Video summary
In this discussion, Kevin Kelly presents a robust case for optimism and hope in an era of internet cynicism, arguing that these traits are not merely temperaments but learnable skills essential for thriving. He outlines three primary reasons to be optimistic: historical evidence suggests progress is real and statistically likely to continue; psychological research indicates optimists handle setbacks better by viewing them as temporary rather than inevitable; and innovators who envision new possibilities drive the creation of beneficial technologies that improve lives. Kelly introduces his concept of "radical optimism" or "militant optimism," which involves acknowledging problems while trusting in humanity's increasing capacity to solve them over a long time horizon, allowing slow compounding progress to overcome short-term disasters. Kelly challenges conventional definitions of success with the aphorism "don't be the best, be the only." He argues that striving for being the "best" limits one to narrow niches defined by others and often leads to undesirable outcomes like excessive wealth or fame, which he describes as imprisoning burdens rather than true rewards. Instead, individuals should invent their own unique definitions of success where they are the "only" in a specific field, thereby avoiding the scrutiny associated with figures like Drake while gaining control over their time. He defines true wealth not by monetary accumulation but by having total autonomy over one's schedule and maintaining joy even on average Tuesdays or bad days, emphasizing that optimizing for consistent enjoyment is more valuable than chasing spectacular peaks. The conversation delves into personal growth strategies, suggesting that retaining the "weird" traits from childhood prevents replacement by AI and fosters innovation. Kelly advises readers to reflect on what irritates them in others as a signal of their own untapped potential or unique makeup. Furthermore, he advocates for prototyping life rather than making grand five-year plans; this involves low-commitment experiments like Airbnb's early door-to-door model or building cardboard mockups before remodeling kitchens. This approach allows individuals to iterate and learn quickly without the paralysis of perfectionism, which Kelly identifies as procrastination masquerading as quality control. By sharing work-in-progress publicly—what he calls "writing out loud"—creators can gather feedback early, avoid catastrophic late-stage errors, and overcome fears of idea theft by realizing that if someone else takes an idea, it simply means the project wasn't meant for them. Finally, Kelly addresses emotional resilience and interpersonal dynamics through concepts like distinguishing pain from suffering; while physical or external setbacks are inevitable, internalizing them as part of one's identity creates unnecessary suffering. He encourages listeners to tend to small things rather than fearing large obstacles, noting that blisters often defeat hikers more effectively than mountains. Leadership should balance high expectations with care for the whole person, ensuring that demands do not damage relationships or health. Ultimately, Kelly urges people to live in their "golden years" right now by celebrating intermediate victories and rejecting deferred happiness syndrome, while choosing kindness over being right because it aligns with human nature and generates positive returns through empathy rather than utility maximization.
Read the full video transcript
Your new book feels like it was purpose
written for me. Massive fan of
aphorisms, massive fan of pithy short
life advice.
For the people that haven't read it,
I notice a trend throughout the entire
book, which is one of optimism and hope.
And at the moment, I notice on the
internet a
uh
current um
rhythm of serious cynicism. People
believing that the world can't improve,
that the people who hope that it can are
the ones that are genuinely the problem.
What's the case for optimism? Why should
people be optimistic at all?
I think there's um
three reasons
uh why you should be optimistic as you
possibly can, understanding that it's
somewhat a temperament, but actually, I
think it is a skill.
And um the first reason is is that um
if you read any history at all, you soon
and and look at the evidence and actual
science, you have to conclude that
progress is real and that the conditions
that generated that progress are still
working at work in the world and that
this will statistically probably
continue for a while.
That's one reason. The second reason is
that um
we know from the work work of child
psychologists that people who are
optimistic thrive better.
That and that and they they they
understand they the psychologists
understand that one of the ways you
teach children is called learned
optimism.
To be more optimistic is to have them
come to understand that setbacks are
only temporary.
They're not They're inevitable, but
they're only temporary.
And then the third reason is is that um
uh
it's the optimists actually are creating
all the cool things that we need and
that there is making our lives better.
All the um
the optimist is someone who
envisions a world or something that they
want to have and can believe believes
that it's possible. And that that belief
in that envisioning help make it come
about because
the really good things that we want
are so complicated they're not going to
happen accidentally, inadvertently.
You actually have to imagine them and
have to believe that they're going to
happen and that requires optimism. And
that's why basically it's the optimists
who are shaping our future.
How much do you think that people can
nudge their disposition?
One of the easiest ways
is to change your time horizon.
If you look out
beyond just next year or the year after,
10 years, 20 years, 30 years,
it becomes much easier to be optimistic
because that
that slow growth, that slow compounding
of progress
can overwhelm even fairly serious
setbacks and downturns
and disasters even.
And so um
which are hard to kind of accept or even
to to confront
with the short term, but if you take a
longer term view,
a long horizon,
then um you have the ability to kind of
see that they can be overcome. And that
goes back then that the setbacks are
just temporary. I suppose this stops you
from confusing noise for signal. That
you have little ups, little downs, but
you're trending in a direction over a
broad enough time horizon, the trend is
obvious.
Right. And it's also has to do with just
the supreme power of compounding
interest, compounding things. So even if
you are only increasing or improving or
creating a few percent more than you
destroy, if you compound that over time,
it becomes a very, very large,
consistent force.
And then I guess the fourth thing I
would say is um I am optimistic and I
think others should be too. Not because
of um
disregarding or dismissing our problems.
We we have to be real. There there are
problems and there will be even new
problems that are even more powerful.
I'm optimistic not because the problems
I think are smaller
than we're aware of, but but because our
capacity to solve the problems is
increasing even faster.
So
we're not being Pollyanna in dismissing
the the problems when you're optimistic,
you're just saying no, our we're we're
trusting the future and the future
generations and our own skill for
solving problems continues to increase.
That's an amazing case for it. I'm
really trying to rail against this
trend, this sort of uh
fashion of cynicism on the internet at
the moment. And I really, really want
I've called it toxic positivity uh
because I needed to come up with
something. And um I call it rad radical
optimism.
