#1 REASON The Rate Of SINGLE MEN In The US Looking For Dates Has DECLINED | Chris Williamson

I honestly think that you could look at a man on the street now, point at him and have a 50% chance that he hasn't had sex in the last year. That's insane. What we want is for women to have partners that they are fundamentally attracted to. If one sex loses, both sexes lose. I asked my uh Twitter audience what I should ask you since you're going to be on the show, and they want to know about masculinity. So, let me ask you, what does it mean to be a real man? Masculinity has a very difficult place to stand in 2023 to be able to find a place which is both aspirational for young men to look up to and also acceptable publicly. Mhm. That seems to be a very difficult line to balance at the moment. Um I would certainly say that integrity, telling the truth, courage, bravery, Define integrity for me. Your actions and your words aligning. The things that you say that you're going to do and the things that you actually do. The things that you do in public and the things that you do in private. The things that you do when nobody is watching and the things that you do when you're on a stage. The alignment of essence and action, I think would be a good way to get started with integrity. That's pretty good. All right. So, we've got integrity, truth, bravery, but I think I interrupted a longer list. Courage, um hard work, perseverance, protect, preserve, provide. You know, those are things which typically would have been the role of a man. Now, the problem that you have in the modern era is that the two things ancestrally that men would have done, which would have been warfare and big game hunting, have been outsourced to the army and the police force and supermarkets. So, you know, the roles that we were here to do ancestrally are a little bit less uh apt. They're less open for men to drop into now. And the question is, what does that mean? Where do men go from that? So, where do they go? They need to find their own meaning. They need to find their own path and their own uh way to create purpose in the world. Now, because gender roles are up in the air, because you have two women for every one man completing a four-year US college degree by 2030, you have 1,111 pounds more being earned by women between the ages of 21 and 29 compared with men. This is everything is up in the air. Everything is available for debate at the moment, but I think it is a challenging time to be a man at the moment in 2023. I think that it is very hard for you to find a firm place to stand with your masculinity, and it doesn't surprise me that guys are retreating into porn and video games, becoming nihilistic or cynical, um or toxic in in some ways as well. Like, there are a lot of different ways that people can try and cope with this problem, and not many of them are healthy. So, if people are outsourcing it to the police, the grocery stores are there so that they don't have to hunt, what what are the proxies? So, I look at you, you're jacked, you've obviously spent a lot of time putting on muscle, which might be It's one of the proxies that I would say. Um in fact, if I were going to force myself to say what is a real man, um protect, for sure. I'm actually we should talk about the disposable male hypothesis at some point. I actually find it really interesting. Uh so, definitely protect, willing to sacrifice, provide, for sure. Um that's very meaningful to me, even though my wife is um a successful entrepreneur in her own right. I very much see that as a role that I need to be prepared to do at all times. Um and think and I I want to stay on the nice hot topic of being a real man. So, I think because things are being outsourced, you have to structure this yourself. Um I think that protecting and providing is good, but I also think becoming high-level at relationships, being a good communicator, not um accepting some of the tropes about oh, men are quiet, they don't use as many words. While I think that's true, I also don't think it's a very useful thing if you want a fulfilling life. Um but I think taking care of your body and mind in addition to your family, I would put as is pretty paramount. So, do you think about that when So, if we're not going to go to war, is there a sense of going to war with the self? Absolutely. So, I had David Goggins on my show last week and during that he said, "When you go to war with yourself, you find a lot of peace." That's interesting. What he means by that, I think, is that inside a lot of men is a desire for forward momentum, for action, for doing things, for conquer. But, what is there left to conquer? Well, yourself. You have yourself left to conquer. Mhm. You have all of your inefficiencies, all of the ways that you fail forward on a daily basis. Conquering That's really interesting. So, that's probably a big part of why I've become obsessed with business. I never planned to get into business. I identified as an artist growing up. I wanted to be a filmmaker. And then I realized to control the art, I had to control the resources, so I had to get into business to get rich. Very long story that I'm condensing very quickly. Um It's a big loop to come back to be an artist again. It is. Yeah. And if I had to do it over, I probably wouldn't do it the same, but it ended up being incredibly useful. I would have just applied it directly to my thing in the beginning. But, the this idea of conquering, I think, is really interesting and I think there's a lot of words that are becoming um cuz you said earlier to to do these things that are ancestrally um relevant. Wasn't the word you used, but that's the idea. But, it's also socially palatable in this day and age. Um maybe I'm just old enough that I am way less concerned about being socially palatable and I'm more So, I like the idea of being aggressive, conquering, those things make sense to me. But, doing them in a context that isn't um abusing other people. I mean, warfare is horrific, and may I never have to. And so, to me, in a modern context, when you have the opportunity to conquer the body, you have an opportunity to conquer the mind, and you have an opportunity to conquer I mean, let's your If you're not going to start your own company, your role in a company, um your role as a provider in your family, your In my case, running a business, where it you're against entropy, and I feel comfortable saying that since you have that in your Twitter bio. Correct. We locally reverse entropy. That's what humans do. So, all of that to me is really interesting. Where do you come down? So, I I really want to know real man. So, do you think that um conquering by proxy is important? I think that it is a good outlet that men can rely on to satisfy that desire to move forward, right? Look at sports. Look at any game that you choose to watch, especially a team sport. What is it? It's lapping warfare. It's warfare, right? You know, you have one side and another, you have chance, you have cheerleaders, you have people on the side, you have flag bearers. It's [ __ ] warfare. So, when you see men trying to find an outlet who don't have sport, who don't have new lands to go and conquer, who don't have big game to hunt down, they need to find something. And this is why you see the Goggins of the world, or the Cameron Hanes of the world, carrying a rock. I was recently with Cam Hanes. He made me carry a rock, a 72-lb rock, up a 1,000-ft elevation hill back and forth between the two of us, 1 and 1/2 miles. It's got the word poser written on it. And the reason it says the word poser is cuz people call him a poser on the internet, and he's conquering himself. He's conquering his fears of insufficiency. And I think that like Goggins said, you go to war with yourself, you find an awful lot of peace. It's a really interesting idea about finding peace. The big challenge for me was overcoming my mind. I very much had self-doubt, insecurity, all of that growing up, and I certainly wouldn't say I'm completely on the other side of it. But when you get it to a manageable level, it's it is a very fascinating journey. And for me, it really started with the body. And my business partners and I used to talk about Schwarzenegger a lot. We are very much of the Schwarzenegger generation. And it was always interesting to us that he was one of the few bodybuilders that could transform his physique to the level that he could, which requires an inhuman amount of discipline, perseverance, going back to some of the earlier things that you said. But he could apply it to other areas of his life. And so many other people couldn't. They could transform their body, but then they it was like they couldn't abstract it to a principle that they could apply to other things. So think about one of the reasons I think that women like guys who are in shape. So physically, it feels good in bed, and it's nice to look at and all the rest of it. But what it really is is an identifier of the type of values that it takes to be able to build that kind of body. It's conscientiousness. It's industriousness. It's hard work. It's self-agency. The ability to do hard things when nobody else is watching. Now, all of those manifest themselves physically in having a good fit lean physique. But what they mean is that if this person is faced with some other sort of challenge down the line, he's probably trustworthy. He's probably dependable. Whereas somebody who doesn't have that, well, I'm not too sure. And it's the same thing when it comes to Arnold, you know, he was somebody that was able to apply himself to a bunch of other different challenges that came up in life. And he was able to I'm going to as a Austri- heavily accented Austrian man become, you know, one of the greatest action characters of all time. Mhm. And uh there's a principle called the Matthew principle. From those who have everything more will be given. From those who have nothing more will be taken. And this Well, it is, but you know, a small number of the rivers have almost all of the water. A small number of the stars have almost all of the mass. A small number of the people have almost all of the wealth. Why? Well, it's because success begets more success. You don't need some ruthless capitalistic patriarchal superstructure to misogynistically keep everybody down for this to happen. It's just that the people that are effective at one thing tend to be effective at a lot of things. And that compounds over time. I mean, look at you. Look at your show. You know, like you get moving early. You accumulate an audience. And audience gives you more audience because more shares mean more shares and more people listen and you become better and there's a bigger budget to be able to spend on things. And the same thing goes for me and the same thing goes for everybody that's good at something. They start to accumulate more and more and more. And from the outside that can look like unfair equilibrium, some sort of nepotism or or or just non-meritocratic system at work. It's not. It's just people that are good at some things tend to be good at other things as well. And if you can align your ducks in a row in the right way, then you're at warp speed. I have a phrase that has served me very well cuz it this will seem maybe funny to you. Although you've been at this for quite a while, but when I started in podcasting everybody was like, "It's it's already played out. Don't bother. All the people that are going to win have already won." It's funny. You've actually I know you know one of the people that told me not to do it. And I never rat them out. Uh I didn't tell him. Because they're such a good person. I actually love them so much. But it makes me laugh that they were like, "Yeah, don't it would be a waste of time." And uh I said there's always room for the best. And for anybody coming up now, what's interesting to me is that I didn't show early signs of um like oh, this is the kid to watch. The only thing I had going for me was highly verbal. And that's always worked to my advantage, and I've certainly um fed into that in terms of practicing something and trying to get even better at it. But uh I've told the story so many times, but my mother assumed I was going to fail. My best friend said he assumed I was going to marshmallow my way through life. The guy who is now my father-in-law, when I asked for his blessing to marry his daughter, he said no. It was just like nobody, literally, man. Nobody, except for my wife, saw what I could become. But it really was drive and discipline. It was uh a just absolutely obsessive need to get better, which was born partly of insecurity, so let's be very clear about that. But it was also what I call the only belief that matters. I believed I could get better. And because I believed I could get better, I put my time and energy into getting better. And so, I look at people today, kids today, guys today, whatever, and I'm just like, [ __ ] get better. Like, figure out what it is that you want to be the best in the world at, and then go for broke. And are you going to become the greatest of all time? Probably not. But if you can 100x where you're at now in any chosen direction, your life is going to be 100 times better. But people aren't doing that, and that's not being reinforced in society, and that's the kind of thing that winds me up. It's like, if if I were to tweet right now, the tweet that I want to put out, be aggressive, b e aggressive, like the high school chant from when I was a kid, like people are going to freak out. But I think that certainly, anybody that wants to be aggressive should be aggressive. My wife has a nice aggressive streak in her, so I've got no beef, guys, girls, whatever. But guys 100% need to figure out that gear, because I didn't have as a as a kid, and it leads somewhere dark and terrifying, and the only way out is to realize, oh, I can get better at anything, but I've got to be really aggressive about getting better. Let's talk about confidence, cuz I think that's something that a lot of people wish they had more of in their life. The strange thing about pessimism is that the pessimist always finds out that they're right. The pessimist will always be correct, right? You believe that you can't do something, you're trying to beat the odds by doing anything that isn't exactly what you wanted to have happen. And then when it does happen, and you end up falling flat on your face, or the world doesn't deliver you what you wanted, maybe you're inoculated from failure because you had such low hopes in the first place, but really being able to say, "See, I told you so, life isn't worth living in the first place." That's a a pretty low amount of reward