Video summary
The video provides an in-depth review of the Air Jordan 4 Retro "Comic" sneaker, highlighting its unique design elements that pay homage to comic book aesthetics. The presenter notes several distinctive features, including a gradient effect with dot patterns on the Jumpman logo, flight text, and the interior box lid, which transition from yellow to pink. This artistic theme extends to the shoe's packaging, where the traditional retro card is replaced by a set of five stickers representing different parts of the sneaker and its design. The outsole features a soft translucent pink bubblegum color in the front that fades into charcoal gray at the heel, while the midsole incorporates sail tones and a red Nike Air unit, maintaining consistency with the comic book motif throughout the packaging and shoe construction.
Moving to the upper, the sneaker utilizes a mix of materials, starting with an off-white leather that carries a smoky, grayish-blue tone reminiscent of previous military blue colorways rather than a pure white. The mesh and netting continue the gradient style seen on the box, featuring circles of varying sizes that fade across the foot to mimic vintage comic book print effects. A significant design change is observed in the eye stay area, which adopts a functional comic book "bang-back pop" style with red and pink coloring, allowing laces to pass through creatively. Additionally, the shoe includes white off-white laces as standard, along with an extra set of yellow laces to complement the yellow accents found on the heel tab and tech, ensuring the color palette remains vibrant and cohesive.
Beyond the physical details, the host discusses the historical context of the Air Jordan 4, noting its original 1989 release in four colorways before expanding into hundreds of variations over the years. He emphasizes that while many recent releases rely on past designs or alignments, the Jordan Brand often introduces new storylines and unique colorways, positioning Michael Jordan as a superhero figure similar to characters in comics. The reviewer also shares his personal journey with content creation and financial literacy, promoting a "Profit Playbook" designed to help entrepreneurs scale their businesses and achieve early retirement, ultimately allowing them to purchase more sneakers. He encourages viewers to join his community for support and guidance, framing the sneaker review within a broader narrative of leveraging assets and building a sustainable future.
The video concludes with the presenter's assessment of the shoe's market reception based on viewer polls, where a majority of respondents rated the design as "trash" compared to the "fire" option, suggesting it may be considered one of the worst releases of the year by the general sneaker community. Despite this mixed reception, the host believes the shoe is a unique piece for its era that likely will not be re-released in the future, making it an interesting timestamp item for collectors who can acquire them at a discount. He invites viewers to share their own experiences with the release and encourages engagement through comments and social media polls, while reiterating his commitment to providing honest reviews and helping others succeed in their sneaker collecting journeys.
Read the full video transcript
Today we're taking a look at the Comic
Air Jordan 4s. And I've been excited to
talk about this shoe. And now it's time
to break these bad boys down. As you
guys can see from the box, another
switch up here on the design elements.
And I love how they went about this.
They have the comic look to the Jumpman
logo and the flight text just below
that. It has a slight gradient with some
dots throughout. Now, you're going to
see on the Nike Air on the back and the
front, this is also going to have that
same gradient from that yellow to the
pink. And looking at the size tag, it
reads Air Jordan 4 retro off-white fire
pink anthraite size 13 just for me. And
taking off the lid of the box, you're
going to notice the same thing here on
the inside. It's going to have that
gradient all throughout with the dots.
And we'll explain that in a little bit.
But I like how they stayed consistent
with this as well. Now, next up right
here, instead of having a retro card,
this is actually a little sticker pack.
So, you got 1 2 3 4 five different
stickers. They're going to represent
different elements throughout the
sneaker and the packaging of the shoe.
Next up right here, you're going to see
the same thing with the dotted paper all
throughout with the black dots. And
peeling that back, you have the shoe
individually wrapped in white paper. And
then taking that white paper off, you
got the shoe. Oh, you got the shoe. Oh,
yeah. And if you didn't know by now, my
name is DJ and this is the DNA show. On
this channel, I love to talk about
sneakers, giving you guys in-depth
reviews and on foots and comparisons,
but most importantly, taking financial
literacy to the next level, creating
content or building businesses, and
using that to leverage for more assets,
and eventually be able to retire early
so then you can buy more shoes. So, if
that's something that you like, make
sure you guys hit that subscribe button
and join the fam. And before we get into
breaking down all the details of this
wild shoe, you know, we got to go over
the history first. Back in 1989, the Air
Jordan 4 released in four original
colorways. The white cement, the black
cement, the fire red, and the military
blue. Since then, it seems like we have
gotten hundreds of colorways over the
years, and this one is definitely
another unique one for the mix.