And um
yeah, radical optimism is my term for
it.
Or militant Actually, my friend Lewis
says militant optimism, which I thought
is even cooler. That is cooler. Yeah.
Right, okay. First one, don't be the
best, be the only. What's that mean?
This is sort of at the core of of the
book and maybe my own philosophy.
Um it suggests that achieving the best
is kind of what we're taught to do is to
be the best in things.
But the best by definition is a very
narrow
very narrow niche. There can really only
be one.
And you're kind of limiting um the
numbers and and your chances of actually
achieving that.
And also because it's basically it's
someone else's definition of success.
It also um excludes most likely you and
your own particular
set of abilities and capabilities.
And so um if you uh head towards
becoming the only,
that's a much wide open area that is
potentially full of a billion different
onlys, all of them pursuing something
different in in in a certain sense what
you are getting to do is to invent a new
definition for success.
All right.
There's a There's a famous Naval quote
where he says, "Become the best at what
you do. Keep defining redefining what
you do until this is the outcome."
Exactly.
Right. So so you're you're you're kind
of coming up with your own definition of
success and aiming at that. And and and
by the way, um
it
most likely should not include a billion
dollars.
Right? Because um you actually don't
want a billion dollars. I mean
literally, this is my other piece of
advice not in a book. If whatever you
do, try your hardest not to have a
billion dollars.
Because it's going to ruin your life.
And um a couple million, fine, but not a
billion. Why?
Oh my gosh. It's imprisoning. It's a
burden.
It's terrible for your kids. It's um
it becomes it overtakes your life.
Uh it becomes never present. You can't
actually spend it
um
as fast as you it'll earn it money back.
And um
and then you're the only thing you can
do with it is give it away and that's
now another whole another job and for
all its own complications.
And it become takes over your life. And
so you're now kind of a slave to to the
billion.
I have a friend who owns a very big
sportswear company. His net worth is
three times Drake's net worth. So the
one of the most famous rappers on the
planet.
net worth? Okay. It's It's like over two
I think it's he's worth two two and a
bit bill, right?
Okay. Um
I went to a place called Nando's in the
UK with him, which is a famous chicken
chain that exists.
We sat down
for dinner on an evening time, 5:00, and
he was sat playing on his phone and his
EA and his EA's PA was sat a few tables
across and they were working away on
their laptops.
And I remember thinking as I was sat
with him,
imagine the problems that Drake would
have encountered if he'd tried to come
for dinner at Nando's with me. He
wouldn't have been able to get within
two miles of this location without being
absolutely mobbed. And yet, the guy that
sat opposite me is sat there with no
security. He's sat there, no one
hassling him, no one really even paying
attention to him. And what it got me
thinking about was the price that people
pay for the level of wealth that they
have and that there are differing prices
that people can pay. Maybe a billion
full stop, regardless of your level of
scrutiny, is something that you
shouldn't try and aim for, but there's
within that, you think about Drake, he
would be mobbed by by paparazzi and
press and people be coming up to him and
he wouldn't be able to get any peace and
he'd need a million security guards and
he'd have to speak to the restaurant
beforehand and there'd be crowd control.
And this guy that sat opposite me gets
to just
uh play Sudoku on his phone or do
whatever he's doing beforehand. So the
price that you pay for the wealth you
have is something that I'd never
considered before.
Well,
yeah, I mean
there's a little bit of conflation
between wealth and fame. So it's not
your Drake's wealth, it's his fame.
And fame is is you something you
definitely do not want to to aim for at
all.
Some people are famous inadvertently
like, you know, like Obama. He can't
really help that. But aiming for it is
is is crazy because it is imprisoning
and completely
debilitating for the very reasons you
say.
So
um
so that's something that you think you
might want, but you really don't. Um and
and my advice on that is read a book
about any famous person, really famous
person, and you'll see what the
consequences of that is.
Um it only begins in where you're
describing and extends even further. Um
but wealth i- i- is is is equally not
equally, but there's another kind of tax
that you pay
for it. And that's maybe the best way to
put it is that there's definitely a tax
for that wealth and it will be paid out
in other things. All this to say that
when you're defining your success,
it should certainly include other things
than money because that's just simply
not the most important thing. And um
it's
uh
you know, your success and and and
having been around the people who have a
billion dollars,
it's really funny because the billion
they're asking the same questions that
all of us are asking, which is what do I
do when I grow up, right? No matter how
old you are. And the billion dollars
doesn't give them the answer to that.
Okay? It actually contributes to the
problem cuz like where do I go from
here? And so um
um
that
definition of success and and and and
that's for me the joy of seeing people
who are pursuing their own definition.
And it might be that they um
they have total control of their time,
which I think is one of the highest
forms of wealth rather than much of
money is that the most abundant thing.
Money is is abundant but the scarcest
thing is our own time.
And having control of that is my
definition of true wealth.
In your opinion then, should people take
most of the opportunities that they can
to trade wealth for time?
Yes, absolutely. In fact, that's
what really rich people try and do
although not very successfully, but yes.
And and and and it's much easier than
you know, I I say you know, one of my
bits of advice is that you know,
the rich have a lot of money,
the wealthy have control of their time
and it's much easier to be wealthy than
rich.
Okay? So I like to boast when I'm with
among my
my billionaire friends that I'm the
wealthiest there because I have total
control of my time. I don't have to
worry about my entourage, the EAs, the
personal assistants, whatever it is.
It's like no, it's
I I have I have my time.
What you do on your bad days matters
more than what you do on your good days.
For sure. And um
that is uh
going back to the kind of basic
understanding we have now of habits
and that
um
what you
um want to do is is have something that
will get you through the bad days
because everybody will have them.
And if they stop you or impede you,
um
that's something you want to overcome.
You want to be able to just kind of like
absorb them to to to to understand that
okay, today was a bad day. I didn't get
much done.
Or you know, whatever I was working on
failed or I was rejected, whatever it
is. But tomorrow, I get to try try again
and do I'm going to do again.
I'm going to make it I'm going to make
some more. I'm going to try another
idea.
