23-Year-Old Soccer Coach Reveals the System That Makes $13k/Week

How many sessions do you like what's a normal week for you right now? Like how many sessions are you normally running per week? >> So I run, let's see, three to four, three to four sessions from Monday through Thursday with the group. So those are group sessions. Anything outside of those hours are private. If someone hasn't taken that slot, so I have that slot for free. But now I'm not wondering like is someone going to join that slot? Like I know I have free, so I know I have time to like look at videos, get improved, look at ads, um you know, do do something on my own on my own time because I know it's no one's going to show up versus, you know, before like I would be doing something on my computer and a kid just walks in and I'm like, you never told me you were coming. Now it's now it's very very yeah, very very organized. So yeah, I would say around three to four sessions of group uh from Monday through Thursday. Everything else outside of those hours I do privates if, you know, I haven't I have them enrolled, yeah. >> Got it. So you feel like right now your day-to-day is just like way more you probably have more free time, right? >> a lot more. Like it's the organization is one of the biggest things that have that that have changed for me. Like I know like I have my schedule, I use the Google Calendar. So I see a session that I have or the day, I know I have to be there at be that time and then the time that I have off, yeah, I have so so much free time. It's it's not like I have >> Right. >> free time like I'm not working. It's not a good thing to have free time, but it's also not a bad thing. Like if you know you have to go to the session, then you have to do it. If you don't, you know, you can fill in other things that you have to do during the day. So yeah. >> Yeah. Yeah, you just have your day is a lot, I would say, more structured now with what you're doing, when your sessions are, just the predictability of when certain things are happening. Uh >> Yeah, like more efficient, I would say. >> Yeah. >> Yeah. Cuz like if I have a free time, I guess I would use that to do something else. If someone chose not to do anything, maybe they want a little break or something, then yeah, I guess I can do that, too. >> Very cool. So, you're like in your early 20s, right? >> I'm 23, yeah. >> Yeah, 23 years old. Okay. So, as a 23-year-old, you are so much further ahead than I was when I was 23, but what I like to do is talk to the 20 the 19- to What has been for you, I guess, the key to your success up to this point? >> I guess like, you know, working hard, but everyone you know, that's everyone says that, but I guess finding the right people to to guide you. I feel like, you know, I knew what I was doing. I like what I was doing, you know, I I cuz I like I told you, I've been through the same type of training that myself, so I knew it worked, but I guess finding the right guidance, and I feel like over the summer, I think that was something that I really wanted to to to have. And when I found your program, I was like, "Wow, this is actually going to help." And, you know, it's it it was hard to transition because it's something you've never done. >> Yeah. >> But I feel every time I had a question, like it would get it it would get answered. Or, you know, in the community that you have, like, you know, a lot of play people have the same experience, you know, they've asked the question already. So, it's like I never had an issue. Like, one of the things that I like about about you specifically is when I ask you a question, like you're like, "Yeah, this is how you go about it." Like you had an answer, and it was like so easy for you to to say it. But I guess for for for younger for younger players, like it's not something uh hard. I guess you just have to put your your mind to it and implement. That's one of the biggest keep things that you would say like you have to do it. You implement, you know, if you if you're if you feel like you can't do it, you're not confident, then you have to get more reps in, more reps in, so with time, you know, and the the younger you start, the more time you have, so I guess >> Very cool, man. Very cool. And when you think about So, we're like today's October 14th, and we're doing this interview. When you think about how the business is set up now, right, compared to how it was like in August, what's your I don't want to say what's your expectation level, but like what's Where's your mind going now when you think about the future of your business? Like are you thinking like yeah, this is going to be like a really consistent six-figure per year type of thing? Like where do you think and how do How do you think about it? >> Yeah, like it's only been like a month and I've made like the Like last week when I spoke to you, sir, you asked me like how are the numbers and stuff and I told you it was like from 9 to 8K. Now I'm already from like 12 to 13K in 1 week. In 1 week. So I feel like >> Dude, that's amazing. >> [laughter] >> Yeah, like I feel like it's it's And that's not And that's that I don't have like, you know, this is the in-season time. >> Yeah. >> And most players join like the off-season or when they have more availability in the in the spring season. So Yeah, of course, I feel like, you know, I always think long-term. That's the That's the way to go about it with all the videos that that I've seen like, you know, the coaches they