to get for that. So, one of my friends, Alex Hormozi, has a quote where he says, "You do not become confident by shouting affirmations in the mirror, but by having an undeniable stack of proof that you are who you say you are. Outwork your self-doubt." And what he means by that So good. It's [ __ ] so good. So good. I [ __ ] love Alex. Amazing. So, Rogan explained it when I was on his podcast about like building a mountain in layers of paint. Mhm. Just individual iterations. So, I have this idea called imposter adaptation, right? So, you know about the imposter syndrome, which is not feeling like you are worthy of your successes. And if you do succeed, it was kind of a fluke, or you can always explain it away. There's a way that you can not make your own capacity culpable for the things that went well, but you will make your lack of capacity culpable for the things that go badly. So, imposter adaptation is like hedonic adaptation, whereby That's really good. Yeah. as you continue to get better in the real world, as you continue to disprove your imposter syndrome time after time after time, it persists. You go, "Well, hang on a second. Every single situation that I've stepped into, I was adamant that I was going to be destroyed or flawed or fail or whatever. And I haven't. And yet this imposter syndrome sticks about." After a while, you have to admit to yourself that your imposter syndrome has got nothing to do with your capacity and everything to do with your addiction to feeling like an imposter. Why would we be addicted to that? Because it's comfortable. Because it doesn't cause us to get our hopes up. If you don't believe that you can do anything, there is no fear of failure. Mhm. It's the pessimist's trap, yet again. It's interesting. So, I hear about this a lot. People self-sabotage, all that stuff, because if you don't get your hopes up, then you can't fail. What I can't figure out So, that created misery in me. So, in fact, let me set the stage. So, I'm whatever, 18, 19, I see a movie called Amadeus. It's based on uh the real-life composer Wolfgang Amadeus Mozart. And it is there's a real-life character in there named Salieri. And Salieri in the the movie has this lament to God. And he says, "God, why did you make me just talented enough to realize I'll never be as good as Mozart? Why couldn't you have made me like everybody else and just love Mozart? Or make me as good or better than Mozart. But to make me just good enough to realize I'll never be that good is is devastating. And I lived I I used to think, "Oh my god, I'm understood. Somebody gets me, because I'm just smart enough to realize how much smarter other people are." And it [ __ ] with me for so long, man. Like, it really messed with me. And I felt I always felt like I'm always like the dumb guy in my group of friends, but I'm smart enough to realize that they're all better than me. And it became so emotionally devastating that I did something about it. And what I can't figure out is why aren't people doing something about it? Like, when you get the My wife calls it the purgatory of the mundane. You you're in like this I think you said you've talked about this where it it can you can be in a situation where it will take you less time to travel 2 miles than 1 mile. the region beta paradox says that people can imagine that you would walk if you're going less than 1 mile and you would drive if you're going 1 mile or more. So, paradoxically you would go 2 miles quicker than you would go 1 mile. And what this identifies is that sometimes worse situations can be better than better situations because they give you activation energy to kick you out of the bottom. So, you can imagine the person who is in a bad job, it's not super bad, their boss isn't that much of a dick, but they're not really fulfilled and they're not paid very well, but you know, it'll just tick over. Or someone's in a relationship and they're not abusive, but it doesn't exactly light their fire and they've sort of settled. Or someone lives in an apartment and it's in an all right piece of town, but there's mold in the ceiling and the landlord's a bit of a a dick or whatever. All of these people would be in better situations if their situations were worse because it would actually give them the activation energy to kick themselves out the other side. So, we're living in a time right now. I think it's roughly one in three young men, adult young men, are not having sex, haven't had sex in the last year. That number has skyrocketed in the last 10 years. So, something is breaking. Now, from the outside as a guy in my late 40s who's been successful, I look back at that and I'm like, "What are you doing?" So, they have access to so much information. They have access to you talking about this. They have access to just an ungodly amount of information. What what is going wrong, first of all, and then why isn't it so bad that they change? Because from the outside it looks crazy that they're not making radical changes. So, the mating crisis that we're facing at the moment, which is what you're touching on, is as far as I'm concerned, the biggest problem facing young people at the moment. It is the culture wars are going to start to dwindle and this is going to be the next big thing if I was to bet some money on what's going to go on. So, you're right. Um from 2008 to 2018, the number of men between 18 and 30 reporting no sex in the last year tripled from 8 to 28%. Jeez. That finishes in 2018. Roll that forward into the pandemic. I honestly think that you could look at a man on the street now in between the ages of 18 and 30, point at him and have a 50% chance that he hasn't had sex in the last year. That's insane. This number went up for women as well, not as starkly as it did for men, but it did go for women, too. So, short-term mating is damaged. Now, when you're talking about the region beta paradox and how this relates, being comfortably numb or sedated out of effectiveness is something that I'm quite concerned about. So, I think that um a number of men, and we can get into this, are struggling to find a partner who is attracted to them. That causes them to retreat into porn and video games, and what they get is a very, very, very slight titrated dose of reproductive fitness cues from the porn, and status and community cues from the video games. So, there's a a concept called young male syndrome, right? If you have a proliferation of single, childless men, you have a lot of risk-taking behavior. You get into a relationship, your testosterone drops as a man, you have children, your testosterone drops. Again, that's adaptive because you don't want to be out doing risky stuff, jumping off cliffs, if you've got a wife and a child at home. So, evolution tells you to calm it down a little bit. So, you would say, well, if we have higher levels of sexlessness and singleness amongst men than ever before, you should see an associated increase in the incel violence, in antisocial behavior, so on and so forth, and we haven't seen it. Young male syndrome has happened throughout tons and tons and tons of previous civilizations. Portugal in the 1700s, actually the first son was the only one that could get married because of an imbalance in the sex ratio. So, they sent off sons 2, 3, 4, and 5 on these galleon ships, and they said, "Go and explore the new world." What they were really doing was exporting the men that were potentially going to be disruptive to civilization. So, if we have all of these men that aren't having sex, where's all of the disruption? And it's my belief, the male sedation hypothesis, is that men are being sedated out of their state of seeking and their reproductive desires through porn and video games. Diana Fleischman has a paper called Uncanny Vulvas where she talks about from Uncanny Valley, she talks about how these fake cues of reproductive fitness can be delivered through screens. And would it be better to have a huge swath of high testosterone young men running around spray painting [ __ ] and pushing over granny? Probably not. But it's only a margin better for them to be so useless that they don't do it. Because if something is needed of them at some point, they're not going to have the capacity to do it. And for every step that they take further and further into uselessness, they become less and less attractive to the women that they're already struggling to get into a relationship with. The truth is, hitting your career goals is not easy. You have to be willing to go the extra mile to stand out and do hard things better than anybody else. But there are 10 steps I want to take you through that will 100x your efficiency so you can crush your goals and get back more time into your day. You'll not only get control of your time, you'll learn how to use that momentum to take on your next big goal. To help you do this, I've created a list of the 10 most impactful things that any high achiever needs to dominate. And you can download it for free by clicking the link in today's description. All right, my friend, back to today's episode. All right, so let's start teasing this apart. So, we've got the very fascinating thing of the idea that men are the experiment run by women. Correct. And so, you've if women are the gatekeepers of sexual reproduction, then you're going to get what they have selected over, you know, I mean, extraordinarily long periods of time. But, you're getting what they select. But, we're now entering an era where virtual uncanny vulvas, I love that. Uh where virtual lives now are beginning to give you something that um would have otherwise been so absent, it would have pushed you into so much discomfort that you would have taken action. But, now you're getting just enough of it that you're sedated. Yeah, I don't know that I would say sedated. That's why I hesitated with that. Um there is I think there there's an undercurrent, they know something is wrong. And when people pop their head up in a sexy enough way, they respond. So, take Andrew Tate. So, when he first kicked off, I completely ignored it. And I was just like, uh I didn't not find anything about it interesting. And then it was like, this is getting so big that the the phenomenon of it has to be looked at. And so, to the sedation hypothesis, they're aware that something is going wrong, and they know it when they see it. So, they got what what Let me put it into Thank you for letting me think out loud. Uh here's what I think is going on. We as a species model. We need somebody to look at and go, that's dope. So, I had Schwarzenegger, right? And people like him. Grew up in the '80s, big muscly dudes everywhere. And for anybody that is an anime fan, Fist of the North Star, that whole story about It was like counter-programming against sort of a more effeminate vibe that was going on in manga at the time. This like hyper Western style masculine '80s jacked guy that can just [ __ ] destroy that kind of build? No, because that's all like well in Super Saiyan mode, yes. But this was a little bit earlier than that. So it literally looks like a Schwarzenegger kind of character. Just [ __ ] yolked. Because we are biological creatures, they they have that impulse. They're looking for something to model after that. And when they don't get it, there is a sense of disease. So societally we have this disease. I don't think it's necessarily There's something obviously to this sedation because they're not breaking out into the the young men. I get that. But there there is an awareness of the problem from a I don't feel right. I don't feel good. And when I see it, boom. It's explosive latching onto that. So now bringing it back to if men are the result of what women are breeding us to be over a very long period of time, there's also tied into that the idea of what do I have to do to get laid? I actually debated whether my opening question to you because a very long time ago, I was terrible with women. And I knew this guy and he was very good with women. He was very attractive. And I said to him, "Dude, how how do I get laid? Like what's the secret?" Was your opening question going to be how do I get laid? Yeah. Like what's the secret to getting laid? Lisa must be upstairs. You know, just call her someone Oh, I I I've learned my lesson. Someone ring Lisa. Um Yes, I mean this is very very interesting and this is a little bit unpopular to talk about. What is unpopular exactly and why? The reason it's unpopular is because the sexual revolution was seen as a universal good for women and for society at large. And I'm not convinced that the evidence bears that out for either men or women, right? So as you said, women are the gatekeepers to sex. Men on average for the most part of the sexual protagonists. I'm sure that before you even met Lisa, you could probably count on one hand the number of times that a girl comes up to you and chats you up. It's basically never happens, right? It's men are the sexual protagonists. And one of the problems that you have in a world where sexual norms have been dissolved, we decoupled sex from having babies, right? With hormonal birth control. And we've decoupled sex from having feelings now as well through the dissolving of any kind of sexual norms. Uh and sure enough, there was probably some work that needed to be done, but there is definitely something such as overshooting. So, as you say, women are the sexual gatekeepers and men will meet the standard that they set for sex. So, if you need to become an upstanding member of the community, you need to have a reliable job, you need to ask for the daughter's father's hand in marriage, like the most difficult, most disagreeable, highest criteria person that should be in her life, that's what you have to get past in order to be able to get married, in order to be able to get laid. Like that's a lot of things that you have to do. And if that's what men have to do, sure enough they'll do it. However, if men have to be in a nightclub at 2:00 in the morning in the right place at the right time, and that's all they need to do to get sex, they will meet that criteria appropriately. So, this isn't me saying women are at fault for the listlessness amongst young men, but they're not completely devoid from it either. Men will meet the criteria that women set for sex. Women are the demand and men are the supply. The demand is what sets the price, and if you drop this price down too much, where is the incentive for men to be better men? Now, there is an incentive for men to be better men because they want to conquer themselves and they want to become better in the world. That only goes so far. Like men have done an awful lot of things just to get sex. I learned salsa