Video summary
Katie Herzog recounts her long history with alcohol, which began in middle school and evolved into a lifestyle of heavy drinking that dominated her life through her 30s. She describes herself as a former "barfly" who spent years socializing primarily with older men at bars, eventually leading to severe consequences including hospital visits, burning down an apartment building while intoxicated, dropping out of graduate school, and losing jobs. Herzog explains the concept of "natural recovery," where many people age out of problem drinking due to life responsibilities like careers and children, but notes that she remained stuck in her pattern until well beyond the typical age for such a shift. Her journey involved years of vacillating denial, attempting various solutions including Alcoholics Anonymous (AA), which ultimately failed because it did not address her physical cravings or appeal to her skeptical nature. The turning point in Herzog's story came during the COVID-19 pandemic when her drinking accelerated while she worked from home alone with her wife away at work. Facing a potential relapse into severe dependency, she researched and decided to try the Sinclair Method (SM), an evidence-based treatment developed by researcher John David Sinclair using opioid antagonists like naltrexone (Narxone). Unlike traditional abstinence-only approaches or AA's spiritual framework, SM involves taking a daily dose of Narxone before drinking to block the brain's reward receptors from receiving endorphin rushes and dopamine hits associated with alcohol. Herzog followed this regimen for seven months while continuing to drink socially, effectively extinguishing her cravings without needing total sobriety initially. She emphasizes that this method works through "pharmacological extinction," unlearning the addictive behavior by preventing the brain's reward system from reinforcing drinking habits. Herzog discusses the historical context of addiction treatment, noting how AA was founded in the 1930s by Bill Wilson and Dr. Bob after they realized abstinence alone wasn't enough for everyone. She highlights the crucial role of Mary Mann, a PR expert who helped spread the disease model of alcoholism to reduce stigma, though she personally critiques labeling addiction as a "disease" or moral failing rather than an illness requiring specific medical intervention like Narxone. While acknowledging that AA has saved many lives and remains embedded in legal systems for mandated treatment, Herzog argues that it is not a one-size-fits-all solution. She points out the limitations of relying solely on willpower or community support when physical addiction hijacks rational decision-making, advocating instead for broadening the toolkit to include medication-assisted treatments alongside traditional methods like AA and Sober Curious movements. The conversation also touches upon shifting cultural attitudes toward alcohol consumption across generations. Herzog observes that Gen Z is significantly less inclined toward heavy drinking compared to Millennials or her own generation, attributing this change to factors like smartphone usage reducing social interaction needs, the rise of weed as an alternative substance, and increased awareness of health risks such as liver disease and cancer from even moderate intake. She reflects on how party culture has declined in both the UK and US, with nightclubs facing competition from streaming services and changing social norms that discourage early morning drinking or excessive consumption. Despite these changes, she worries about the loss of spontaneous social bonding experiences like smoking cigarettes together or meeting partners at bars, suggesting that while reduced alcohol use is largely positive, it must be balanced against concerns over increased isolation among younger people who may struggle with in-person social skills due to digital immersion and pandemic-induced anxiety. Ultimately, Herzog's book aims to shift the narrative from an "abstinence-only" mindset to one that embraces multiple pathways for recovery based on individual needs and preferences. She shares her personal transformation after realizing she could safely continue drinking while managing addiction through Narxone, which allowed her to regain control over her life without feeling betrayed by moderate consumption or forced into a spiritual framework she didn't resonate with. Her story underscores the importance of addressing root causes like cravings rather than just symptoms, encouraging readers to explore options beyond AA if traditional methods fail them. By sharing her journey from secret drinking and public humiliation at book launch events to becoming an advocate for medication-assisted treatment, Herzog hopes to reduce stigma around seeking help through any effective means available today.
Read the full video transcript
Talk to me about your relationship with
alcohol.
>> Oh gosh, it's a complicated question.
So, my relationship with alcohol started
very young. I started drinking or I had
my first drink when I was in middle
school. I don't know if this is
something that 12-year-olds do these
days, but uh but back in my day,
12-year-olds drank, or at least they did
in my school. And I I loved it. I loved
it from the very beginning. Um, even
before I was sort of old enough to
appreciate the the taste of a good glass
of wine or a cold beer, I like the
effect. And so I drank in in high
school, I drank more in college. And by
the time I was out of college, I was a
barfly. So I spent a lot of time sitting
on bar stools from 400 p.m. until late
at night, oftentimes with men who were
because these were the sort of people
who would who would be at bars drinking
during the day. Like men in their 50s
and 60s. these were these were my
people. Um, and I I lived like that for
a really long time. I was a party girl,
so I was a lot of fun back in those
days. I gradually got less fun the more
my drinking accelerated by the time I I
quit in my late 30s, early 40s. I wasn't
a party girl anymore. Most of my
drinking was done solo and in secret.
Um, but that was it. And this was not
this was not abnormal among my my peers
and my friends. I my life was lived in
bars. This is what my friends and I did.
And there were, of course, consequences
to this. Some of them pretty terrible.
Um, I went to the hospital a couple
times. I uh I very memorably burned down
a porch at one point. I had trouble keep
I see I see your your brow is sort of
furrowing here. Do you want to know how
I how I burned out a porch?
>> Yes.
So
this was actually one of the times when
I was I thought I was being a good girl.
So I stayed home on like a weekday night
which was rare to me at this period of
my life. This was in my late or my
mid20s. I spent when I say I went to I
was a barfly. I was at the bar almost
every day. And luckily this was at a
time when when Paps Blue Ribbon was a
buck 50. You tipped 50 cents. So I was
not didn't have my bar tabs were hefty
for the amount of money that I was
making. But still my drinks were cheap.
And so I stayed home one night thinking
I'm doing the right thing and I was also
a smoker and I uh and ironically I was I
was watching uh this this fantastic
television show. I can't remember what
it was called but it was about the the
NY the New York City Fire Department. Uh
Dennis Liry was in it. So I was drinking
at home by myself taking regular
cigarette breaks and watching this TV
show. And on one of my cigarette breaks
I uh failed to extinguish a cigarette. I
just like left it burning outside and it
lives in an apartment building. I I
walked outside. I saw some smoke and
like a a fairly significant hole in the
wall where the vinyl siding had started
to melt. I went and got a glass of water
first. Tried that. Splashed it on. It
didn't work. Went and got the fire
extinguisher. Tried that. That didn't
quite work. It was still burning. And
then I called 911 and they said, you
know, this is 9 this is 911. What's your
emergency? And I said, "Well, I'm not
really sure if this is an emergency. I'm
really more looking for advice." And so,
I wanted them to reassure me that I
don't know what I wanted. I just didn't
want to get in trouble, basically.
Eventually, they did come and I had to
bang on all of my neighbors doors and
tell them that the apartment building
was on fire. And um while the fire
department was in my house dragging a
hose through my carpeted living room
floor out to the balcony on my bedroom,
I was outside in a patch of woods
drinking vodka. And the next day, all of
my friends knew about this. I lived in a
really small town. I woke up to a friend
of mine shouting from outside, "What the
[ __ ] did you do?" Um, so everybody knew
about this and frankly thought it was
hilarious because that's the sort of
community that I lived in. And I thought
it was hilarious, too. I mean, terrible,
but also hilarious. So, I had lots of
sort of misadventures like that. I had
trouble holding on to jobs. I dropped
out of college once. I dropped out of
grad school once. I did finish college.
I didn't finish grad school. And alcohol
just really dominated my life for my
teens, 20s, and well into my 30s. Um,
and it got gradually it got less fun and
it got kind of more depressing as the as
the sort of friendships evaporated as
everybody else kind of got their [ __ ]
together or didn't get their [ __ ]
together and and died. Frankly, a lot of
people I know from those days from those
days are dead. Um, and at some point I
realized I was just sort of drinking
alone. You know, the last one at the bar
except the bar wasn't a bar. It was my
house. And I was by myself scrolling on
my phone during COVID drinking alone as
much as I could.
I don't know whether you know but the
first 15 years of my adult life was
spent as a club promoter. So I ran I ran
nightclubs for a really long time.
>> We would have gotten along really well
in that period.
>> You I would have made a lot of money
from you. Yeah.
>> Um I often think about this that
the way that party culture and I'm not
sure if it's the same now. I genuinely
don't know if Gen Z has kind of adopted
the Ly Larry drinking culture that I
knew and and and you would have known as
well. I mean, the British, it's kind of
a national symbol for us.
>> Yeah.
>> Um
>> I often do think about how many people
>> were just in the party enjoying
themselves, these events that I used to
run. Um and most people you expected to
kind of age out of them to sort of
graduate out of the young party
lifestyle. Um, but you know, I did a
million or over a million lifetime
entries across my career as a a club
promoter. So that's a pretty big sample
size.
>> Yeah.
>> And I do wonder, you know, how many of
these people saw the thin end of the
wedge, which was, well, this is fun and
I'm I'm with my friends and there's a
good DJ on and there's music or there's
whatever. But that that is kind of this
gateway that out the other side of it
introduces them to a frequency of use
and maybe not even just alcohol. Um, how
many of those people went on to Yeah.
kind of be uh more dependent? They were
It was 4:00 a.m. in the nightclub and
they were still there, but the club was
closed and no one else was around.
>> Yeah. It's probably not an insignificant
number. Not that this is your fault.
It's probably people were probably going
to find their way to addiction uh
anyway. They any you know, no matter
what happened, whether you had been
there or not.
You know, you're right in the in the
fact that most people do actually age
out of problem drinking. Most people who
binge drink during college don't
continue to binge drink into their 40s
and 50s. It's called natural recovery.
This was a concept I was completely
unfamiliar with until I started writing
my book. But this concept, natural
recovery, this is more common than not.
And most of my peers from my college
days did gradually sort of get their
[ __ ] together. you know, they got into
relationships, they got careers, they
had children, and the ability to be hung
over on a Wednesday morning just sort of
slowly evaporated and they shifted as
their lives did. I didn't. I was stuck
in that pattern of behavior until well
beyond the the the age when I should
have been. So natural recovery is
somebody who drinks heavily when they're
younger and then has their ability to
drink and be hung over gets constrained
by real world responsibilities. That is
that it in a in a nutshell?
