Video summary
Robert Jenrick, Reform UK's Treasury spokesperson, recently proposed sweeping cuts to the welfare state in an article for the Telegraph, arguing that the current system unfairly burdens taxpayers and neglects young people. His plan centers on drastically reducing disability benefits, citing a rise in claims from 2017 as evidence of "suicidal empathy" rather than genuine need. He suggests replacing cash payments with non-cash services managed by local authorities, aiming to save over 22 billion pounds specifically through changes to the disability program alone. This approach fundamentally shifts the support model away from individual autonomy, where claimants decide how best to use their funds for specific needs, toward a bureaucratic system that treats disabled individuals as burdens on the state rather than independent citizens managing their own care.
The core of the criticism against Jenrick's proposal is the dangerous assumption that welfare fraud is rampant and that most claimants are "undeserving." The transcript highlights that 66% of Personal Independence Payment (PIP) appeals are successful, indicating that many initial denials were errors rather than cases of fraud. Furthermore, PIP eligibility is based on how a condition affects daily tasks, not the specific medical diagnosis itself; therefore, claims for mental health conditions like anxiety are valid if they prevent someone from performing basic activities. Jenrick's rhetoric attempts to distinguish between the "deserving" and "undeserving poor," but critics argue this is a political fiction that inevitably harms genuine claimants by introducing rigorous reassessments that often strip people of their independence and security.
The backlash to these proposals has been immediate and severe, particularly among Reform UK's own voter base in post-industrial areas with high concentrations of welfare recipients. A caller on Talk TV explicitly stated they would withdraw their support from Jenrick after learning his party intended to cut benefits for people like her wife, who struggles with PIP claims. Similarly, Reform councillor Layla Cunningham faced a hostile audience when she attempted to defend the cuts while personally revealing she is a cancer patient and her husband has multiple disabilities; she was forced to admit that her party's policies would leave her homeless and jobless. These incidents illustrate a significant disconnect between the party's neoliberal economic ideology and the lived realities of their constituents, who view welfare not as a handout but as essential infrastructure for survival in a dismantled social safety net.
In response to this political heat, Reform UK has attempted a rhetorical pivot, with Jenrick claiming they will protect the "most vulnerable" while reforming the system to target only those with mild conditions. However, critics view this as a desperate attempt to salvage their image after realizing that abolishing PIP wholesale is politically untenable. Meanwhile, Labour leader Andy Burnham has seized the opportunity to highlight his own record of supporting disabled people, such as removing time restrictions on bus passes, to contrast sharply with Reform's stance. The analysis concludes that while both major parties may eventually implement cuts, the current strategy of building public trust through small, tangible concessions before delivering larger austerity measures is a far more effective political survival tactic than the blunt, alienating approach proposed by Reform UK.
Read the full video transcript
On Sunday, Reform UK's Treasury
spokesperson Robert Jenrick penned an
article for the Telegraph proclaiming
that the welfare state was neglecting
young people and briefing a set of
brutal cuts to the welfare state. He
started by admonishing the rise of those
claiming disability welfare.
Some 6.9 million people are now entitled
to receive disability benefits, 2.5
million more than 20 years ago. More
than 20,000 join the personal
independence payment case load each
month and 2/3 of those who began
claiming in 2017 were still claiming it
5 years later.
By 2031, health and disability benefits
will cost 110 billion pounds a year,
3,600 pounds for every family in the
country. This is not an epidemic of
broken backs and lost limbs. Since 2002,
the share of working age people claiming
for mental health and behavioral
conditions has tripled.
This is not generosity, it is suicidal
empathy.
It's not the first time the right wing
have invoked the concept of suicidal
empathy. A canard that has breached
containment from the hard right in the
US to pervade through UK political
discourse. Its invocation suggests that
the country is so keen to show empathy
for those with mental health concerns
that is causing the entire country to
collapse. It implies that somehow the
vulnerable and those that care for them
are to blame for the social malaise of
modern Britain. But the claims that this
is down to the rise in PIP claims is
difficult to justify when 66% of PIP
appeals are successful and people stay
on the health element of universal
credit long term. Suggesting that these
are not people on the take but those
with genuine concerns that the welfare
state is there to help. Also, there's no
such thing as claiming for mental
health. PIP claims are based upon the
ability to perform certain tasks. It is
not awarded based on condition. Jenrick
then went on to lay out the kind of
savings that Reform UK would be
proposing.
