actually laugh at this because this is so dumb like the fat Beach day you have to laugh at that you have to it's like I would not be fun for me and it's not f for anybody be like they're ruining the world this is so disgusting whatever you have to go this literally absurd like why are they and I that was I didn't I also didn't see that anywhere you know I watched um you know I listened to everybody at the daily wire you know Matt specifically and Michael I was obsessed with before I came to the Daily wire but it was very newsy and it was very serious um and they're fathers we need to you know protect you know this Society we need to change things it was like I want to have fun which sounds so silly but I wanted I wanted somebody to speak to me on my level and not make me feel like the world was going to end every five minutes but truly be able to make fun of it so I also think that's how it's continued to grow is because the humor and the postivity is Reach people across the aisle who might not be rightwing but have common sense and realize this is dumb in other news this episode is brought to you by momentus trust really is everything when it comes to supplements a lot of Brands may 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checkout that's l i v m o m n t us s.com wisdom and modern wisdom a checkout thank you very much for tuning in if you enjoyed that clip you will love the full length podcast with Brett which is available right here go on what are you waiting for