Typically, when it comes to most
releases these days, we see a pattern of
previous releases, something from the
past or alignment, but Jordan Brands
always finds a way to sneak in new
colorways, designs, and storyline. And
just like all the comics, this pair of
shoes is supposed to represent Michael
Jordan, similar to how the superheroes
were in the comics. MJ was essentially a
hero on the court. Any you guys out
there that are content creators or
business owners that are trying to
figure out how to make more money
online, I want to give you guys the
exact playbook that I would use if I was
starting over today. And I mean the
actual playbook that I used to take my
business from 10,000 to 130,000 in the
first year of creating content. I
created the profit playbook to sit you
down and look at where you are right
now. It'll give you clarity on your
biggest opportunities, but most
importantly, leave you with the actual
plan of action. You got zero followers,
you've already been creating, or you
have a business and you're trying to
scale it with social media. This process
works the same for everybody. So, when
you join, the first thing I want you to
do is open the profit playbook, and
there's a video that'll help walk you
through it step by step so you're not
trying to figure it out by yourself.
Give yourself about a day or two to
actually work through it. And this will
break down where you are, what you're
trying to build, and how your content
will fit into it, and where the money
will come from, but most importantly,
what you should actually do next. That's
where a lot of people get stuck. You
don't need a hundred more ideas. There's
plenty of those online. You need clarity
on your next three to maybe five steps.
And once you complete the profit
playbook, you will have full clarity on
what to do next. After that, you go
execute. If you feel stuck, don't worry.
You can ask questions inside of the
community. You can message me inside of
there, or you can bring them to the live
workshop calls every Sunday. And that's
why I built this more than just a
course. I want you to actually have the
plan, the support, and the community to
help you get there. Where we have over
1,400 like-minded entrepreneurs. Take
the next one to two three days to fill
out the profit playbook, build your
action plan, and start executing. And if
you hit a wall, don't worry. We'll be
here to help you get through it. So,
click the link down below in the
description. Let's figure out exactly
what your next move is. All right, I'll
see you guys on the inside. Starting
with the bottom of the shoe, you're
going to see classic to your Air Jordan
4 outsole, but this time it's a little
bit different when it comes to the color
pattern. You're going to have more of
this kind of pink bubblegum soft
translucent color here in the front and
the middle around the ball and the foot.
The black stars on the front end, the
gray on the back end, and your cell
color here with the red Nike branding.
Now, you know, every time we see Nike on
the bottom, what does that mean? We got
Nike on the back, but this one has a
crazy twist to it. Now, going up to the
midsole, as you can see, the pink is
wrapping up to the side of the foot on
here in the front. And then on the back
end, you have more of this like kind of
dark charcoal grayish color, not all the
way black, kind of faded a little bit.
And then you have that sail color on the
bottom half. And the same thing with the
air unit. Now, when it comes to the
upper, you're going to have a mixture of
different materials, colors, patterns,
and overall switch-ups that we have
never seen before on some of the molds.
First off, as you can see from the
leather right here, it's a all-white
leather, but it's not like a pure crispy
white, right? When we put it next to
another shoe, you can see the difference
between the two. And kind of, if you
guys remember on the military blue Air
Jordan 4s, how was like that white
leather, but it kind of had that smoky
kind of grayish blue tone to it. This, I
would say, is something kind of similar
to that. Now looking at the mesh in the
nets, you're going to see and remember
those gradient styles that we saw on the
Jumpman logo or on the top of the lid of
the box on the inside. You're going to
have that same type of color in pattern
here with the mesh and the nets. So also
with the net, you're going to notice
this is another switch up that we have
never seen before. And you can see the
circles kind of have a different size on
them. They kind of fade throughout the
foot and they get a little bit smaller
and bigger as you see in different
areas. And the same thing in the front
end right here in the center of the
tongue. So just like the comic book
series, some of them had different
prints if you guys remember. And these
dots kind of represent that style of
print way back in the day. And it
honestly gives me that same type of vibe
of the Spider-Man Marvel comics, which
kind of makes me wonder, could this be a
series that could have aligned with
Spider-Man? Maybe, but they decided not
to and they switched up the colors and
it turned it into something else. I
don't know. Now, besides that, these
come standard with a pair of white
laces. Again, it's not like a pure
white, kind of that off-white color to
it. And you have an additional set of
yellow laces that come with the shoes as
well. And there's a little bit of yellow
on the shoe right here on the back end.
