Video summary
In this Thanksgiving-themed episode of Impact Theory, host Tom Bilyeu sits down with renowned leadership expert John Maxwell to explore the profound impact of gratitude and connection on personal success and human flourishing. Maxwell emphasizes that people are either one's greatest asset or liability, making it essential to actively value them daily. He shares a specific anecdote from his visit to the studio where he introduced himself to every single person present, illustrating how expressing genuine appreciation creates common ground for relationships. This practice of valuing others is not merely polite; it is a strategic approach that allows leaders and individuals alike to add value in return, fostering an environment where everyone feels seen and supported. Maxwell delves into his personal history with addiction to negativity during his time as homeless, explaining how he utilized the habit loop—consisting of a stimulus, response, and reward—to rewire his brain for positive outcomes. Unable to change external stimuli like poverty or anxiety directly, he focused on altering his internal reaction by inserting writing exercises when triggered. He also highlights meditation not just as sitting still but as building mental muscle that must be applied in daily life through specific actions. A key technique he teaches involves forcing oneself into a state of dilation rather than contraction during moments of panic; for instance, noticing the light filtering through trees or smelling fresh air can trigger biochemical changes like dropping blood pressure and shifting brain activity, effectively using gratitude to transform anxiety instantly. The conversation further explores financial wisdom and professional conduct, where Maxwell recounts how he retired at 29 by running multiple businesses while maintaining a mindset of appreciation rather than complaint. He shares the story of a single mother who complained about her low-paying job until she began appreciating what she had; this shift in attitude led to improved relationships with her boss and eventually resulted in a significant raise. Maxwell advocates for giving small, thoughtful gifts or tokens of appreciation to clients and colleagues, noting that those who give more often receive more referrals and opportunities. He connects this behavior to the concept of *eudaimonia*, the ancient Greek idea of human flourishing achieved through service to others rather than materialism, arguing that pursuing wealth as a primary goal for happiness actually decreases well-being. Jocko Willink joins the discussion later in the episode to discuss building trust and meaningful relationships within high-pressure environments like the military. He explains that he never relied on authority alone but instead built deep connections with subordinates by asking them how they wanted to approach projects, thereby demonstrating trust before expecting results. This reciprocal dynamic ensures that when mistakes occur, leaders focus on support and learning rather than punishment or blame. Willink illustrates this philosophy through his own experiences in the Navy SEAL Teams, where every successful mission was a product of strong relationships built on mutual respect and reliability up and down the chain of command. Both guests conclude by reinforcing the idea that gratitude is not just an emotional state but a practical tool for leadership and personal growth. Maxwell reflects on how exposure to both poverty and wealth during his childhood shaped his perspective, noting that while some trauma hardens people, others like his mother chose to see humanity's bright side and dedicate their lives to helping others, such as building wells in Africa. The episode underscores the importance of shifting focus from material accumulation to human flourishing through service, creativity, and genuine connection. By consistently practicing these habits—valuing people, adding value daily, and cultivating gratitude—one can overcome anxiety, build stronger relationships, and achieve a more fulfilling life regardless of external circumstances.
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Everybody, welcome to Impact Theory. Our
goal with this show and company is to
introduce you to the people and ideas
that will help you actually execute on
your dreams. In celebration of
Thanksgiving, today we are going to look
back on some of the stellar past guests
and the many different ways that they
give thanks. From practicing gratitude
to honoring their relationships, these
are all great ways to be thankful for
all the positive things in your life.
So, let's get ready to hear from our
first guest, the one and only John
Maxwell.
What's interesting is reading your books
and hearing you talk about your
strategies, but then seeing you come in
today. So, you say that you're in the
people business. You tell a really great
story about how one of your leaders had
walked by a group of people and not said
anything.
Um and you taught him, you know, that
that was a a real missed opportunity.
And then when you came in today, you
literally went to each person and
introduced yourself.
What is that power of connection?
Well, I think, first of all,
it's valuing people.
Uh you know, you have a incredible
incredible work here. And every person
here in this studio makes it happen.