>> Yeah, that's that's basically it. People
who natural recovery is people who don't
take any any sort of proactive step to
recover from alcohol use disorder.
Alcohol use disorder, you know, what is
commonly called alcoholism is a vast
spectrum. And for a lot of people on
that spectrum, they don't have to go
talk to a therapist or go to an AA
meeting. They just naturally age out of
it.
>> And that's the ideal. That's what I
wanted. I thought that was my hope. I
knew that I was a problem drinker from a
very young age. But my hope was that
some future me, some older, more mature
me would be able to just sort of, you
know, take it or leave it. This doesn't
work in my life any for my lifestyle
anymore. I'm done. It just never
happened. I took sort of it took kind of
brute force for me to actually get over
my my habit.
>> So you knew quite early on that this was
a
category of drinking that maybe was even
different to some of your friends that
this wasn't just party drinking.
>> Yeah, I knew from my early 20s. I had my
sort of uh my first come to Jesus
moment. Okay. Uh I was I believe 24 and
I was going through my first really
serious breakup and um I had let's just
say I behaved in some ways that are not
optimal to a healthy relationship. I
cheated on my girlfriend and when I was
confronted with that fact when she
discovered this because this was back in
the in the MySpace days when she when
she read a message that I that I wrote
to a friend of mine sort of confessing
to my friend what I had been doing. My
girlfriend at the time, she um she came
to the bakery where I worked. I had a
brand new job. I was a barista at at a
bakery in in Portland, Oregon. And um
she walked in and she she said, "You
[ __ ] cheater." And then she slapped
me in the face. That was my first come
to Jesus. Then she kicked me out of the
house. And so it was like a you know,
like a bad romcom where all of my stuff
was was out on the on the on the on the
lawn. And that was my first moment of
being like, "Oh, something is deeply
wrong with my behavior." And either I'm
a bad person. Either I'm a sociopath or
I'm an alcoholic. I also for a brief
period I convinced myself that it wasn't
the problem wasn't drinking because I
didn't want drinking to be the problem
because if drinking was the problem then
I had to quit. I would convince myself
like I convinced myself that I I went to
a psychiatrist and he told me I was
bipolar. Not bipolar 2 which is sort of
bipolar light but like bipolar one. And
I was like hell yes that's it. I'm not
>> my drinking sick. My drinking actually
helps my bipolar.
>> Exactly. I I'm not bipolar. I kind of
not that I wish that I was, but I'm like
just sort of fundamentally sort of a low
energy person. I'm not bipolar. Um I
was, you know, I do things like, you
know what, it's my astrological sign.
I'm a Gemini. That's just what this is.
It turns out I'm not a Gemini. I'm a
Taurus. Um and astrology is also
[ __ ] Um, but at the time I was sort
of looking for any any plausible reason
that would explain my poor behavior
besides
alcoholism. And I lived in there's this
term, I don't remember where I read it,
but this vacasillating denial. So at
times I would I was very aware that
alcohol was the source of my problem and
then I would sort of convince myself
that it was something else. Um, and I
did and in in one of those moments I did
start going to AA. One of those moments
of of sort of realization I did start
going to AA. It didn't work for me, but
I went to AA at various times over the
years. And so I lived like that for
about 15 years about um, you know, sort
of knowing that drinking was a problem,
doing things to try to curb my drinking,
quit drinking, moderate my drinking, but
ultimately I was never able to string
more than 30 sober days together.
What makes me really, it's like an odd
irony, you having this kind of
embarrassing,
potentially fatal story where you nearly
burned down an entire apartment.
>> Oh, that's not what even one of the
embarrassing ones.
>> Okay. Well, the the rabbit hole goes
deep. I'm excited to learn more. Uh, but
my even the point on that is what was
the response from all of the people
around you? And I did my master's
dissertation was on the effectiveness of
anti-alcohol advertising on students at
Newcastle University.
>> And one of the things that I learned
when I did that research was
>> people especially in the UK, but we can
assume in the US as well, they see
those crazy stories as rights of
passage. They're almost like badges of
honor that you wear. Um, and you know,
the the movie The Hangover was an entire
movie about this. That's that the whole
narrative was you do stuff when you're
drunk and lol that's funny because
everybody does that stuff and it's a
weird way of sort of um releasing
inhibitions and you're kind of less
culpable for what happens the next day.
We know that that wasn't the real you,
but there's this other version of the
world that everybody can kind of step
into a little bit. And uh it was
basically that when you see things as a
right of passage, it's very hard to have
interventions because if you ask
somebody, "How was your night last
night?" And they said, "Dude, it was
amazing. John lost an eye." And you're
like,
>> "Yeah,
>> that's a good night."
>> Really? Yeah. Is that cuz usually, you
know, if that was a sports game, that
wouldn't usually be that. And uh it's a
just a weird upside down sort of
topsyturvy world. And I suppose as well
that must allow people who have problem
drinking to uh couch and hide and delude
themselves into well, you know, like I'm
just a fun hang. Yes.
>> Like I don't have a problem. I'm just a
I'm a vibe. Like you know these people
are just balls.
>> Yes. No, that's exactly how I felt. And
that was completely normal within my
peer group. And the thing that it took
me years to realize is that that's not
actually normal. It's not. There are v
there are many cultures in this world
where alcohol is not a regular part of
the culture. Talk to Muslims. You know
what I mean? Like there are just it you
do not have that does not necessarily
have to be a part of your culture. It
just was such a part of my culture for
my entire young adult and adult life
that yeah I was I was so judgmental of
people who didn't drink or people who
didn't drink as much as I drank.
>> Part of that was because I think
psychologically it was a little
threatening. like anytime I knew
somebody who got sober, it felt like a
betrayal. How could you? How could you
do this to me personally as it had
anything to do with me? Um, you know,
but it was also just a reminder that
there are other ways to live and that
life can be can be actually better with
alcohol, which I generally didn't
believe. And this is one of the reasons
I I really bristle at AA because I would
go to AA meetings and I would hear these
these people who lots of them old-timers
who talked about how much better their
lives were sober and I I thought they
were lying. I genuinely didn't believe
it because I could not conceptualize
that a life without alcohol would be
worth living. It was as though I would
it was it would be like living without
food. How could you do this? I could not
conceptualize it because everybody that
I knew drank and that was such a part of
my identity. a part of everybody's
identity.
>> It's woven into your lifestyle, right?
Beyond just what the drug is doing to
you. It's how you bond. It's the place
that you hang out. It's the social group
that you are around. It's the um way
that you get a sense of selfworth and
that you um are a part of a community.
It's a ritual that you do together. You
know, it's not just the thing.
>> And the community is such a vital aspect
of that. And I think that is, you know,
I'm not I don't drink anymore, but I'm
not one of these people who thinks the
world needs to be tea total. In some
ways, that would probably be better. But
alcohol in community, it it is such a
bonding experience. I feel that way
about cigarettes, too. Going outside and
I think this is I think the decline of
smoking actually has had some negative
effects. And part of that is bonding
over a cigarette. going outside and
asking somebody to bum a lighter from
somebody, you end up in conversation
with people. You know, the same thing
the rise of the cell phone when I in the
over the last five years, like if I went
to a a bar in the early days of my
drinking, I might bring a book and I
would sit there and read a few pages of
the book, but really the book is there
as an excuse for somebody to ask you
what you're reading so you can enter
into conversation with somebody. Other
if I just wanted to stay home and if I
just wanted to read, I'd stay home and
read by myself, right? Phones don't work
like that. Nobody looks at you on your
cell phone and says, "Hey, what are you
scrolling?" You know, "What meme is
that?" And so there is there's such a
social aspect of that of that aspect of
of American and British culture. And I
think it it really does add a lot of
value to people. The problem is just
that for some people, it doesn't stop
there. With making friends, it it leads
to other things. Job loss, health
effects, legal problems, death, you
know, small things like that. M you
talked about multiple rock bottoms
throughout your 20s.
>> Yeah.
>> Was there something about a final one
that really propelled you forward or was
it a a cumulative thing over time?
>> Oh, none of the rock bottoms didn't
matter at all. It was really not that
didn't help. There was always a lower
rock bottom. And I I I saw a therapist
for a while who said to me, you know, uh
this ends in one of two ways or I guess
maybe three ways. It ends in jail, it
ends in death, or you or you recover.
And I thought, well, recovery is clearly
the worst option here. Jail jail sounds
fine. I'll just do that. You know, and I
think one thing that's common with a lot
of problem drinkers is that you sort of
you almost crave the rock bottom because
you think, you know, if I if I go to the
doctor and the doctor tells me I need a
liver transplant and I get one more
drink, that's the one that's the one's
going to kill me. Then I'll get my [ __ ]
together. Then I'll quit. I need I just
need one more DUI. One more DUI and then
I'll get my [ __ ] together. The problem
is even even that level of consequence,
people do respond to incentives. But
even for me, negative consequences were
never really able to make me moderate or
or quit drinking. I just couldn't do it.
>> What's the lesson that you take away
from that? That
>> if somebody loves alcohol a lot, they
need to really really really really hate
something else way more in order to be
able to compete. And most people that
are alcoholics don't hate anything as
much as they love alcohol.
>> No, I don't think it's that. I don't
think it's I mean alcoholics do love
alcohol. Yes. But like I know that I
love my family and my dog especially
more than I love alcohol. I know that
cognitively. But no matter how many
times I woke up and told myself that
today would be different. Today I'm not
going to drink.
My brain had been hijacked by alcohol. I
felt unable to make rational decisions.
You know I wake up in the morning today
will be different. I'm not going to
drink today. By the time noon rolled
around, any sort of willpower, any
desire, my own,
you know, sort of rational thinking
desire was out the window and I was out
the door on my way to get alcohol. I was
completely out of control. I I mean,
there's a a very well-known phrase
within AA, your life has become
unmanageable. You are powerless over
alcohol. That's I did not get sober
through AA, but that was absolutely
true. It's wasn't because I love booze
more than my I love my wife. was because
I had no control over it.
>> What have you learned about the way that
uh alcohol addiction particularly sort
of shows up in the brain? The the
mechanism of how this works, the reward
signaling, uh the different types of
alcohol use disorder like what have you
learned about this?