On Monday, Reform will publish making
welfare work, a 50-page plan for the
most comprehensive redesign of the
welfare system's machinery in a
generation. The scale is enormous. The
coalition's welfare savings under Ian
Duncan Smith, then regarded as the outer
limit of political possibility, totaled
20.5 billion. The conservatives today
proposed 23 billion.
Our changes, which go far beyond
disability benefits, are more than
double that. 22 billion pounds of our
reforms will take the form of changes to
the disability program alone.
Reminder for those at home that Ian
Duncan Smith reforms to welfare that
Reform UK wants to eclipse in scale by a
factor of two were part of an austerity
program that studies suggest cause up to
330,000
excess deaths.
The initial reporting by the Telegraph
on Sunday reported that Reform UK were
planning 50 billion of welfare cuts in
total, including scrapping PIP and LCWRA
altogether, and instead instructing the
legal local authorities to provide
non-cash services and support through
local disability accounts, removing or
modifying the benefits for almost 3
million people. And what's interesting
here is that the biggest thing that I
think is probably one of the only good
things you can say about things like PIP
and its predecessor, disability living
allowances, what they provided in terms
of cash payments were the way of
providing the disabled to be able to
claim those things even if maybe they
weren't large enough in scale or in
terms of their generosity, it gave them
independence through cash payments to be
able to decide for themselves what they
should use their disability welfare for
and how would best
help them on an individual case because
no disability is the same. But by taking
away cash payments and then just saying,
"Look, here's the burden that we can
place upon local authorities and then go
through all of the different bureaucracy
that that would entail," essentially
again furthers the idea that the people
say people are a burden, they can't look
after themselves, they can't be given
independence, they must be treated as a
burden upon local authorities and be
dolled out support just as the state
would require them to have rather than
them choosing what support is best for
them. Again, which is going to tie the
disab- the disabled up in levels of
continual paperwork and bureaucracy and
also remove the sense of independence
that they've been allowed to gain over
the last however many years in which
that we've come to better understand the
individual needs of each disabled
person.
Now, on Monday, Jenrick unveiled their
welfare reforms in a press conference.
However, there was one substantial
change in rhetoric from the briefings at
the weekend.
>> If unable to return to work, will go
through a single rigorous disability
needs assessment, replacing today's many
overlapping assessments.
Cash support above standard universal
credit rates will be reserved for severe
cases.
And those who need additional help
beyond living costs, will receive it in
kind through disability support
accounts.
And the most vulnerable
will continue to be supported through
personal independence payments.
Reformed and enhanced as PIP health
security allowances.
>> It appears that at least rhetorically,
Reform UK have realized that eliminating
an entirely disability welfare scheme
such as PIP wholesale isn't popular,
preferring to change tone and imply that
PIP will continue in some altered form
for a mythical cohort of the most
vulnerable that they have yet to define.
And this was confirmed by Jenrick during
the Q&A.
>> In terms of people who are currently
claiming,
uh, for example, PIP,
well, what we're saying today is that
PIP will continue, but it's going to be
reformed. We're going to create a new
version of it. And we're going to ask
those people who have mild conditions,
principally mental health conditions, to
be reassessed. I think that's common
sense.
>> Because we see the vast increase that
we've had in recent times of those
conditions. For other people, we're
proposing today will actually be better.
We'll provide more security cuz instead
of being reassessed on a rolling 3-year
basis, these are people with serious
disabilities, we're going to give them
the peace of mind that I think they
deserve. And we're going to say that
they're not going to be reassessed for
the next 3 years,
and then they'll be reassessed in the
normal way thereafter. So, for the
people who really need the benefits the
most, this is actually a significantly
enhanced position with greater security.