And um
so your how you deal with the bad days
is really the um
the secret to kind of moving forward.
Tim Ferriss once said
uh he wanted to design his life to be
able to crush the average Tuesday. And
I just thought it was such a lovely way
to put it and I I spoke to a friend, Rob
Dyrdek, recently and he said he wants
his average Tuesday he's optimizing for
the normal Tuesday.
He just wants the normal Tuesday to be
as enjoyable as possible. That's okay.
Let me think about that. That's that's
that's an interesting way of um
Right, so the average Tuesday is your
best day? I don't know if you're you say
optimize. So um
he he wants it to be that an average
Tuesday has as much enjoyment in it as
possible. Right. Doesn't need to be
spectacular. Right. Just needs to be
normal.
As good as it gets is your average
Tuesday.
Um
yeah, that would be um
or or yeah, I'm just you know, I you've
got me now trying to think about how I
make this into
The aphorist the aphorist is coming out.
Right. Yeah, so so but but the the the
impulse I think is is correct. And that
is um
you know, your life basically is what
you make on your average Tuesday in a
certain sense. That Yes. There are way
more average Tuesdays than there are
peak experiences.
Right. The um I love the idea of a good
bad day as well. That you get out of bed
and oh, there's a been a some sort of
nightmare at work or there's a flood
that the toilet's backed up and
everything goes out the window and yet
when you look back at the end of the
day, you still consider it a success or
you you are fulfilled or you feel
Right right right right. Yeah, so
there's something yeah, making that your
your worst day still an okay day or the
you know, something that you can
feel good about.
Yeah, you're sort of that's interesting
is you're sort of trying to elevate not
your elevate your highest day, but you
want to elevate your worst days so that
they're not so bad. Correct. Bringing
that
Bringing that safety net up. Right.
That's interesting. Although yeah, I
mean
there are
disasters and things that can
be your new worst day, you know, you
having three kids and
getting older been around. There are you
know, there are just unexpected days are
way beyond your control. Yes.
a bad day. I suppose what you what
you're trying to optimize for is on
average higher lows rather than higher
highs.
Exactly. You want your average bad day
to be
Yeah, okay. Okay. Um the thing that made
you weird as a kid will make you
successful as an adult. Why? I have seen
so many people like this. Oh,
I think you forgot the last part, if you
don't lose it.
So so the idea is is is is that a lot of
people were kind of weird as a kid and
they kind of put that behind them,
but you want to keep that thing. You
want you want to to nourish it in some
way and cherish it. And it's not just
the child-likeness, it's the fact that
um
there's something in you that's
inherently
different than others and it's that
difference that we're trying to
accentuate and emphasize and grow and
cultivate because
the difference is what makes the
wealth and innovation and all these
other
things possible and the reason why we're
not being duplicated by robots. The more
the more special and unique and weird
you are, the less likely you're going to
be replaced by AI.
So um
so that kind of weirdness in them is is
often a suggestion, a reflection of your
inherent makeup and dispositions and
tendencies and abilities.
And we tend to get them beat out of us
as we go through school
and looking for a job and trying to be
the best in something.
Um and so if you can retain some of that
or return to it, I think you have a
higher chance of being the only rather
than being the best. I love that. I
think it's
a more pure view into or a clearer view
of your passions before they become
molested or perverted by other
incentives, by money, by status, by
prestige, by sex, all those things. I I
remember reading this amazing story
about one of the world's most successful
color pickers. So this lady would choose
color wheels for the best fashion houses
in the world, the best interior design
companies in the world. There was an
interview that was done with her and she
was asked, "How is it that you're so
good? You've been the best in your field
at this. What's your training been like?
Talk me through your process." And she
said, "Well, to be honest, I I'm not
formally trained in this, but when I was
9 years old, my parents bought me the
biggest Crayola crayon set that was
available and I used every single one of
them down to the nub. And I thought
that is somebody who was weird in
childhood and didn't lose it when they
got to adulthood. Exactly. And there's
tons and tons of stories.
I'm counting people like that all the
time.
Um and and and you know, a lot of people
I mean basically you you ideally you'll
have a
business card and your occupation should
be pretty unique to yourself. And that
is happening um all the time. Right now
today, that's the to me the the beauty
of technology and why I'm a big booster
of it is that it gives us more and more
options. It permits more and more people
to find their genius and share it in
ways that you could not do before the
invention of you know, the symphony or
or cinema or um
laser uh
all these enable
um new ways of expressing and somebody
somewhere is born with that right
combination if we can get them matched
up.
A great way to understand yourself is to
seriously reflect on everything you find
irritating in others. Mhm.
Yeah, there's a little bit of um
if you find it irritating,
it's a signal
that this is resonating with you in a
certain way and it doesn't mean that you
were like that. It just means that you
have something in you
that's particularly attuned to this
and that you should investigate it to be
sure that you are not like it, but even
if you are not like it, it that is
indicating that something about yourself
that you haven't really kind of explored
yet. And and and I think my basic
premise, I know this from the quantified
self movement which we started, is that
we're opaque
to ourselves.
We're kind of like the last to know
about ourselves in many ways. Both
collectively as humans, we don't know
how our brains work and why we do
things, but even individually,
we have
um
we're blocked in some ways from
accessing our true understanding of
ourselves or even our memories, our
motivations and we need a lot of
discipline as well as outside help to
understand ourselves. And this is
another tool in that toolkit of trying
to come to understanding about
ourselves.
There is a
when you see somebody else that is being
irritating,
it activates inside of you. It triggers
something inside of you, which resonates
with with
part of your own makeup. Yeah, I am I I
totally totally agree. I think that
it's so interesting to consider how
self-deceptive we are. You know,
evolutionarily it makes total sense. If
you need to kid everybody else that
you're not a complete freak that talks
to themselves in the shower, Right.
Right.
does all of the myriad weird
idiosyncrasy stuff that we do.
Right. Right. Right.
The best way to convince them that
you're not mental is to not believe that
you're mental yourself, which means that
you are the easiest person to fool by
yourself and the last person to know.