>> Yeah, so I learned a ton about this
while I was working on the book. So to
simplify things, there are basically
two types of of problem drinkers of
alcoholics. An alcoholic is a term that
a lot of people bristle at, but I use it
because everybody sort of can can it's
easy to conceptualize what an alcoholic
is. And and again, alcohol use disorder
is a vast spectrum. So this could be
somebody who just drinks one glass of
wine that she doesn't necessarily want
or someone who's like fully pickled
pickled her liver. And I was like
somewhere not on the middle, somewhere
on sort of the far side of that
spectrum. Not by any means the worst
though. So when I drank alcohol, I got a
a euphoric buzz. It was for me it was
almost taking a little bit of caffeine
or a little bit of cocaine, right?
Didn't make me sleepy. It made me
energized. It made me talkative. Um it
made me obviously make poor decisions
uninhibited. You know, I'm I'm gonna go
sing karaoke on a some ter some I'm
gonna go like rap the water the the TLC
song waterfalls in front of all of my
friends and feel great about it. At one
point I now this part is actually
embarrassing. I was in a band and my
role in the band was not to sing or to
play an instrument. I wore a horse head
mask and I danced around wearing pasties
holding a machine gun. And I did this on
stages in front of other people. That's
the sort of thing that I would do when I
was drinking, right? So, very very
energetic, very much the life of the
party. At least in the earlier days. In
the later days, it was just sort of
depressing and alone. But in my party
days, I was very fun. So, for people
like me, you get uh you get a rush of
endorphins when you drink, right? And
that that uh indirectly affects things
like dopamine and serotonin, but you get
a high for other people. And these
people can still have a drinking
problem, but other people get a sedating
effect from alcohol. So, they're not
getting that big rush of endorphins.
What they get, it calms them down. Uh,
for people who drink because they have
like severe social anxiety. Um, alcohol
can can help with things like that. So,
and and to complicate things further,
some people have like elements of both.
Um, but so that's one thing that I
learned that alcohol really does have
very different effects on different
people. Also, my wife, she does not have
a drinking problem. She drinks, she'll
drink a little like almost like a shot
glass size glass of like sipping wine
while she's cooking dinner. It doesn't
make her energized. It's not like having
a little shot of cocaine or Red Bull for
her. It makes her calm. It's a chill
thing. It's sedating. Um, and so for
people like her, it's just I don't think
she'll ever have a serious drinking
problem because she doesn't she she
doesn't get the the really strong
effects from alcohol. She just sort of
gets sleepy and slow. And
>> have you got any idea what the
difference is between the you bucket and
the her bucket?
>> I'm sure there's probably some
biological response to this. And I I
think this is still sort of an open
question. Um the drug that I took
ultimately took. Do you want to get into
that now?
>> Let's let's just round out the the the
rest of this stuff because it's super
exciting. I think the process that you
went through to get sober is just so
fascinating. Um, but I I would put
myself in uh kind of both categories. I
think when I was in my 20s, I was
probably more you and in my 30s I'm
probably more your wife.
>> Yeah, that's interesting. And there so
there are particular risk factors for
people who develop alcohol use disorder.
And one of those is is just gen is just
genes. What is your you know is there a
history is there a history of alcoholism
in your family? Another one is the age
at which you at which you start
drinking. And a third and really
important one is repeated exposure. Uh
trauma can also be a risk factor. I
didn't have any trauma in my background,
but those three other risk factors,
genetic history, uh early exposure, and
repeated use, I had all three of those
risk factors. And if I had had two, you
know, a genetic history and I started
drinking earlier, but I drank once when
I was 12 and I just never did it again,
I wouldn't have developed alcoholism,
right? It really was all three and
everybody's different. You know, there's
sort of we make sort of generalizations
about this because everybody's different
and it's hard to make hard and fast
rules.
>> Why do you think the early exposure
thing makes a difference? It's just
habituation. It's part of your
development.
>> I don't know. That's a good question.
>> Maybe a selection effect that if you
start drinking young, that's because you
like it.
>> Sure.
>> In some sort of a way.
>> That could be part of it. But and you
know when I was growing up it was not
uncommon for at least in my sort of I
didn't go to a like a particularly bad
or good school sort of a very standard
American school. So I guess I mean sort
of bad and that wasn't I wasn't really
an outlier within my peer group.
Everybody drank and I don't think
everybody developed a a you know an
addiction later on.
>> Yeah. That's interesting. And I think
you make a distinction between uh relief
drinkers and recommend reward drinkers.
>> Yeah.
>> Right. Right.
>> Yeah.
>> What would you have put yourself into?
Because it seems like
>> it seems like after a while anybody
that's been a reward drinker ends up
becoming a relief drinker. The relief
from not being drunk.
>> Yeah, I think you might be you might be
on to something there. I was definitely
a reward drinker. Um, even at the end
I wasn't for me it's like the difference
between the first drink and the third
drink I would start to get that euphoria
right that high even even I when I even
though I knew that I was going to regret
this later on chasing that buzz became
really paramount to sort of everything
that I was doing. I was looking for that
it's not even a long period of time.
There was maybe like a 20 minute period
between the first drink and the second
drink or the second drink and the third
drink. That felt really, really good.
And pretty quickly, you know, by the
fourth drink and the fifth drink, that
euphoria is gone. I kept drinking in
order to chase that buzz, but you
unfortunately cannot recreate it. Um,
and then at that point, you know, I
would get sort of slower and sloppy. Um,
but yeah, a lot of my drinking was was
in in the in the effort to capture this
one very specific feeling where I think
my endorphins and my and my dopamine is
just raging in my brain.
>> And that's at the very start. So yeah,
interestingly, if I guess
what is it the the top 10% of drinkers
drink half of the alcohol, something
like that.
>> It's something like that.
>> It might even be more than half. It's a
it's a massive amount. So I wonder how
many people that means that 50% of the
consumption is done by 90% of the people
some something in in that sort of region
which means that maybe lots of people
are able to just get that first drink
buzz that one or two drink buzz
>> and then not continue on. So it's
interesting.
>> I mean there is a a a survey came out
recently. This was either Gallup or Pew
or something like this. some survey came
out recently that
when you look at least this might be
different in the UK but Americans the
average American does not actually drink
that much right so only about half of
Americans drink alcohol period it might
be something like 54% I'm forgetting the
exact number and among that 50 something
percent most people drink within the
recommended you know CDC guidelines
which is a very moderate amount I think
at this point it's like three or four
drinks a week for women, maybe seven for
men a week. So, so basically one
alcoholic drink a day, no more than
three in one sitting ever, things like
that. So, most people fall into that
category. The people with I mean, one in
in 10 Americans fall into the category
of of uh of qualifying for alcohol use
disorder. So, it's still a massive
number of people. We're talking about 30
million people in the United States, but
that means nine out of 10 people are
basically fine when it comes to this
issue.
>> What did you try before the uh elusive
mysterious strategy that we're about to
talk about? What uh what were the
different things that you did before
that?
>> So, I did AA uh can never really stick
it out. Um, I did individual therapy, I
did group therapy, I did these sort of
um, cognitive behavioral therapy things
like um, um, moderation management,
smart recovery that have sort of less of
a of a faith-based element. So, these
are things like tracking your drinks,
just sort of strategies to to drink less
or to um, or to take more control over
your alcohol consumption. drinking a
glass of water in between alcoholic
drinks, that stuff all went out the
window for me pretty quickly because as
soon like it was on as soon as I had my
first drink. Like any pretense of of
moderation was just on cuz like that's I
drank to get [ __ ] up. I didn't drink
to like enjoy the taste of Pep's Blue
Ribbon, you know, the fine effrovescence
of a shitty beer was never really my
thing. Um, so I did stuff like that. And
then I would do these like like I did
the master cleanse at one point, which
is this idiotic uh you you don't eat
solid food for 10 days. You drink
cayenne, lemon water. I lasted for like
three days and then I went to the bar.
Um, so I I broke my fast with with
alcohol. Um, I would do stuff like that.
You know, I'm gonna get really into
yoga. That's going to solve my problems.
I'm gonna Sam Harris's meditation app is
going to save my life. I tried stuff
like that. Um, outpatient therapy. So I
like group therapy with other people um
who had who had similar problems that
was particularly I would say ineffective
for me and a lot of that was also based
on principles of CBT. So going to these
therapy sessions and you know I I have a
worksheet and I like write down the
names of four people I can trust and I
would write down like my mom, my dad, my
sister, and my favorite bartender. So
that stuff just it just never really
worked for me. And a part of that was
honestly probably because I didn't take
it seriously enough. But I did, you
know, I would show up. I I I did try
things. I never did rehab. Um but I did
try lots of other things. It sounds like
white knuckling it with willpower isn't
an option then.
>> I tried that. I tried that every day. It
just I'm I'm like a a weakwilled
[ __ ] I just don't I don't I
don't I've said this before, but for me,
you know, every day at the gym is day
one because there's never a day two.
I've never been good at forming healthy
habits and quitting bad habits. I sucked
my thumb until I was nine. Like I have
always had a very sort of addictive
obsessive personality and a lot of
people who get sober are me this seems
particularly true of men are able to
channel that into fitness or adventure
sports.
Not me. I wish I really wish I think
maybe if I had a maybe if I start like
micro doing testosterone I'll be like
yes I'm gonna channel all of that energy
into doing
>> become an iron man. Yeah.
>> Yes. Yes. I'm not gonna become I might
like you know watch 11 hours of
television in a row. I can I can binge
something like that, but I've never been
good at sort of the healthy habits.
>> There is definitely a sense of uh the
guys the sort of classic mid30s, mid-40s
pivot toward endurance racing. I think I
I mean it's fantastic to to put your
efforts into something which is great
for your health and very difficult to do
and inspiring and all the rest of it. Uh
but I wonder what you're running from. I
wonder what And that's not everybody,
but it is it is it is lots of people.