>> Now, I don't buy this for 1 minute, but
what we're definitely seeing here is the
invocation of the deserving poor versus
the undeserving poor, the the people who
are trying versus the skivers. When in
reality, if you're going to try and get
22 billion pounds of welfare cuts purely
on the disabled alone, the idea that
you'll leave everybody who deserves it
untouched and only attack who are
undeserving is total nonsense. It's
totally unworkable. No amount of math
will be able to make that up. Cuz again,
the of course the problem here is is
that he doesn't understand what he's
saying here. The idea that they know
there are lower level mental health
concerns that are being taken up by PIP.
It that doesn't exist because people are
judged, as I said previously, based upon
their ability to perform certain tasks.
You're not judged based upon your
individual condition. It's how your
condition affects you and how it how you
struggle with such a condition and what
actually you'd need to be able to
mitigate that condition through cash
payments, which is how PIP works. And
this is a three-card trick that every
single welfare reformer tries to do.
When DLA was replaced with PIP and when
PIP will be replaced by whatever crazy
mad system reform wants to replace it
with. The way in which they justify is
always, "Well, the previous system let
so many people who don't deserve it
through the cracks and allow them to
claim fortunately, but we will protect
everyone who does need it." What
happened when we replaced DLA with PIP?
When Ian Duncan Smith got his hands on
the welfare system, huge numbers of
people who need it ended up not getting
access to welfare. Remember ATOS
miracles? Remember the obscene stories
that we saw about people being declared
fit for work or having been declared as
if they weren't actually disabled when
clearly that they were when they had
been in remission from cancer and
recovering, for example. These are many,
many cases that we saw. It is always the
case that people are over-egged in terms
of the amount of people who are are
undeserving of these welfare benefits,
especially when it comes to fraud, when
it is close to 0.2% according to the
DWP's figures, which actually aren't
claiming
in the veracity in which they should be.
So, I don't buy any of these arguments
from Robert Jenrick for a moment. But,
when it comes to PIP and them saying
we're actually not getting rid of it,
they're only reforming it, why the
partial U-turn? Well, this next clip
might be why.
>> Most of your target seats are in areas
where people with high proportion of
people on welfare, Fraser Nelson did
some analysis yesterday showing that
your top 20 target seats
>> just have 20 target seats.
>> Your top
>> [laughter]
>> 20 target seats are
>> break the news to the times.
We've got a lot more target seats than
that.
>> I said top. Top 20 target seats are PIP
hotspots. People listening this morning
who might be feeling frightened hearing
that that kind of vital lifeline could
be cut. What's your message to them? And
do you think that might be a difficult
message for you to sell at the next
general election?
>> Well, let me be very clear, if I haven't
been so already,
we are going to protect the most
vulnerable in society. Nothing that we
talk about today is about pensioners. In
fact, part of the motivation to use it
to continue to provide the support that
pensioners need, it's by doing tough
things like this that we can continue to
sustainably pay for the triple lock, for
example, for pensioners. We're ensuring
that children who are currently
claiming, or their families are claiming
on their behalf, disability benefit,
will be protected. And we're saying that
those people who really need this are
always going to be protected under a
reform government. We're not abolishing
PIP, people are obviously familiar with
that, but we are reforming it and
ensuring that it works better. And in
particular, looking at the minority of
people who, for whatever reason, have
been able to claim it, particularly for
mental health conditions, which I think
most people in the country now agree
with us is not sensible, is not
sustainable. That is the issue that
we're really looking at.
>> Now, reform is running into the same
problem that Labour did last year.
Everyone believes they are part of the
deserving poor and that everyone else is
part of the undeserving poor.
Triangulating around popular polling
support for welfare reform reaches a
hard reality when the country actually
has to contend with what welfare cuts
might entail. There is no Goldilocks
zone where welfare can be dissected
entirely down to those who genuinely
deserve it and filtering out all the
chances.
As then the system's allowed genuine
claimants to fall through the cracks.
And it's not just theoretical. Reform
voters have reacted to the weekend's
briefings with horror. This is what
happened when a PIP claimant
interrogated Jenrick on Talk TV.
