Video summary
Tony Gaskins shares a glimpse into his daily routine as he transitions from the office to heading home, reflecting on the unique challenges of maintaining productivity in a chaotic world. He highlights his recent work with the Purpose Pushers community, a purpose-based group coaching program that offers one-on-one sessions and promotional shout-outs for its members. Unlike his other ventures focused primarily on entrepreneurship, this community emphasizes shared purpose and is currently limited to about 18 or 19 people due to the intensive nature of the support provided. Gaskins encourages potential members to join without pressure, noting that if the $47 monthly fee does not fit their budget, they should feel free to opt out rather than setting themselves up for failure.
As he drives home, Tony discusses his plans to convert his wife's unused office into a local "man's lounge," a space designed for men to gather once or twice a month for food, conversation, and mutual support as brothers. He emphasizes the importance of staying focused and diligent during this volatile season in life and the economy, warning that people can easily be taken advantage of by scams and relationship coaches who exploit vulnerable individuals. Despite the prevalence of such issues, he remains optimistic about the power of community, noting how connecting with others allows for collective action and support when mobilizing for causes or movements. He also mentions upcoming content plans, including a potential review of the show "Married at First Sight," though he must navigate copyright restrictions which may limit his ability to show actual clips from the program.
The video concludes with Tony addressing his strategy as a content creator and coach, explaining why he prioritizes creating multiple YouTube videos daily over conducting expensive one-on-one coaching sessions. He notes that while market rates for his expertise could be significantly higher, he chooses to keep prices accessible to help thousands of people simultaneously rather than charging premium hourly fees. He also shares details about his mentor.life platform, which he plans to hand over to his father to manage future coach calls and client retention strategies. Finally, he invites viewers to submit video topics via Instagram Direct Messages, reminding them that popular requests might already be in production, before signing off with a promise to spend quality time with his family for the upcoming football game.
Read the full video transcript
Ladies and gentlemen, Tony Gaskins here.
Leaving the office.
Getting ready to head home. We just
finished the
We just finished the
Let me see what this talking about.
We just finished the
>> [snorts]
>> Y'all forgive me. I'm Daddy driving.
>> [sighs]
>> Finished the
Purpose Pushers call. Thank y'all for
jumping on.
And it had some texts came in that I
didn't
get
right here, but 5:38
p.m.
Finishing work for today.
And headed home. Hey, this come with the
grind now. Little bit of
day in the life today.
Filmed on only was able to film 1 hour
today.
But I had already filmed a hour
yesterday for
for
tomorrow. So, this video here you might
be seeing the day after I film it. So,
try to film a little bit the days
before.
And but right now I'm on fire with
purpose for the Purpose Pushers
community cuz it's my first time having
a community that just solely
purpose-based. Got the Solopreneur,
that's entrepreneurship. We also dabble
into some purpose, too, but more so
entrepreneurship. But their thing is
they also get one-on-one sessions, and
they also get a shout-out for their
business um whenever they launch this
year. So, they get and they get three
sessions and a shout-out. So,
them three sessions is, you know,
$1,500 value. Shout-out be
really $1,500
value.
And so, theirs is a little different.
And that's a smaller group. Got I think
18, 19 people in there.
Whereas with the purpose, you know,
being that it's group coaching, we could
have a few more people in there. So, the
link in the description if you ain't
came on over yet, come on over. Watch
the recorded calls.
And
don't sign up if it ain't for you. Ain't
no pressure.
Ain't no pressure. You don't sign up.
And don't even you ain't even got to
feel pressure to try it out. Don't even
want you to feel that pressure.
If you know it ain't for you, if you
know
the $47 a month ain't in the budget,
you ain't even got to waste your time. I
don't want you to be
setting yourself up for nothing
that you
ain't ready to do. I don't want it to be
a burden to you.
So, if coaching
ain't on
ain't in your budget right now
at the 47 a month
then please don't do it.
Please don't do it.
And so, we uh
But, we moving right along. Getting a
little grind in.
I'm in I'm over here on my office, you
know, my wife's office next door. I'm
still going to convert it to a man's
lounge cuz she doesn't
use it.
So, I'm converting it to me a little
man's lounge and starting me a little
man's group locally.
And where we link up at least once once
or twice a month.
And have us a little food, have us a
little conversation, put a game on
chop it up, talk
build
as men, as brothers.
And
keep on growing
helping each other.
But, want you to be
thinking and locked in
focusing on
what you working on right now.
I don't know if y'all know it or if
y'all could feel it.
But, we in a very
interesting
season in life
and in the world.
And
it's a lot going on.
And it's a lot going on out here.