And I suppose you know for me I have
found a bunch of different outlets that
training has been one of them,
meditation's been another. Uh if you
don't have
the capacity to sort of build that
structure together,
>> then that outlet is entirely preluded to
you like that that avenue. You don't get
to be the guy going and doing an iron
man. You don't get to be the person who
I'm going to go and do a 10day silent
meditation retreat. My meditation's been
so great recently and I've been really
loving it and that's where I've been
putting all of my effort and I actually
get dopamine and I get reward chemicals
from the progress that I'm making in
this new avenue here. I'm going to start
a new business or I'm going to, you
know, whatever [ __ ] crocheting, you
know, pickle ball, whatever you do. Um,
if that's not something that
appeals to you because the bad habits
are so hard to break and the good ones
are so hard to instantiate,
>> you're
it's it's making it even more of a
headwind to try and sort of fly into to
get out of this thing,
>> right? And and those things, you know, I
don't have kids. I'm married and have a
dog that I'm sort of obsessive about,
but I don't have kids. I think for most
people, like I have the I'm a podcaster
by trade. like I would have time to get
like deeply obsessed with fitness if I
wanted to. I maybe don't have the sort
of um fortitude to do that. I think for
most people just living life like taking
care of your kids, driving your kids to
soccer practice, that [ __ ] takes so much
time that these sort of other like
having a having a hobby that you get
deeply obsessed with like maybe during
retirement, but I think for for the
average the average person is probably
just trying to you know kind of get
through the day like they don't really
have time um for for that kind of thing.
alcohol use disorder in that way is kind
of a luxury problem to have.
>> Well, it it seems like such a
it seems like such a silly way of
putting it because it's such it's so
damaging to one's life and it is not as
though like there's no need to do a
privilege disclaimer like I have the I
had the privilege of becoming an
alcoholic because I didn't have children
because so many people you see who who
suffer from alcoholism are are truly
down and out. Although I although I
think like the the stereotypical
homeless person uh person living on the
street now is probably alcohol might not
be I I think I I live outside Seattle so
we see more of like the fentanol lean
than we do with like a bottle of wine in
this bag these days.
>> Yeah, it's uh it's unfortunate to think
that there is
there are sort of different levels of
challenge that people can come come up
against. How susceptible are you to the
substance and then how nonsusceptible or
limited are you in potential coping
strategies or other uh modes of reward,
other avenues that you can go down.
>> Yeah. And alcohol, it's sort of a rest
development in a lot of ways. So
developing those coping strategies. If
alcohol is the coping mechanism that you
have used from your teenage years into
adulthood when something goes wrong or
something goes right, that's one thing
about getting sober or recovery or even
getting control over your drinking. You
have to learn new coping mechanisms. And
that can be hard to do when you're in
your 40s or 50s and and your response to
uh to trauma or tragedy or even, you
know, positive news has always been to
grab a bottle. M what does the history
of addiction treatment philosophies look
like? I from the outside it seems to me
like AA was the gold standard. I I know
that in every TV show that I watch it's
always that and the person always
usually ends up being okay because the
community and their faith sort of brings
them back around.
>> Um but it seems evidently like it's not
a panacea for everything,
>> right? It's not a panacea for
everything. Um, so the history of
addiction treatment is pretty
fascinating. So in the early days before
programs like AA and obviously alcohol
addiction has has I think probably
existed as long as alcohol is and the
first traces of of human consumption of
alcohol was was found in some like
pottery some clay in China from from
9,000 years ago. Some traces of rice
wine or something like that. So people
been drinking for a long time, right?
And you can see in in early writings and
the arch archaeological record that
there's some there's some record of not
like long-term treatment programs, but
like somebody that you would you could
somebody somewhere that you could go to
dry out, right? And so that that was
sort of the the early days of alcohol
treatment were not based on long-term
long-term sobriety or long-term
recovery. it was just a place to go to
dry out to basically survive withdrawal.
Um so there were so so for instance the
um the guy who who created AA his name
is Bill Wilson before he created AA and
this is you know uh pure he wasn't the
first person to start a peer group but
but certainly probably the most
successful in in western history at
least he went to this hospital in New
York called it was called the town's
hospital and he went there four
different times and every time he would
go they would give him the the treatment
duour which was um it was a it was
Belladon A which is basically a
hallucinogen. It's a poison. And they
would give give their patients this and
and uh and they would withdraw using
this substance. Apparently a pretty
pretty painful pretty horrible
experience. These days withdrawal can be
managed with sedatives and bzzoasipams.
And it's not like so I I thought going
I'd never done a like formal withdrawal
before I started writing this book. And
my sense of what withdrawal would be
would be painful, right? You have the
DT, the delirium trims, the shakes,
you're ill, you're sweating on a floor
somewhere. I had to absorb the message
of of alcohol withdrawal from literature
and from from pop culture. These days
it's totally different. You can go to a
go to a go to a center basically sit in
a recliner for a few days and they pump
you full of vitamins and give you some
some medication and you're fine within a
few days. This could even be done at
home as well. But in the early days it
wasn't like that. Um and there were all
sorts of of sort of uh
maybe not super effective kind of
miracle cures um that that were that
were marketed at the time. And then and
then Bill Wilson in the 1930s. So this
is this is a guy who'd been a stock
broker. his life had absolutely
deteriorated and he uh he got he was at
the at this Charles Towns hospital and
he had this sort of come to Jesus
moment. He had a this might have been a
a a Belladon eluc hall hallucination,
but he had this this moment where he saw
a flash of of light and he and he was
sort of reborn in that moment as a sober
man. And then at some point so he stayed
sober for several months and then at
some point within the first I think six
months maybe four months he was on a
work trip in Akran, Ohio and he was
fighting the urge to drink. There's um
there's this concept called alcohol um
excuse me what's it called? I'm
forgetting now. the alcohol deprivation
effect, which
you might think that once you go through
a period of abstinence, the desire for
alcohol weakens, but that's not actually
what happens for a lot of people. So
this concept, the alcohol deprivation
effect basically means that once you go
through a period of abstinence, your
cravings can return stronger than ever.
And so Bill Wilson was going through
that. And so he uh he had joined a b
what is basically a temperance society
and he called he called some like locals
that he found through some kind of phone
tree thing and he and he encountered
this man who was a doctor in Akran Ohio.
His name is Dr. Bob and they got
together and they sat and they just
talked about their problems for six
hours and that was the beginning of
Alcoholics Anonymous. And so they
started doing this. They started having
meetings of of people who had gone
through this experience and just they
would sit in a room and they would talk
about it and they came up with these you
know the the 12 steps the 12 traditions.
They added some structure and one of the
early members of this group was a woman.
She was one of the first members or the
first she was one of the first female
members of AA. Her name was Marty Man.
Good old dyke. She was a she was a
lesbian although I don't know if they
used that word at the time. And uh and
Marty man had she had spent a lot of
time in the UK. She came back, passed
out on a stretcher, had to be carried
off of of whatever ship like Queen Mary
HMS whatever whatever had to be carried
off this this boat. Came back to the US
and continued to drink, right? And so
she was killing herself like mo like
many alcoholics do. Uh just suicide
attempts, drink waking up and drinking
gin every day, just life deteriorating.
And so her doctor told her that she
needed to go to this go to this
alcoholics anonymous meeting and she was
resistant but she did it and she said
that she found her people and Marty man
was absolutely essential to the spread
of the gospel of Alcoholics Anonymous
because she had a background in PR. She
was very well connected. So she used her
connections to get AA in Hollywood
movies and on the cover of magazines and
she is probably more so than even Bill
Wilson or Dr. Bob, the founders of AA
for spreading the gospel of AA. And she
also did something else which she wanted
to lower lessen the stigma of alcoholism
because alcoholism at this point had was
really considered a moral failing. And
so she she sort of conceptualized the
disease model of AA. And a lot of people
have
a lot of people assume that AA sort of
preaches the model that preaches the
idea that that alcoholism is a moral
failing. They actually don't. they
really rely much more heavily on this
this medicalized model. I have my issues
with that with that sort of framing. I
actually don't think that alcoholism is
I don't think it's very helpful to call
it a disease because it's not like
cancer. It's it's different, right? And
um anyway, so so she she spread that
message throughout throughout the land
and that is one of the reasons that AA
became as popular as it as it did
because it had a really good really good
PR team. um right and aa there were lots
of other treatments throughout
throughout history things like um there
was a clinic called Shik Shadel that did
aversion therapy right different
societies different cultures they lots
of cultures have come up with potential
solutions to this program to this
problem but AA at least in the United
States sort of eclipsed all that for
almost a hundred years and now I think
what we're seeing is a broadening of the
options because AA does work really well
for some people. It offers, you know,
community, support, accountability,
a place to go, which can be really
important if what you do is go to a bar
or drink at home. Just getting people
out of their out of their their
environment is really valuable. And I
know many people whose lives have been
saved by AA, but it doesn't work for
anyone. I'm sorry, it doesn't work for
everyone. And so what we're seeing now
um with the rise of of groups like Sober
Curious and there are apps, there's one
called Reframe that I keep getting ads
for on Instagram is sort of a a
broadening. I think I think the the
cultural strangle hold of AA is
lessening a little bit. That doesn't
mean it still doesn't exist on some
level. Like courts can mandate that
people who get in trouble with the law
go to AA. um professional licensing
organizations. If you get if you're a
like I went to meetings not that long
ago where there was a pharmacist there
and he wasn't there because he wanted to
be there. He was there because he had a
drinking problem and his boss found out
and he was going to lose his pharmacy
license if he didn't go to these
meetings. Um sober houses they could
mandate attendance in 12step programs.
So for some people who are uh you know
who are getting out of jail and need a
place to live and they're they need to
live at a halfway house they have to
enter 12step programs. So it is really
imshed within our legal and criminal
justice systems at least in the United
States. I don't know if that's as true
in the UK and it does it it to be clear
I like I don't it really does work for a
lot of people. It just doesn't work for
everyone including me.
>> Long answer to your question. Sorry.
>> It's fascinating. I I was thinking about
how hilarious it would be if somebody
was mandated by a judge that they needed
to go and do yoga.
>> Yeah.
>> Or, you know, we need we need to see
that you've completed a 30-day streak on
Sam Harris's Waking Up.
>> Yeah. Uh, ecoin therapy. You have to go
swim with dolphins. Something like
Whitney Cummings does that. She says
it's really good.