And um
one is too small of a number to achieve
greatness. And and
the moment that you understand that the
people that you have around you, they're
you know, they're either the your number
one asset or to be honest with you, they
could be your number one liability. But
the moment that you understand that and
begin to value people,
I think that is what creates the
connection. Because the moment that um
I think we all know. Don't you, Tom?
Think Don't you think you know when a
person values you and and when a person
doesn't value you. And and so I think
that giving value to people
and expressing that to them is the
common ground that builds relationships.
And so, yeah, when I came in the studio
I wanted to meet everybody because
you've got an incredible successful
program and I want to meet the people
who help you be who you are.
I love that.
Uh it begins there.
Because if I don't truly value people,
I won't add value to them. You you don't
add value to people that you don't
value. You don't add value to anything
you don't value. So, every day I value
people. That's where it starts. But then
every day I I think of ways
to add value to people.
So, I mean, I'll look at my calendar and
I look at my agenda today and I realize
I was going to be with you and and I
think, "Well, okay, how can I add value
to you? Uh what can I do for Impact
Theory that'll, you know, just help?"
Because again, if you're constantly
adding value to people,
you're going to be of great value to
people. So, okay, I value people, think
of ways to add value to people, then I
look for ways to add value to people.
When I'm in the setting,
I'm looking for, okay, what can I do?
What can I say? And but we we
we what we see is what we look for. And
so, if I'm looking to add value, guess
what? I'll see ways to add value to it.
Somebody else might be beside you not
add value at all to you. But but but I
look for ways and then number four, I I
I do things that add value to people.
And then number number five, I encourage
others add value to people.
And I've just lived that simple formula.
I do that every day of my life. It's
very simple. And I try to help other
people do that understanding that if
they do that,
wherever they are, leadership culture,
not a leadership culture, doesn't really
matter, they'll begin to influence and
begin to lead people and they'll begin
to
make a difference in people's lives. And
I think
that's essential. But I think you have
to to intentional
and I think you have to be consistent.
Consistency compounds.
You know, it's really fascinating to me
that if we do sit and contemplate a
problem, we will come to some truth
that many other people come to in
similar situations, whether they're in a
concentration camp or
in a lab. It fascinates me. I call it
going into the river of yourself to find
the ocean of everything else. Um I
realized about the habit loops, I didn't
have that word for it. Uh
again, when I was homeless,
I was addicted to stealing.
And I was addicted to negativity, and I
was addicted to anxiety. I could tell
that.
And
I just stopped suddenly one day, and I
was struck by the thought that if our
brains are addictive, if we are capable
of being addicted, if it's such a
natural thing to us, there must be a
biological evolutionary reason. I mean,
it can't be that this was all a mistake,
and oops, sorry about that addictive
part of your brain, you know.
It just didn't make sense. And so, I
wondered if I could get addicted to
negative things, could I get get
addicted to anything? To positive
things?
And so, I noticed this I called it a
triad. I noticed I had a problem, and it
was triggering me. I knew that word. I
don't probably didn't know that word
then.
A stimulus. I knew being homeless was
really bad for me, my my anxiety and
my panic attacks. Then I had a response,
and it was stealing. And then I had a
reward.
And so, I realized I couldn't change
this first one, but I could change my
reaction to it. And so, I decided to
insert writing. And so, every time I
wanted to steal, I forced myself to
write.
And I did it enough, and it was hard. It
wasn't fun. It didn't feel good. Um
stealing would have felt way better.
But I stuck with it enough um
to where I started to get a reward. Um
and then I realized once I could do
that, I could start to tackle really
specific problems and get highly
specific
um
I look at
I look at meditation. I was taught to
meditate by an aunt when I was about 12,
maybe.
Whoa.
Um it was transcendental meditation.
I didn't really stick with it, but I
knew of the concept. Um and then I think
also writing, being creative. I sang my
whole life and I wrote my whole life.
Forces you to be present. So it turns
out if you're being observant or
curious, you're in a mindful state. That
easy.
So if you're anxious, all you have to do
is get really observant and really
curious. It can be about the light in
the room. It could be the smell of
something.
Um but you're forced instantly into a
mindful state. You don't even actually
have to meditate to do that per se.