once. I learned to salsa dance. Men will do an awful lot in order to be able to get laid. And if the criteria that men have to meet gets dropped down and gets dropped down and gets dropped down, why would they work any harder? Why why should they become an upstanding member of society? Uh on average, men under the age of 30 in the USA are spending 2,000 hours a year playing video games, and 50% of them are either on prescription drugs or smoking weed. Jesus. Okay, so I'm going to add a layer of complication. So, I think all of that makes all the sense in the world to me. I think though that there is maybe there's there's two potential bigger problems. So, you have lack of brotherhood, which may also be they're getting it through video games. Um and then there is the It has become societally unacceptable to be hard as hell and to just be tough and to have that held up as a standard. So, again, just going back to the '80s, you look at media, what does media celebrate? You're going to have kids that want to be that. My generation media celebrated hard-nosed fighters, big muscles, um get through anything to save the damsel in distress. Once you say can't have a damsel in distress. Like, I think cuz I don't know how much you know about what we do, but so all of this everything that you've ever seen me do everything that you know about me is just so that I can tell stories cuz that is like my key motivator in life. It's the thing I love the most. Certainly, I've been wildly impacted by. Impact theory is my theory on how to impact people at scale is through story. So, you give people this thing this ideal to look up to, and we've we've removed the damsel in distress and said you can't have that. Uh guys that are tough-ass hard-nosed fighters, that's all toxic masculinity, so that's all pulled away. Um parents are coddling the life out of their kids. Like, my mom, who was very protective by those standards, would just let me ride my bike miles away from the house. And we would go to like a bike track and do jumps. No parents, nobody watching. Older kids beat up younger kids. It just is what it is. And like that was the thing. So, you've got all of that stuff and now you have and there's no coming of age ritual, nothing like that. And so, kids don't have role models to look up to. They're told that all their impulses to be aggressive, to be tough, to play rough, all of that is bad and negative and it should be wiped away. And all of the media is like Now we're really going to open a can of worms. So, there's a reason that there is one anime called Demon Slayer. Sorry, there's one manga called Demon Slayer. It also happens also be an anime that outsells the entire Western comic book market. So, Batman, Spider-Man, Superman, Wonder Woman, X-Men, Teenage Mutant Ninja Turtles, all of it together is out sold by Demon Slayer. And the reason is they did not get the the culturally appropriate memo. And so, they make content for 12-year-old boys and they make content for 12-year-old girls and they do not try to blend them. And by trying to blend our entertainment and not giving guys basically Rock'em Sock'em Robots fighting, blood, girls scantily clad, all of that, you just sort of get this like milk toast thing. Yeah, like what what exactly am I aspiring to? So, women aren't holding us It is not women's fault. I want to be hyper clear. This is a societal problem that is everybody's in the mix. So, all I'm saying is everybody's going to have to contribute. So, I'm by the way a personal responsibility guy. I'm only interested Hey, if you have a problem, you need to do something about it. Just be very clear cuz I can hear the comment section going crazy already. There's a low bar for sex. Right. There are no um manly men to look up to. There are no coming of age rituals anymore. And we have the the new opioid for the masses. It used to be religion, now it is video games, weed, whatever. And that combination is terrifyingly lethal. Let's talk about the uh potential pushback that you might get from girls here. And quite rightly, like girls needed equal access to education and employment. There were restrictive sexual norms that stopped them from doing whatever it was that they wanted to do. There are articles that you can see in uh magazines like Cosmopolitan and Elle that say things like uh how to sleep with him and not catch feels. How to sleep with him and not catch feels. Okay, so what you're teaching young girls to do is disembody themselves from the most sacred act that they can do, which is allowing another person inside of them. To the point where they negate any sense of connection emotionally. And you want to call that freedom. I'm not convinced that that makes girls particularly free. If I was a mother and I had a daughter I would not want her to lean into that kind of a lifestyle. I think that I would want her to treat it as something that was sacred. And I think that that sounds a lot like freedom. But that's not for me to say that you shouldn't do it. Okay, so the manly man thing. Where are the manly men at? Well, they tried to push a more feminine view of men in romance novels, in dark romance novels especially, in the mid 2010s. And they didn't sell well. They didn't sell well because on average not that many women are fantasizing about a very agreeable, sort of soft, effeminate man. They wanted a man that was going to be useful in a war and useful at parenting children. Like those are the two things, right? So what you have is a difference between stated and revealed preferences. So what happens, what is popular to be put out there, this is something that should be aspired to, you know, [ __ ] Timothy Chalamet is cool guy and Harry Styles in a dress, you know, those are guys I'm sure that they absolutely slay. However, most guys can't pull that off. And when you throw that out into the realm of female attraction, those sorts of novels don't seem to sell well. So, you have fewer and fewer uh traditionally masculine roles that men can step into uh in terms of role models. Then you have this sort of stated preference by the media that anything where you do start to veer toward that is toxic. You have this sort of disembodied uh uh cultural milieu where women are supposed to give away sex completely freely and call it freedom. That's not for me to say. I'm not anti Dude, I ran nightclubs for 15 years, right? I've met a million people in my life. This was the world that I existed in. But I think that over time most of the guys and girls that I worked with come out the other side and what they realized was that actually I I I really do want to be in a committed relationship with somebody that I respect. And I do want to treat my body like it's something which is sacred. This isn't restrictive sexual norms making another rise to try and keep women down or men. This is treating your body like something that you should care about and treating your spirit like something that should be kept sacred. Let's talk about the spirit. So, I am I was deeply impacted by a book called The Power of Myth. And in the book, um written by a guy named Joseph Campbell, he talks about how he thinks a big part of the divorce rate is that there are no um no more rituals. So, marriage rituals have lost sort of all their teeth. There's no coming of age rituals, certainly not for guys. Uh and so, there's no transitional moments. And when I think about the spirit, I I about how are you contextualizing something? How are you looking at it? What what have you decided? What meaning have you decided to ascribe to this thing? And one, we have I mean, talk about something that I I don't know the stats on and all that, but I know that there's a fatherless crisis going on. They have more and more homes where kids are being raised without a father. There is a sense that you don't really there's not really a distinction between the genders and even if there was, do you really need somebody that's masculine to bring anything to the table? And then you start looking at things like um not having a coming of age ritual, not growing up with a father, not having masculine role models, and how much of this is playing into it. So, anyway, I read this book. I'm deeply impacted by this idea of there need to be coming of age rituals. And so, when I got married, I decided that I was going to really put myself through something. I wanted to be a different person. I did, yeah. So, but I again, this comes back to how do you contextualize it? So, I I don't think of it as a tattoo. Obviously, it is and that's how it manifests, whatever. But I didn't think of it like that. I didn't treat it like that. I don't think of it like that now. It's the only tattoo I got. It's the only tattoo I will ever get. Because for me, I wanted to ritualistically scar myself to be different before and after getting married. And I wanted it to be painful. And so, it was like I was thinking about all these things. Okay, I want it to be meaningful. I want it to be painful. I want it to be permanent. So, it literally was do I brand myself or do I get a tattoo? And dude, I mean, there it is not causative, but I've been married for 20 years. And having something like that where you say, "I'm going to ascribe a lot of meaning to this. I'm going to do something that is important." And I don't know have you read Long Walk to Freedom by Nelson Mandela? No. He has got to be the person I admire the most like just of all the humans that are modern enough that I've a very tangible way to get to know their thought process. So, he writes this book about his Long Walk to Freedom. And in it, he talks about what his tribe did to kids, I think, when they turn 14. They do this whole ceremonial thing where you start with your mother, and the men burst into the home, and they rip you away from the mother, and they strip you naked, and they bring you in front of the whole tribe, and then I think there was like four or five boys that they did this at the same time. They sit you naked, they make you splay your legs, and then the shaman or whatever has a really sharp rock, and he grabs your foreskin, and he pulls it out, and he [ __ ] slices it off, no anesthetic, and you have to yell a warrior prayer. And then they cover you in mud, and then uh young woman, I don't know how they select her, cleans all the mud off your body at the end of it. And I was just like, damn, man. Like, that that's that? I did. I actually was Look, would I have wanted that to happen? have asked Lisa's acceptance if you were going to get rid of your foreskin? Well, I I already My parents took care of that very early, but I want to know who that it could have been a question. Darling, who owns the foreskin? Is it sort of a co-ownership thing here? Is it mine? Is it ours? Is it our foreskin? But anyway, yes. So, I I think there there things that we can do to build structure back into this stuff, to start giving people landmarks to anchor their identity, to construct the person that they want to become, so that they can end up escaping out of this gray goo or whatever you called it, which culturally seems to be unintentionally. I think everybody had great intentions. But when I think about how we get back out of this, it's interesting. It It comes back to the idea that you've been um talking about that Jocko has I think a really just cut to the heart of the issue discipline equals freedom. That there need to be a vision, structure that you can articulate, something that you can say this is a real man and then aim for it, work at it every day. I did a tweet thread about this and this is what I think a man is and I don't know if I've hit it but I'm certainly striving towards it. But without a clearer vision, without something that people can articulate, without something that people are building towards, just drifting. The problem that you have is without any grand narratives to hold everybody together, you and that traditionally would have been religion, right? That would have been this arc, this single unifying principle that held everyone together and everything has been left up for debate and that's fine. Like progress is absolutely great but there's been a lot of baby that I think's been thrown out with the bathwater. You know, whether it be courting rituals, coming of age rituals, um values that both men and women should take from themselves. Now for instance, the fact that women are really emotionally intelligent, why should it be the case that women should dispel with that because that's maybe a more classically feminine trait? Well, that's that is your power as a woman. That is your feminine wisdom. If you've got execs or or people that work here, quite rightly you want them to be the ones that are able to step in and use that ability. You're saying, "Okay, so the the fantastic ability that you have to be able to really attentively tune in to other people's emotions within the office, don't do that. What I'm going to get you to do is try and reverse engineer some other idea of what I think that a woman's role should be because this is now what we would potentially call freedom." I think that it's very easy to throw everything up in the air and to try and start from scratch all of the different designs for what men and women should do within their life. And if you don't have these rituals, if you don't have these roles, if you don't have these role models, you're going to really struggle. Do you think that we need clearly defined gender roles? I think that men and women have biological predispositions that cause them to be better suited toward different sorts of tasks. Uh for instance, uh spatial rotation, uh at the age of three, boys show around about a 50 to 70% better throwing accuracy compared with girls. Women, on the other hand, have better, I think it's called local recall, uh and this is why men always lose their keys, but women can tell where it is. And let's think about why this might be the case. Men, ancestrally, would have been looking at things that were running perhaps sideways along to them with a spear in their hand. That means that spatial rotation, being able to manipulate 3D objects in space in their mind and then cause that to happen in the real world, would have been really, really adaptive. Also, if women are staying at home and they are moving around the local area, perhaps picking berries, perhaps making sure that all of the children are being looked after, this is the tree that's good at this time of year, this is the tree that's not so good at this time of the year, they're supposed to be good at that as well. Like, does this mean that women are supposed to be condemned to be domestic prostitutes looking after the household? No, obviously