>> I'm sure she does. Uh
so
if is there a particular taxonomy of
drinker that you think AA does and does
not work for? Is there something about
you given that it is for some people for
many people a a great saving grace?
>> What is it about you that it didn't? And
what is it about other people that it
does?
>> I think for me it's a couple things. The
primary one is that AA never address
addressed the root cause of my drinking
and that was that I like to drink.
Right? So it's very simple but I was
physically and emotionally addicted to
alcohol and aa going to meetings did not
curb my cravings. I needed something
that would take care of my cravings and
AA couldn't do that for me. So I think I
think that is fundamentally it was just
that my cravings overrode any sort of
desire to quit. I was completely
imprisoned by these cravings. Um I also
am not I'm not a joiner. I'm not
predisposed predisposed to um to any
sort of club whatsoever. I also, you
know, there's a spiritual element of AA
that I found to be a turnoff. I did go
to they have meetings for atheists and
agnostics. I like those. I found them a
little self-righteous in a way that I
really appreciated. Um
but it didn't it just didn't stick with
me. And um and and also you know there's
a level of when you work the steps
there's a level of introspection that is
required.
I don't like introspection
just to be frank with you. I'm like the
one lesbian who doesn't like to process
in this world. I don't like to talk
about my This is why like doing these
interviews and writing this book was
very awkward. You ch you really chose a
difficult thing to be talking about for
the next couple of years.
>> I did. I absolutely did. Uh I don't like
emotional chow chow. I find it to be
like very like uncomfortable.
And so anything where I was sort of
expected to take like a searing look
into my soul. I don't believe in the
soul. I believe that I had a drinking
problem. I was physically and mentally
addicted to alcohol and I just needed to
needed to solve that problem. But for
for a lot of people, that is exactly
what they need. And I think that's
especially true of people who have done
sort of more damage than I have. I did
damage. I hurt other people for sure.
Um, but I wasn't, you know, I'm not a
parent.
I didn't I didn't destroy my family. I
didn't I don't think I There are
probably some people who think I should
make amends to them. They're going to be
waiting for a while. Um, not because I I
don't think that's important. I do think
it's important for some people, but my
way of making amends is to basically
remove myself from people's lives. So,
if I have hurt somebody, my punishment
is that I no longer deserve to their
presence in my life, right? That's my
way of making amends. Um, yeah, I I just
I think like some combination of my
personality. I'm a skeptic by nature.
Um, I'm the I'm the type of person who
would like go into an AA meeting and be
like googling recidivism statistics
during the meeting. I just I'm the sort
of person AA was never going to work
for.
>> Highly non-hypnotizable in that regard.
>> I listened to your show on on on
hypnotism and I I also want to get my my
genome mapped. So,
>> I I fear that we are both uh built from
the same sort of building blocks there.
Um it I think you touch on something
that's really interesting which is most
people when they think about a person
who's going to go and attend AAA is well
this person knows that their drinking is
bad but it's just out of their control
and it it's uh destitute and and uh
they're despondent and and and they they
don't enjoy it but they there gripped by
this sort of evil thing and it's at the
bottom of a bottle and uh then there's
other people who go, I think drinking is
pretty awesome. It makes me feel pretty
good.
>> And uh I need to quit but don't want to
stop.
>> Yes, that's the fundamental problem.
That's the paradox. I need to quit, but
I don't want to stop. I love this thing,
but I hate this thing. That's the I
think that's the you you've captured the
the inner monologue of many an
alcoholic.
>> Uh okay. If AA were invented today
with all of the evidence that we know
about now and it didn't have the
strangle hold, do you think that meds
would be its first step?
>> That's a very good question. I think
that if Bill Wilson himself founded it,
I think yes. So, Bill Wilson was
extremely open-minded in the 1950s. He
experimented with psychedelics and this
was very controversial within AA because
the ethos of AA has always been
sobbriety, full sobriety and how can you
be sober if you're doing psychedelics
and he sort of lost that battle. Um, but
he was extremely open-minded and my my
book starts with a quote from the big
book which is which is the Bible of AA.
It's the the sort of the big text that
everybody reads and studies and the
quote I'm gonna I'm going to butcher it
but it's something like uh someday
science might find a cure for the
alcoholic but that hasn't happened yet
and the thing so that was written in the
1930s. I think that science has actually
found a cure or at least for some people
I need to I need to couch that um in
many ifs but I think for for some people
there's a cure and I I it worked for me.
>> Take it away. explain this super
futuristic
experimental successful procedure.
>> Okay, so the crazy thing is that this is
not futuristic. It's not experimental.
So there is a drug, an opioid blocker
that was first synthesized in 1963
by a company called Endolaboratory. So
we are talking about this is you know
before the civil rights act. This is
this is this is old [ __ ] And uh this
drug um it was owned by Dupoint for a
long time. they uh they bought the the
first laboratory that synthesized this
Indo Laboratories and it's a an opioid
antagonist. So an opioid blocker. It was
initially developed to treat opioid
addiction uh which at the time would
have been like morphine and heroin less
fentanyl and oxy and whatever they're
selling on the streets these days. And
but it also works for for alcohol use
disorder. And it works like this. So
because it's an opioid blocker, I'll
just I'll explain how it works with
alcohol specifically. So
you take the drug and it blocks the your
receptors from getting an endorphin rush
from alcohol. So it's pretty simple. The
molecules sit on your opioid receptors
and they prevent you from getting that
euphoric high that we talked about
earlier when you drink alcohol. Now
there are different ways to take
Nrexone. The way that is most commonly
prescribed is not the way that I did it.
So the way it's most commonly prescribed
is for people to take it every day
whether or not they plan on drinking. So
you wake up in the morning and you take
this drug and it curbs your cravings and
for some people that works. There's also
a long acting form called Vivitrol. Um
so it's a shot in the butt. It's in you
for 30 days. It releases slowly over
time. Oh, and I should say this has been
FDA approved for alcohol, the treatment
of alcohol use disorder since 1994. So,
this is not actually a new treatment.
This is an old treatment. The way that I
took it was developed by a man called
John David Sinclair. He was an American
researcher who did most of his work.
because he he went to grad school in the
US, did his PhD here, but then he moved
to Finland, and he worked for Alco
Laboratories, which was a a state-owned
sort of an interesting company,
especially from an American perspective.
So, it was a a liquor distributor that
also had a lab. So tax taxpayer funded
um or funded by I presumably I don't
know what the what the liquor taxes were
in Finland in the 1970s. But on on the
bottom floors of this of this company,
they would be selling and distributing
alcohol and figuring out how to get more
people to drink. And on the top floors
where the lab was or maybe it was vice
versa, maybe they put the maybe they put
the researchers in the basement. I don't
quite remember at the moment. Um you had
people like John David Sinclair who were
working on treatments for alcohol use
disorder.
and John Davidson Clair. So, he did most
of his research on on mice. And he
realized at one point that he he was one
of the first people to describe the the
um alcohol deprivation effect that I
that I mentioned earlier where after a
period of abstinence, your cravings come
back stronger than ever. And he wanted
to interrupt that process. So, he
started out by giving lab rats
opioid various drugs including this
opioid blocker nrexone. And then he
would give them access to alcohol. And
what he found was that these lab rats
who whose opioid receptors were blocked
because of this drug. They would over
time and these were these were a uh this
was a a breed of lab rat that had been
had been bred specifically to have a
propensity for alcohol addiction. They
they were bred to like alcohol, which is
actually sort of hard to do. Rats don't
and mice don't typically like they're
not boozers naturally. But so these ones
had been specifically not GMOed, but you
know, good oldfashioned. You take two
rats that like to drink. Yeah. You make
them [ __ ]
>> So you find the ones that are hanging at
the bar late at night, get them
together, put them in a room together.
And so um so he started these
experiments and what he found was that
yes, these lab rats that uh that whose
whose opioid receptors were blocked when
given alcohol, they would refuse it.
they no longer had any interest in
drinking and this effect lasted over
time and then he started um started
writing about this. This was later uh
later started doing human studies and he
developed what is now called the
Sinclair method. And so the Sinclair
method is very simple. You take an
opioid blocker usually nrexone and and
there other ones there's one called an
alphamine that's more common in Europe
than it is in the US. You wait an hour,
which is how long it takes for this drug
to metabolize in your system, and then
you drink as normal. And so that's what
I did. I found out about this from an
article in The Atlantic. And during
COVID, my drinking accelerated to the
point where it was becoming very
problematic. Um, I uh my wife is a
nurse, so she was, you know, a essential
worker as we called them back then when
we cared about them. and she was gone a
lot. So, I used my recreational time. I
had been laid off from my job. I was a
reporter for uh for the Stranger, which
was a is an alt weekly in Seattle. And
when I got laid off from my job, I did
what everyone else did. I started a
podcast and I stayed home and I drank by
myself. And uh I did this for two years.
I drank basically every time I my wife
left the house for two years. I didn't
tell anybody. I didn't tell her. She had
no idea. And then it got to the point
where I knew this was I either had to
come clean and confess and tell her and
maybe go to rehab and probably go to AA
and I didn't want to do that or I had to
solve this problem on my own. And I had
read about the Sinclair method in the
Atlantic in an article from several
years before. And I decided to do it and
I did it and it worked.
>> That's crazy. I I mean
the
>> We're still married by the way. She's
going to be real shocked when she finds
out about this book. I was going to say,
yeah, what was the what was the reveal
like when you presumably had to have
that conversation and how much of it was
propelled by the potential book coming
up?
>> None of it. I had not written the book
by the time I told her. So I So to like
cut a long story short, I did this for
about seven months. I was very
regimented about it. I planned my
drinking days. I always took my pill.
There was a small handful of occasions
when I skipped it for whatever reason,
but for the most part, I was very
regimented about this. And this is one
of the things about this this this
treatment. You can't halfass this. It's
like AA in that respect. Like you got to
go you got to 100% commit because if you
don't take the pill and you drink
without your opioid receptors being
blocked, you're the Sinclair method is
basically a process of of unlearning a
behavior. It's called extinction or
pharmological extinction because there's
a medication involved. And so if you if
you drink without the drug and you get
that endorphin dump and that and that
dopamine rush,
>> everything that you've just learned,
>> it's not gonna it's not going to be
undone overnight. But if you do this, if
if you if you don't really stick to the
protocol or if you don't wait the full
hour for it to metabolize, it's just not
going to work. It's going to confuse
your brain and your brain will continue
to seek out that high. What you're
trying to do is to give your brain the
message that that high no longer exists.