And then I realized I have to start
taking the skill of meditation
How How do I describe it? It's like
going to the gym and building up a
muscle.
And if you build up that muscle in the
gym, it's important and it's great and
it changes you. But unless you can put
that muscle to work in your day, your
life may not be fully changed.
Meditation is like boot doing a bicep
curl.
But I needed to find a way how to take
that bicep curl and that muscle I was
building and change habits. And that's
where I started developing very specific
exercises to
attack or change very specific problems
I was struggling with. And I continue to
do that my whole life, my whole career.
And then I met Dr. Brewer
maybe 2 years ago.
And when he saw the exercises I
developed, he was like, "Those actually
work. Those actually rewire your brain."
And so on my website, he he goes on and
actually explains why they work, which
was a total trip and really amazing.
So I'd love to hear what some of those
exercises are. What are some of the
specific things that that you did then?
Have they morphed and changed? What are
you doing now?
When I was homeless, I realized um I had
two basic states. I felt like this or I
felt like this. It was open and dilated
or it was tight and contracted. And I
realized every thought, feeling, and
action led to one of those two states.
And so, a really simple hack was when I
noticed a panic attack coming on or huge
anxiety attack,
I would
just force myself to have a thought,
feeling, or action that dilated me. It
sounds really simple, but I just used
gratitude. So, I remember my first time
I tried it is on the street corner.
I liked to live near this little
flowering bush. It was like my home. And
I was miserable and anxious and heading
into a panic attack, and I forced myself
to notice the light coming through this
palm tree
and the way it filtered down and it
looked like a lace dress on me and
I just forced myself to feel the sun, to
smell the air,
to be profoundly grateful that I was
feeling the sun on me. I had a lot of
memories of Alaska sitting in the sun.
And it forced my entire system to
dilate, and I didn't know at the time
what I know now. You know, now there's a
lot of science. Your vascular system
does dilate. Your blood pressure does,
you know, drop. Your blood flow patterns
change in your brain.
Um, and you get a different biochemical
release, which is amazing. I felt it at
that time. I didn't know the the
science, but I knew that it worked. So,
that was a That's one that I teach on
the website.
And they're all just 3-minute exercises
that are very specifically designed to
attack very specific and certain things
as we try to change.
You retired at 29, not just because you
were thinking. You retired at 29 cuz you
ran businesses. You got very thoughtful
about how to generate money and save it.
Um, how should people be acting with
their money? So, we get now how they
should be thinking, but how should they
be acting with their money?
Thank you, Tom. I think it's a beautiful
question, and I I I think that's exactly
what we need to learn.
Um, but because uh, once you start
appreciating, your life shifts, too. For
example, one of the readers of my book,
she was a single mom with a low-paying
job. She was working as a secretary. And
then she came to me, and she used to
complain about her low-paying job. But
after reading my book, she changed her
attitude, and she started appreciating
about life and boss. And and she
realized that she didn't have a college
degree,
but she got she was hired as a
secretary. So, that's a big reason to
appreciate her boss. Before, she was
always complaining about him.
And I think that feeling really probably
came across to
her boss, and she got a big raise in a
few weeks.
So, once you start appreciating, I I've
heard so many stories. I can even write
few books on this.
Once you start appreciating your boss,
your clients,
they appreciate you back. So,
in my 20s, the reason why I
I was successful was I was little unique
in so many different things. For
example, when I was doing accounting
consulting, I divided my
clients to two groups. One, I do regular
job. The other, I always bring something
whenever I I got to meet them. Just a
cheap Japanese tea, like a book, or just
not super expensive.
So, in 6 months, I got so many referrals
from the
the gift-giving groups. You know, I
didn't ask for any clients, right? But
they gave me so many referrals. And the
second you know group, not so much. So,
I
recommend everybody to start giving
more. Something little extra, not like
30% more, but something to to show your
appreciation. And
it it doesn't really matter if you're a
florist, or cleaners, or
business lawyers or a dentist. If you
start giving something, you get more.
So, this is the law, I think. If you
give more,
you receive more. And then there is one
more extra reason to appreciate about.
So, you you your life would shift. So,
your whole energy would be so different
and fall so content. And I think people
want to do business with happier people.