they already think two, three years in advance. So I feel like in the in the next year, the way it's going, the consist- the consistency and the the learning that I'm doing, the experience, um I see a six-figure, even more. I'm I'm looking to to get into a bigger facility. Like I mentioned, you know, one of the first things like that's my goal. Adding to that, get more trainers, you know, set up, you know, something like that. Thinking positive and I feel like, you know, the way it's going right now, uh and with more reps cuz I'm still fresh into this, uh it's definitely going to be going to be helpful and, you know, I feel like it's going to go good. >> That's awesome, man. Um that's really really cool. And I'm curious just to get your feedback with the new way of you like Like the new sales process that you have implemented right now, like how does that How does that feel now like when you're when you're talking parents through your process, like compared to the old way? Have you Cuz I remember like when you initially talked to me, like a lot of the stuff you're doing was like on DMs or text. Like, what what's the biggest difference now, I would say, when you walk parents through your your actual process? >> Uh, that's so so much easier. Like, I have the organization. And again, it comes back because it's something so important. Like, the script that we have to talk to parents, like and this is coming from me. Like, I hated talking to to people through the phone. >> I remember talking to you about that. >> Like, I hated I hated it. But, you like the videos that I've seen you even said it like after the I remember clearly you told me after the 10th call, uh, you'll be fine. And with the sales pro tracker that you have, I saw it. I'm like, okay, I see I began like the feeling one of the the the sections were how do you how do you feel going into this call? And you know, it always always nervous nervous a little bit nervous. Like, I'm I'm okay. Now, it's just normal confident normal normal. Like, it's something something that you know with reps. So, yeah, um before I would just I would just, you know, if someone messaged me and they're like, oh, I'm interested, I just send them our prices, our times. They have no idea what we're about. They don't know the value. They don't have, you know, they've never seen what what what we're like, what our personality is. So, they could either join or not. But, with this new process, like, you know, it's even important for me to know the parent, not only for the parent to know me. Like, is this parent committed? Is this parent And it's hard to say, but like, are they wasting my time? Am I wasting their time? Like, for real. Like, if they're if they're committed or not. Like, if they hear the plans that we offer and they're like, whoa, I can't commit to that. Okay, that's fine. I'll just move on to the next parent that is very committed. They're looking long term and they want results. So, yeah, it's so much so much different. It's That's one of the biggest things that that changed is how I go about, you know, receiving the the new players. >> Yeah, cuz then then when they join one of the groups that you already have, it's like you know they're a good fit. They're not going to like ruin that session or take away from your day and and it's funny while you were saying that it was making me think about the first ever real committed client that I ever worked with. I remember I I had these these issues where it was like the majority of the kids that I would train with they would train with me like once a month. >> Yeah. >> And you like you know how that is it's like you like they're texting you hey can we train with you tomorrow at this time and you're like sure. And I remember I had this really solid committed client who was training once a week and we would have said day said time they would never miss and this kid was like he was like six and a half years old and he was the youngest kid I was training just the most serious most committed and I remember those kids just they were doing whatever they wanted like whenever they wanted to train that's that's how it was and I was too loose and and it was affecting me financially cuz like if everyone was showing up it would have been a much different type of business but they weren't and it was my fault. I hit this breaking point where I was I'm just going to like get everybody either super committed or they're going to be out and never going to see them again. And the funniest thing was like I went to the to the parent of the kid who was already really really committed and I had this like you know how our agreement is set up but like I had it it was like a it was like a seven page document it was like way strict stricter than what we have in our program. >> Okay. >> I took it to the dad the really committed player and I had him read it during our session and he was like after our session he had it signed and gave it back to me. He's like Ben you should have done this like on day one with us. We would have signed it in two seconds. He started laughing and he was like you need to get all of your other customers like he was telling this. He's like you need to get everybody on this. That week it was like I remember going to people who were just so flaky and when I gave it to them they got so scared. >> [laughter] >> That was like my way of doing things cuz like I I was just sick and tired of of how it was But it's cool, man, to see how you've implemented