And you got to be
You got to be focused and diligent
out here.
Otherwise
you will get
taken advantage of.
Y'all see it's a lot of
scams and stuff coming out and
we got the
relationship coaches falling off. We had
the
We got the
uh the boy
who scammed the women out out of
millions.
He living his life.
So, he is the brunt
of everybody joke right now.
So, he really going through it right
now.
Everybody got a joke for him. You hear
me?
He is everybody joke.
And so, he uh
going through, but you got to be mindful
in these times.
And you got to be very
vigilant and diligent because you will
get
You will get finesse out here
when that economy bad.
But, we been grinding and and I'm going
to talk to my purpose
community too to see
how much is too much value. But, we had
us a call
every day this week
building.
And
been a good time though, you know, being
able to connect with folks.
And
hear what folks working on, what they
want to work on, what they think about
working on.
Been a real good time. It's just having
community.
And it's like the larger the community,
the better because
you just never know what you can do
when it's time to mobilize.
A lot of people don't think about that.
Just never know whether you got the
Everybody got the vote or
sign petitions or
just
create a movement. got the march on Wall
Street.
It's like you need to be able to
come together, support each other,
build.
That lady in the Cybertruck, I stayed
back from that line cuz they show
folks be turning they show don't know
how to turn, boy.
And so we going next week
Lord willing
I'll be home.
So
topics will be
getting pumped out next week.
So stay tuned, stay locked in.
And we going to be talking
about some things and
y'all please send me the topics that you
want me to address.
I saw a few people I asked about the
Married at First Sight.
I think it's called. Few people was
like, "Yeah, you know, review it."
But I saw a couple that was like, "No,
you know, it's a waste of time. No, you
know, this and that." But majority of
people said review it. So I'm going to
see if I get the time and I remember to
put it on when I'm at home. My wife, she
hate that kind of stuff. She hate it.
When I put that stuff on, she she get
right on that phone. She she go on her
TikTok.
She just it be it be cringeworthy some
of the stuff they be saying and doing.
But at the same time it is still
entertaining. So she be sneaking and
listening.
You be trying to act
too mature for it.
Child, you know you over there
listening. I sure be listening. I get on
it too it now. I don't like it either,
but I get on it too it. I ain't going to
lie to you. I get right on into it.
And so I'm going to look at it, but they
have so many copyright stuff going on.
So, you got to kind of
be careful with that stuff. So, I have
to just see
what it's talking about on the copyright
stuff.
And I have to see like
you know, like if I could show piece of
it or if I have to just talk about it,
just have some notes and talk about it
or I could I could most likely pull up
pictures of the couples while I'm
talking about it, but showing actual
clips from it
may not be able to do that because of
the copyright laws, but
if I'm able to pull up Peacock or
whatever it's on
on my computer
and watch it and then do a screen share
and show little bits and pieces
I'll try that on the episode and see if
it works and don't get me a copyright.
If I get a copyright, then
it's like the the show the what the
stuff they saying.
Then you got to do it for the blessed
tribe.
Cuz all few people be like, "Would it be
for everybody?"
If it's copyright, then it just got to
be for the blessed tribe cuz that's, you
know, paid membership. So, they're
paying for the content essentially.
But I don't have the time to waste
if I can't put advertisement they can't
YouTube can't place the ads on it.
And I'll just be giving away hours and
hours and I can't do that. So,
you know, they still
got to garner your time. So, so it's
something that I don't even watch.
But I'll let y'all know though and we'll
build from there.
And definitely ain't going in the
purpose community cuz ain't got nothing
to do with that. I don't have no other
community other than the blessed tribe
that it could be for. Shout out to the
blessed tribe members and I definitely
if the purpose community ain't for you
and you just don't need it right now and
you get enough out of the videos I post,
then by all means stay in the blessed
tribe cuz we'll keep that
keep that going
and still be exclusive content for the
blessed tribe.
And so appreciate you being over there
and we going to be cranking out
different things as we going. So for me
right now just a little wind down video
as I'm going home
and we'll get this up.
And for the content creators, you you
you got to set your own goals. This what
I do. So today
I've had three I got three videos going
out today. Then I got one more going out
at 6:00 p.m. Eastern.
And which will be yesterday
but then I got two videos set up for
tomorrow. This will be the third video.
So I probably bump this one up to the
top. Maybe make this the 9:00 a.m.
video.
Then have a 1:00 and a 6:00 going on
out.
And so
that's my goal right there because I'm
not life coaching as much. So today I
had a session
but I only had one session. So
it was just a you know a finish up
session.
And so that gave me the opportunity to
film.