You know, people don't want to go with
people who are very depressed.
So, the people with radiance of
appreciation often attracts more people
and more opportunities. So, this is not
a new age or spiritual thing. It's a
practice to to
appreciate more. So, what you appreciate
appreciates. And I think that's it's so
simple. So, start appreciating about
money is the first step and then start
second step is start appreciating what
you have.
And if you start sharing what you have,
I call it gift.
All of us have gifts. I've written
probably like half of my books, 20 books
on how to discover your gifts and
monetize them.
Because
we're born each of us is born with a
special gift and something to be shared
with this planet. And if you can find it
and if you can
improve it and you can you can polish it
and just share with our society, I think
that translates into money. So, I wrote
a national bestseller,
"Do What You Love and Make Sure Money
Follows You." So, it's very important.
You have to have both.
So, my my personal faith, a member of
the Baha'i faith, has definitely
inspired
this idea that we rise to our maximum
potential when we're of service to
others.
And not only our maximum potential, but
our our greatest usefulness. And living
in that potential and usefulness uh
gives us the most kind of
rich human satisfaction.
And I know for me, cuz I spent a long
time
when I first started getting famous,
various points in time just trying to
satisfy myself and my ego. And I was
miserable. In fact, they do studies on
happiness, and this is part of mental
health, is you can
um I'm sure you've had some happiness
experts on, but they're, you know,
there's so many books about it. And And
the whole field of positive psychology
is really exciting
uh field that just started in the '90s.
And when I was going to college
there was no such field as positive
psychology. Now there's thousands of
books about it. And um
and they're they're really exciting, but
one of the things that is
um 100% true in positive psychology is
irrefutable,
that one of the worst ways to achieve
happiness, or contentment, or whatever
you want to call it, is through
materialism.
And yet we live in a culture that tells
you over and over and over again
if you get this car, if you get this
amount of money, if you have this amount
of of success, this amount of fame, this
amount of um
a promotion,
uh then you will be happy. You will
achieve happiness once you get to that
certain level. And yet the pursuit of
that, the pursuit of like I need to make
165,000 a year to be happy, or I need to
own the new Tesla to be happy, or once I
get this kind of girlfriend or spouse,
or whatever, then I'll be happy.
The pursuit of kind of a materialistic
uh
view of happiness is um
it has an inverse effect. It
decreases your happiness, it makes you
less healthy. You can do Again, I don't
have the exact specifics on the tip of
my tongue. It's a simple Google search.
Um
and conversely, happiness, contentment,
self-enrichment,
I always talk about eudaimonia.
Eudaimonia, you know, you've probably
heard about that and talked about that
before. I think we spoke about it
before. The idea that the ancient Greeks
had a word for happiness called
eudaimonia, which is human flourishing.
You know, and I love that umbrella
concept. Like, what creates the the the
largest human flourishing?
Let's Let's focus on that.
Um forget happiness, human flourishing.
But, from the Baha'i faith, from the
study of positive psychology,
helping others, being of service,
maximizing how much you matter actually
is the number one
uh
uh cause of human flourishing. So,
um I just when I kind of get into my
of like, "Oh, I'm not acting as
much as I should be." Or
"People only know me as Dwight." Or
"I'll never have a career again." Or you
know, I need X show to make X amount of
money so that I can go on X vacation or
or something. When I get into that whole
stuff, which, you know, that comes and
goes every week. Um it's kind of like,
"How can I be of service? How can I How
can I help people? How can I take the
skills
that God has given me, that nature has
given me, and put those to their best
possible use?" So, I let that be um
I try uh and let that be a guiding light
in my life.
So, I've worked in the inner cities a
lot and one thing I've noticed is that
the inner city breaks almost everyone
that it touches.
Mhm.
But, there are a few people that manage
to be so transformed by it. Whether it's
out of I never want to go back,
whether it's it just hardened them and
they had to be smart to survive,
whatever it is, there's there's a
certain
set of lessons that some people learn
that then propel them so hard, so far,
so fast out of the inner cities that
they go on to accomplish just truly
extraordinary things. Needless to say,
put your name among those people. So,
walk us through like
what were some of the key moments that
you experienced as a kid and how did you
end up interpreting it in a way that
pushed you forward even if it was just I
have to get the hell away from this?