not. But it means that there are capacities that each different sex has that dispose them to doing different things. I mean, this is Peterson's whole thing, right? You you turn a society more egalitarian and you end up having more men going into STEM and more women going into care roles. There are four times as many female fighter pilots in the US Air Force as there are male kindergarten teachers in the USA by percentage. By percentage, yeah. Yeah. So, 2% 2% of kindergarten teachers are male and 8% of US Air Force fighter pilots are female. Now, I'm perfectly happy to have a conversation about whether there should be more female fighter pilots. But, there definitely should be more male kindergarten teachers as well. And why is that? Well, it's because it seems to be that Wait, why do you think there should be more? More male kindergarten teachers? Yeah. Why if people are just selecting out? Because they serve as a very good role model to both deal with boisterous boys and also educate them effectively. I think that the educational outcomes that you get from young boys, especially when they have a male teacher, seem to be better. And if you are only getting a one in 50 chance that you're ever going to deal with a a male teacher as a young boy. though, correct? So, all right. So, if Peterson's right, well, it's not even Peterson. Peterson's just relaying the stats. If the stats are correct and the more opportunities you give people through social safety nets, that the more they go hardcore in traditionally male jobs like engineering and traditionally female jobs like nursing care. How how do you think about that in terms of the kindergarten teachers? Because it would seem that men just Men are more interested in things, women are more interested in people. And when it comes to kids, like I would rather have my eyes gouged out than become a kindergarten teacher. That sounds like a unique form of hell. Perhaps it does, but there's also a lot of other things that people have to do because they serve the wider society. Oh, damn. Do you want to conscript people into being kindergarten teachers? I certainly think as Richard Reeves calls it, that the heel this stem and then this heel and it's like um hospital workers, education, something and something else, right? It's more a more sort of soft side that men who have got uh labor force participation rates amongst men have declined by 0.1% every month since 1950. Whoa. 87% in 1950 to now 68% Huh? today. In in those fields or full just period? Everything. What? Yep. Labor force participation Hold on. Hold on. Hold on. Define labor force participate. It sounds like you're saying that 30 plus percent of guys just aren't working. That seems to be the case. What? That seems to be where the stats are what the stats are showing. Yeah. Whoa. I had no idea. This sounds so crazy. That's what the the projections suggest that 65% only 65% of men in America will be participating in the labor force. Now, this may be the absolute like fine-tuned bits of the data. Maybe is it a full-time job? Is it contract? Can people be doing stuff on the side? But men typically in that labor force participation. So, you have an ever-decreasing group of men that are participating in the labor force and opening them up into new job roles might be a great way to get them back into it. The reason I think that having male kindergarten teachers especially is important is that they can control boisterous boys and that they can coach young boys that are coming from increasingly fatherless homes on how to behave. The I mean when we're talking about this predisposition thing again as well, it is so apparent that men and women have different natures from the get-go. Three-year-olds, there's a really really fantastic bunch of researchers. Dr. Reynolds, Jamie Kram, Christina Duranti. All of these are evolutionary psychology people. Joyce Benenson is the leader of this particular thing. Joyce Benenson observed a ton of kindergarten children, right? Ages three to five. And if you watch what boys do, they will find an enemy that they need to band together against. Maybe it's aliens, maybe it's cowboys, maybe it's whatever. They will band together and they will go and take them down. If you look at what the girls are doing, they are trying to keep something alive. For the most part, it's your rabbit, it's your baby, it's the the person. interesting. So, why is that the case? This isn't socialization. This is cross-culturally, you see this when you give chimps you give girl like baby girl chimps a soft toy to cuddle, they will cuddle it. You give the boy a stick and he'll throw it. Like male and female, I guess. This predisposition is before socialization and it does a disservice to the natural wisdom that males and females have to say that it's not something that should be that should be used. So, going back to the labor force participation thing, I really think that we're going to have a mating crisis on our hands which is driven out of education and employment. And on the other side of this, you have a a smaller cohort of men that women are going to find attractive. That's not good for the women, either. Women want a man a mate that they can contend with. They want a mate that they feel they are attracted to, that they can respect and admire. And so do men. Mhm. And right now, you have an ever-increasing cohort of high-performing women competing for an ever-decreasing cohort of ultra-high-performing men. So, how do we balance that out? So, it's not putting brakes back on the women. Correct. So, what that That's the first That's the first thing that this conversation needs to get out front and it's the main thing that this conversation gets wrong. As soon as you say two women for every one man completing a four-year US college degree, women on average earning £1,111 more than men do between the ages of 21 and 29. Oh, so what you're saying is that you want to actually drag women back? They've only just recently got educational employment and parity. No, I'm not saying that. That is absolutely not what you need to have happen. Is it possible for women to fundamentally become attracted to men that are less educated or less employed than they are? That's also quite difficult. The ground truth of hypergamy railing against that is like railing against the laws of thermodynamics. Women date across or up. That's hypergamy. Correct, exactly. So, on average women want to date a man that's as educated or more educated and as wealthy or wealthier. This is on average. There are women who can find, you know, white-collar women that can date blue-collar guys, but you're bucking the trend if you do that. This is what I call the tall girl problem, right? So, everybody has a girlfriend who is 6 ft without heels, and if she wants to wear heels on a night out and look pretty, she's looking at professional athletes for her dating. Because on average women want to date a man that's about 21 cm taller than they are. How many inches is that? Seven. Woah, okay. Jesus. I didn't realize it was such a big difference. So, I heard you say once and it really hit when you were describing it. You're like, "Look, if you're a tall woman, you might be willing to date a guy that's a couple inches shorter than you. The odds of you dating somebody that's 10 inches shorter than you, no. Probably not going to happen." And so, you begin to see the discrepancy in earning power, et cetera, et cetera, can become a problem real fast. All right, so we're not We're breaking women? No. But we are doing what? So, one of the problems you have is that trying to raise up men's achievement educationally and in terms of employment is very difficult. Like, how do you if you're not putting the brakes on women, how are you putting the gas on men, so to speak? We can't we don't want to stop women from achieving, and we can't beat the thermodynamics of hypergamy, right? So, you need to use cultural technology to try and fix this problem in some way or another. I think one of them would be to re-pedestalize motherhood. I think that Put it back on a pedestal? Yes, correct. I think that if you derogate motherhood and basically treat it like if a woman becomes a mother, she's a second-class citizen that got roped into being a domestic prostitute by the patriarchy. It's like, "Well, I don't know, man. Like, being a mother seems like a pretty [ __ ] important job to me. I don't think that that seems to be some sort of second-class citizen. Are you saying that your mother's a second-class citizen? My mom stayed at home and looked after me for the first 9 years that I was alive. I don't think that that was her being a second class citizen at all. I think it was an unbelievably noble sacrifice that she stopped her career to raise me. When I meet parents, I actually thank them for their service. And I'm not joking. I'm not trying to be tongue-in-cheek. Thank has to. Like we need people raising children well. My wife has this really cool story. We were in line at a or she was in line at a buffet when behind her asks like, "Oh, what do you do?" And my wife starts describing her question and all this and all that. This is back then. And the woman was like, "Le- Lisa said, you know, what do you do?" And she's like, "Oh, I'm just a mother." And Lisa was like, "Hold the phone. Like that is one of the most important things you could ever do. Like that what a gift." All this stuff and the woman was like, "Wow, thank you so much for saying that." And when Lisa was telling me, I was like, "Wow, that's crazy because when I was a kid, that was still like, 'Yo, mom's like the hardest thing ever.' Like there and my mom was a boss at being a mom. Like my mom didn't work same as yours for a very long time. Uh but my mom like to raise me, I don't wish that on my worst enemy. And my mom was a badass, man. Like a real badass. So anyway, I think that's hugely important. So yes, when I see parents, I'm like, "Thank you, honestly, for your service. I really appreciate it." What is up, my friend? Tom Bilyeu here and I have a big question to ask you. How would you rate your level of personal discipline on a scale of 1 to 10? If your answer is anything less than a 10, I've got something cool for you. And let me tell you right now, discipline, by its very nature, means compelling yourself to do difficult things that are stressful, boring, which is what kills most people, or possibly scary or even painful. Now, here is the thing. Achieving huge goals and stretching to reach your potential requires you to do those challenging, stressful things and to stick with them even when it gets boring, and it will get boring. Building your levels of personal discipline is not easy, but let me tell you it pays off. In fact, I will tell you you're never going to achieve anything meaningful unless you develop discipline. All right, I've just released a class from Impact Theory University called how to build ironclad discipline that teaches you the process of building yourself up in this area so that you can push yourself to do the hard things that greatness is going to require of you. All right, click the link on the screen, register for this class right now, and let's get to work. I will see you inside this workshop from Impact Theory University. Until then, my friends, be legendary. Peace out. The careerism that we're seeing amongst young women, like absolutely, if you've spent a ton of time in university, like quite rightly, you should lean into your career for as long as you want. But 80% of women who are childless are involuntarily childless, right? That means that they didn't plan to not have kids and to not have a family. Woah, what percentage? 80%. So, of all women that are childless, and this is from a Dutch study, Professor Rensca, it's a meta-analysis from 2010. Okay, I was going to say this has to be super recent. So, they're getting caught off. I'm going to run my career. I think I'm good. I'm a boss [ __ ] And then 39 rolls around, and it's like, "Yo, this isn't fun." Yeah, and they're really struggling. Um so, I mean, and this is brutal for these women. So, there's an entire support group, there's a number of support groups. So, if there is a any women listening who feel like they're in this cohort, somebody that planned to have a family and haven't, if you have a quick Google, there are a bunch of support groups that seem to be really, really great online. Um but a a really great friend, Stephen Shaw, who just released a documentary called Birth Gap, talks about this, that these women mourn for a family that they never had. Oof. And they talk about like grief, but no one no one died, it's that no one was born. That's heavy, man. And when you think about the fact that there's a bunch of things going on here, an over-belief in like fertility treatments being super, super effective, and oh, well, you know, I've heard that more women had children over the age of 40 than under the age of 20 in 2019 in the UK, which is true, but it doesn't say how hard or easy it was. It's not easy, and going on IVF is brutal on a woman's body. I wouldn't I some of the stories that some of my friends' wives have had that have been on it, they find themselves buying mountains of pink doilies and stuff because they've just got these floods of hormones going through their body, and they wake up the next day from this stupor like, "What the [ __ ] just happened to me?" So, you have um women that leave it too late, basically. And if you've spent a good bit of time in school, why not? Like, why wouldn't you want to lean into I'm going to lean into my employment for a good amount of time, da da da. Like, no one, definitely not me, is trying to pull that back from women. They absolutely should have that, but they need to know that there are some hard ground truths to their biological age, which means that if you want to have a family, you cannot leave it until you are 35. And if you do, you can leave it until you're 35, if you leave it until then, you are going to start fighting with odds in a very dangerous way. And one of the other things, I mean, Leonardo DiCaprio showed this pretty perfectly that men really seem to value youth in a partner. And for all that it is great that women can go and get the PhD and the six-figure income and all the rest of it, you're going to be competing with a 21-year-old barista from Starbucks. Can we just say the hard truth? What? Guys don't care how much money you make. Correct. Women It isn't an advantage. Cool if you want to do it. I love it the most. Remember, I'm married to a female who prides herself in being an entrepreneur, total hardcore, all of that. But, god, let me tell you, as I would tell my wife