>> You know when you go out canvassing and
you meet people that you have to
convince. You're going to have to
convince our next caller. George is on
Dundee. George is through to Robert
Jenrick.
>> Hi yeah. Hi yeah. How you doing?
>> Hi. How are you?
>> Good.
Um
I was a former supporter, but after
thinking about what you said yesterday,
the last 24 hours,
you've kind of lost a couple of votes in
our household. Uh I'll tell you the
reason why. I take it you've never
claimed benefits, right?
We have been through My wife claims a
couple of PIP in Scotland and she's been
through hell three times trying to
reclaim it. Um part of the problem was
your conservative government last time
who tried to reform these
uh
benefits. People fall through the net
and every politician I hear just says
the people who will need help will
receive help. Bull.
Absolute and utter bull cuz you guys
don't know enough about the system and
how it works. Tens of thousands are then
cut off and have to reclaim. It is an
absolute farce of a system. So, I'm
sorry.
I'm not prepared to take that risk for
my wife. So, you will not be getting my
vote then.
>> Robert?
>> Well, if I give you some reassurance,
what we're proposing is to to keep the
current system of PIP. So,
your wife shouldn't be losing that, but
we are going to reform it so that we get
those people who frankly shouldn't be on
it
>> tennis elbow
>> it and back into the workplace, which
does not mean I don't want to pry into
your wife's condition unless you want to
share it with us, but it does not sound
as if
she's one of those people who's taking
advantage
>> Now, the caller is absolutely right.
Jenrick knows naff all about PIP, or the
welfare system, or how it works.
Especially when PIP is an income
supplement, not income replacement. So,
trying to imply that cutting access to
PIP would get people back into the
workplace but that is the opposite of
reality. A sizable number of PIP
claimants are in work. They are in fact
less likely to stay in work without
their income supplement that allows them
to make the reasonable adjustments to
their life that are necessary to keep
them there. Luckily, however, for Robert
Jenrick, a belligerent Jeremy Kyle
stepped in to save his skin from smart
arse scrutiny.
>> Surely, you would accept that people are
taking advantage, wouldn't you?
>> I would say not as many as you'd think
under the current rules. What they
should do is have set onus set
>> Hold on a second. Are you telling me
that there are 2 million people See,
this is where I This is just my opinion,
mate, and I respect you ringing because
that's the whole point of a democracy.
The system was set up to help people
like your wife. It was not set up, mate,
to give people with tennis elbow the
ability to sit on their arse and do
nothing or have 6 months off because
they've gone online on a computer and
ticked a box and they've got anxiety.
And it strikes me, whatever the
political party I've done this with the
Tories, I've done it with Reform, I've
done it with the Liberal Democrats.
Whenever anybody talks about Truthful
answer as a man here, right? Changing
the system, the genuine which is what I
said 25 minutes ago, the genuine
claimants get really fearful and they
think, "Oh my god, it's going to be
taken away." But what you don't say to
yourself is there There hundreds of
thousands of people milking this system
that are making it more difficult for
your wife to get the money that all the
people know she should get, pal.
>> Well, that's where you're completely
wrong. And again, you have no experience
of this.
You don't know if my wife's a malingerer
or not. You've no idea. I've not said
what she's had, right? Secondly, the
people that are claiming for mental
health are doing so under the current
rules. What any political party should
do and none of this can you get out of
your bed on a Tuesday? Can you lift your
arm above head height on a Wednesday?
You get that. It should be set
illnesses. If you're an amputee, you get
that. If you're blind, you get that. If
you've got motor neuron disease, you get
that. It's simple.
>> Robert.
>> Well, I just say that it this is not by
and large about physical disabilities at
all. It is about these cases of
relatively mild conditions. I'll give
you a few stats. At the moment, 214
people are signing on for disability
benefits every single day for mild
anxiety.
I just don't think that's right. And I
and I don't think it's right for those
individuals either because I'm sure in
most cases, sitting at home,
you know, watching telly, doom scrolling
on your phone is much worse for somebody
who has mild anxiety
than being out and about getting a
proper job.