And and also there's also another
evolutionary advantage, which is you
really don't
want
the
ego to be able to mess around too much
in in your fundamental operating system.
Absol- Oh, the base the base code should
not be tinkered with.
Right. And and so you don't really want
to have easy access to that because
you'll be messing around with it
otherwise.
And so there is a kind of a deliberate
distancing that we do just to to to keep
operating. Protect the vital systems.
Exactly. I love Yeah, I'm Well, I mean,
imagine to take it to an extreme,
imagine if you had to consciously think
every time you wanted to breathe or
every time you wanted to digest food.
You know, it's just a a difference of
degree to roll that up toward your view
of your own status or what you find
attractive or etc. etc. Yeah.
You can ignore any website with the word
truth
in its URL.
Yeah.
Uh and then the email with with
something similar with with a with a
really good bargain.
Um
Yeah, it's it's
Most of my knowledge has been
channeling the ancients and the stoics
and the Bible. This is not one of them.
a much more contemporary one based on my
own experience and what I've seen in the
world. So, um
I could be wrong about that, but
generally that's a good heuristic and
rule of thumb.
What do you think about the you can
ignore any science that's got the word
science in the title heuristic?
I haven't heard that one.
Social science. Like Christian science?
Um
Yes. Yes.
Social science?
Uh yeah. Um
I don't I wouldn't say you could ignore
it, but um
Yeah, that there is a parallel. I had
not thought about that.
Um
What it what it means is that um
you need a lot more evidence. So like
any kind of even whether the social
science, but even in medicine,
you we can't really make policy based on
just one or two studies. We need You
need hundreds of studies. Be And that's
because the body and sociology is so
complex
that even unlike physics where one or
two experiments
can tell you a lot, in these arenas,
you need hundreds of experiments.
Multi- more multivariate.
Right. Just over time
all kinds of uh
variables diluted. And so by the way,
this is why I'm very very reluctant to
make policy now based on social media
because we haven't done the hundreds of
experiments. There's one or two
experiments about the
consequences of social media. And it's
just like it's like having one or two
medical studies. You you just should not
be making policy based on just a handful
that have been done mostly in the US and
not even around the world. So,
um so I'm a big advocate of more and
more constant testing and knowledge and
um investigation.
Um and
and and and and persistent doing it
again. Un- unlike the FDA where they do
it once and then they approve it and
then they never tested again. That's
also not really um
modern. And so
uh
So right now, we just And AI will be a
whole 'nother thing because we've done
almost zero. And it's like a year old.
Who knows anything? So trying to
make policy based on whatever might have
come up is just completely ridiculous.
We just don't know enough yet.
Don't be afraid to ask a question that
may sound stupid because 90% of the time
everyone else is thinking of the same
question and is too embarrassed to ask
it. Right. So so I was a kid
who sat in class up in the front row
and I I asked all the stupid questions.
And um people would come up to me all
the time
saying, "Thank you for asking that
question.
I was too embarrassed to ask it." So,
um
And for some reason I wasn't embarrassed
to ask the stupid question.
Why do you think that's the case? How
can people become less embarrassed to be
stupid?
I don't really know the answer to that
one. Um
I've never lacked self-confidence and
that's another question people have is
where does it come from or where do you
get it? And I don't know.
Um
I
I I think it may have something to do
with a lack of empathy, meaning that I
kind of didn't care what other people
thought.
Like full stop. Yeah.
He really does care. He's thinking about
other people and I was not thinking
about other people. It was like I wasn't
asking the question for their sake.
I genuinely had the stupid question.
That was my question. And so it wasn't
as if I'm thinking, "Oh, I'm going to
ask a question because for the benefit
of others." No, no, no. It was like
This isn't altruistic. This is
completely selfish.
I was just a stupid guy who was naive
enough to
say, "I don't know what you're talking
about."
Nailed it. So a
a good parallel to what I've done on the
show,
I ask, you know, thousands of questions
a year to people on this podcast.
The questions that get the most uh
praise or thanks in the comments are
when I'll say, "What's that word mean?"
Someone someone used the word
uh
bivalve the other day. And what's that?
And you go, "It's like an oyster." Oh,
thank you. Um those are the the most
stupid I I I I thought that I didn't
know what a bivalve I was the only one
that wasn't bivalve pilled on this
podcast. And it turns out it turns out
that other people are as well. So yeah,
I you know, it this goes all the way up.
It's outside of school. It's outside of
everything.
Right. Right. And
and by the way,
you know, I I'm a born editor rather
than a writer and I edited magazines and
Wired. And this is something that I was
doing that I would do when editing
is I am representing the reader at that
point, but mostly again it's for for me.
And that it was if I did not truly
understand something, it was like
you got to explain it to me cuz I don't
mean by that? What do you mean by that?
Because I don't understand it. And you
And so But there was also a balance by
the way because
there's also a tendency in journalism,
particularly newspaper journalism, to
have to explain everything over and over
again aiming to the kind of 11-year-old.
Mhm. Where for a while in the '90s,
if you use the word DNA, you had to
explain You had to say, "DNA, that thing
that you know, whatever." It was like,
"I know what DNA is. I don't need to
hear that."
here's an interesting insight there. As
new fields open up, the conceptual
inertia hasn't propagated sufficiently
quickly, which means that you end up
with much more clunky articles for a
short period of time until the whatever
cultural Overton window has caught up
and now everyone's back in. Right. So it
would be like here's here's the kind of
test. You're going to write an article
about something like So you mention the
word chat GPT. Do you need to explain it
or not?
I depends who you're writing for. You're
writing for your mom? Right. So so my
advice to the people at at Wired
writers, this is my standard advice to
the writers.
You're not writing to your mom. You're
not writing to the 11th grader.
You're writing to me. I am your
audience. I am bored.
You have to amaze me.
And so if it's something So you're
trying to guess what is it that I know,
of course, right? And so I know about
chat GPT, so that in for Wired it would
definitely would not be explaining it by
now.
Um transformer model, large language
models?
Probably not. I don't know.