and have, like, that isn't what excites me about her. In the business, it's amazing cuz she's so [ __ ] good. But, as far as like what I'm attracted to in a woman, Mhm. Correct. Literally, not only not only does it not matter, as So, my wife and I have been talking about this. I'm sure that many people have had this realization long before me, but here is something I find utterly fascinating. A woman, if you really want the cheat code, like, you want to like really make a woman feel good with you. Of course, you have to love and support. But even the word support is different. I wouldn't say a guy necessarily would rank support that high. You have to love and support a woman. But if you really want to unlock things, you have to make her feel beautiful and safe. If you make her feel beautiful and safe, you're amazing. Now, if you want the flip on a guy, I think it's loved and appreciated far more than supported because I want to sacrifice for you. Going back to the disposable male hypothesis, I'm prepared to die for you. I don't want you to support me. I want you to let me support you. And I want you to celebrate that instead of be like, "Well, you're doing that for you." No, I'm not. Like you may not have asked it of me, but I am doing it very specifically for you. That feels so powerful. And then the other two elements that if a woman really wants to unlock a guy, you want to make him feel powerful. Like if you make a guy feel powerful, you you you've just unlocked everything you could ever hope to unlock. But that means that I want to out-earn you. I want to out-perform you in certain things. Long story there, but yeah. There are some unfortunate ground truths to hypergamy here as well. So, um in relationships where the woman out-earns the man, they're 50% more likely to end in divorce. In relationships where the woman contributes more than 80% of the household income, they're twice as likely to end in divorce. Women on average are three times more likely than men to say that they wouldn't get into a relationship with a man who was less educated or less employed than they are. All of this together is not to the one about erectile 50% yeah. In relationships where the woman out-earns the man, they are the man is 50% more likely to have to use erectile dysfunction medication. Can every woman just slow down? I've heard you say that before. It's like I want everybody to slow down and hear that. Guys want to feel powerful. Okay, I'm at the risk of just obliterating my own channel. I'm going to say Let's do it. Press the subscribe button. Here here is what I want people to understand. And going back to guys, gentlemen, please hear me when I say to your point, the most sacred thing that men and women can do together is have sex. But now really think about what that is for a second. The messy reality of what that is. You as a woman, you are inviting a man inside you, to use your words. That that's a big [ __ ] thing. Like to what I want guys to understand, you have to be worthy of that. Get worthy of that moment. Not not that you were clever, you know, in like the pick-up artist kind of way. Yeah. No, no, no. Really be somebody for when when everybody's stone cold sober and when the cold light of day and we're 10 years into a relationship that she looks across at you and is like, "Damn, you're worthy of that." That that to me, like if a real man is that. That was always the problem with the pick-up artist stuff. Because what he was doing was it was you playing a role to be the person that she would actually be attracted to. But she was never attracted to you. She was attracted to the role that you were playing. That's not That's not attraction. Okay, so we have this uh sort of unfortunate imbalance in the dating market, right? That this ever-increasing cohort of high-performing women have an ever-decreasing cohort of ultra-high-performing men across here. This means that men don't care how much you make and if you make too much more than them, they need to use erectile dysfunction medication. So, we don't know where that comes from. I I really really don't. I mean What? We don't know why it's the case. We don't know whether it is a byproduct of the type of relationship that the men and women have. We don't know whether this is a result to guess. It's just a guess, but I feel very confident in saying he doesn't feel powerful. What what has he conquered? So, I really think without war, the thing for people to conquer is either your career or a company. To to start and run your own company. That's it. That's your proxy. Go forth and prosper. When you feel being out-earned by your partner. Yes. She's dunking on you. And so, it doesn't feel good. And to your point about we are locally fighting entropy, we're locally comparing ourselves. So, you're going to compare yourself to your wife. Now, it or your girlfriend, whatever. In the beginning, I made the mistake, I want people to hear me very clearly. In the beginning, I thought my wife needed me to be better at everything for her to find me sexually attractive. That's 100% not true. And no one would want to be in a relationship with somebody that's better than them at everything. But, this is where you really have to like my wife and I talk about what is she good at, what am I good at, so that one, there's space for that person to go and be great at their things, and we're not ending, you know, we don't end up competing at things. And this is we really have to pay attention to this because we build a company together. And so, you want to talk about danger, danger Will Robinson is just a whole 'nother level. But, anyway, so he's taking the erectile dysfunction medication because, speaking from experience, like in that moment, I want to feel powerful. Not I I'm not looking for somebody who I'm not trying to be dominant. I'm not looking for her to be submissive, but I want to feel powerful in that moment. So, I've got this story about uh psychiatric patients in the Blitz. So, during World War II, London is being bombed by the Germans, and it's this very, very aggressive period of bombardment. Most of the men are already doing jobs either fighting the war, they're away overseas, they're part of the home front, or they are um trying to rebuild things, they're working as police officers, et cetera, et cetera. Most of the women are also working. They're working as nurses, they're I mean, they're part of the uh artillery production, they were being pushed into factories, all sorts of things. So, you basically didn't have sufficient people to do extra jobs that were required. Now, bombs are dropping on Britain, and you need ambulance drivers and fire truck drivers in order to be able to get to the fires that are caused by the bombs. There were these uh psychiatric patients that had been comatose in clinics for years, sometimes 5, 10 years, completely unresponsive, just catatonic. And they would be rolled over, their bedpans would be they'd be fed some food or whatever and they'd be left. Fires are lit all around London because of these bombs that have been dropped on them and there's no one to drive the fire trucks. And these men that have been unresponsive for 5 or 10 years sit up, get dressed, go downstairs and they start driving fire trucks and ambulances. What? If you give a man a purpose and the ability to achieve it, he will crawl over broken glass with a smile. That story suggests that feeling powerful and competent is something that can generate an awful lot of um good sensation, of motivation, of discipline in the best, most service community oriented uh form of the word, right? Um but to I think we need to kind of probably close some uh potentially toxic open loops that we've got here with regards to this dynamic between men and women. It is not the case that the only way that we can have successful relationships is to drag women's uh drag women back or to somehow give men unfair advantages to try and push them out ahead. That is not what either of us are trying to put forward in this conversation. I personally agree. What we want is for women to have partners that they are fundamentally attracted to. If you cannot find a partner that you genuinely are attracted to and that you genuinely genuinely want, that's not good for you either. If one sex loses, both sexes lose, right? That is really really important. When it comes to the solutions, it's difficult, man. I'm writing a book on this at the moment and it is not it is not an easy What's the book about exactly? The mating crisis. This imbalance between the sexes that we've got at the moment, uh the grand truth of hypergamy and how that is causing this ever increasing group of women to chase after an ever decreasing group of men. I'm sure that you've seen the statistics from Tinder, the bottom 80% of men compete for the bottom 20% of women, and the top 80% of women compete for the top 20% of men. Now, these men are commitment-averse, so quite rightly they have the pick of whoever it is that they want, but that means that they can run through this big cohort of women, which leaves them heartbroken. That doesn't seem So, going back to your earlier point, cuz you said quite rightly, it's not good for the guys. So, to continue to close close some of these loops. So, the reason that I've been married to the same woman for 20 years, and by the way, she got with me when I was broke. So, uh and she helped build all of this, I mean, literally side by side the whole way. But now I'm rich, man. Even if she took half my [ __ ] I'd still be just ridiculously You hear that, Lisa? And so, uh I could I I could and I mean, back at Quest, it was ridiculous. All the like fitness girls, like all the time. Right. Just pretty funny. I don't. And the reason that not only do I not, I wouldn't if my wife were horribly burned. I've thought about this so much. So, the experiment that I'm running that I invite men and highly encourage them to run is what does it look like when you share your life with somebody? Now, I think that there are ground truths. There's no doubt if you were to check my brain, the odds that I have unusually high receptors for like oxytocin and vasopressin is is almost guaranteed because I get so much out of bonding with my wife. Men and women are supposed to complement each other. They're not supposed to be adversaries. Right. So, intrasexual competition, competition within the sex, is significantly greater than intra intersexual competition, right? Competition across. It's the reason why, to use one example, is why women slut-shame more than men. You know, slut-shaming is the sort of thing that if you listened to the news, it would be mainstream media, it would be the sort of thing that you hear men are slut-shaming women out of their recently acquired sexual liberation. It's not. Slut-shaming comes from women. Slut-shaming is a price enforcement mechanism to ensure that no one one woman drops the price of sex below a level at which almost all women would be acceptable. So, let's say that me and you are women and we're going out on a date. I'm prepared to give [ __ ] on the third date, but you're prepared to give them on the second date. Oh, I'm the I'm the easy one here. I'm afraid you are. You're very hungry you're very hungry this evening. And what that means is that I have to drop my price for sex down. So, an easy way to ensure that no one woman does that is to do [ __ ] shaming. Now, it's a price enforcement mechanism from women onto other women. Now, I believe that the alternative on the other side of this is simp shaming for men. So, if you imagine that what [ __ ] shaming does is it stops women from giving away sex without commitment, what simp shaming does for men is stops men from giving away commitment without sex. So, men have a particular sort of ick that they feel some men do about guys that subscribe to OnlyFans, guys that kind of buy girls stuff from Amazon gift lift list wish lists and stuff like that. And I think that the reason for that is they know that that man is offering up part of what a relationship should be whilst not asking for anything in return. In exactly the same way that some women have a problem with girls that give sex away too easily because they know that that is supposed to be something which is supposed to be also part of a relationship and that is being given away without asking for the commitment in return. So, when you're talking about your relationship with your wife and the fact that you guys compliment each other, that's exactly how it should be. And here's another element of solutions to the mating crisis, right? Stopping the adversarial conversations between men and women. Yes. Turning down the volume of the conversation around this. Like, you wants to have many women seeing each other as compatriots, not competitors. They want to be collaborators, right? They're supposed to work together. And for women to say, you know, you could imagine that you're on some awful daytime TV show and to say like women are out earning men and they're out educating men as well. And some sassy person to then go like hoop and holler and like this is you know this is you're just scared that we're taking your money away from you. And you go do you not want to have a partner that's competent? Like this hurts you as well. This imbalance in the dating market is not fantastic for the women who wants to have a partner. And this is shown up in the fact that they're having higher rates of sexiness than ever. 50.1% of women are childless at 30 for the first time in history. More women without children at 30 than with women. For the first time ever. 51% of women from the ONS data that came out of the UK in 2020 gave birth to children outside of civil unions or marriage, which means that they were either single or just in a relationship. Like that is not necessarily the most secure foundation within which women can start to build a family. Like do you not want commitment from your partner? Oh, marriage is an archaic institution and blah blah blah. It's like it's pretty good at creating a foundation for building a family on top of. And um I really want to kind of turn down the volume of that of that conversation. Men and women are supposed to raise each other up. You want to have a huge cohort of guys that you can find attract attractive and guys want to find a huge cohort of women that find them attractive. Uh I suppose another concern that you have here especially with that you know top 20% of men is that I don't think that their behavior is particularly good for most men either. If your idea and this comes back to your I committed, I made this decision that I'm never going to have sex with another woman. Remembering