Yeah. I feel like there are a lot of
moments where it was just like light
bulb clicked. But, I feel like one thing
that I had that a lot of people don't
have is even though I had a lot of
experience seeing the stuff that happens
in our communities, I also had access to
the other side, you know, I got to see
what was possible, you know?
My father My My father and my mother,
they divorced and when they divorced, my
father was living in a separate place
than my mother and my mother was the one
that was living in a you know, my dad
was living in a I guess middle class
kind of we were still poor, but he was
still living in a middle class community
and I would go back and forth, you know,
and you know, I had friend up the street
who had everything. He had, you know,
the almost like the Legos with the big
house and the the the train going
through the you know, the Christmas tree
and like all that stuff. And I used to
look like, man, I remember one time I
went and I was eating at their house and
I sat down and then, you know, after
eating I was going to get up and then
his mother's like, "Wait, where are you
going? Like, time for dessert." And I
was just like, "What? Dessert? Like,
I never ate dessert with my parents,
ever, you know? So, I was just like,
"What? Y'all eat dessert?" Like, cookies
and brownies came out. I was just
looking like, "Man, this is crazy. I
want this, you know?" So, going back and
then now seeing your mother eating, you
know, cereal for dinner, you're like,
"Nah, we're not doing this, you know?"
But then, other moments happened where,
you know, the moment that you reference
earlier where um neighbor got killed, I
was actually um doing some promoting,
passing flyers out of the club or
something. And, you know, we used to get
paid like $100 or something to do that.
I was coming home and, you know, we used
to live in this uh efficiency
condominium on the third floor. And I
see the door open, somebody sticks his
head out, he's got a hoodie on. And he
closes the door and I already know what
that means. So, I like tuck in my chain,
take off my watch, put my watch in, and
I walk through the door real quick and
there's three guys with a hoodie on. And
then I like see them and I'm like, I nod
my head like, "What's up?" And none of
them say, "What's up?" back to me. So,
then I knew, I was like, "All right, you
know?" And I ran all the way up the
stairs real quick and ran into the
into the apartment. But I'm like the
king of running silently with like I'm
the king of that. Like, so I did it
really fast, I got in there, I closed
the door, and I'm looking out the
peephole, I see
And I'm just sitting there, my heart's
beating beating really hard and I'm
like, "All right." And I just wait,
wait, and I don't hear anything. So,
then I'm just like, "All right, I just
go, you know, go to sleep." And then
like in the morning, boom, boom, boom,
boom, police officers knocking on the
door and they open up, "Open up."
Halfway sleeping, they're like, you
know, "Did you Did you hear the
gunshots?" And I was just like, "What?
What gunshots?" And I look next door and
you know, they got like tape all over
and on the walls like blood. And and you
know, you're looking like, "What?" Like,
was that supposed to be me?
You know? What what happened? And and
after they leave, we're still there.
Whoever came and did this is like still
knows
And I was just like, you know what this
is,
you know? And my mother, she's like the
one of these people, she's like the
nicest person in the world. Like, one
time I gave my mother money and she like
went and gave it out to like kids in the
street for for like she she's like that.
You know, she doesn't need it. She
doesn't want it. She like tries to take
her money and go to Africa and build
wells, all kind of stuff like that. So,
she looks at uh humanity in a positive
way and always sees the the bright side
of it, you know?
In the book, one of them you touched on
a little bit here I'd like to go deeper
on is the notion of relationships. And
you talk about how important
relationships are and how
especially in the military in such
high-pressure situations, how do you
build those relationships so that
they're really meaningful so that
in the dichotomy of leadership you talk
a lot about you can be too friendly, but
you can also be too distant. So, in a
field manual sense, how do I like and I
ask myself this as the CEO, right? There
are days that I want to come and and
play with my teammates, right? Like I
care about them and and I want them to
know that like I really do care like as
a human being. And so you want to sort
of be in it some days and play and and
just be, you know, one of the the guys
as it were. Um
but I do worry about going too far and
then you don't have the distance to get
the things done that need to be done.