because when people work with you, they're not going to they're not going to be wasting their time and actually like >> Like getting results with them, too. >> Yeah, that's the whole point. That's the whole point of the business is to actually help kids get what you got when you did it yourself >> Yeah. >> back in the day and that's that's why it works for people. I genuinely love coaching kids cuz it's like they could have all the business strategies in the world. It's not going to it's not going to matter if they don't like helping kids, but like I know you love helping kids and I don't remember our first call. I could I could tell how how into it you are. We just needed to to tweak some of the stuff on the on the business side and and think it's cool to see how you've implemented, man, cuz like it's it's impressive. Seeing a 20-year-old go after it and and make the changes cuz it does take guts to to make changes. >> Yeah. A lot of people a lot of people can know what to do and how to do it, but they they may be hesitant actually pulling the trigger of going to do the thing and that's the thing that that holds people back. >> Yeah, that Yeah, you know, >> [laughter] >> like you said, like it's it's hesitant, but like I feel like the way, you know, the the way that you spoke was like it made me a little bit more confident because if if I would ask you a question and you would be like I I don't think I've ever had asked you a question that you didn't know how to answer. Like I know some some people have some more specific, but you would just say based on experience, like, "Okay, this is how it works." And then that's exactly what would happen. Like it's like it's it's insane. Like the amount of help that And I And you know, I I asked you so many questions. Like, you know, you say be annoying, ask questions. I asked you so many questions, but you know, it it it really does help. It really really does. >> Yeah. The people I I've said this since 2017 the coaches that are the most annoying, that ask the most questions, that want the most help, get the greatest results. Next Monday, I have a call with with a guy who I've known since 2017. He's done roughly $3.5 million since I've known him. He still asks the most questions. Like, there's reasons why people that we work with become really successful. And it's it's not it's not just because they're talking to me. It's like they they actually implement. >> Yeah, they implement. That's number one, yeah. >> Yeah, that's that's the key. And I'm the type of person that's like I I only like to teach based off of like real experience. That's why that's why like it's great working with someone like you cuz like you listen, you're coachable, and like you'll you'll just go do it. Second-guessing me or or our system of how we do stuff. It's like you you just went after it. And that that does take a lot of of courage to do that. Um but you followed through, man. So you get rewarded. >> [laughter] >> I mean, that's I tried to have that same philosophy. Like when when I'm when I met you and I'm like, "Wow, but how does he do it? Like how does he" You're trying to you know, it's not like you're lying or anything. Like it's it's real that like like, you know, what you say and I implemented it. And I tried to take that philosophy to the kids. I'm like like, "Listen, the training is going to work, but are you going to be able to do it? Are you going to focus? Are you going to show up on time? It's not just about, you know, being here. It's You have to show up on time, be committed, show up every time, you know, and tell your parents they have to be accountable." One of the first things that you said like, "I like training the the play the sorry, the people that you allowed in your program." Like you hold everyone accountable. And I try to do the same thing with with my training. Like I hold parents, players accountable. Like are you eating the right stuff? Like it's it's things like that. Are you What are you doing at home? Like you're you're doing the work here, but but if you're overweight or you're underweight, like are you eating the the proper the proper meals? So >> Mhm. I try you know, I learned a lot, you know, little things like that. How you do it. I tried to do it the same. >> Yeah, and it's it's funny. Like I never told you this, but I'll say it now. Any of the coaches that listen to this is really important to me, so every single one-on-one meeting I had with you, like I have my email set up to where it says like like this person has joined the meeting. Like and and including today, like you showed up to the every Zoom call before me. That's that's someone who's responsible, accountable, and and I know this cuz this is how I am. It's like if I have like a scheduled meeting with someone, it's like I'm going to be there. I know if I'm that way and like that part of my life, like it's going to be easy to like help someone. It's like when when you think about training kids, it's like I can assure you're probably always there on time, right? Already really prepared. Like and people people really respect that and will tend to listen to that person cuz they know that that person's on their game. >> Yeah. >> Yeah. Every single one of our meetings, I got that email right before I logged on. It says Kevin Da. >> [laughter] >> Yeah. That's good, man. No, that's that's good. And a lot of people your age and older don't have that uh down yet. And that affects them in a lot of different areas in the