Video summary
Melky, a product manager at Advantech, introduces the company as a Taiwanese hardware manufacturer that serves as the foundational brand behind many major players in the professional audio and video industry. As an original equipment manufacturer, Advantech supplies critical components such as video appliances, encoders, and decoders to key customers across the sector. A significant focus of their presentation is on their Edge AI digital signage players, which are designed for rugged environments capable of operating across a wide temperature range. These devices leverage embedded processing power, specifically utilizing AMD Ryzen 8000 series processors with integrated NPUs, to run advanced artificial intelligence directly on the hardware without needing external servers.
The integration of Edge AI allows these digital signage solutions to perform sophisticated tasks like targeted advertising and security monitoring by analyzing demographic data and age groups in real-time. Crucially, the system processes this information locally and transmits only metadata rather than raw video footage of individuals' faces, thereby enhancing privacy while enabling personalized content delivery. To facilitate these capabilities, the players can be equipped with webcams to detect human presence and analyze interactions. The hardware is highly versatile, featuring four HDMI output ports that can simultaneously drive up to four different displays, supporting configurations ranging from standard 1080p resolutions up to massive video walls capable of handling 4K or even 8K total resolution.
Advantech also showcases a range of specialized video appliances designed for specific deployment needs, including short-depth 1U servers that can house four PCIe cards for encoding, transcoding, and capture alongside redundant power supplies. They highlight the Vega 6321, a half-rack wide "do-it-all" appliance capable of handling capture, encoding, and playback on a single device, as well as the Vega 6000 point-to-point video streamer based on Xilinx MPSoC technology which achieves glass-to-glass latency under 100 milliseconds. Additionally, they present power-efficient options like the 6W TDP player based on Intel's Twin Lake architecture, demonstrating that their solutions can run optimized open-source AI models while remaining cool to the touch even under load.
The video concludes by emphasizing Advantech's strategic role as a silent partner or "brand behind the brand" for numerous software vendors and system integrators in the Pro AV space. By providing robust hardware platforms that support various chipsets from AMD, Intel, and Xilinx, they enable partners to build comprehensive solutions ranging from high-resolution movie playback and gaming to immersive multi-channel audio experiences. The presentation underscores their commitment to clarity, performance, and connection through HDMI technology, positioning their appliances as essential infrastructure for creating future-ready ecosystems that empower creators, gamers, and enterprises worldwide.
Read the full video transcript
I'm Melky, I'm a product manager at
Advantech. We're a Taiwanese based
hardware manufacturer.
We're pretty much the brand behind the
brand when it comes to pro AV.
We play with many pro AV key customers.
We're often the ones manufacturing the
video appliances and video encoders or
decoders that go into the
>> for example, what would it do?
>> Absolutely. So this this box is a
digital signage player. This is a
rugged. So this is wide temperature
range.
>> You call it edge AI digital signage
player?
>> Absolutely, yes.
>> So it can run edge AI also?
>> Right. And for for this application for
digital signage, what we typically see
AI being used for is for targeted
advertisement. It's also for security
reasons, right? We have
using AI we're able to to to tell the
demographic, the age of the people that
stick around and see the advertisements,
right? So we don't really transmit the
data, the video data of their faces. We
actually transmit the metadata. And um
>> So you just add for example a little
webcam to the digital signage screen?
>> Absolutely, yeah.
>> And then you can start doing stuff with
it.
>> Yep. You you start
>> I got a face, it knows there's a real
person.
>> This is just a sample application to
show how that we could run
AI on board of our digital signage
player.
>> running on this right now?
>> Yeah, this is based off of the Ryzen
embedded 8000 and this is running on the
NPU that's embedded with the the AMD
platform.
>> It's got four HDMI ports?
>> Yep.
>> Are they all outputs or?
>> Yes, they can drive four different
displays at once.
>> So it could be like a video wall?
>> Mhm.
>> 4 * 4K?
Or maybe 4 * 1080?
>> Yes.
>> All right.
>> Up to 8K in total.
>> And here it says you're nominee for best
of show at InfoComm. What are you
nominee for?
>> Yeah, so actually two different
products, right? And this would be our
video appliances. So one we have a one
RU
short depth video server here. So, it's
a short depth server. It's It's a little
bit shorter than your traditional one RU
server.
But the value add of this server is that
you can fit four different PCIE cards,
whether it be video encoding, video
transcoding, video capture cards. We can
fit four of them in one server with
dual redundant 800 W power supplies
optional, right?
>> Nice.
>> Also in our mini would be the Vega 6321.
This is more of
do it all type appliance. This is one
half rack wide appliance. We can do
video capture, video encoding,
as well as video playback all on one
device.
>> So, there's a HDMI
and this is for the output.
>> Right.
>> Or potentially so there's like
encode decode here going on, right?
>> This would be the decode and this would
be encode. And as you can see here, we
have the Vega 6000. This is just a pure
point-to-point video streamer.
And what we're trying to showcase with
this is that if you take a picture,
you'll see that the glass-to-glass
latency is under 100 milliseconds.
>> Nice. So, really fast processing. And
it's happening on the optimized little
chips or or is it just running as part
of the What is the chipset in here?
>> Yeah, so this is just to showcase our
capability of working with many
different hardware platforms. So, this
Vega 6000 is actually based off of a
Xilinx MPSoC.
It already has its own dedicated video
processing unit. And then the
Edge streamer is on Intel's 13th gen CPU
to do the video playback.
>> Which probably also has a co-processing
video accelerator.
>> Yes.
>> Which you just use.
>> Yeah.
>> All right. And And here is also the
multi-display outputs.
>> Right. Yeah, so this is more of the the
just to showcase our digital digital
signage player.
>> With the four HDMIs?
>> Yep, four HDMI outs supporting 4K. And
this is based off of the embedded AMD
R2000. This is more of a of a power
efficient product. If you go ahead and
touch it here, it's uh
it's really not hot to the touch.
>> Sorry.
>> Yeah, no problem.
>> the photo there behind? Okay.
>> And here's the enterprise
Yeah, this is actually
>> 6 W TDP.
>> 6 W TDP digital signage player based off
Intel Twin Lake.
>> All right.
>> Yeah.
>> It's interesting all these new models
you can run on these boxes, right?
>> Right. Yeah.
>> Optimized little open source models
maybe?
>> Right, yeah, yeah. So, pretty much who
we sell to, we sell to a lot of software
vendors where like I said earlier, we're
pretty much the brand behind the brand
when it comes to pro AV uh customers and
likely the the key players that you're
working with we're we're selling to
them, too.
>> Imagine every pixel, every sound
enabled [music] through HDMI technology.
From the highest resolutions, [music]
the fastest refresh rates to immersive
multi-channel audio, HDMI technology
powers a worldwide ecosystem [music] of
devices for movies, for gaming, for
creators.
Experience clarity, [music] performance,
connection. HDMI technology, connect the
future today.