>> And again, I just want to take this mild
anxiety claim to task one more time for
those at the back. No one is claiming
PIP for mild anxiety. To be able to
claim PIP, you have to demonstrate to
the DWP that you have significant
amounts of problems doing daily tasks,
whether it's mobility or daily living.
There are two different sections for
this, right? When it comes to the daily
living component, you have to prove to
the state you find it very difficult to
do so many different things that be
normal for everybody else, right? If you
are able to cross that threshold and
show that your condition is debilitating
enough that you can't do those things,
then you qualify for PIP. If you can't
demonstrate that, then you don't. And I
will reiterate, 66% of PIP claims are
granted on appeal having previously been
denied. This is the what the case is
when people have not just mild anxiety,
but lots of cases anxiety disorders.
There is a different by being anxious
and having an anxiety disorder. Those
two things are totally different. The
fact again that Robert Jenrick is trying
to pedal this nonsense, this lie, this
this fabrication that mild anxiety is
somehow part of the things you can claim
PIP for. Well, again, you're not even
assessed on your condition. You're
assessed on how your condition affects
you. And on top of this, people who are
claiming for anxiety or having an
anxiety disorder can also be claiming
for other disabilities at the same time.
These things are all noted down. If you
suffer from a myriad different
conditions, I would be willing to bet
that lots of people with physical
disabilities also have a lot of anxiety
around those things, too. As long as you
are above the threshold, you score
enough points in terms of how it affects
your daily living, then you can claim.
If you can claim it and you are
suffering what is, as far as I can see,
significant impacts on your daily life,
your condition is not mild. I want to
make that explicitly clear. And also
want to say I disagree with the caller,
too. I think the way the system works in
far as how it judges who is supposed to
be eligible is good. I just wish the
assessment criteria was a little less
humiliating. And clearly, it is very
difficult given how many appeals they
had and how successful those appeals
are.
Now, Jenrick wasn't the only one to have
to face their own electorate. This is
what Reform Councillor Layla Cunningham
faced when guest hosting LBC.
>> I do not agree with getting rid of PIP.
I have a I am a cancer patient. I work
part-time. Metastatic breast cancer,
PALB2 gene carrier. Under this new
protection vote, I'm out of a job. I'm
out of my home. I'm 57 years old. I'm a
palliative got a palliative care
care husband. 15 different disabilities.
He worked Great Ormond Street Hospital.
Government kicked out 10 years ago. Get
rid of his PIP. No trips to hospital.
He's got liver failure. He's blind. He's
epileptic. I can't even get a council
property despite having the over
allotted points. How the heck you think
I'm supposed to vote for Reform?
>> I'm so sorry.
>> what's Reform going to do for me?
Nothing.
>> Elizabeth, I hear you. I hear you and we
we genuinely care about the people in
vulnerable positions like you. It's why
we got into politics and and it's not
about
cutting benefits from people who
actually need it. It's about telling
those who could work that they should
work to protect exactly the benefits for
the vulnerable that need it. And I'm so
sorry that you're dealing with cancer.
Um
it it's a very tough time and and you're
in Haringey. I'll come and see you,
Elizabeth. I'd love to.
>> I'm sorry, Layla. You got into politics
to protect the vulnerable and the
disabled. I call Like not only
did you yet again claim that you needed
to slash PIP PIP to get people into work
when quite literally speaking to someone
who just told you they claim PIP whilst
working. The fact people like this can't
even scrape the mental wherewithal
together to Google how does PIP work
before hosting a high-profile discussion
program. But to claim about the disabled
to claim to care about sorry to claim to
to claim to care about the disabled
whilst both the party you belong to and
the rest of the right-wing media in this
country haven't been engaged in multiple
year-long campaign of manufactured
consent for the mistrust of the disabled
is quite frankly despicable. The UK has
an incredibly strict and humiliating
disability welfare system. It's only
saving grace is that PIP affords cash
payments to allow the disabled some
degree of autonomy and Reform wants to
take that away, too. And Faiza Shaheen,
what did you make of those clips?
>> Yeah, it's it's always interesting,
isn't it, when you see Reform kind of
cornered on these things? When they talk
about their kind of natural comfort
zone, i.e. immigration, you know, they
can kind of really write the rules and
set the paradigms and set the narrative.