business, so >> Yeah. >> Cool, man. So, I guess last question I have for you is if someone's watching this and maybe they've watched some of our YouTube videos and they've they're wanting to go down this path of doing this as like a full-time thing or they want to scale their business, like why would you I guess at this point, why would you recommend our program to that to that person? >> I even now, like I have like some friends that want to be trainers. I'm like I already know who to send them to. Like but um like I said, like if you really genuinely like doing this and you want to like grow your business, this this is like the the big the best program. I would I would recommend it so like highly to to everyone. Like even the friends that I I have, um if they ask me like, you know, if that's what they want because you know, it's still like a part-time thing for them. But even then I already feel like telling them like, look, this is the program you have you have to do it. You know, if you want to like grow your business, this is this is it. This is it cuz it it shows there's so many details step by step, so many like, you know, people in the program that already experienced similar things, especially when you're starting, that gives you the confidence to do it. So I recommend it like 100% 120% if I can. >> Got it. That's cool. So last question I have is like I know in our community, I mean, we're about to we're 249 people right now. Uh What what has that been like for you to like log in and see what other people are doing ahead of you? Like has that helped you kind of like think bigger? >> Yeah. Yeah, that's that's actually a good question. Like I see like sometimes I think I have like this crazy idea like damn, it's not like it's not normal to do or, you know, am I thinking too big? But like there's someone that's like, oh, I just made for example X amount of sale or I'm running this promotion or I tried this, I tried that and I'm like, wow, like these guys, you know, it's it's it's such a good environment to have. And again, I try to hold that philosophy, same thing as my training. Like if you're in in an environment where everyone is trying to learn, everyone's trying to get better, everyone's gone through these experiences, you know, that's where you actually grow. >> That's awesome. >> Yeah, it's been easy. It's been really easy. Like when I log in, I have a question or, you know, I look through other player other people's, you know, experience or the videos that I haven't even got to yet, I'm already I already know like, okay, I have to make sure I take the right notes, try this, you know, try that, you know, there's like an unlimited amount of things that we can try. And you know, every year, like you said, you always update it. So like, you know, it's it's It's great. >> Cool, man. Well, dude, that's awesome. Thank you for sharing your experience and uh I guess before we go I know you're again only 23, but I I try to ask people this question. In your mind, cuz I know you you are the type of person thinks long-term. Uh which like anyone that's successful and at anything has to have that sort of mindset. Uh but where do you where do you kind of picture your business in I'll say after the World Cup. Cuz like World Cup's going to be here uh >> in 2026. >> In two summers. Right? Or I guess a year and a half from now. >> Yeah. >> Uh where where do you think you'd want things to be at that point? As far as like the amount of clients that are in your program uh maybe like assistant coaches and like facility. Try try to give some specifics of of maybe >> Yeah, I mean, by that time I'm, you know, I I probably want to see myself, you know, having that bigger facility. Um having more free time, you know, um to to do stuff on my own. Like free time for me is not really like like I'm not doing anything. Like yeah, it's free time for me is like I have time to do other things. Like to to organize myself even better. Like how can I grow this even more? Like free time is a way from training. Actually being there. So, if I have the trainers and I trust them, then yeah, I I see I picture myself like having like a a consistent players, a bunch of community a good community of players that that, you know, been through the program. I also, not only that, but like where my players will be like in in few years from now. Like I see them probably playing in the best teams, good academies, going to division one. So, um things like that, you know. I think about the players just as much as I think about me. I'm By the time for that World Cup, you know, hopefully I'm I'm good to to attend a few games. >> [laughter] >> Yeah. Oh, man, that'll be That'll be exciting. That's really cool. And one thing one thing I want to I just caught you say, you said, "I think about my players just as much as I think about me." And I can't tell you how important it is to keep that sort of mindset coming up because I see a lot of people what what tends to happen with just most people, it's it's they see some success with their business and they take their eye off the thing that ultimately has led them to that success, which is like client results. >> Yeah. Yeah. >> And and having that at the forefront of your mind, like, "How can I make this program better? How can I deliver more value to these kids?" Like, "How can I stay on these kids, keep them even more accountable to to make sure the results are getting better and better?" That's the thing that like, the guy I told