You no longer get pleasure from alcohol.
And over time, your brain will stop
craving it. And for me, that took about
seven months of like actively doing the
Sinclair method. And over time, I I
started you have to incorporate some
habit change and mindfulness, which not
natural for me. I'm not a mindful
person, but you have to you have to do
these sort of um you have to you have to
make some changes in your life. It's not
as simple as just taking the pill and
drinking. It's pretty simple, but it's
not that simple. And over time, I
started like, you know, pushing my
drinking my drinking start time back.
So, instead of starting to drink at
noon, maybe I'd start at 2 or maybe
three. And I started incorporating more
alcohol-free days into my week. And
alcohol days are alcohol-free days are
exactly what they sound like. So, that's
days when you're not drinking and you're
not taking the pill. And that's what's
different about the Sinclair method than
sort of the daily use of this drug,
taking it every morning or the shot
bivbitrol which is in your body for a
month. You only take it when you're
drinking. And on the days when you're
not drinking, you don't take it because
you want your endorphine receptors to be
heat up. And on those days, you go out
and you do things that are going to spur
a sort of natural high. You know, go for
a hike, um, have good convers, go eat
good meals, get late if you can. you
know, you just you try to try to retrain
your brain into seeking pleasure
elsewhere because you're no longer
getting it from alcohol. So, I did this
for about seven months and then I
decided to try for an alcohol-free month
and it was easy and this had never been
easy for me before, but it was it was
uncomplicated. And after that month, I
just never started drinking again. And
it's been three years since then. And I
and I didn't tell my wife. I didn't tell
her. I waited an extra I wanted to like
get a year of sobriety under my belt
before I told her. And then a year came
and went. And honestly, I had stopped
thinking about drinking. Like I think
about drinking now because I'm promoting
this book. I wrote the book. It's more a
part of my life. But for that period of
time between
quitting drinking, between my last drink
and and deciding I was going to write
this book, I just didn't think about
alcohol. And that's what I wanted
because, you know, everybody sort of
knows about the physical effects of
alcohol, right? The headaches, the
hangovers, the shakes, but for me, the
killer was was mental because alcohol
was on my mind
100% of the time for most of my adult
life, right? And for people who haven't
experienced addiction, I think the best
way to sort of explain it is like when
you have a crush on somebody or you're
newly in love with somebody and you all
you think about is that person like
you're going to work, you're having
conversations with your hopefully not
with your spouse, but you know, you're
like everything in your mind is focused
on this desire. That's what addiction
was like for me. So I thought about it.
I spent 20 years of my life thinking
about I still managed to, you know, have
a career and a life and relationships,
but I spent 20 years of my life thinking
about alcohol almost every moment of the
day. It was in the back of my mind and
the Sinclair method and this drug freed
me from that. So, I basically stopped
thinking about it. And then I I told my
wife after it was more than a year. I
think it was like a year and a half
after I told her. She was surprised for
sure, but not mad. I like married well
above my weight both physically and
morally. Um, and so we're still married.
My wife was like sad for me that I'd
gone through this thing, but she was
also I think impressed that I had solved
that I had I had a problem and I fixed
it on my own. And I would never advise
people to be like do this without social
support because in everything that you
do, social support is going to make it
easier, but I you know didn't do that.
lone skeptic again as as on brand.
>> Yeah. Um
>> I mean I did talk to people because I
was I was also doing a lot of research
about this and so I'm a journalist and
so I would when I had questions I would
call people and there's a robust online
community. That's sort of one of the
ironies about the Sinclair method is
that this is one of those cases and
there aren't many of these where you can
get better information typically from
like Facebook groups and Reddit and
YouTube than you can from your own GP.
Um, so I was involved in these in these
online communities and having
conversations about it and interviewing
people, but I wasn't talking about it
with the people who mean most of my
life. Why is it that doctors are still
hesitant to
prescribe Nrexone or or talk about it or
educate about it even if it's got strong
evidence?
>> So there's lots of answers to that
question. The first answer I think goes
back to medical education. So I don't
know how it is in the UK but in the US
historically addiction medicine has been
a very very small part of a medical of
medical education. So I talked to
doctors who are you know in their 40s
and 50s who did four years of of medical
school then four years of residency
maybe did some extra training now
they're GPS they're family doctors or
they work in an ER. So they're seeing
people every day who suffer from some
kind of substance abuse disorder whether
that's alcohol or anything else and
they're in that you know eight years of
of medical training and education
the entirety of their training on
addiction was maybe
one hour maybe they were told to attend
an AA meeting. So historically it has
just not been a part of medical
education in the US. This is this is
changing. So there are currently three
drugs that are FDA approved to treat
alcohol use disorder. Nalrexone is one
of them. There's also an abuse uh which
has been around since the 1950s or been
FDA approved for the 1950s. And there's
one called um a campate. So and there's
also various off label drug other drugs
that are used in an off label basis. Now
every med student who goes through a
psych rotation is going to get education
on at least those three drugs. So this
is changing and it's changing really
rapidly. Part of this has to do with the
opioid crisis I think. So for a long
time within uh the recovery industry the
idea of harm reduction was sort of
anathema. You know the nobody not nobody
but a lot of a lot of these institutions
were based on 12step program 12step
principles. And in 12step principles
like you don't tell people to go take
suboxone or methadone. You tell them to
seek help from, you know, to to confess
their their to admit that they're
powerless, to go to meetings every day
and sort of
will their way through it. But that
doesn't work very well for opioid
addiction. And so there has been a shift
um in recent years towards principles of
harm reduction and medication assisted
therapy. So that's part of it. Just
straight up people doctors are not
educated. The Sinclair method has an
extra an added barrier to uptake which
is that it requires drinking. So now
Trexone doesn't require drinking and
lots of doctors prescribe it take it
daily and don't drink with it. But the
Sinclair method gives people permission
to drink and that's going to be a tough
cell for a lot of doctors. Not just
because right and for families and you
know this it sounds like
>> you're going to do what?
>> Right. You're gonna you're you're
telling me I can cure diabetes with
donuts. Like it sounds crazy. I
understand that
there's also legal reasons, right? So,
if you're a doctor and your patient
comes to you and says, "I'm having a
drinking problem." And you say, "Okay,
here's the deal. Take this drug and then
go get a six-ack of beer. Enjoy
yourself." And your patient does that
and goes and kills someone in their car.
You don't want to be legally liable for
that. So, there are all sorts of
barriers specifically to the Sinclair
method that prevent this from being
better known. N Tre there's also
economic factors here, right? So N
Trexone is a cheap generic drug. It's
been cheap and generic for a long time
and no drug company is going to pay to
market it because they could just be
undercut by the drug company down the
street. So there are several factors
here. Another one, um, another theory,
there's a a guy named Percy Menses. He
was a he was a drug rep for DuPont. Um,
and so he was one of the one of the this
was back in this in the in the 80s. He
was one of the first people trying to
sell this drug to doctors or uh I don't
know if I don't know if drug reps like
that term, but trying to get doctors to
adopt this drug for use of um of
treating heroin addiction. And Percy
found when he would go talk to doctors
that they were completely uninterested
in it because at that point more uh
methadone had sort of cornered the
market. They f they thought that they
had this gold standard and they weren't
interested in anything else. The other
thing is this is an opioid antagonist.
It has the word opioid in it. And so
Percy thinks that doctors could be just
straight up turned off by that because
it feel it's not an opioid. It's an
opioid blocker. But it sort of
emotionally feels like you are giving
opioids to your patients. It's nobody,
you know, you don't opioids are sort of
a they're they're on the outs these
days.
>> Yes. Yeah. It's uh it's poor branding
right now I would say to try and get
that done. It's so
>> it see it feels to me like the whole
kind of alcoholic alcohol use disorder
world has been
overmoralized and undermedicalized.
>> Yes,
>> I think that that's kind of how it
feels.
>> I think you're completely right about
that. It's it's sort of ironic because
you know a lot of people will say if
asked they'll say yes alcoholism is a
disease but it's not a disease that we
typically treat with medications and
again I sort of I I have complicated
feelings about that framing I don't
think it's particular
>> someone who's unsure that it is a
disease but something that you should
treat with medications
>> right
>> or could treat with medications
>> right and and nrexone doesn't work for
everyone I want to be really clear with
this so earlier we talked about um
there's two types of drinkers right
reward drinkers and relief drinkers and
this information. I learned this all
from a guy named Joe Vopacelli. He's uh
he's this fantastic clinician and uh
researcher
out of out of Penn. And Joe Joe's
studies some of his he's been working
with Alrexone for decades. And his some
of his early studies were used for the
FDA approval of this drug. And Joe
explained this to me for people for
reward drinkers. This typic this is this
people like this tend to be binge
drinkers, right? the people who are
going out, going to clubs,
um dancing in the town fountain,
whatever. People who get energized from
alcohol, nrexone can work really, really
well. It's almost he actually used the
term miracle pill, which is not
something these are, this is like a you
know, this is a this is a real doctor
here. This is not a term that doctors
typically use. It can almost be a
miracle pill for or a miracle cure for
that population. For the other types of
drinkers, relief drinkers, people who
get the sedating effect, it has almost
no effect.
>> Why?
>> I think it's okay. So, part of this
there, this is like sort of an open
question, but the theories that I read
and I heard from researchers is that it
has something to do with one particular
alil. So, one particular gene variant.
It's called ASP 40 ASP 40 in the MOU
opioid receptor
for so
having that having possessing that alil
does not guarantee that Nraxone will
work for you but it's a strong indicator
that it may work if you don't have that
have that alil it's a strong predictor
that it will not work
>> right okay and that that
will uh tend you toward a particular
type of alcohol use and a particular
type of response to alcohol too.
>> That is the theory. Yes.
>> Right. That's interesting. I've just
checked. Uh I checked your genetic and
lab reports. The ASP 40 variant you're
ask for refers to the OPRM1 and A1 AG
polymorphism. D looking through your
genetic reports. You do not have the ASP
40. Your OPRM1 result shows the AA
genotype. ASN 40. As 40 meaning you do
not carry it. So no. So I would be uh uh
I would be useless.