But But this is a balancing act between,
you know, bivalve, would I um
have to explain that in an article for
Wired?
I want to know what the article in Wired
is that's talking about oysters. Yeah.
Um yeah, it's that's fascinating. You
know, I think about it a lot on the show
as well.
How much how
how much brevity can I get away with?
How much is too much? How much color
brings people along for the ride? How
much patronizes them?
Um it's a real a real balancing act. And
some days, you know, you come in and you
think, "This is the first time that we
have ever spoken about the evolutionary
basis for bullying." I had this guy
called Tony Volk on the show recently.
Okay, I need to hear your definition. I
need to hear why it's adaptive. I need
to hear who does it, what whether it's
heritable, da da da da da da all the way
down.
And then you as your learning goes on.
But that's the perfect way that you said
it. If you presume that you are
somewhere close to the aggregate avatar
of the audience that you're speaking to,
would you need it ex- When you learned
it, did you need to explain it to you?
Right. Did you need to go and do tons of
research? If so, you may need to pass
that on. If not, if you thought, "Yeah,
of course I know what that is."
Maybe, you know, if you become
intimately familiar with bivalves,
you're probably fine. So, so when we
were doing Wired, we had the advantage
that we were starting Wired, and
basically
there wasn't an audience. And so, we
said, "We are making a magazine that we
want to read, and basically we're going
to find
other people
who
you know, are like us.
Right? That that
That's what we're doing. We're writing
an article, so we're going to attract
the people who are like us.
Okay? So,
so if you talk at my level, we're going
to attract people that are interested,
and it turned out to be a lot of people
wanted to have that kind of a
conversation at our level.
So, we found them, or they found us,
because they they they would open up the
thing, and they would hear this
conversation at our level, and they
would go, "I That's me. That's my
tribe."
This is my tribe. Yep. You're talking at
the right level that I'm at.
Yep.
Prototype your life. Try stuff instead
of making grand plans.
So, this is really
the subtitle of my book, Wisdom I Wish
I'd Known Earlier. It just took me way,
way too long to kind of get there.
There's a very in um What's the word I
want?
Literal meaning of prototyping, where,
you know, I I do I make a lot of stuff.
I
can't show you, but I make I've been a
maker all my life. I'm making things
still, and it took me a long time to get
to understand that you can only make a
really great thing by prototyping it
along the way. This even this I've now
taken it to heart, and even this book I
I prototyped. I made little versions of
it, bound books. These happen to have
doodles that the
publisher rejected, but
but um excuse me. Um So, I I think um
that's the literal sense of actually,
you know, when I'm making a writing a
book,
I'm going to literally write a first
draft all the way through to the end
that will kind of be thrown away.
The builder people call build one to
throw away. You And then that idea of
like making a chair
all the way, and then just to kind of
discard it to make the better one, that
was just so
that was just so hard for me to kind of
accept as a as a
efficient way to do it, or as as as
because making one thing anyway to the
end was such a
such a challenge, and so hard that, you
know, just doing it to throw away seemed
crazy. But that is really what I
discovered the only way you can make
something really great. And so, um
uh this idea the expands to beyond just
a project is to
if you're
trying to
start a business or something, rather
than quitting your job, and
hi- getting a lot of money, and making a
5-year plan, you prototype it by trying
something
for a 3 weeks, or just see how far you
can do with the with 10
products, or 10 items that you're trying
to sell or make. Or you do what the
Airbnb guys did when they were
prototyping Airbnb is, you know, they
had some air mattresses, and they were
going door to door taking pictures of
people who were having the air mattress
in their house, and it was
a prototyping stage. So, that's it's
low commitment, high leverage, learning
um experiment, where you're iterating
your way to a greater success. And
that's I think the approach that works
in life as well. Um I can't tell you the
number of people that I've met who went
through school, did a graduate degree,
and wanted to become a lawyer. So, they
they learn law school, and then they
graduate, within
5 weeks of working a law firm, that they
realize they hate it.
They never
once like did an internship, or or
volunteered at a lawyer just to hang
around to see
what it was. You want to prototype. You
just don't want to go that way. That's
Stress test your assumptions. Yes.
The whole way.
Your assumptions,
try out something, do a version of it
that's a mock-up.
When we did our
kitchen remodel, I did a full-scale
model of the um remodel in cardboard
from refrigerator cardboard with duct
tape. And then you can learn an
incredible amount of seeing the
real-size thing. It's like, "Oh, this
shouldn't be here. This should be over
here. This should be a little bit
higher." And um that's
the best approach, I think, to both
projects and life.
I've got one of my favorite ones I came
up with a number of years ago, which was
a a note to myself, which is
perfectionism is procrastination
masquerading as quality control.
That's
probably true for some people.
I think a lot of people uh optimize for
perfecting rather than shipping at a
pace required to work out what works,
because they never have to face
real-world rejection, failure by keeping
everything behind the scenes. Right. And
and that's also something that I've
learned again from blogging and being at
Wired was um this idea of sharing your
work really early before it's done
in order to get feedback, because once
it's done, it's really hard to change.
And so, there's this idea of that I do
now of writing out loud. I call it
writing out loud, writing publicly,
and versus I mean I'm again I'm always
impressed by the
fantastic musical Hamilton, the way that
they workshopped that for a decade, just
trying and trying in live, and getting
the feedback, and changing it. And so,
that is
that's when that's the best time to get
feedback is before you're done. Here's
the other thing as well, involving
somebody in the process of a creative
work gets them to be more bought in than
you can imagine. So, I'm doing some live
shows solo live shows towards the end of
this year. I'm going to do some work in
progress shows between now and then. I
need to get in front of a room of 20 to
50 people before I stand at Leicester
Square Theatre on a Sunday night sold
out in London. Um and I'm going to have
probably a laptop or an iPad attached to
my hand. You know, it's going to be
messy, there won't be music, it'll be
blah blah. The money will go to charity
for the people that come along.
But I would wager that the people who
get to say to their friends,
"I went to go and see
Yeah. progress show, you know?" And it
was actually really interesting, cuz I
got to observe it out loud, and blah
blah blah. Uh you know, we used to do
this with um with club nights, too. So,
I ran nightclubs for a very long time.