you about earlier who's who's made millions of dollars since since I've known him, like, his program at at the end of the day, it's just better than what most people could imagine. >> Yeah. Yeah. >> And his the results are great, and that's that's why people stay. That's why he's done so well. And Yeah. And that's what his focus is on, though. His focus is not on the money. Like, of course like it has to make money. Like, he's made a lot of money, but it's because of the the service, the product. It's >> One One thing I remember like on our first on our first or second call, I think it was like what you said, you were like, "That I'm not going to change your life." Like, if I join this program, you're >> going to change my life and and that's what I think I think about that when I talk to kids. I'm like, "Listen, you're not going to change my life if you join, but I'll change yours. Like, you're going to be more more successful in your game. Like, you're going to get better." And and it's so true. Like, you know, I I I changed a lot a lot. Like, you know, even being more comfortable with talking on the phone. Like, you know, something that I didn't like to do before, you know. >> Mhm. >> Now, it's it's very very different now. Very very different. >> Yeah, and that single that single skill of going from hating it to now it's just normal. >> Yeah. >> Like, is if you think long-term, which you you do, I mean, think about the next 200 people that join your program. How valuable that is to your business. Like, they're all going through that process. They're all paying more, more committed, going to get the results. So, it's like that at the end of the day protects the long-term vision that you have. It's like, the right clients are going to be able to train with you. And and I know a lot of coaches they want to train everyone, but the reality is not everyone is the best fit. And coaches that realize that faster actually end up making way more money, too. They work with the right type of people. >> I remember like you you mentioned that like in one of the videos like those few extra hundred dollars like they're not going to help you. Like, that's it helps you short-term, but long-term those those are the clients that are, you know, they're going to be they're going to, you know, stress you out, a pain in the neck. Like, and it was hard for me to understand that at first. I was like, "Man, but like, damn, like, this money right now would be good. Would be good." But, then you cuz when I first started, it was for me like it was harder to to release or like to get rid of clients that I I know that are not good for this program than to get new clients. >> Yeah. >> So, when I first started like and I knew who I didn't want. Like, I would be even stricter for those parents. I'd be like, "This is how it's going to be. If you don't like this, then you can't you won't train you anymore." And they ultimately they they don't like it because they're not committed. I know. I know they're not. Versus like the other parents like it was so easy to transition them. Yeah, I like this doll. This is such a good idea. Um like you know, we I want to I want my son to train. I want my my daughter to train with with this these players these type of players. And you know that the players that are in our program, they're all on the same page. They're all accountable. They all know the rules. They all want to be there to get better. So >> Mhm. >> such a difference, man. >> Yeah, have you ever I it's kind of a weird comparison, but have you ever seen the movie called I, Robot? You know that is? >> The with Is it with Will Smith? Yeah. >> Yeah. So like I always I always think about how like like the robots the they're all like kind of the same, right? But like if you think about your training business, it's like you want you want your clients to all be very similar. But you want their parents to be really committed. You want them to be on time. You want the kids to be really committed. And I think that's the one of the trickier parts with this business is like you might have a parent who's really committed, but their kid is on a different wavelength. >> Yeah. Yeah. >> And you might have a kid who really wants to be there, but their parents are always late. Or their parents their their card bounces every month. And it's like it's it's the matter of having like the right types of people that are very similar to each other. That's what makes this business long-term super successful cuz like the people that come in want to be around the people that are there. >> Yeah. >> And uh and and and you have that environment and culture set up. Um very cool, man. Well, dude, thanks for for jumping on here and uh it's been awesome chatting with you and keep up the great work. >> Oh, thank you so much, man. You know, I can't thank you enough. Like I always say, "Thank you." but like actually like what I've learned and you know, I'm still learning. Um I'm just so grateful. Like you know, I I'm glad I chose the right program. Like And I told you before like even before I joined you like I've seen your videos years ago when I first started. And when I finally like, "You know what? Let me see what what this is about." and I was like, "Wow." Like I'm so glad I I did it. I'm so so glad. Thank you so much, man. >> Yeah, man. Glad it was a great investment. Keep keep up the great [laughter] work. >> All right, man. Thank you. >> All right. See you, Kevin. Thanks so much, man. Bye-bye.