>> You might it might not. It would be
interesting to uh interest. Do you drink
now?
>> No. Uh I it was an interesting journey I
guess with regards to alcohol for me. Um
I never had a problem with it. Uh in
terms of a dependency uh but I I was a
party drinker. You know every two weeks
I would send it in club promoter
fashion. And uh then it got toward the
end end of my 20s. So what we're talking
about now 28 I think 27 28 would have
been the first time I did it. So maybe 9
years ago. And uh I know that low and no
movements are kind of all the rage and
morning ice plunge parties and run clubs
and stuff are kind of everywhere.
>> 10 years ago, 9 years ago, that really
was not the case at all. It was not
trendy to be against the grain with
regards to uh even social drinking. And
uh there was just some inclination that
I had
that alcohol was holding me back. Mhm.
>> Uh even though I wasn't using it that
frequently, uh I do get bad hangovers. I
think I I tend to waddle a mood
sometimes and if you do and then you
crank a hangover on top of it, like that
that's really going to turn it up.
>> And
I I just had one really bad hangover one
day and I was like, I'm not going to
drink for 6 months and I just had this
idea in my mind. So I went six months
sober um and loved it. And then I was in
Bali and had a a corona. I was like,
"Okay, I'm I've done my six months and
I'll break it when I'm in Bali and I'll
go back to Yeah, I'll see what
drinking's like." I did it for three
months, really didn't like it. I was
like, "I'm going to do another six."
Went back for one or two weeks after
that. Had one or two a couple of beer
nights out and did it for a thousand
days. And then since then, basically,
I'll drink
less than five times a year and it'll be
a year or a couple of years or something
like that. And I'm curious, when you
drink, what is the effect? Do you get
high energized sort of fast or are you
does it chill you out?
>> It's a good question.
>> It's harder. It's harder to answer than
you might think. Like it it does
>> Mhm. I would say I would say in the past
it might have
>> uh been and this is what I said earlier
on in my 20ies. It reminded of being
more energized and it being infusing. uh
also would have been coupled up with
unspeakable unpronouncable drugs from a
guy in a toilet somewhere. Um which you
know will supercharge anything.
>> Yeah. Well, and there's also the social
aspect, right? So if you're going out
and your friends around and there's loud
music and you're dancing, that's also
going to be a natural amplifier of this
sort of euphoric effect. And I think it
would be hard to parse out. Is that the
booze or is that the mood
>> atmosphere? Yeah.
setting for alcohol.
Whereas now, you know, if I do have a
beer or a glass of wine or something,
it's as we're trying to work out why
everyone's commenting on the Ukraine
when they don't have any expertise in it
over a good steak at dinner, you know,
like that. It's it's a very different
sort of atmosphere. Um, and maybe that
is the sort of thing that I want. And
also, I' I've generally chilled out. I'm
not sending it in the same way that I
used to previously. Anyway, um I made a
big song and dance about this uh because
it was as the show was starting and and
it was a big part going sober uh or what
I called at the time elective sobriety,
which was like choosing to as a
productivity strategy as opposed to for
some sort of need.
>> Yeah.
>> Um sober maxing.
>> Soberaxing. That's it's correct. Yes.
Yes. Uh,
I I was I mean I still am. I I don't
think I need to kind of fly the flag for
it so much anymore, but it was a huge
part of my identity for the first sort
of three or four years of the show. The
reason I don't think I need to talk
about it quite that much is it's less of
a big part of my life because it's more
just habituated and that's kind of the
way that I exist. But also, I think the
world has sort of taken that and run
with it. You know what is it now? I
think that the WHO says that there is no
safe level of alcohol consumption. this
huge meta meta meta analysis by the
Lancet came back and basically said that
there's no such thing as a safe level of
alcohol consumption. That one glass of
red wine. Oh, but the resveratrol that
comes from the red grapes, it's like,
yeah, but it's being offset by all of
the stuff that it's housed in.
>> You can just eat the grapes.
>> Yeah, exactly. You And it's not good.
There is no benefit. The one benefit
that you could see is to go like a
Warren Buffett style approach, which is
the stress of trying to be perfect will
kill you more quickly than your
imperfections. Um, and I I can see a
place for that, but if you're looking
just straight up physiologically huban
pill, like it's not this is not the
direction to go down. Um, but it was a
huge huge part of me and my life. And uh
I remember even for me, right, as
somebody who wasn't dependent, wasn't
drinking that regularly, was around the
party scene a lot, um I remember how
triggering it was for all of the people
that I used to party with when I'd say
that I wasn't drinking. And especially
if you're in your 20s and especially if
you're the club promoter, you're
supposed to bring the party. Yes.
>> And that meant that when I said I wasn't
drinking, the responses that I got from
people were,
as far as I could see, really outsized.
I was very surprised by by how triggered
other people were by it. Um, by how mean
they got. Um, I was
>> kind of in a fortunate position that I
was the top of the tree within this
industry. So, there was only so far that
you could like it. It's like taking the
piss out of Joe Rogan for the microphone
that he's not using anymore. and you're
like, "Yeah, but he's like the guy that
runs it, right?" So, it's, you know, and
it was kind of the same, at least a
little bit in the world of club
promotion for me, that it's like you
could push me a little bit, but not that
far. However, one of the things that did
happen was people stopped inviting me
out because
>> you're a downer.
>> They didn't want to. And the other thing
which I'm sure that you've seen too and
it must be a difficulty must be why it's
so hard if you're friends with people
who use alcohol to get sober is that
your sobriety throws their drinking into
sharp contrast and other people do not
like the spotlight being placed on them
in reflection of somebody that's making
a change. And um yeah, I mean I wrote I
wrote so much about this about the fact
that um if the only friends that you can
bear to be around are ones that you have
to drink to be able to spend time with,
then you don't have friends who have
drinking partners. If the events that
you're attending are ones that you need
to consume alcohol to be able to get
through, then the problem is not your
alcohol use. the problem is the shitty
events that you're you're going to like
you know just this endless list of very
obvious insights in retrospect that were
all
couched underneath this lifestyle that
uses alcohol like in the UK I don't know
whe this is the same in the US I haven't
seen it here even though I fly a lot in
the UK if you go to any
workingclass town airport Newcastle
Manchester Liverpool Birmingham
something like that if you go to any of
those airports between the months of
March and October summer holidayish
trips, 6:00 in the morning, 5:00 in the
morning, the bar will be open, and
people will be treating the opportunity
to have a beer like it's this. It's like
it's naughty. Like, it's sort of uh it
shouldn't be allowed, but oh, we're
going to treat ourselves to something.
And I always found that so [ __ ]
cringe. Like I always I always found it.
I was like, "Oh my god, the the highest
point
>> of of
>> subversive
uh uh like anarchistic contribution that
you can have is having a beer at 5 in
the morning." And I get it like people
are allowed to enjoy what they're
allowed to enjoy. But I don't think that
people are enjoying that. I think
they're enjoying the story that they
tell themselves about what that means.
And I think that that's something which
is much easier to change and it's
something that I'm seeing. So yeah,
again my long-winded way of saying um
oddly enough even though alcohol was
never something that was a a huge
uh part of my life. Um going sober was
massively formative because it allowed
me to finally get a [ __ ] meditation
habit and finally actually wake up and
go to bed at the same time. Finally
actually get some journaling done.
finally start a podcast and do because I
wasn't resetting these very difficult to
do habits, right? going to the gym and
eating well and getting up on time and
doing all the rest of this stuff is hard
enough to do as it is if you're not
shaking the etcher sketch every two
weeks to reset all the program and then
day one no chance and day two still kind
of not and day three okay maybe I'm sort
of slowly getting back there and I
always wondered like why am I just it
permanently feels like I'm not making
progress at the speed that I should and
um the answer was kind of really subtly
staring me in the face which is well
you're you're choosing to kind of give
yourself an illness for a couple of days
twice a month,
>> right?
>> And and that was it.
>> Yeah. I found that after I got sober, I
found that it almost felt like a life
hack. And this is not like like I'm not
a I'm not a maximizer. I'm not anything
pill. Well, I'm nrexone pill, but it did
it did feel like a life hack because I
lived for so many years with this mental
obsession. The physical the physical
effects of alcohol, but especially the
mental obsession that was such a
distraction from anything else in my
life. I couldn't optimize [ __ ] I still
can't really optimize [ __ ]
>> How did you get how did you get anything
done? Because I've listened I've
listened to your podcast. You you seem
to have a really fantastic recall.
You've got great stories. You were
working as a writer. The book's
wonderful. I love the pods that you've
done in the past that I've heard. Those
do not smack to me of a person whose
brain has been adultled by alcohol,
who's never been able to think about
anything, who's had their mind cycles
captured by worrying about where the
next drink's going to come from or if my
wife's going to find those bottles that
I hid in the back garden or whatever.
Um, that doesn't smack me as that. So,
are you are you the the prototypical
functional alcohol use disorder person
or what?
>> Well, I wasn't for a long time. So until
I was 30, I worked deadend entry-level
jobs that I was usually fired from
within a few months and spent all of my
time at a bar at the bar. There was one
bar I liked in particular. And then at
30, I started to get my [ __ ] together. I
took an unpaid internship at a public
radio station. And I did this purely
out of
pettiness because I had been broken up
with someone who worked in public radio.
And I was like, "Bitch, I'm going to I'm
going to get your job and I'm going to
do it better than you. I'm going to I'm
going to I'm going to win. That's how
petty I am." And um and so I started to
get my [ __ ] together then, but it was
still I was still working at a deficit
because and I also I also moved a lot
during this period. So I would live
somewhere for a few years, maybe I think
at the max at the most like four years
and then I would kind of burn my
bridges. I would run out of jobs and
then I would leave for a new town and I
would start the cycle over again. that
was actually a fairly effective way of
of getting clean for at least a little
while, like removing myself from the
environment that I was in. Um, but so I
really did not start
even really attempting to make career
moves until I was 30 years old. And then
I got I did get serious about I decided
I was going to be a journalist. Um, and
I did get serious about that, but I
still had many many setbacks. And at
that point, I had kind of aged out of
like heavy like club culture and party
culture because just like my friends
weren't doing it as much. So I I did
much more of my drinking at home by
myself. So I really shifted around that
period to like being the girl being like
a party girl who everybody knew as a
party girl to being somebody who had a
much more like not like equally
problematic but much more private
drinking experience. Um and there are
lots of people who when I was reading
when I was working on the book I talked
to an entrepreneur who I will not
mention his name but you have heard of
him who was drinking 40 drinks a day
like low alcohol drinks but 40 40 beers
a day who also got
>> 40 low alcohol beers a day
>> it's just an immense amount of liquid he
probably had to wear a [ __ ] diaper.
