Video summary
Melissa Armo from The Stock Whisperer opens her daily review of Apple by highlighting a successful short-term trading strategy executed on the stock, which she describes as somewhat stubborn or "stick-in-the-mud" in its recent performance. Although the broader market was red at the time, Apple had previously gapped down following news rather than earnings reports from late July and early August. The analyst entered a margin trade to take short positions just before the price dropped significantly, allowing her to exit quickly with profits after capturing the morning's decline. She notes that while there is uncertainty about whether this was the absolute low of the day by mid-afternoon, she remains confident in the bearish outlook for Apple given its weakness relative to new all-time highs achieved by major market indices like the S&P 500 since the last earnings reaction.
The core philosophy behind her approach emphasizes speed and precision in day trading, specifically through shorting strategies that capitalize on immediate price movements rather than holding positions overnight or waiting out long-term trends. Armo explains that making money within minutes—whether it takes two, five, or fifteen minutes—is preferable to worrying about sudden market shifts, breaking news, or changing directions later in the session. This aggressive entry and rapid exit proved highly effective for her this week, reinforcing her preference for shorting Apple when conditions suggest a downward trend rather than going long. She points out that despite the stock's resilience at times where it seemed poised to fall off a cliff only to recover slightly, the overall trajectory since its last earnings event has been consistently weak compared to the rest of the market.
Looking beyond the immediate trade on August 10th, Armo expresses excitement about the upcoming week and month due to a wealth of pending economic data and global news events that traders can leverage for profit. She reflects on how quickly time is passing this year in New York as summer transitions into fall, noting her personal love for both seasons but focusing primarily on the financial opportunities ahead. The transcript concludes with an invitation for interested viewers to sign up for a class scheduled for August 22nd and 23rd by contacting her via email at melissa@thestockswoosh.com. Ultimately, she wraps up the session by wishing everyone a great day while reiterating that today's specific move was driven by news gaps rather than earnings surprises, setting the stage for further analysis as market conditions evolve throughout August.
Read the full video transcript
Hello everyone, and welcome. This is
Melissa Armo, The Stock Whisperer,
reviewing Apple. This is was the Stock
Whisperer show play of the day today. We
got in, got out really, really quick. Um
I still like this lower. Um the market
is red right now, so that's all well and
good. This has been a little bit of a
stick-in-the-mud though. I'm not going
to
I'm not going to deny that. Um every
time it looks like it's going to fall
off a planet, it starts to back up, but
I still think that this is lower. So,
stock gapped down today. It was news.
Closed at 313.33 on Friday, gapped down
in the morning, opened at 306.85.
We got in, got the drop, got right out.
Had a beautiful low of the day exit in
this actually for the morning exit.
Whether or not this is the low of the
day between now and 4, I don't know.
Again, a lot easier to do a put to wait
something out. When you're in a day
trade, you got to get in and out quick.
Again, when I say day trade, I mean a
margin trade, okay?
Where you take short shares. Like this
was a short. Again, if you look at
Apple,
just take a look at the whole thing
here. Again, this had earnings. Feels
like a million years ago, but it was 7
It was at night of 7:30, and then it the
earnings
uh reaction was on the 31st.
Um and the stock has been
really actually very weak considering
looking at the market
since the 31st. Remember, the spy made
brand new all-time highs. So, this
booted a little bit here,
fell, fell, fell, and now we'll see
where we go today. But again, the market
is not falling through higher today.
Let's take a peek.
Market's red.
Let's look at the spy.
Spy isn't red yet, but it could drop.
So, again, today is not a day to go long
in my opinion here. And I prefer to
short. For those of you that don't know
what I do, I prefer to short anyways.
But we had a aggressive entry in this,
and it really did pay off. Best thing
you can do is make your money in day
trades in 2 minutes, 3 minutes, 5
minutes, 10 minutes, 15 minutes, to
done. You don't have to worry about the
markets slashing around, changing
directions, news, or things that happen
later in the day. So, I had a wonderful
start to the week. Again, I can't even
believe it's August 10th. Hard to
believe the end of this week will be
halfway through August already. Before
you know it, it's going to be fall. And
I love fall in New York. I really,
really do. And I love summer, too. But,
I feel like this year is just flying by.
Flying by. So, excited about what
happens this month for the market
because there was a lot of news, a lot
of economic data, and there's still a
lot of things going on in the world
which we're going to take advantage of.
Again, this was not an earnings gap.
This was a news gap today. So, we'll
see.
If you're interested in signing up for
my class,
the class for August is coming up in a
few weeks.
Email me at melissa@thestockswoosh.com.
The class is August 22nd and 23rd. Have
a great day.