Before we released the brand, what we
would do is we would involve the most
influential guys and girls that go out
and party in town in the process. What,
you know, if the room two music
upstairs, do we want to go sort of more
tech house, or do we want to go more
tropical house? We didn't care about
their feedback. We wouldn't take their
feedback on board. We knew what we
wanted to do with regards to this event.
But they would feel when the night was
finally announced that they had almost a
sense of ownership, they were
emotionally invested. So, yeah, I think
asking people for feedback and you'll
have seen Jonathan Haidt is basically
writing his book on Substack, and you
know, this is the the most direct
example that I could think of to what
you're saying.
I wrote my book on my blog. Um
and and so,
uh it's
the the smart authors realize the value
of this.
And here's the thing you get. You get
all the all the mistakes and corrections
corrected very early, because the
internet is really good at correction,
right?
And so, and then you get extra ideas of
"Oh, did you think about that? Did you
know about that?" No, I didn't. Thank
you so much.
Um and it's much more embarrassing to
get that later on
when it's published. So, yes, that that
aspect of of writing out loud, of um
creating it collectively, creating with
your audience, co-creating things, it's
just super, super under under
appreciated, and the often the hesitancy
for people is they're afraid someone's
going to steal their idea.
And this goes back to
um
don't be the best, be the only. When
you're the only, that's not a problem.
Okay? So, I came to this kind of
realization myself through my efforts at
Wired, where I was trying to assign
story. We had story ideas, and we have
Here's a great story. We find find
writers to write these ideas. And I'd
have an idea
that I thought was really great, and I
just simply could not give it to
anybody. I could not sell it to them.
For years, I'd try again and again. Try
to kill off the idea. There's no good.
Then it come back, and I think it is
good, but I just can't get anybody to
write it. And then eventually, I'd
realize after years that, "Oh, I have to
write it."
And while I was writing it,
I didn't wasn't There wasn't any
competition. There wasn't I could take
my time, because I had been trying to
give it away for so long. So, this idea
of like I now when I'm working on
something, I talk about it to everybody,
hoping that someone will take it.
Cuz if they take it, it means I don't
have to do it. That wasn't for me.
All right? And so, you can be generous
if you're really trying to do something.
You can be generous in sharing your work
early,
because no one else is going to take it.
And if they do, good for them.
So, you should over- overcome the
hesitancy about sharing things if you're
really working on something that's only
you.
Pain is inevitable, suffering is
optional. Yeah.
We under-
You know, humans I think animals feel
pain. We don't think that they suffer
very much
um
in the way that we do.
So, it's sort of uh
Yeah.
We feel pain. That's
inevitable,
but we can turn it into suffering by
What's the word? By being victimized by
it. And so
if we decide that
um
this is pain and we will try and deal
with the pain.
We don't have to suffer and I think the
difference is um
Here's what it is. I think
pain is outside.
Suffering is internal.
Pain is a is an external thing and
suffering is more of an identity.
And you don't want that pain to become
your identity.
You want it to be something that is a
trait, something that you are
something that surrounds you rather than
something that's integral to you.
One of the ways you learn optimism
and teach optimism to kids, and optimism
is a skill you can learn, is to
understand that um
as a kid that setbacks are only
temporary. They're not your identity.
You're not saying, "Oh, I am an unlucky
person."
And suffering has a little bit of that
sense of uh an acceptance of a fate
of an identity rather than
um the pain which is external and can be
overcome.
You can't reason someone out of a notion
that they didn't reason themselves into.
So I have an I have another aphorism
that I'm working on that I haven't
actually published it and so I don't
have the words down. But um
most arguments are not about the
argument.
They're usually
they're usually uh just
they're usually about something else at
an emotional level, something else at an
identity level, something else at a sub
sub subconscious level.
And so
that's where a lot of our views come
from.
Most of the our views are inherited,
they're given to us.
We kind of accumulate them without even
being aware of it.
Um and so trying to get out of that
through a logical process is just
simply usually not going to work.
And that's why I say one of the best
ways to change someone's mind is to
listen to them very carefully and try to
understand
why they believe what they're believing.
You actually get more
you get further along in helping them
change their mind that way than actually
by arguing with them.
Yeah, it's uh it also probably saves you
an awful lot of time. Right, from trying
to uh drowning yourself while trying to
save somebody else who refuses to swim
in in whatever argument they're doing.
I have a friend who's got a Gwenda's
theory of bespoke [ __ ] Many don't
have an opinion until they're asked for
it, at which point they cobble together
a viewpoint from whim and
half-remembered hearsay before deciding
that this 2-minute-old makeshift opinion
will be their new hill to die on.
Right. Well, somewhere else I give
advice that um
you have you can get more respect for
your opinions if you're able to
be able to state the other side as well
as the other side could.
And that you really shouldn't
um
be offering your opinions unless you are
prepared to kind of be able to
explain it to that to that level of
understanding the other side.
And so that's a again, that's a very
high bar and and it should be a high bar
for for pontificating on say
controversial things is that you should
be able to state the other side to the
satisfaction of the other.
Along now we ran a debate series.
And that was one of the conditions of
the debate was once I would state their
um premise or their idea and the other
side had to
restate it to the satisfaction
of the first one before you can move on.
And that's
by the way, that's a that's a pretty big
hurdle for a lot of people.
Well, this is the thing about being
convinced by anything. You don't really
get to choose what you're convinced by.
There are degrees of self-deception that
people can go through and sort of
willful self-deception as well, I I I
suppose.
But if you were convinced by the thing
that the other side is convinced by, you
would also be convinced by it.
Right.
So it is very important and I it's such
a good tool, steelmanning is such a good
tool to turn down the volume of
antagonism and adversarialness that
occurs. I'm currently writing a book at
the moment and everything that we're
doing in it is to give theory of mind
from one group to another group. Right.
Like have you ever considered what it's
like to be this person? Have you ever
considered what it's like to be the
other person? Right.