>> Yeah. Holy [ __ ] So, right. And then and
also like think about the 1950s, right?
When people are having three martini
lunches and then going back to the
office after this, you know, that has
that has almost completely left the
culture. So, we're just our standards
really have changed. And then
>> go ahead.
>> No, I just we have like what is
acceptable and what is considered
problematic drinking has changed so much
that like what I consider problematic
drinking would not have registered in
1950.
Yeah, I remember hearing some story
about the introduction of tea houses or
coffee houses I think into uh Great
Britain and when that changed from being
the public house where everybody would
go to meet and talk during the day and
that
>> uh encouraged a slightly sloppier type
of conversation to then oh well you you
don't just need to drink the alcohol
perhaps you can drink the caffeine and
this was some sort of springboard boon
for um idea generation and may have
contributed to the Renaissance and stuff
like that.
>> What is I'm curious. So I did I did
study abroad in the UK when I and I and
I I chose it there for two reasons. One
the drinking age was is what 18 and I
was 20 at the time or 19 or 20 and two
this is the less important reason you
speak English. Um, and so I, so I did
study abroad over there and I had
classes on Monday all day and then
Tuesday until noon. That was my entire
work week. My like my school schedule
ended at Tuesday at noon. And there was
a pub on campus, the student union was
an actual union. And there was a there
was a a pub and pool tables and we drank
[ __ ] snake bites. That horrific like
>> half cider, half laga with a little bit
of black currant juice in it. Yeah.
>> And it's like worse coming out coming up
the the next day. It's disgusting.
>> Um, and just the drinking culture there
was
>> I loved it. I absolutely loved it. But
I'm curious. I mean,
>> yes, in the US we have definitely seen
like we can see this in in polling. Gen
Z is way less boozy than, you know,
millennials than my generation was.
They're also having less sex. They're
seeing each other less. There's all
sorts of downstream effects, I think,
connected to the phone. But um has this
has this changed in the UK at all as
well or people still boozing it up
there?
>> I think it's it's very similar. Um my
colleagues and ex- business partners uh
from the industry that I spent my life
in um it does feel a little bit to me
like I sold Bitcoin at $120,000.
Um and because the market has really hit
uh quite a an aggressive downturn. Um
it's it's just not the done thing. And
you know it it is a confluence of all of
this stuff because if the nightclubs are
less busy because more people you're not
just competing as a nightclub with the
darts around the corner or the Huberman
podcast telling you that you shouldn't
be drinking alcohol. You're also
competing with Netflix and HBO and Tik
Tok and just the fat vegetable culture.
I'm just going to veg out on the couch.
and you're competing with changing
dynamics in terms of what people tell.
Well, weed is now more prevalent in the
UK. I know it's massively maybe even to
the stage where more Gen Z smoke and
drink now, I think. Um, so there's a lot
of competition for what your potential
substance of choice is. Whether it's the
environment that you're going to be in,
whether it's the people that that are
around you, whether it's the social
norms about that, whether it's the
education level that you've got and
understanding of the health effects,
whether it's the alternatives that
you've got to get a buzz on, whether
it's the screens that can stop you from
going out of the house at all, whether
it's the social anxiety from being, you
know, arrested development during COVID.
really is in many ways a a a
perfect storm to stop people from from
drinking. And in many ways in many ways
that's good. But I mean we are already
seeing how how quickly the world's
turned. Only a decade ago for me it was
revolutionary to say that I wasn't going
to drink. And now we have I think I saw
a Scott Galloway clip the other day of
him saying I would way rather someone go
out and get smashed than sit in the
house and like stare at the screen
because very quickly as with everything
the pendulum has swung so quickly back
the other way that well no we're worried
about this thing now. We got to be
concerned about the you know the
isolation. Yes.
>> Um, so yeah, it's
>> I think that's a completely legitimate
fear because it's not just that young
people aren't drinking, which it's hard
to argue that that's not a net positive,
but they're also not socializing with
each other in person. And I cannot see
that as a net positive. They're not
having sex, which, you know, maybe
there's some net positive there as well
for, you know, we want people to have to
be responsible with their bodies. But if
we have, you know, generations of people
coming up who don't know how to interact
with each other in person,
I don't know.
>> It was I mean that that right of passage
thing that I said um it it really is.
And as much as could I have could I have
learned the lessons that I needed to
without going out and partying? Maybe.
Maybe. But given that whatever it is,
you know, maybe 90% or 95% drink 50% of
the alcohol, it seems that most people
aren't graduating into becoming uh
alcohol dependent.
>> Yes.
>> And if that's the case, you can there's
there's probably a pretty good argument
to be made that it is maybe a net
positive that it does sort of expedite
your learning. How many people met their
partners? You know, meet your girlfriend
in a nightclub. Is that the best place?
I don't know.
>> At least at least the girlfriend for the
week or the night.
>> That's true. That's true. That's true.
Um, yeah, it is a
it probably is. There is certainly
something that's been lost from that and
the sort of massive surveillance culture
that we have. I think that made
everybody much more
>> worried about messing up or or or doing
something embarrassing. Um, we used to
do this bar roll called Carnage, which
was a t-shirt bark roll, and you wore
the t-shirt as your ticket, and then
there was tasks on the back that you had
to take off, like pulled a pig, swapped
shoes with a random um
>> pull a pig,
>> pulled a pig, like got off with somebody
who's really ugly and fat.
>> Oh, that's terrible. That is so awful.
>> It was 2006. Okay, so we were allowed to
>> Makes sense.
>> A different It was a different world.
And um
>> different means a different thing in
Austin. That's a That's a a barbecue
joint.
>> Uh true. Um
that the Larry Lowy culture would not
you would not even be able to get two
feet down the street with that in the
modern world because this [ __ ]
>> surveillance state run by gullible
volunteers, this sort of starsy for the
Angry Birds generation.
>> Yes.
>> Um would have captured everything. So
you pulling the pig or you throwing up
and in a bush somewhere that is
immortalized on the internet for the
rest of time.
>> And at an even younger age when I was a
kid, when I was 15, my parents left me
at home for a weekend. I hope they're
not listening to this. If they are, I'm
sorry. I [ __ ] took their car and I
drove around all weekend. I had a giant
party at their house. They never found
out. today they would have a tracker on
me in the form of my phone and every
neighbor would have a Ring camera or
they would have a Ring camera
>> capturing you as you go pasturing you.
Yeah. So I don't know how young people
today get away with [ __ ] and I do think
those are valuable lessons to learn. I'm
not sure what the value is, but I think
it's still valuable.
[Music]
>> It's fascinating. So is this what is it
that you're hoping to achieve with this?
Are you hoping to make more people aware
that this is a particular uh solution
for people that drinking too much? Is it
to sort of campaign to make this more
widespread among doctors?
>> All of the above. Yeah. Um I want the
the the main message of the book is you
know the book is about the Sinclair
method in Nrexone and it is sort of a a
step by step. This is self-help which
the fact that I Katie Herszog wrote a
self-help book would shock anybody who
knew me 10 years ago. Um, it's it's
definitely a twist. No one saw this
coming. So, but part of it is to give
people a guide because when I was doing
this, there were YouTube videos and
Facebook and Reddit and lots of you can
hire coaches who are really helpful in
terms of helping people know what to
expect, how to deal with side effects
and setbacks and things like this. Um,
trying to figure out if it'll even work
for you in the first place. But I wanted
a book. I wanted something I could read
that would tell me what to expect on day
one, on month one, on year one, and that
didn't exist at the time. Um, so that's
part of it, just giving people a guide.
But I also, you know, now Trexone isn't
going to work for everybody, but there
are lots of other options out there. And
I just I want the conversation to shift
from there's one path out of alcohol use
disorder and that is abstinence only to
just broadening the way that we think
about this because that that option does
work for a lot of people but it doesn't
work for everyone. And I think the
problem with the the AA or nothing
narrative or the abstinence or nothing
narrative is that it keeps people
drinking longer. So, I thought that for
years I thought that the only solution
to my problem was going to be to quit
drinking and to quit drinking forever. I
h I did do that in the end, but it
wasn't wasn't what I expected. And that
that was such a mental barrier for me
that it kept me drinking much longer
than I should have. And had I known that
there was a way to continue to drink,
because that's what I wanted to do,
continue to drink, but do it in a way
that was safe and that would extinguish
my desire for alcohol.
I I I would have taken this step, I
think, a lot earlier than I did and I
would have saved myself some heartache
uh in the process.
>> And you wouldn't have had to write a
personal development book, but here we
are. We've done it and it's actually
really good. So, congratulations. Yes. I
mean, not only did I have to tell my
come out and tell my parents that I had
been secretly drinking, I had to tell
them that I wrote a self-help book.
>> Humiliating.
>> The price that you pay to try and help
the world become slightly better.
>> My god.
>> Uh Katie, you're great. Where should
people go to check out all of your
stuff?
>> Um you can pre-order the book. It's uh
on Amazon, all that stuff. You can go to
my website, drinkyouways.com
or or not sure. Google it. And uh I also
have a podcast. It's called Blocked and
Reported. We do not talk about self-help
or or drinking culture. We talk mostly
about the internet and culture and um a
lot of talk about furries. We're been on
a furry kick lately.
>> Okay. I haven't seen those, but your
Blocked and Reported is awesome and
everyone should go and check that out
and uh so are you. I really really
appreciate what you've done.
>> Thank you for having me. It's great to
talk to you.
>> Congratulations. You made it to the end
of the episode. And if you want more,
well, why don't you press right here?
One.