that men have a huge uh hugely greater desire for sexual variety. When men have sexual fantasies, they cycle through different partners pretty consistently. Whereas women tend to just have a If men If men read erotica novels, each chapter would be a different woman. Yeah. When women read erotica novels, it's one protagonist throughout the entire book, right? Because it's this investment. Have you read the book A Billion Wicked Thoughts? No. Oh my god. Read it, dude. Read it immediately. Okay. So, writing the book that you're writing, you absolutely must, I'm not kidding. Okay. It was said, it's going to be in the episode, people will know if you've read this book. It is utterly fascinating, and it goes into basically the big problem with sex studies is everybody lies. Even if you tell them that it's going to be kept anonymous, nobody's going to tell you the truth. And then these Google engineers realized, wait a second, we have a decade plus of anonymous data from Google searches. Yep. So, we know exactly what men search for, and exactly what women search for, and it is hilarious. Guys are like, literally the body parts, and just an unimaginable amount of variety, like everything you can possibly imagine. And women are like a thousand-page novel, and on the final page they finally hold hands. And I thought, oh my god, this is hilarious. And the if if men and women just understood how divergent those fantasies are, we'd be a lot better off. I am very grateful that uh when, since I never finished this story, when I sat down uh with the guy who was very successful with women, and I said, what's the secret to getting laid? Uh he said, you just need to be an [ __ ] And I was I wanted to bang my head through a table. I was like, there's no way that cliché is true. It's there's no way. And so, first of all, I've seen this guy around at least not his girlfriend, but I'd seen him with other women, and I'm like, he he's not an [ __ ] he's charming. So, what does he mean? Because the there's a reason that people keep repeating that. And so, I was like, okay, if what he means is, be unapologetically myself, be completely willing to walk away, and effectively be the bat signal in the sky for the woman who's going to like me for who I actually am. That makes sense. And so, I'm going to assume that's what he means because he himself is not an [ __ ] And so, I started acting like that, and it worked so well. It was like flipping a switch where I couldn't get laid to being myself. Look, you have There are things that you have to be to attract somebody. I get that. But, by working out, looking decent, taking care of myself, being hyper-ambitious, which was a big part of what attracted women in the beginning, being articulate and passionate. Okay, set those aside cuz you do have to have that bundle of things. But, once I had that, and then I was like, "Oh, you're not into me? Fine." Not Not spiteful, not angry about it. Just, "Oh, cool. No worries." So, on I think it was literally the first date with the woman who became my wife, I was just like, "Dude, if I'm with somebody, I know they're always going to find somebody else attractive, and I'm going to find other people attractive, and I don't want them to lie to me. Like, of course you would find" This was at the height of Brad Pitt's like Fight Club Brad Pitt. And I was like, "Of course you're going to find Brad Pitt attractive." Like, "And if you're telling me that you don't, that you only have eyes for me, that's going to make me insecure because now I can't trust you." One of the questions that people might be asking would be something like, um why should I care about getting into a relationship at all? So, this is an unclosed loop that we've got here. You know, we've spoken about the fact that women are struggling to find men that they're attracted to. That is really not good for women. And men are struggling to find women who are attracted to them. Not very good for men. But, there would still be a question of, well, why does this even matter? Why does it getting into a relationship at all? Why should we care about this? And as Stephen Shaw, great guy that wrote Birth Gap, traveled around 24 different countries, uh and he went to a funeral director in Germany. Germany has one of the um bigger uh birth gap uh defaults here. So, you have this ever-increasing elderly population, and it's mostly people who are single. The reason that it's elderly is because fertility rates uh are staying similar in terms of how fertile people are, but the uh partnering is is dropping through the floor. He goes to speak to this undertaker, and this undertaker says to him that for the first time in his career history, he is doing funerals for people, both men and women, and nobody's attending. Oh god. So, when they cut the clothes off these people because they are uh ready to embalm them or or or dress them or whatever to do this ceremony, which no one's going to go to, they don't know. Uh they find strap marks, bruises on their arms, and they find bruises up here as well. And it seems like the carers that have been looking after them have been abusing them. Jesus. So, you have this group of elderly people with no family that are alone, and then in the final few years of their life, they're being mistreated by the people that are supposed to be caring for them. And then after they're gone, they have a funeral that no one attends. That to me does not seem like a particularly free world. It doesn't seem like a particularly enjoyable exist It's free. It's not very interesting. But how do you combat that? So, men and women need each other. Dude. People are supposed to be in partnerships. Married couples live longer, they've got uh greater health spans, they've got greater life spans. They uh offset Alzheimic and uh dementia uh onset by a significant amount of time. You're supposed to be with people. You're supposed to have communities, you're supposed to have friends, and you're supposed to be in a relationship. Like, if you were on your own, you were dead ancestrally, and your body will respond appropriately. I'm not saying that everybody needs to have kids. And having kids is not for everybody, but But for most people, right? If you are And you and your wife are perfect example of of this, two people for whom kids wasn't the right choice and you are perfectly happy without them. If you can accept the following statement as fact and go into it with your eyes wide open, then I'm open. And that is you will regret not having kids. And if you understand that life is broken into phases, everything is what I call frame of reference. So, if when you get 80, you're going to regret it. I guarantee it. I'm not asking you, I'm telling you. You're going to regret not having children. I will regret not having children. It My point is that we have this ever more singleton society, right? Using sex in a transactional manner. I was on two dating shows. I did Love Island the first season in the UK. I did Take Me Out, which is another primetime TV dating show as well. I stood on the front door of a thousand nightclubs and met a million people between the ages of 18 and 25 for 15 years. I have seen the transactional nature. I've worked in the trenches, right? I've been there. I've been to the summit of this particular mountain. And I'm not saying that I want to roll back people being able to do what they want with casual relationships. What I want to remind people of is that there is a lot more to life than simply being able to buy shoes you don't need to impress people you don't like at a job that you hate for a very, very long time. And for most people, even with the best purpose in the world and listening to all of the impact theories and the modern wisdoms and the Goggins and everything else, they are going to need more than just a job. They're not going to be able to supplant their desire for family, community, and connection with a room filled with people that they can mentor and do stuff because this is a very non-typical job for most people to have. We have all of these different dynamics. Everything is changing, up in the air in terms of mating dynamics, in terms of the sexual revolution, in terms of the roles that men and women have culturally, the position that men and women hold educationally and in terms of employment. This is a messy, messy, messy situation. And I think that turning down the volume on the conversation in terms of how competitive men and women see each other, pedestalizing motherhood so that if women do want to have kids that they are not shamed out of having it because it makes them feel like they're a second-class citizen, that would also be absolutely fantastic. Like, those starting points, at the very, very least, to be able to go, "How about we try and work together to make men worthy of women?" And to make women accepting of those men. To not I saw this video that went super, super viral. You might have seen it on Twitter of a a girl in the gym and a a guy was sort of looking past her at at at some point and then he sort of looks over. I think she's filming herself doing hip thrusts or something like that. And a lot of people in the comments were saying, as as men, saying, "This is why I'm terrified of going up to girls. I'm absolutely terrified of going up and approaching a woman because I'm scared that she's going to think that I'm some sort of creep." And that doesn't create a very conducive environment for men and women to actually And again, like, there are extreme situations that are significantly more common than they should be where women really do have bad encounters with guys. Do you want to nerf every single man on the planet so that they never go up and approach a woman because of that? I don't know. That's a good a life theory that I I am very eager for people to understand. There's pathology on both sides. Communism is evil. Fascism is evil. They are as far apart at their beginning motivations as you can be. You have to find something in the middle. And so, guys being predatory is evil. Guys being evil weak is evil. And you have to find that thing in the middle. Do you know how Bill and Melinda Gates met? Oh, she worked for him. Correct. So, she works for him as a receptionist or an assistant type role, and Bill is founder, CEO, managing director, whatever of Microsoft in the '80s, I think. And he's noticed Melinda around the office and she's pretty tidy, so he's going to maybe ask Tidy? pretty tidy. So, she's going to ask her out. And so, he rings her on the internal work phone and says, "It's Bill. I I I feel like I would it would be good we should we should go out sometime." He says, "When do you fancy going out?" He says, "Um how's 3 weeks tomorrow?" He says, "Bill, I don't think that you're sufficiently spontaneous for me. This isn't going to work." And finish the phone call. He rings back 30 minutes later and he says, "You've got the rest of the afternoon off work. How's this for spontaneous?" Could you imagine if CEO founder of big tech company rings receptionist asking her out, and then after she says no, rings her back again? Nope. Game over. Again, like are we saying that we need to go back to some Harvey Weinstein era where everything is everything's free game? Absolutely not. But, if more than 50% of people um starting their relationships online at the moment and they don't stick about as long. Relationships that start online are not as uh they don't have the longevity, they don't have the staying power. Once uh I've the correlation is there, the causation I'm not too sure why. I would The environment in which you meet your partner buckets them into a particular type of person. There is a smaller cohort number of people that you work with than you see online, which means that there are more replacement options available for somebody that you meet online. I think also you are pre-selecting for similar interests, similar location, similar a lot of other things. You have the support structure of the people around you if you're talking about dating within work or within church or within the gym that you go to or whatever it might be. All of these things provide support. They allow you to ask somebody else that's been at the company longer than you about whether that guy is actually nice or not. So, you pre-select for all of the things that you wanted. Whereas on the internet, it's a it's a cold approach, right? It's just a It's a cold call email. That's the equivalent. And also, it is significantly more replaceable. I mean, this is We haven't even really touched on it, but the globalization of the sexual marketplace has meant that everybody is competing with everybody else. Every woman now in Utah has to compete with every woman who lives in New York for the attention of some high-value guy. And if there is some dude that used to be 990 out of 1,000 in the particular small town that he lives in, you are way, way, way down the packing order when it comes to I think the equivalent is if you were 700 out of 1,000 in a normal small-sized town, there are 15 million men ahead of you on Instagram in terms of your mate value. Like that's seven out of 10 thing, right? It's not good. It's not good, and it means that it is very, very difficult for you to Why why should you stick with a partner? Why should you go through hard times? There's somebody else I can just get back on Tinder straight away. I can just continue to swipe until I find somebody else that replaces this suboptimal relationship because something bad has happened. And then in the same situation, all of the stuff that we've been talking about, you know, the subtleties and the nuances of this. I'm not saying that someone should put up with a relationship that they don't want to be in. But it's important to have a conversation where you go, "How much baby and bathwater is being thrown out here when we've gotten rid of traditional dating techniques, traditional ways that men and women would meet and deal with problems together. Like, how flippant should you be? How easy and quick should you dispense with this person that you've been with because there is something new and shiny out there. Frame of reference, man, is everything. So, I if I were going to write a book, which I'm not currently, uh but if I were, it would be about frame of reference. Mhm. Getting people to understand you have a bunch of beliefs, values, and a bunch of other things, but let's take beliefs and values for a second. People mistake them for objective truth, and they think, "Oh, I I am just recognizing the world the way that it actually is." And the way that the world actually is is being with this person. She's not perfect, and I'm better off going