Here as soon as you do, you just
realize, "Oh god, yeah, maybe
maybe it's not overblown. Maybe maybe
they genuinely do have a case here.
Maybe they do genuinely suffer in ways
that I couldn't foresee." Yeah,
absolutely.
Um and and usually it's not a lack of
information
or or information itself that that is
changing people's minds.
And so um
yeah, so you so you don't have to attend
every argument that you're invited to.
Trust me, there is no them. Yeah.
That one's a little hard to explain.
But that's born out of my own experience
in working with my kids, too. Um
There's no them
because
most people are not because of
incompetency rather than anything else.
Right? I mean, they're just the the them
that you would imagine
requires a degree of competency and
collaboration
and whatnot
um
to work and that's why power, you know,
being paranoid
is not really
useful because
the universe isn't really conspiring.
They're just not capable of it.
Um and so
uh
that them
doesn't I I want to be sure to indicate
that there is there are systems that
have a prejudice. There is systematic
racism in the world. So there is a there
is a a system that will
be biased. But there's still not a them
there because because the people
involved in that system
are not even willing and not necessarily
collaborating, they're not being
deliberate. So there are So the
individuals are not the them. There can
be certainly a system that is biased.
But when you meet someone
it's not the them and there's no real
there's no real ability
to conspire against you in the way that
you might imagine.
I've come upon the exact same thing.
I've just given it a different name. So
Andrew Schulz, comedian from New York,
very funny guy, uh he taught me this
lesson and I renamed it Schulz's razor.
So it's not coordination, it's
cowardice.
Schulz taught me a great lesson during
our episode. This is him, quote, "A lot
of the time we believe that there is a
grand plan at work to try and push a
narrative or hurt people from a
particular group. From the outside it
looked like a coordinated assault,
collusion orchestrated by some malign
overlord conspiracy. But on the ground
it doesn't look anything like that. It's
just individuals trying to save their
own skin and not get fired. They've got
an expensive house they can barely pay
the mortgage on and a wife who wants a
new car and private school for their
kids. It is much easier to just adhere
to whatever ideology will keep them in
their job rather than go against it.
Sure, it might mean that they push an
unhinged story about children or ban
somebody for saying something innocuous
from a platform, but this doesn't mean
that they've been indoctrinated into
some grand plan. The incentives
encourage execs, influential actors, and
the people in power to behave in
particular aligned ways, but their
coordination is not consciously
conducted, it's just the path of least
resistance for each person."
Yeah, I I agree. That's that's a very
good description of it.
Um
So all that's true and then
I would reduce it to there's no them.
There's no them. I should have just said
there's no them. That would have been
quicker. Uh tend to the small things.
More people are defeated by blisters
than mountains.
And by the way, there's again too
literal
things of this. I I do these walk and
talks where we invite people and we walk
and um there are people who are very fit
who are very healthy
um and they could climb a mountain, but
they are just brought low by a little
tiny blister because they have bought
new shoes. Don't ever buy new shoes for
a long hike. And so um
so yeah, the small things metaphorically
um can bring down. So you you do want to
make sure that you pay your taxes,
right? And you do want to make sure
that your bank accounts are balanced and
all that kind of stuff in order to to do
the really great things that you are
called to do.
I often think about the um very normal
everyday things that the most excellent
people have to do. Yeah. And um
this really sort of points the finger at
it quite nicely. There's another one
here and this I think
might be the one that resonated with me
the most despite the fact that it's the
least applicable to me.
You lead by letting others know what you
expect of them. Which may exceed what
they expect of themselves. Provide them
a reputation that they can step up to. I
thought that was very very interesting.
Yeah, I I I I think I got that a little
bit from um Steve Jobs in his
attitude of of leadership of really
and and I had a I had a track coach that
was the same thing. It's like
he led by
leading me to believe in my capabilities
beyond what I
believed myself. And he kind of
pointed to this things and believe that
I would get there and I did get there.
Um even though that I didn't see that.
So he kind of
led me into stepping up myself. And and
I see that in great leaders and people
who work with them getting their best.
And there was this
belief and the person seemed
unreasonable at the time who demanded a
certain level of
excellence and performance that
the employees at the time
didn't really think was possible, but
this person knew
could see in them that they were capable
and led them by expecting it from them.
Mhm. How can people become better
uh either as recipients or as
broadcasters of finding that balance
between tyranny and inspiration?
It is you're right. It is a balance
because by the way
Steve Jobs was a really mean guy who
certainly went overboard with this in
his demands.
Um
Uh
I think you
I think you have to look at the people
that you are guiding whether they remain
healthy. If they're if they're truly if
their marriages are suffering, if their
children are complaining about them, if
other things in their life are not
working, then then you're probably
pressing too hard.
The if you're really the this works and
enlarges the wholeness of a person at
its best. If it's not doing that, then
it's probably too much.
So I think we this was the Amish the
story of the Amish
who when are still deciding about new
technology and which to accept it. And
they
will let the early adopter Amish
there are early adopter Amish adopt new
things, but they were saying we're
watching you and your family and how you
treat people and what you're doing with
your day
as an evaluation of whether we you
should continue to use this stuff.
And so that idea of
um you know
Steve Jobs' is
weakness was probably not in paying
attention
to that whole person. Just looking at
their performance at work and forgetting
the fact that this would be having an
impact on the rest of them. If they were
paying attention to that, he could see
whether or not this was a positive for
them or a negative.
Right now, no matter your age, these are
your golden years. Yeah. The good stuff
will yield golden memories and the bad
stuff will yield golden lessons. Yeah.
These are your golden years. It's not
when you're 70. It's like right now. You
are living in your golden years.
This is it. And um
that is
going back to your kind of like your
best
bad day.
These are your best bad years in a
certain sense. It's like yeah, no, you
want you want to celebrate this year
because this is as good as it's going to
get. And which will be true for next
year, too. But um
this idea of kind of celebrating the
present as as the best. And um
I have a friend who
well, his name is Hugh Howey.