Yesterday, today
and then the more I could keep my
sessions down now you could book a
session with me on my mentor.life
but my steeply discounted sessions
have come to an end. Those are closed.
But, my my mentor.life
regular price sessions are open. It's
not fully regular price, but
close enough
to where it, you know, it makes it worth
it for me to get on the phone with one
person cuz you got to think about it.
When you're working with one person
versus being able to help thousands of
people at one time through a YouTube
video.
So, it's like I'd rather do seven
YouTube videos a day.
That's 30 minutes each than to do seven
one-on-one coaching sessions.
And just what I was talking about the
Purpose Community and about that. Like,
I'd rather do the Purpose Community at
$47 a month
than to have to charge
what I'm supposed to charge based on my
income and the market rate.
And so, income at the market rate, I'm
supposed to be charging
a minimum
of
1,100 1,200 dollars an hour. And that's
just
insane, you know, it and then people
charging it. Now, it is people charging
it. And one day,
maybe when I'm 50.
I'm 42 right now.
At 50, I might have to be at 1,500 an
hour.
Like Daymond John, the guy from Shark
Tank. I remember I was about to book a
session with him. He was 1,500 an hour.
I was about to book a session with a
young lady. She talked on branding.
I think hers was It was either 750 or
900 or 1,500. It was something. I just
remember saying like,
"Wow, she charged more than me."
But, she's charging for value.
She's charging for value. She's teaching
you about your brand and your brand
positioning and all of that. So, she
probably look at it like, "Listen, you
going you going to go make hundreds of
thousands or millions off of this game I
give you.
So, I'mma tax you."
So,
we on my mentor.life. I'm on there. If
you a coach,
go join.
The most complicated part of it is
getting set up on Stripe
and connecting your Stripe and then you
got to pay attention cuz Stripe, once
you get booked a couple of times, Stripe
may email you to have you like put in
your link, put in what you do,
and their system be glitching. So,
you'll you'll have to fill it out three
or four times.
And you'll be like, "I just filled this
out yesterday." But, you get approved.
They really took us through the ringer
with Destiny.
But, we got approved and then they took
me through the ringer with my my
mentor.life profile. Not as bad, but
they still had me filling stuff out, but
I got approved. And it was another one I
was doing it for. Can't remember which
one.
But, end up getting approved as well.
And
was able to
do that. But, hop on on there, my
mentor.life.
I'm planning to turn that over
to my dad to run it.
My mentor.life.
So, and he would like to do like some
coaches calls and
you know, get y'all coaches on a call
and have y'all
fired up and sharing some tips and tools
with you
on getting clients, retaining clients,
stuff like that. His his
his real he really good at
keeping his clients. Like if they got
the finances, they like to work with
them consistently.
And I have repeat clients, but not as
many as him.
And it could be just cuz of my price is
higher, but
but even if it was low, I still think,
you know, same thing his would be
his clients love to hire him over and
over and over.
So, he'd be teaching them stuff like
that.
But hey, Tony Gaskins here, God bless.
I'm headed home, about to turn on my
street.
Headed home and
put this phone down, you hear me? I'm
going to put this phone down, get in my
wife's face.
Be in her face, you hear me?
And just go on ahead and
kick on back. We got a game tomorrow for
Tatum.
My homeboy gave us some tickets to the
suite for the football for the college
football game.
But
appreciate you. Keep your head up, keep
going.
And
if you seeking purpose
ready to tap into purpose or you already
in it
and need some support, join us in the
Purpose Pushers community.
We done had over 150 people try it out.
You know, it it'll turn or whatever,
people realize it ain't for them, it's
not their style, not everybody is group
group minded or
group centered. I'm not big on groups
myself, so
it's hard for me, so I can't be mad at
anybody else if groups just ain't their
thing.
But it is hard for me, too.
But thank y'all so much for trying it
out, coming on
doing some classes with me.
We typically have, you know, one live
class a week
for everybody and one live class a week
for
the premium members
where just a smaller experience where
for those who just
really deep in on what they working on,
what they building
and just being able to
go a little deeper
and ask questions and things like that
in a in a smaller
environment.
And I know that means something to some
people, so that's why made that
available.
But appreciate you.
And don't forget to DM me on Instagram
your topics and stuff like that that you
thinking about
or that you see online.
Sometimes y'all DM me stuff and I be
then already did a video on it.
Be then beat you to it.
So, you I mean, you ain't got to check
before or nothing cuz you ain't you
know, when you see it send it on to me
cuz you might lose your spot
if you don't send it
and then go to try to check might come
back and it be gone.
But God bless you and we'll talk soon.