and getting another person. That's a belief. Now, I have a different base what I call base assumption. So, my base assumption is if your solution to every problem is just to replace the person that you'll never develop the depth because you can never make them feel secure. And one thing I want at least to know, it was really difficult for me to decide to propose, but once I decided to propose, I literally scarred myself to make sure I would remember I'm a different person. There is no going back. And once you have that belief, that rule, that value system, now all of a sudden you're operating very differently. So, when I think about cuz you had said to solve a lot of these problems, you're going to have to use cultural technology. Yes. And while I don't entirely know what you mean by cultural technology, I certainly get the gist. So, yeah, like repurposing what it means to pedestalize motherhood would be a cultural technology. Perfect. So, I agree wholeheartedly. I use different words, and I would say it's going to be beliefs and value systems. I want to do something that almost certainly we will look back on in 20 years and both be embarrassed, but let's make a prediction because I have a prediction, not what I want to happen, what I'm worried will happen. Because when and and let's define the problem. So, I'm going to step into your world and say, "Okay, there's a mating crisis." That's the problem. Uh to further define it from my side, I will say mating kind I'm just bucketing these in really clumsy big buckets for simplicity sake. Um but that this is basically boils down to a problem of we we have not yet found in a modern era the definition of what it means to be a real man and a real woman where they can work together well over a long period of time. So, we we haven't even run the experiment yet. So, we're in this sort of modern things maybe been going on for 15-ish years. Um and now we're going to get to watch how it plays out. What I think I I don't think we will ever be able to pull people back. And so, when I started Impact Theory, it was legitimately aimed at all ages. I actually thought I would primarily focus on adults after reading A Billion Wicked Thoughts and working at Quest for as long as I did and actually trying this on adults, I realized, "Nope, only about 2% of people will encounter a new idea and change their life at a foundational level." And so, I was like, "I'm giving up on adults." So, then it becomes only about kids. And for me, the sweet spot is 11 to 15. It's what's known as the age of imprinting. It's where you're really going to be able to give people cultural technology and change the trajectory of their life. And by that, I mean give them new beliefs, new value systems. Okay. So, if we can agree on that problem and we I don't know if we agree, but I certainly believe you can't win back adults. So, the people that are headed down a dumb path, they're they're going to play out the whole experiment. There's you're not going to get them back. So, what's going to happen is whoever has a more um modernized but somewhat more traditional set of views so that there are roles not Fred Flintstone club her on the head stuck in the kitchen not that that's dumb I think we both agree on that but a a modernized version that has roles that doesn't deviate too far from you keep calling it true disposition perfect so it's not deviating too far from that So what I think it's going to happen is all these weird countries for people that don't know that I mean the acronym Western thank you you should probably give them the R and the D I don't know the rest of them what is it what is it people the last one is democratized I think you get the idea the western world they all have these terrible birth rates they are going to be just sort of slowly consumed by places with a higher birth rate which means they're probably more traditional and that's just going to become culturally dominant that cultural narrative will take over and all of a sudden that will be the cool thing again and and we'll get more to that so when I was a kid hopefully I can sum this all up with this we just keep looping and as a kid I heard about Caligula and I was just heartbroken that we don't have orgies and I didn't know at the time that he was [ __ ] evil I just knew that Romans had orgies and that sounded awesome and I was 14 and I couldn't imagine anything cooler and so I was like why don't we have orgies now like this really sucks I was really crestfallen and I started thinking there there has to be something that causes us to sort of become Puritans again but I could not understand what that is I think we're living it right now you end up creating a cultural moment however you do it where that culture becomes vulnerable either to being truly conquered take the Romans falls apart from the inside or now where it's like we just aren't having kids like the more you oh God this is how I'm going to get [ __ ] canceled for this the more you educate women the less they have kids the more vulnerable you are now to to cultural collapse again it's awesome my wife isn't having kids I'm the guy creating that problem so I'm not passing judgment on it I'm just saying it is what it is and this is how you end up re-looping and so at some point the birth rate of more traditional cultures will just overtake 70% of countries worldwide are beyond the birth rate tipping point right so they're producing 70% worldwide the sub-Saharan African countries that you're referring to which will be the ones that are maybe more traditional that you think oh it's fine you know we're we're not going to run out of that many people it's going to be okay every 15 years the average number of births per mother declines by one so it's six then it's five then it's four and that's every 15 now for the people out there that say good humans are a scourge on the earth in any case the earth is overpopulated you are unreachable and wrong the earth has way more carrying capacity than it does at the moment we're not going to break 10 billion people and we're going to fall very very quickly by 2050 China is going to have 650 million people in oh my God billion in it now China and Japan and South Korea have the worst imbalances with regards to this the worst birth rates Japan's 125 million people at the moment it's going to be 60 65 billion people by 2050 wow so this is not just going to be something that creeps up on us this is going to happen precipitously within pretty much everybody that's listening to this is lifetime and that doesn't sound like a very good situation either like if you think that a world where there are too many people so there aren't too many people on it is difficult wait until there's more old people than young people. Because that is some sort of dystopian hell on earth. And maybe there's going to be something that happens whereby it gets squeezed and then we're going to have the next generation is going to start having more kids, but I see nothing that suggests that that's going to be the case. So, if I was to make a prediction to roll the clock forward for the next, you know, 20 to 40 years or something like that, there is going to be a huge huge drop-off in terms of the number of people, you know. How is it the case that the population can continue getting older and yet the total number of people on the planet can continue getting bigger and populations decline in certain areas? Well, it's because people are living longer. So, you have this ever-aging civilization whilst there are no new people that are coming in. And yeah, I mean, dude, the US may be filled with a lot of Mormons. So, my assistant's Mormon. And it's great. They produce a hell of a lot of children, but you are going to end up with some very odd pockets of highly fertile subcultures within entire countries and societies that are declining. And it's not fun It's not very very good. Um this Stephen Shaw guy, birth gap. He's spent the last 7 years traveling around 24 different countries, data scientist looking at it. And the interesting thing about declining birth rates as an existential risk is that it doesn't galvanize anybody. There's no smoke in the sky. There's no asteroid coming towards us. There's no movies about Arnold Schwarzenegger crashing through your house's ceiling and and landing. And we also have what you were talking about earlier, which is there was a huge and growing cohort of people who believe that people are a virus. Correct. That [ __ ] really scares me. Peterson said on my show, "I can't think of a thought more implicitly genocidal than that." Yes. That humans are a scourge on the earth and that they we shouldn't have any more, that people shouldn't have children. Do people not realize how brutal nature is? Nature doesn't give a [ __ ] Dude, nature will eat you with ants. Nature will uh put a parasite in your brain that makes you I mean, think about what it does to the toxoplasmosis. How it is called? A virus gets in your brain, makes the rat like the smell of cat urine, and it they they will jump on cats. And then the cats will [ __ ] eat them. It dude, nature is ruthless. So, yeah, I don't get the like uh before I just willy-nilly put uh statement out like that that I have not uh thought nearly deeply enough, I will say we need to be thoughtful about the planet all 100% but to go so far as to see nature as like the kind and gentle thing and the humans as the brutal thing, I think is is deeply flawed. Alex Epstein calls it human racism. He says that uh people look at humans as being the sort of uh disease that's that's covered the earth and that the earth would be this beautifully balanced thing without us. It's like the earth's going to be fine. The earth is going to be absolutely fine. Your perception of where what earth means may change, but really what people are concerned about and this is a virtuous side of of climate justice is that they don't want the earth to become inhospitable to humans. Like that's what they're trying to avoid because other animals and plants will be fine. Some will go away and new ones will come along, right? So, if you just look at the ecology overall it will be fine. We will be the ones that are [ __ ] So, it's actually quite a pro-human basis that it comes from. And I'm like, "Oh, well, yeah, get behind that." But when you also hear in the same sentence that don't have kids. Don't be the only shepherds that can actually stop If there is a natural disaster, if there is an asteroid heading toward earth the lions aren't going to do anything about it. The only people that can are humans that have got some technological capabilities. Yes, should we be careful about what we're spewing out into the atmosphere? Yes, should we be working on renewables, etc., etc., etc. Like that's evidently. But who do you think is going to do the innovation if there's no new people around? Yeah. Talk to me about the black pill. I didn't even know about this till I started researching you. I'd never heard of the black pill. The red pill I knew. Mhm. The black pill I did not. I heard an interview you did with a guy who I think is a black pill Big Waffles. Yes, community person. Yes. Uh and some of the underlying assumptions that seemed to be present in that frame of reference I found unnerving for them. Mhm. Um What What is the black pill and do you see a path out or is it advantageous? Black pill ideology is a approach to understanding mating dynamics. Mostly held by men, but there are some women that are a part of it. And it suggests that it sees the world actually as it is. That this is the fundamental way that dating dynamics work. They work off LMS, so looks, money, status in that order is what is most important for a man to become attractive to a woman. And basically everything else is kind of superfluous along with that. Uh now one of the things that you get from the black pill and incels, which would be I guess tacked onto the side of that, slightly separate but similar. Um you get a community of people who can support each other in their challenges within the dating market. And that's not nothing, you know, if you're a lonely guy having a community of people that you can um that that understand the challenges you're facing isn't nothing. Now, William Costello, one of my good friends who's done who's the number one incel researcher in the world, uh found that ascending, which is becoming someone who would finally be attractive to women as a guy, is very much looked down on within the incel community. Incel and black pill aren't the same thing, just to put that out there. But, within the incel community, ascending is something that's not supposed to be done. And ascending isn't just, you know, having sex with a woman, or holding hands with a woman, or even being uh getting a message back from a woman. It would be if you posted in one of the incel forums that the girl at barista the barista at Starbucks that served you your coffee looked at you for a little bit longer than you thought. And maybe this means that she's interested in me. That's ascending? That would be a scent That would be seen as beginning to ascend, yeah. Because it would be giving hope to yourself that you might be able might be So, they wouldn't want to work out and get better and self-improve? Because they would say that it's fundamentally flawed, that they are broken individuals themselves, the way that they are. And the reason that they don't want anybody to show in my opinion the reason that they're so averse to that being a uh something that gets posted. In some of these subforums, this isn't the same for all of them. The reason that they have a problem with it is that it gives hope. And if you have hope, that means that maybe you're not so broken, and maybe the reason that you're not having sex could be fixed. Mhm. And one of the worst things that the best news ever? Well, because if you fail, that means that it wasn't preordained. That means that perhaps it is your fault, or perhaps you could do something to change this. If it's unchangeable, right? Then it doesn't matter. You have no culpability. You have nothing to worry about or fear about. You can rail against the world and how unfair it is. Uh and you would get support from the group with regards to this. This isn't every incel group. This isn't every black pill group. Um but they focus on looks, money, and status. If you had 3 minutes alone with somebody who was black pilled, Mhm. uh would you just be like, "Cool. It's nice to meet you." Or would you be like, all right, look, we only have 3 minutes. There's just a couple ideas I want to get across really fast. Yeah, so, um, I would say something along the lines of I was hopelessly