And the same thing here on the tech. So,
I feel like they wanted to throw the
yellow in to make it pop and tie into
everything else. Now, going up to the
center of the tongue, you're going to
notice right here. Same thing with the
leather. Honestly, it feels a little bit
better, but it's probably the same
leather on the shoe. It's just different
because of the padding behind it. So,
that makes it feel a little bit softer.
Now, another thing to note is going to
be the eye stay area right here on the
front end. So, you have your red in the
front and then on the top it's pink. But
also, a big thing to note with this is
it's a completely different style. This
is like that comic book style, the bang
back pop, you know, all the stuff like
that. but they actually made it
functional for the shoes to lace
through. And again, we have never seen
something like this before. So, they
definitely got creative and changed a
lot of elements on this shoe. Now,
looking inside the collar, you're going
to have that all white material as well.
And on the back end of the tongue,
similar to the stickers, like you guys
saw earlier, you're going to have your
Air Jordan branding with that comic
text. And on the inside of the sock
liner, you're going to notice you have
your Nike Air branding that's similar
here to the back on the heel. And I
think that's a great touch on how they
went about that. Also, it's a
polyurethane insole. So, they did a good
job on that, which was kind of
surprising because this is not a
collaboration or a player edition. And
typically, that's what we get it on,
which is kind of like doesn't make sense
for this one. Now, taking it to the back
tab, you're going to notice typically
you have those little squares that are
kind of there, and it's like larger,
then it gets smaller throughout the
bottom. It's actually dots. They're
larger, then they get smaller. And then
right here on the tab, it's going to be
the same thing, that smoke color with
that lifted text. And you have your Nike
Air branding similar to the inside of
the sock liner. Overall, I think this is
a dope shoe and I was excited to add
these to the collection, but I knew that
I could be patient and get them for a
good deal. And that's exactly what I
did. So, let me know what you guys did
for this shoe. Were you excited about it
when it first dropped? Did it grow on
you later? Did you get them and then you
didn't like them? What was the
situation? Did you never like them from
the get- go? I think this is going to be
a cool timestamp piece for this time,
this era, and probably something that we
will never see retro again. I mean, I
know they bring a lot of stuff back, but
like, would they actually ever bring
these back 10 years from now, 20 years
from now? I don't think so. Now, based
off of what everybody else was saying
from the comment section, from all the
different posts I seen online, it sounds
like not that many people like them or
they're just waiting to get them on a
good deal for on sale or something. I
don't know. But I did a poll like I
always do. If you haven't, make sure you
guys follow me on IG, participate in the
polls, and then we share the results
here on the channel. This is what the
people said. 38% of the people chose
fire and 62% of the people chose trash.
So, typically that's like a straightup
dud to the outlets. Nobody cares about
the shoe. a unique audience likes them
and they care about them. Obviously,
somebody cares about them, but you get
what I'm saying, right? It's definitely
not in conversation for sneaker of the
year, more in conversation for
potentially one of the worst shoes of
the year. But if you are rocking with
these, I feel like it's a great time to
pick up the shoe, catch them on sale.
You'll be able to get them in a lot of
different places. I try to link some
options for you guys down below in the
description so you guys can pick them up
as well. So, if you guys want to see
more reviews like this, spam the comment
section for me and I'll see you guys in
the next one. I would never let you
down.
>> Hey, just a quick reminder again. The
link is down below in the description to
join the community if you have not
already. It's all going to be inside.
You're going to love it. Trust me, I've
helped hundreds of people with this. I
cannot wait to help you as well.
>> It's in my DNA. The only choice I like
to make what I'm wear
today. I was made for it. They said it
be