So, how do you
build those kind of lasting and useful
relationships?
Yeah, this is
when when I say that relationships are
the most important thing in getting
things done, when I look back at my
career in the Navy and the SEAL Teams,
just about every single thing that I
ever did
was through relationships. So, the
amount of times that I looked at one of
my subordinates
and said, "No, you will do what I'm
saying because I'm in charge."
I don't think I actually honestly ever
said that one single time.
I think it was always, "Hey,
this is what we got to get done. How do
you think we should do it? Do you think
this is smart? And it was all based on
relationships and up the chain of
command, too. There was never a time
that one of my bosses said,
"Hey, Jocko, shut up and you do what I
told you to do." There was never a time
that one of my bosses said that to me.
There was You know, if I had a question,
if I pushed back, they gave me
legitimate answers. If they didn't have
good answers, then they would modulate
or change what it is that they were
telling me to do. So, this idea of
having relationships up and down the
chain of command and and there's a word
that people bring up a lot
and I think they're pretty
interchangeable and it's relationships
and trust, right? It's rela- Trust is
built on relationships, relationships
are built on trust. If you don't trust
me, we don't really have a relationship.
The more deeply you trust me, the better
relationship we have. So, how do I build
trust with you? So, if you're above me
in the chain of command,
well, this is and this is one of those
uh
answers that's so obvious, it's it's
crazy, but people actually fail to do
this, which is
if if you ask me to do something as my
boss,
I do it. And I do it well. And I do it
consistently. And I go above and beyond
what you ask. And if you want me to
deliver this project by this date, I
deliver it earlier and I deliver it to
the best of my ability above and beyond
what you expected.
And you say, "Oh, wow. When I ask Jocko
to do something,
he actually does it." And that's where
it starts. It starts with that right
there. With me performing, me offering
advice, me
me taking what you asked me to do and
doing it. That's the number one thing.
If we flip those roles
and now I'm in charge of you, how do I
build trust with you? Well, what I do is
I give you
a project.
And instead of me giving you a project
and then saying, "Hey, here's how I want
you to do this and here's how I want you
to do the next part." Instead, I say,
"Hey, here's a project.
Let me know how you want to do it."
And then you go figure out how you want
to get done. And I don't micromanage
you, and I don't ask you a million
questions about and and and tell you no,
don't do it like that, do it like this.
I let you do it. And what does that tell
you?
That tells you that I trust you. I trust
you. And when I trust you, you start to
trust me. And by the way,
if something goes wrong, instead of me
jumping down your throat and hanging you
out to dry and making you an example in
front of everyone,
I say, "Hey, let's figure out what went
wrong. Did I not support you well
enough? Did I not give you what you
needed?" And so you realize, "Oh, he's
not going to hang me out to dry. He's
going to give me the support. He's going
to try and teach me if something goes
wrong, instead of try and drop the
hammer on me."
And in order to do this properly, of
course, let's say you just started
working
for me.
The first thing I would hand you
wouldn't be a massively strategic
important project and say, "Hey, here's
the Here's the Here's a multi-million
dollar project. You take and run with
it. I'll be over here."
I trust you. You You make it happen. Cuz
I don't know you. How can I trust you if
I don't know you? So, I'm going to give
you a smaller project. I'm going to give
you something little to start on. And
then you do that You do that well, boom.
Now, I'm going to give you something
bigger, and we continue to go in that
direction until pretty much we get to a
point where all I really have to tell
you is, "Hey,
this is the vision. This is what we're
trying to make happen. Run with it. If
you go If you If you need to pass this
barrier of whatever kind, let me know so
I can let everyone else know. But,
it's on you. Run with it."
All right, guys. I hope you got a ton of
value from hearing all of the different
ways that people are finding to give
thanks in their life, and I hope that
you take this day to reflect on that and
remember that if you're filling yourself
with gratitude, you're not filling
yourself with anxiety and depression and
all the other things that can come and
tear away your peace of mind. So, I hope
this added a lot of value to you guys.
And until next time, my friends, be
legendary. Take care.
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