He's now uh this week last week his new
story was put onto Amazon Prime, the
Silo stories. Oh, one of my friends has
told me that I need to watch that.
listen, but it was written by Hugh and
he started off writing he's a bookstore
clerk and he started writing little
chapters that were all put on Amazon and
he made
it succeeded beyond his dream. But the
thing was
was optioned and um
taken through many many steps. And it
was like each time it would go through
and then it would be fail and then that
someone else would pick it up and then
there'd be you know, casting and would
collapse there and there was this thing
and and he was saying what he learned to
do was that each time it moved a step
ahead, he would celebrate as if that's
as far as it was going to go.
Mhm.
Like it was optioned. Okay, we're going
to have a celebration cuz it's probably
not going to go any beyond that. And so
at every moment he's celebrating the
thing as if that was the victory. Yeah.
So you do the sense of these
intermediate victories become
you accept them as a well, may not go
any further than that. So we're going to
celebrate this. And I think you can then
do the same thing with your years. It's
like you may not have additional years.
So why not celebrate this as the best
year of your life?
I think a lot of people presume that if
they give themselves an out in some
regard, if they celebrate too much that
it's going to kill that drive. But if
you look at the relative balance between
how much people over celebrate and how
much people over uh
whip themselves, flagellate themselves
because they're not if they're Puritan
work ethic, uh it's way more on the
other side. There's a related
concept that I learned about called
deferred happiness syndrome. The common
feeling that your life has not begun,
that your present reality is a mere
prelude to some idyllic future. This
idyll is a mirage that'll fade as you
approach, revealing that the prelude you
rushed through was in fact the one to
your death.
Yeah, I think you're right. There's no
prelude, right? This is it.
And um that that's another piece of
advice that I wrote recently that's not
in the book, which is um
don't save the best China and the best
wine for some
day that's never going to happen. You
use them as much as possible now because
this is this is the time to celebrate.
Scratch the Rolex. Yeah, I agree. Um
whenever you have a choice between being
right or being kind, be kind. No
exceptions. Don't confuse kindness with
weakness. Yeah.
Yeah, so
you can't be too kind. That's that's
true and that's um
it's related to another piece of advice
I have about attending as many funerals
as you can and listen to what people
say.
Um
my observation was having done this
recently is
almost nobody talks about the
achievements of the departed.
They talk about
what they were like, how they made them
feel, whether they were kind or funny
or
helpful.
And so those are the qualities that we
remember and that means in a certain
sense
they may they become the most important
qualities that we have and um
kindness is always
at the forefront and it's a kind of
empathy and a kind of um
uh
it's an acceptance of the general
I think it's it's it's it's being
realistic about the actual state of
humans, which is that we tend to be at
our heart
kind-hearted, helpful
and selfless given all things being
equal. And what we're taught in school
that we're selfish as a premise is
wrong.
And if you accept the fact that kindness
is
uh always a coordinate, people will be
kind to you in return, which is really
weird. But there is this weird paradox,
which is that the more you give, the
more you're get. And that's true for
everybody. And mathematically that does
not add up.
But that is the foundation of the
universe. And when you're kind, it's the
probably the most selfish thing you can
do.
Correct. People are going to treat you
their best. And so weirdly,
paradoxically, the selfish thing you can
do is to be kind.
What would be a scenario where you need
to make a choice between being right or
being kind?
Oh,
all the time. Um
Particularly you like
I don't know. If if if there's a
um
you told someone
you tried to help someone
they didn't do what you suggested and
um
it didn't work out.
Being right would be reminding them
about that that you were right.
Being kind would be not to mention that.
Um that's just one kind of trivial
example, but um
there is uh uh all the time I
I I see this in marriages all the time
where you can be like
yeah, I can be right. Um this is
this is the thing to do, but the
kindness would suggest
um you do it. So so my wife and I have
this thing where we can all rotate in
them always being right.
And so this idea is like you're always
right. I'm going to what it's right. And
that's kindness and not rightness.
We cuz we're not saying whether they're
really right. We're saying we're
treating you as if you're right. So
that's
that works. That that it works very very
powerfully because because basically it
is in alignment with the general drift
of the universe of human-ness, which is
that we are basically kind.
The other thing it does is it accounts
for our irrationality. You know, we're
not utility optimizers. If we were, then
you would always want the most right
answer at all times.
Right. But you're not you're emotional
and and you're you're going to take
things not based on the facts, but based
on the way that you feel. There's
another a really great quote that I love
that says, "Karma is just you repeating
your patterns, virtues, and flaws until
you finally get what you deserve."
Well, C.S. Lewis
talked about his definition of heaven
and hell.
He said heaven and hell are basically
taking take you as you are right now
and what you're becoming and just make
it infinite.
Right? So, wherever you are. So, if
you're a kind of a person who's been
cheating people and is just
kind of out for themselves and it's
like, "Okay, you just keep extending
that infinitely."
That's
hell. If you're a person doing your
better and going a little bit better,
that's heaven. So, it's it's it's your
current trajectory just multiplied by
infinity.
Kevin Kelly, ladies and gentlemen.
Kevin, I really appreciate this works
fantastic. As like I say, the fledgling
aphorist in me is really really
impressed by this. Excellent advice for
living. Everybody should go and check
that out. Is there anything else
anywhere else that you want to direct
people?
Um
not really. I I I appreciate the
attention. People can find me at my
website, which is my initials, kk.org.
I'm on the socials as well, where I
publish my art every day.
Um I do have a recommend a newsletter,
which we've done for 6 years. It's free
every Sunday and
it's the recommended stuff is one page.
Um
and you'll
So, people can sign up for that, but
mostly um
take a look at the book. And by the way,
the one thing I've learned about doing
this recently is that um
if you have kids,
generally the kids won't pay any
attention to the advice you give, but
you can point them to a book the other
expert and they'll pay attention to
that. So, um
it really works great in that respect.
Kevin, thank you very much for today.
Thank you. I really appreciate it. It
was fun. What's happening, people? Thank
you very much for tuning in. If you
enjoyed that episode, then press here
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Peace.