alone and, uh, bullied when I was in school. I was the most unpopular kid throughout all of school. I was an only child, very socially awkward, and you would not have picked me as being anybody that would have become even slightly competent in life, let alone being in relationships and being happy, and so on and so forth. You do not know the path that your life is going to take you down over the longer term. You do not know how you are going to grow up, the way that you're going to look, the way that you're going to become competent or confident or any of these different things. So, condemning yourself to a type of ideology where you are giving up hope is not going to be useful to you because you don't know what's coming around the corner. Yes, there are some challenges that you're going to face, but what do you want to do? Do you want to roll over and just allow the world to continue to kick you in the teeth? The pessimist is always going to be able to prove himself right. So, I would try to show the tons and tons and tons of examples of young guys who have struggled in finding a purpose, in finding a community, in finding friends, and girls and all of the things that young guys want to do. You have impact on that. You have agency and you have sovereignty over the direction that your life is going to go in, and I can speak to that from a first hand example. That I've gone from being literally like the worst, most unpopular, uncool person, chronically bullied throughout all of school, to now having a bunch of friends that I respect and respect me, to having a career that I really care about, to contributing to the world in a way that I feel I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I and the reason that that happened, at least in part is because I wanted to make things change. And if you're around a community of people that encourage you to not change, you're going to end up living out that pessimistic life, and you're going to prove it to yourself that it was true. Mhm. What do they think about somebody like a Bill Gates? Is it Are they saying, "Well, so not only am I not good-looking, but I'm not smart like Bill Gates." Is that Because it's like if Okay, looks, fine. The I mean, you could do plastic surgery, but Jesus, even if we rule that out and we say there's nothing you can do to look better, which is so not true, but let's just say you still have money and status. So, it's like bro, like go Have you watched Yellowstone? No. Oh my god, so good. It's so good. There In fact, there's one line and then I will get back to my initial point. There's a line in that that made me fall in love, and this guy is a total [ __ ] He comes on the ranch and he's becoming a cowboy, and it's brutally hard. And this kid hates his life and he's just in agonizing pain. And the guy comes up to him and says, "It's tough work becoming a man, isn't it? But it sure beats the alternative." And I was like, "God, yes, exactly." Okay, back to our guy. So, you can in in Yellowstone, the reason I brought it up is this same kid discovers that he's good at the rodeo, and that there are certain women who are just really attracted to guys who are good at the rodeo. And so, he's like, "Whoa, my whole life I've felt like a loser, not particularly attractive, but I'm good at this thing, and there is a certain type of person that's attracted to people that are good at this thing." Like, they just haven't explored the world. Like, there's Go get good at something. You yourself are saying that money and status are a thing. Why Why isn't the community obsessed with, "All right, guys, we're [ __ ] on the looks front, but money and status, we got this. Let's go." Mhm. Well, yeah, I mean, they would try, I think. They would try and say, "Well, they would do looks maxing." And if looks maxing wouldn't work, status maxing, jester maxing, which would be trying to become a funny Yeah, correct. You see you're part of it already. There it is. That was my first strategy. So, I get it. My point being that yeah, the guys will try and accumulate looks, money, and status and if they can't get looks, then they will try and get money. But all of that's ascending to me. Ah, this would be This would be within the incel world. So, when it comes to black pill, which again is like a an umbrella these things are interplay in very, very delicate ways. Uh the black pill ideology would say if you don't have a minimum bar of looks, no woman is going to be able to get past that. Mhm. Um it's very unfalsifiable. You know, WeWaffels, the the the guy behind that channel is a really interesting creator, but even like it's a even him it can be quite stonewalled with regards to this because it's a very absolutist philosophy. In fact, maybe he's right. Maybe Maybe Maybe this is the way that the world is for a cohort of guys, you know, especially with incels, I think 30% of incels are either neurodivergent in some way like autism, Asperger spectrum, or to some way physically disabled. So, you have this a community of guys who feel forgotten and alone by society. Like who Who am I to say that this community of people who are also suffering along with the with them isn't isn't giving them support. But yeah, I mean, money and status is something that you can always try and achieve. The problem with be the way that it would be unfalsifiable would be oh, well, without the looks, you're going to struggle to achieve the money because pretty privilege halo effect and without the looks, you're also going to struggle to achieve the status cuz people want to be around people that look well. Um it's a it's Can we just run two paths in the hopes that somebody in that community is listening? All right. So, you're horribly burned. I'm talking face gone burned. There are two paths before you. You're You're not getting laid. My the odds of that I'll just grant you that that would be so difficult even for somebody with my mindset. Getting laid if you're horribly burned and scarred, [ __ ] Like I can't imagine. I don't wish that on anybody. So okay, cool. That that's done. But there are two paths before you. You can be angry about it and you can focus your energy on how there's nothing I can do. I can never change it. My identity is wrapped around the fact that I will never get this. I identify as a part of any community that's like don't ascend just accept that you're never going to have that and this is your brotherhood. Or option two is you figure out what you love and you go after that thing. You find other people and maybe it's just a brotherhood. And you find other people in the same way that you were able to find black pill people. I promise you you're going to be able to find other people over here burned, too unattractive, whatever, but that are like, well, I'm going to max everything else. I'm going to find meaning and purpose. I'm going to write a book. I'm going to become a poet. I'm going to become a cowboy, a [ __ ] woodworker, whatever. Like you're going to find something that you're just really going to go hard and you're going to alter your frame of reference. I don't think people understand how malleable beliefs and values are and that you can decide that I don't know, the only thing that matters in life is how much farther you go than where you start. So cool, I started at minus 10,000. So my job is to get to minus 9,900. Word. Like but you can build that frame of reference and now reward yourself emotionally for every step of progress that you make forward. And it I really really my life is about getting people to understand that one idea. That's why Impact Theory exists. That's why I didn't just take money and retire. Like if people understood the psychological difference even just in my own life. Remember, I did I did to be wealthy. I did not used to have success in business. I did not used to have success with women. I I didn't I was never I was let a six, six and a half looks-wise. Cool. So, I meet minimum bar. So, I didn't have that going against me. But, I had the other stuff, but my life changed when I realized, "Oh, wait. Focusing on the fact that I'm just smart enough to realize how much smarter everybody else is is [ __ ] miserable." And so, it doesn't make sense. It doesn't if I keep investing in that and I keep focusing on it. I still believe it's true, by the way. I really am just smart enough to realize that I'll never be the goat. But, it's like, "Well, I can death loop on that or I can focus on cool word. I'm never going to be the best, but how much better can I make my life?" Now, because I made that choice, I ended up getting wealthy and all that stuff. But, that It's not like that was self-evident. I didn't know that that was going to be the outcome. I was just like, "It doesn't make sense to brood over this because to me, all that matters is how you feel about yourself when you're by yourself." So, if I focus on that I'm never going to be as smart as the smartest people, that's going to be really unhappy. If I focus instead on, "Well, but can I get better than I am today? Can I get a lot better? Like, can I max out the amount that I can get better?" Not that other people won't get better than me and go farther than me. Uh that changed everything in my life. Everything, everything, everything. And now seeing how far that's taken me emotionally, financially, and relationships, I as fast as I can talk, I'm trying to get people to understand it's a change of frame of reference and then everything else changes. To push back against that, for all that it might be the person who is badly burned and is going to focus on all of this stuff, don't forget that at the beginning of this we said humans are supposed to be together. But, the the partnership thing, the lack of relationship is going to be something that you're going to focus on an awful lot because it's something that you can't get. And this is why I have a massive amount of sympathy for the guys. do you say to that person? Yeah, I'm really sorry. Focus on it more and just know that you have my sympathy. Yeah. That's what you would say? No. Firstly, I would say no. Firstly, I would say that sucks. That's very very difficult and the fact that this is a challenge that you're going through is something that you shouldn't take lightly. Like it's a big deal and you shouldn't treat it like it's something that isn't a big deal. There are certain things that you do have control over in life and you should focus on those. I agree with your point. I I can just also see why it must be so painful for people who are chronically alone and don't feel like they can have anybody around them. You know, it's a difference between going camping and being homeless, right? Like the people that choose to be single out of choice or the people that are single because they're forced. And it it's difficult and it's painful and it causes these people to be lonely. Um a lot of guys, I think that are suffering with this will grow out of it. You know, the guys that are 17, 18, you have no idea where you're going to be in 10, 15 years time. You have no idea what sort of a person you're going to become, the way that you're going to look, the kind of people that you're going to meet, a lifestyle that you're going to have. And even if LMS is still the ground truth of whatever attraction is in your particular world view, there are an unlimited number of different paths that you could go down in future that are going to make that way way way easier. Yeah. Do you have sympathy for them or empathy or both? Both. Both. I was that guy for a long time. I was that lonely guy that didn't understand why I didn't have friends, why um I used to obsess over things like how people tied their ties in school or the type of shoes that they would have or the way that they would cut their hair or something because I was adamant that that was the reason why they had friends and I didn't. And I didn't realize it's because I just didn't really understand how social connections worked. I wasn't particularly socially adapt and it meant that I I struggled with that. So, I empathize. I know what it's like to be alone. I do. If you had to turn them around emotionally, cuz we're I'm I'm going to accept that in this thought experiment, they will never have a partner. But if you had to help them live a life of fulfilling I I can't help but use my frame of reference here. Do you have a a thing that you could do that you think would help them? All the stuff that you've spoken about today. Find purpose, meaning, the capacity to do it, contribute to community, do things that make the world a better place. It's the same things that we do with a partner as without a partner. Life is it can be very difficult. It can be incredibly challenging, especially when you don't have something that you're contributing to, that you care about. And if you are able to find that and you can continue to iterate on what you're interested in, what are you going to what are you interested in, what are you good at. That's a good place to start. Maybe it's the gym, maybe it's artistry, maybe it's giving back to a community, maybe it's looking after dogs and going dog walking, maybe it's watercolors, or whatever it is that you do. Once you do find that thing, it's going to make your life an awful lot easier. So many guys, we said it before, need that outlet for all of that forward momentum. And if you do not have that, if you don't have something that you can focus all of that attention onto, you're going to suffer and you're already suffering, as are all of us, and you're suffering maybe a little bit more. The pessimist is always going to prove himself right. So try and find a way to find a pursuit that is going to make you feel satisfied in life, that's going to give you something to apply all of this forward momentum and desire to. I think it's very good advice. Where can people follow you? Chris Williamson on YouTube. If they want to go and check out an episode, the recent one I did with David Goggins, is available. He only did a couple of on his most recent book tour, so that can be linked in the show notes below. And dude, I appreciate you. Been a big fan of your show for a long time. Very, very glad that you've had me here. I'm honored, man. You're an amazing voice in the space, and I'm super excited about what you're doing. All right, everybody. If you haven't already, be sure to subscribe. And until next time, my friends, be legendary. Take care. Peace. Learn how to detox from dopamine and take back control of your life with this episode from Dr. Andrew Huberman. Then what you realize is your capacity to tap into dopamine as a motivator, not just seeking dopamine rewards, that is infinite. And I I