But once we take them away from that
comfort zone and away from their ability
to just kind of relapse into that, we
see a different side to them and we see
a side to them where I think like they
are really kind of struggling a bit.
Completely agree with what you said um
with regards to the actual quite high
threshold that there is for access to
PIP and the idea that you can't just
claim it off the back of, you know, mild
mild anxiety. But I thought it was also
really interesting that, you know,
Robert Jenrick said, you know, lots of
people have got mild anxiety and that
just can't be right. But he's got zero
curiosity as to why lots of people might
actually have quite a lot of mild
anxiety regardless of whether or not
that allows them to to access PIP or
not, which is that there is a kind of
whole infrastructure in the way of
living now which has been dismantled,
you know, by his politics. This is his
politics in action and he is dealing
with the consequences of that, which is
what we're seeing now, you know, this
meat crisis is another kind of
outgrowth, I think, in in in many ways
of that as well. And then we're going to
talk about young people in a minute,
too. So, there's this just this kind of
zero curiosity from Robert Jenrick, you
know, "It just can't be right." Yeah, he
needs to look in the mirror, I think,
actually. He needs to have a look at
some of your policies.
Reform is now in a bit of a real
contradiction.
Yeah, can they really build a base of
voters out of enough people who
essentially are not going to be reliant
on various different types of of
welfare, right? Me and you were talking
earlier about this idea of a shrinking
middle class, which I think is is
definitely happening. I spent several
week uh weeks ago a a bit of time in
Johannesburg in South Africa, for
example, where there's this very stark
class distinction where there there's
virtually no middle class. You know,
there you're either very poor or you're
well off, but that there's kind of no no
middle ground, no middle class, which is
kind of a snapshot of of where really we
could get to, right? There was a study
done a couple of years ago in 2024 from
the Financial uh Fairness Trust that
said that, you know, middle classes
earning up to 60k a year were struggling
materially. So, you've got this kind of
shrinking base of people in in this
country. And and if Reformer are trying
to appeal to those people, well, those
people increasingly they don't exist,
you know? So, they need a a bit of a
material lens, I think, really on on on
their politics to understand their
voters actually a bit better rather than
being, I think, kind of lazy and just
trotting out the same old well-worn
conservative Tory party ideas about, you
know, welfare and expecting that to
work. You know, they are in effect
perhaps going to be a victim of their
own policies. Many of these people are
in effect rampant neoliberals, however
much they want to dress themselves up as
being for the working man. They may well
find themselves to be a victim of those
same those same policies and that same
ideology, you know, when it comes to the
ballot box.
>> Well, that's the thing, right? Is that
lots of people who are proposing this,
like Robert Jenrick, is a Tory castoff
is a party full of Tory castoffs, right?
And you made a very salient point there
that they don't understand who their own
electorate is. They're still working a
lot of these ex-Tories on the premise
that they are speaking to the electorate
that voted for them during the George
Osborne period, right? The aspirational
middle class,
obviously the homeowners who clearly
still part of more of the older
generations who tend to vote for both
the Tories and Reform. But in terms of
the areas of the country, it's not the
London commuter belt. It's not the more
kind of affluent areas of kind of rural
Yorkshire that these places that are
voting for Reform. No, it's
post-industrial, poorer, more I mean,
lots of whiter areas, lots of more more
working-class areas of this country. And
there's a lot of correlation here, high
instance of people who claim PIP in
these constituencies. It was mentioned
in the question to Robert Jenrick at
their press conference. And what that
ends up meaning is that they've totally
misaligned where this policy is supposed
to go. And they've immediately disabused
huge numbers of their voters in terms of
not really then these ex-Labour voters
in lots of cases or non-voters who've
been brought into the fold by Reform
speaking for a very specific electorate
of people who are concerned with
immigration, but less so concerned on
cost of living, the economy, and stuff
like that. That's what a lot of the
polling shows, whereas conservative
voters rank the economy as higher than
like migration and probably even they
probably conservatives have welfare
similar or probably higher than than
Reform do in terms of their policy
perspectives. I was also going to note
Andy Burnham's response to this, too. On
the you know, on the on the proviso that
we understand that some of these people
can be ex-Labour voters, ex-Labour
constituencies, post-industrial like
northern towns and in the in the
country. Like Alex, can you roll the
clip of Andy Burnham's response, please?
>> Some rules you look at and just think,
how can that be fair? One of them is the
9:30 a.m. restriction on disabled
people's bus passes. Need to get to
work, college, a hospital appointment?
Well, you better hope it's after 9:30.
It makes no sense, and I'm changing it.
From April, disabled people will be able
to use their bus passes for free at any
time on any day. Scrapping the 9:30 a.m.
restriction is something I did as mayor
of Greater Manchester,
>> [music]
>> as well as bringing in a £2 cap on bus
fares. Now, I'm doing both nationally,
so more people can make full use [music]
of Britain's most popular form of public
transport, and you can get where you
need to be for less.
>> So, whilst of course the Labour Party
have talked all about disability reform,
we'll talk about that in just a second.
At the very least, Andy Burnham's, you
know, he's clearly noticed that there's
going to be a lot of negative backlash
to reforms announcement on PIPs, and he
is immediately gone and said, "Okay,
well, look, well, we're going to jump
into the media and he's a thing I'm
doing for the disabled, right?" Do you
think he's there's a
notes like the the change in strategy
from the Burnham administration?
>> Yeah, I mean, definitely, right? There's
there's a deftness to this, and and I
know some people want to say it's it's
just coms. The coms are a lot better.
Yeah, for sure, but the the policy
strategy, not just the way in which the
policies have been communicated, but the
the policies themselves, and the policy
strategy is I think is remarkably
better. You know, Keir Starmer, if you
think about it, in many ways, I think he
paid a a big price for himself, you
know, career-wise, um in terms of really
not taking his base seriously, and
really not understanding who Labour
voters were. He completely took them for
granted, you know, and that was kind of
a real, you know, a
>> [laughter]
>> a kind of real fatal mistake, I think,
for the kind of Keir Starmer-Morgan
McSweeney project, right? Um so, I think
Andy Burnham's Andy Burnham, pardon me,
is being very smart and very deft, I
think, in this announcement. You know,
that that's not to say that I think
there won't still be really big
decisions to come on welfare. I'm going
to be, you know, watching that first
budget like a hawk because it's going to
be really interesting and really
important to see about how they get that
balance right. They have talked about
the idea of the welfare bill overall
coming down. So, I don't know if there's
going to be some difficult decisions to
be made along along the way, but but for
now I think that he does seem to be kind
of lasering in with these small, you
know, cumulatively it's big or it feels
big, right? But in terms of the
individual policies, they're small,
right? And I think that's quite a smart
strategy to kind of keep feeding in
those gaps and and just doing these very
small concessions towards cost of
living, which is on everybody's mind,
and doing so in a way that serves and
shores up his voter base.
>> 100% it is clear that there is an
attempt to make sure that he carries
favor now
to be able to generate some level of
public support, public benefit of the
doubt, and public buy-in to him as prime
minister before then launching into the
bad stuff later, which is again the
biggest mistake that Keir Starmer made.
Just when in when it's a government go,
"Everything sucks. You're going to get
poorer and there's nothing that you can
do until things get better." later,
which immediately soured all public
relations towards him. And now we see
the difference. Keir Starmer least
popular prime minister ever, Andy
Burnham plus 19 in the approval stakes,
which is higher than we've seen for any
mainstream politician in decades as far
as I can see. And again, I think you're
right. I'm pretty certain that we'll end
up seeing those swinging cuts happen
eventually once the the public kind of
benefit of the doubt has kind of been
been set. But until then, it's clear
that, you know, immediately as soon as
you hear a former announce a policy that
you know affects people in Labour's
former heartland voter base, and you go,
"Look, I'm going to support the people
that reformer clearly trying to tell not
to vote for them anymore." Which again,
despite me disagreeing with the broad
scale of Labour's welfare policy, it's
certainly good strategy.